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Marketing Articles: Advertising

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  • Looking Back: A Decade of Changes
    As the decade draws to a close, only 27% of Americans have positive things to say about the past 10 years and 50% say they have generally negative feelings about them, according to Pew Research. The Internet, email, and cell phones, however, are viewed by many consumers as a ... more
  • The Word on the (Virtual) Street
    In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may want to consider implementing, such as these: Give email credit where credit is due. "By withholding emails and monitoring sales," ... more
  • Android Shaking up Smartphone Market
    Awareness for Google's Android operating system is gaining momentum in the US as 17% of consumers in the market for a smartphone say they plan to buy an Android-supported device in the next three months, compared with 20% who plan to buy an iPhone, according to a study from comScore. more
  • E-Books Attract Internet-Savvy, Educated
    US consumers who own electronic book readers are more likely than other adults to be well-educated and have high incomes, according to Mediamark Research & Intelligence (MRI). They are also far more likely to be heavy mobile Internet users. more
  • How to Capture Your Company's Essence in 15 Words
    by Kathryn Roy
    As a B2B company, you may never air a 15-second message on NPR. But distilling your company description to its essence is a powerful goal. It will force you to jettison the jargon and superlatives. And your message will resonate all the more with prospects. more
  • Picture Yourself at the Top
    Major search engines now have their own image-search functions that provide image-search listings in regular Web-search results, writes Pandia Search Engine News in a recent article. And although searchers may have different reasons for using image-search engines, all of those searchers may be potential customers, subscribers, or readers. So, if ... more
  • Sounds Good to Me!
    "I know I have said it a million times in speeches, articles and in person," writes Dylan Boyd at The Email Wars blog, "but telling someone 'thanks' is one of the best things that you can ever do for your email campaigns." He was particularly impressed by the follow-up he received ... more
  • Just Leave Me Alone!
    You wouldn't add random people to your email list without their permission—you know better than that—but perhaps you're willing to take liberties with the email addresses of prominent bloggers like Chris Brogan. After all, you might reason, if he likes what he sees, he might forgive the spam you sent—and share the ... more
  • Emerging Markets to Drive Smartphone Surge
    The smartphone market will climb to 37% of global handset sales in 2014, expanding from 16% of market share in 2009 to 37% in 2014, with emerging markets driving the growth, according to Pyramid Research. more
  • US Marketing Models Won't Work in China
    The consumption of media among the Chinese––and the influence that media exerts on Chinese purchasing behavior––is significantly different from what it is for American consumers, according to ProsperChina.com and BIGresearch. Chinese consumers are also educated about Western brands and tend to be selective in their purchases. more
  • Small Business Marketing in 2010: A Forecast
    Small business owners are planning to engage customers in new ways in 2010, according to an Ad-ology Research study: 28% say they will spend at least the same or more on online video, an increase of 75% over last year's plans; 25% say they will commit more resources to social ... more
  • Will This Be on the Test?
    "[T]here is altogether too much guessing and not enough proving in email marketing," says Stephanie Miller in a post at the MarketingProfs Daily Fox blog. "With inboxes overflowing, subscriber fatigue growing and competition from social networks increasing, it's no longer enough to broadcast out your best guess as to what ... more
  • Consumers Simply Want a Better Phone
    Consumers are asking for three features when they buy their next cell phone, including better connectivity, better audio, and simplicity, according to a survey by In-Stat. more
  • Add Some Local Flavor
    When McDonald's launched its specialty coffees earlier this year, its banner ads inviting consumers to "McCafé Your Day" were all over the Web. Great branding, but does such online advertising send customers to local establishments? The short answer: When combined with search, it does! According to Christa Hoyland, editor of QSR Web, Google research ... more
  • Where Everybody Holds Your Name
    If there's anything Second Life has taught us, it's that people like having a place to come back to—a virtual hideaway where you're always well-coiffed and surrounded by friends, and everybody knows your (avatar's) name. Well, here's some good news for mobile marketers: virtual living just got a whole lot ... more
  • We're Engaged!
    According to DIRECT's Ken Magill, a recent announcement from AOL hints at where Internet service providers' spam-filtering techniques are headed, and "what marketers had better start doing if they want their email lists to continue to perform." Here's the scenario: Until now, senders with consistently low complaint rates earned a coveted ... more
  • Seniors Flock Online, Love Facebook
    Americans 65+ comprise less than 10% of the active Internet, but their numbers are growing: In the last five years, the number of seniors actively using the Internet grew 55% to 17.5 million in November 2009, up from 11.3 million in November 2004, according to a survey by Nielsen. more
  • Agency Doublespeak
    If there's one thing marketers know how to do, it's to make things sound better than they actually are. Consider a drink often requested by Paul Williams at Starbucks—that purveyor of infinitely customizable beverages: Iced, tall, no-shot Americano. Even if you know how to decode Starbucks lingo, you might still ... more
  • Beer Budget, Champagne Style
    You might not have the big-time marketing budget of a major retailer—but as the holiday season peaks, don't forget there's a secret weapon in your arsenal. "Email marketing campaigns are affordable, and can help small retailers to compete with the big boys during this crucial sales period, " says Wendy Lowe ... more
  • Naughty? Nice? Get the List.
    In late October, Twitter launched its Lists feature, which might just improve your life in a panoply of organization-friendly ways. The new feature helps you sort your own contacts based on personal relevance, but—maybe more importantly—it also provides you with ready-made groups of people to which to target your messages. ... more
  • Consumers Digitally Dependent, Discriminating
    Americans can't live without the Internet and television; they prefer advertisements that are innovative and playful; and they are open to new technologies that monitor their media usage if privacy is ensured, according to a recent study by Synovate. more
  • Bah, Humbug to the Downturn!
    Few companies have been spared the ravages of the recession, but some strategies seem to be working to help small businesses stay afloat. In a recent article at Inc., Elizabeth Wasserman suggests tactics that small retailers might employ to add some ho-ho-ho to the late-holiday sales season—and boost results in the ... more
  • Internet Strong Amid Tepid 2010 Ad Recovery
    Annual global advertising expenditure will have declined 10.2% by the end of 2009––the worst annual drop in modern times––but is forecast to stabilize and grow 0.9% in 2010, according to projections by ZenithOptimedia. more
  • Lying Liars and the Lies They Lie
    "Every once in a while," writes Ardath Albee at the Marketing Interactions blog, "I get a bit irked at the irresponsible email practices of companies that play fast and free with their databases." In this case, an email from a marketing solutions company raised her ire by lying to her. Repeatedly. ... more
  • DVR Use and Online Video Growth Strong
    In the third quarter of 2009, Americans' consumption of new media formats grew at a brisk pace: DVR use increased 21% year over year, while the use of online video increased 34%, according to Nielsen's latest A2/M2 Three Screen Report. more

Results for All Content » Marketing Articles » Advertising: 1326 - 1350 of 1996

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