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  • Web Tools to Help You Stay a Winner
    With the Internet's speed and rate of growth, who has the time to keep up with everything on it, let alone analyze your website's link structure to see what sites are linking to you? So asks Nick Stamoulis in a recent post at the Search Engine Optimization Journal. Still, "it ... more
  • Consumers Want Print Magazines, but Also Relevance
    Despite major shifts in the publishing world—including dramatic declines in print ad revenues and numerous closures of print publications—consumers still want to read print magazines: 92% say they plan to stick to print; and when given the choice of print, e-reader, or online delivery, 90% still prefer print, according to ... more
  • Gain Icon Status Overnight
    "Adding social-media icons to your email campaigns … takes just a few seconds," writes Jim Hitch at the Emma blog, "but it can increase your reach and help you identify your most avid followers. Who knew all of that could be as simple as pushing a couple of buttons?" According ... more
  • Facebook Grows, Others Stagnate; Interaction Levels Steady
    Most social networking sites have lost active users in the past six months, but Facebook has bucked that trend, a new study finds. Eight out of ten active social media users (80%) have an account on Facebook, up from 71% six months earlier, and among them 54% visit Facebook at ... more
  • Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?
    by Joseph Jaffe
    The iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No doubt brands are salivating at the chance to use the device to connect with consumers. Since many are hitching their ... more
  • Time to Beef Up
    You may be wondering about the evolution of SEO—and whether you'll get left behind as it grows in sophistication. Well, you're not alone. A recent interview with Nathan Thompson at the Inbound Internet Marketing blog yielded some takeaways that may help clarify SEO's development—and demonstrate how you can beef up your efforts ... more
  • Adoption of New Media Formats Soaring
    Consumer adoption of new media formats has increased at double- and triple-digit rates in the past two years, as technologies such as high-definition TV, digital video recorders, and the Internet create higher quality and more convenient viewing experiences for consumers, according to Nielsen's latest Three Screen Report. more
  • Find Your Glory Story
    Remember Foursquare, the mobile game where users check in to gather badges and mayorships at their favorite local spots? If you're not a brick-and-mortar retailer, it's understandably hard to imagine how to leverage this strange new breed of socnet, which now serves more than 800,000 users worldwide. To help you get ... more
  • Online Ad Spend Double-Digit Growth Forecast for 2010
    Worldwide online advertising revenues are forecast to reach $61.0 billion in 2010, up 12.4% over 2009 levels, according to MagnaGlobal. It forecasts global online advertising to grow 11.7% in 2011—and thereafter by an average annual rate of 11.0% through 2015, reaching $103 billion in global spending that year. more
  • Baby, Please Don't Go
    When people click on your unsubscribe button, there's a good chance it takes them to a preference page where they can confirm the unsubscribe request, or adjust their subscription to a topic and frequency they prefer. But what about including an offer that tempts them to stay? In a post at ... more
  • FIFA World Cup: Search, Mobile Viewing Stats
    With the 2010 FIFA World Cup in South Africa set to begin on June 11, US Internet searches related to the World Cup during the week ended May 29, 2010 were up 10% from levels recorded a week earlier, and up 64% from a month earlier, according to Experian Hitwise. more
  • Winning Facebook Tactics for Today's Search Marketer
    by Matt Lawson
    Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, dislikes, and preferences. No wonder advertisers are salivating at the chance to reach Facebook users with precisely targeted ads. more
  • Mobile Shopping Outlook Stronger for 2010
    Most online consumers (53%) now own a smartphone or Web-enabled mobile device, and among them 35% say they participated in some type of mobile shopping in the previous 12 months, such as comparing products and prices, up from 17% who said so a year earlier, according to a survey from ... more
  • Debunking Top PPC Myths
    A few years ago, John W. Ellis wrote the post, "If Paid Search Isn't Working, Then You're Doing Something Wrong" at the Search Engine Land blog. Recently, now at his own blog, Ellis reviewed the article to see how current it was—only to find that it is still spot-on! "The fact ... more
  • Most Adults Watch Online Video
    Nearly seven in ten (69%) adult Internet users—or 52% of US adults—now use the Internet to watch or download video content, and 14% have uploaded video to the Internet—nearly double the 8% who did so in 2007—according to a report by the Pew Research Center. more
  • PR/Comms, Not Marketing Controls Digital, Social Media
    New digital and social media tools are more likely to be under the strategic and budgetary control of corporate PR and communications rather than marketing departments, according to a study by the University of Southern California Annenberg School for Communication & Journalism. more
  • It's a Virtual Love Shack!
    In March, Facebook hosted 484 million unique visitors worldwide, up 22 million from February, per comScore. On average, people log in 11 times a month, meaning a big pile of people increasingly treat the site like home base for sharing and discovering what's cool and in and groovy. Good news for marketers: ... more
  • Social Networks Fastest-Growing Mobile Content Category
    Social networks are the fastest-growing mobile content category, both via application and for browser access, confirming the increasing popularity of social networking via mobile devices, according to data from comScore's MobiLens service. more
  • Millennials Swayed by WOM, Interactive Media
    Millennials are hard to sway using traditional advertising and media channels that don't promote interaction: Only 17.7% say their favorite TV spot has led them to purchase an advertised product, while nearly one-half (48%) say that word-of-mouth communications influence them more than TV advertisements, according to a study from Mr ... more
  • Online Video: 30.3B Viewed in April, Vevo Surges
    Some 30.3 billion videos were delivered to US Internet users in April 2010, down 3.0% from 31.2 billion in March, and 177.8 million people watched online videos during the month, down 1.3% from 180.2 million in March, according to comScore data. more
  • 10 Tips for Crowdsourcing Advertising With a Video Contest
    by Wil Merritt
    Conversation marketing. Engagement marketing. Social media. Earned media. Consumer-generated media. User-generated Content. Crowdsourcing. Outsourcing. Co-creation. No matter what you call it, the evolution of the way brands reach and interact with consumers has led to mass experimentation with the alluring, yet often hard-to-execute marketing tactic: the video contest. more
  • Traffic to Newspaper Sites Reaches All-Time High
    Newspaper websites in the top 25 markets continued to grow at rapid rate, reaching 83.7 million unique visitors in April 2010, up 10.1% from a month earlier, and up 15.0% from January 2010, according to data from comScore Media Metrix data released by Newspaper National Network LP (NNN). more
  • US Ad Spend Rebounds 5.1% in Q1
    Total measured advertising expenditures reached $31.3 billion in the first quarter of 2010, up 5.1% from the same period a year earlier—the first increase in quarterly ad spending since the first quarter of 2008 and the largest gain since the first quarter of 2006—according to data from Kantar Media. more
  • Social Media Ad Spend Trails
    Despite widespread consumer adoption of social media, advertisers on average allocated just 4% of their media spend to the channel in 2009, relying instead on traditional, proven online media choices that were in place before the economic downturn, according to data from interactive agency Razorfish. more
  • When Plain Is Good
    If we were to suggest plain text for your next email campaign, you'd probably laugh in our faces. "The superiority of HTML email to plain-text email for driving response has become an accepted truth in email marketing," says Mark Brownlow in a post at the Email Marketing Reports blog. "Alchemy ... more

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