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  • Cyber Monday Surpasses $1B in Record US Spending
    Retail e-commerce spending for the first 29 days of the November-December 2010 holiday season reached $13.55 billion, up 13% from the corresponding days in 2009, as Cyber Monday recorded $1.028 billion in online spending, up 16% from a year earlier, and the heaviest online spending day in history, according to ... more
  • Four Smart Ways to Trigger ROI
    According to Molly Niendorf, some marketers worry that triggered email will look inauthentic to recipients. "Sure, automatic emails have been around long enough that recipients know you're not perched at your computer, hitting the send button just as soon as they sign up or click a link," she writes at ... more
  • Five Reasons Your Advertising Shouldn't Lead With Price
    Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading campaigns and gives reasons like these: It is not a sustainable long-term strategy. "One of the key advantages of a sale ... more
  • Three Basic SEO Tips to Boost Website Visibility
    So, you want to improve your online visibility, but you're not an SEO expert. Never fear. C.B. Whittemore from the Simple Marketing blog has a basic SEO primer for you. As a "fierce practical" marketer, Whittemore seeks to understand how applying SEO to an array of digital content—website, blog, press releases, a ... more
  • Three Deadly Mistakes Email Marketers Make
    In a post at the Email Marketing Reports blog, Mark Brownlow examines mistaken assumptions that can seriously damage the long-term success of an email program. Our basic beliefs about how our emails work aren't as self-evident as we'd like to believe, Brownlow notes; in some ways, we operate in the ... more
  • SEO Tips for Bing
    Whether you're a site owner attempting to rank higher in search results, or a Web developer or designer working with a marketing team on a cool new project, it's more important than ever to understand how Microsoft's Bing works. So advises John Pring in a Six Revisions post. Why is a ... more
  • Facebook Nabs One in Four Pageviews in US
    Visits to Facebook accounted for 10.28% of US Internet traffic in the week ended November 13, 2010, up 63.5% from the same period a year earlier, according to according to Experian's Hitwise Intelligence. more
  • Internet Ad Revenue Hits Record $6.4B in 3Q10
    US Internet advertising revenues reached an estimated $6.4 billion in the third quarter of 2010, a record high for the online ad industry and 17% higher than the same period in 2009, according to the Interactive Advertising Bureau (IAB) and PwC. more
  • Four Great Perks of a Facebook Brand Page
    When managed well, Facebook's community of 500 million (and counting!) global users is an ideal place for brands to get the message out. But before you start developing dazzling social campaigns, start by taking a small foundational step in the right direction. If you're using Facebook to promote a brand, be ... more
  • Top Retailers Sold on Facebook, Twitter for Marketing
    National retailers are marketing via social networking channels—particularly Facebook, but also Twitter—at increasing levels, integrating their online and physical properties via those channels and using their rapidly increasing fan and follower bases to build stronger brand experiences, according to a report by Media Logic. more
  • Four Tips for Successful Holiday Email Campaigns
    There's still time to implement plans for your holiday email campaigns, writes Suzanne Norman in a recent post at the Emma blog, and you have reason to be optimistic about a profitable season: "[N]umbery types might like to know ... that email-driven sales were up 11% from 2008 during the ... more
  • Google, Hulu Set Video and Ad Records
    Americans viewed more than 4.6 billion online video ads in October 2010, with Hulu delivering a record 1.1 billion video ad impressions during the month on the strength of fall TV viewership, according to comScore Video Metrix. Meanwhile, Google Sites maintained its position as the top online video property during ... more
  • DRTV: There's Method in the Madness
    by Dave Miller, Miguel Ferry
    Some of the funniest comedy skits have been spoof TV spots—and they closely follow proven DRTV principles to make their sketch more believable and more poignant: They grab your attention; they frame a problem that needs to be solved; they state their offer as the solution; they show the product ... more
  • Four Reasons to Revive the Bulky Direct Mail Piece
    "Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," writes Dean Rieck at Direct Creative. "Thick #10's, fat 6×9's, and beefy 9×12's once stood atop the mountain of attention-grabbing ... more
  • Social Media Payoff for Brands, but 'Friends' Finicky
    Companies that deliver high-quality customer experiences via new media are rewarded for their efforts, often in the form of higher brand awareness and likelihood to purchase among those who engage, but that loyalty can be hard to find and hard to keep, according to a survey from Cone. more
  • Brands' Mobile Apps Frustrate Users
    Nearly four in ten mobile users (38%) say they're dissatisfied with most of the apps currently available from their favorite brands, and 69% agree that if a brand's mobile app isn't useful or easy to use, it contributes to a negative perception of the brand, according to a survey from ... more
  • How a QR Code-Driven Game Paid Off in Russia
    Back in Mother Russia last summer, mobile phone operator MTS engaged users on a titillating mobile scavenger hunt on behalf of its 'Red Energy' branded phone plan. The game kicked off in Moscow at the Paveletskaya subway stop, where a user could scan a QR code (a two-dimensional bar code) with ... more
  • Digital Ads as Engaging as Content (Sometimes)
    Fully nine in ten consumers notice digital ads in the first 10 seconds of visiting a webpage, and in that period, consumers who fixate on such ads are as emotionally engaged with ads as they are with webpage content, according to research from the Online Publishers Association (OPA), which explores ... more
  • Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your Company
    by Dan Hill
    Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons. more
  • Online Display Ads Bounce Back in Q3
    The US online display advertising marketing rebounded sharply in the third quarter of 2010 with $1.284 trillion worth of display ads delivered to Internet users during the period, up 22% from $1.050 trillion a year earlier, according to data from the comScore Ad Metrix. more
  • How to Make the Hottest SEO Trend Work for You
    "What's the hottest trend in search-engine optimization that you've never heard of (yet)?" asks Christopher S. Penn in a recent post at the Awaken Your Superhero blog. It's LDA, he reports. Penn cites a series of SEOmoz posts on Latent Dirichlet Allocation (LDA)—a context-based algorithm for determining search relevance. According to ... more
  • Digital Media Combos Drive Sales, Brand Favorability
    Exposure to impressions of organic search results, paid search results, and online display advertising—and specific combinations of such media—produces both a measurable lift in brand favorability and likelihood to purchase, according to a study by iProspect and comScore. more
  • Best Day for B2B Ads? It Depends
    Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a study by Bizo. However, a professional's industry is an even better indicator of when one is most likely to take ... more
  • Low-Cost Ways to Boost App Sales
    We've mentioned that you can draw traffic to paid mobile applications by creating a free "lite" version. Once users deem it useful, they may be happy to pay for the full version. But what's a company to do if it can't afford to create a whole new version of an existing app—with ... more
  • Cha-Ching! Online Retail Is Back (for Now)
    US online retail spending reached an estimated $32.1 billion in the third quarter of 2010, up 9% from $29.6 billion a year earlier, and the fourth consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates, according to data from comScore. more

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