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by Miles Galliford
Since the Internet began, some 40 years ago, most of its content has been free to access. Today, that is still the case. However, paid content is one of the fastest-growing areas of Internet business, generating more than $15 billion in revenues in 2009 in the US alone. With so ...
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by CB Whittemore
MarketingProfs blogger Christine Whittemore discusses the reinvention of bus travel, now socially connected, cost-efficient and convenient.
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When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, though, for writers and editors. "Editorial staff," he continues, "have to apply sound SEO and online writing practices to every ...
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses the new results of the new survey by Deloitte and the Harrison Group about consumers wanting to save money, not spending.
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by Maria Pergolino
MrketingProfs blogger Maria Pergolino discusses how gathering web metrics and creating reports with objective and KPIs data is vital to marketing.
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by Jim Kukral
MarketingProfs blogger Jim Kukral shares important tips about making it easy for people to purchase products from your business.
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by David Reich
MarketingProfs blogger David Reich discusses how companies should be reached easily in today's social world.
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by Anna Goldsmith
About 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, but they will have definitely broken some of these six rules for avoiding a one-way trip to email oblivion.
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by Ann Handley
MarketingProfs blogger Ann Handley interviews Greg Verdino, author of "Micromarketing" and MarketingProfs speaker, about his book.
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo discusses how companies can stop talking only about themselves and focus more on their customers by following four simple steps.
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by Megan Leap
MarketingProfs blogger Megan Leap shares three other social networks for B2B marketing: SlideShare, StumbleUpon and YouTube.
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by Maria Pergolino
MarketingProfs blogger Maria Pergolino shares her top five tips for email marketing deliverability.
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by Michele Linn
MarketingProfs blogger Michele Linn compares the unpredictable behavior of a B2B buyer and the behavior of preschoolers.
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by Paul Barsch
MarketingProfs blogger Paul Barsch describes how businesses can move from clutter to clarity and, by providing less choices, actually improve sales.
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by Elaine Fogel
MarketingProfs blogger Elaine Fogel discusses her thoughts about where journalism is going.
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by Megan Leap
MarketingProfs blogger Megan Leap shares four ideas for B2B Facebook Marketing and invites readers to SocialTech 2010.
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by Adam J. Thompson
E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content. The challenge can be easily (though not necessarily quickly) overcome with these five content techniques that can help you search-optimize e-commerce websites.
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by Maria Pergolino
MarketingProfs blogger Maria Pergolino discusses three ways that B2B marketing professionals can adapt to the real-time web.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses the healthy fast food restaurant plans of former McDonald's execs.
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by Megan Leap
Now more than ever, lead generation for the complex sale is a long process of developing relationships with your prospects. Gone are the days of just getting names and making calls. Since Twitter is a fantastic way to build new relationships, it makes sense that B2B adoption continues to grow. ...
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by Carlos Hidalgo
Now that Netflix can stream movies to computers and through the Wii, my kids are taking full advantage by watching some of the shows and movies I watched as a kid. At any given time in our home this summer, I have been serenaded by the eloquent dialogue of Hannibal ...
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"Marketing doesn't fully understand how buyers use content," warns Paul McKeon in a Pro article at MarketingProfs. "B2B marketing is no longer just in the business of brand management and lead generation," he states. "It must serve a huge demand for content that spans buyers' needs, from pre-awareness to post-sale." ...
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by Mack Collier
MarketingProfs blogger Mack Collier shares the importance of matching your blog metrics to its goals.
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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses the immediacy of data shared and the zero latency present.
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by Helena Bouchez
MrketingProfs blogger Helena Bouchez discusses the "How to Fame" program.
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When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, though, for writers and editors. "Editorial staff," he continues, "have to apply sound SEO and online writing practices to every ... more
About 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, but they will have definitely broken some of these six rules for avoiding a one-way trip to email oblivion. more
E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content. The challenge can be easily (though not necessarily quickly) overcome with these five content techniques that can help you search-optimize e-commerce websites. more
"Marketing doesn't fully understand how buyers use content," warns Paul McKeon in a Pro article at MarketingProfs. "B2B marketing is no longer just in the business of brand management and lead generation," he states. "It must serve a huge demand for content that spans buyers' needs, from pre-awareness to post-sale." ... more
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