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by Elaine Fogel
MarketingProfs blogger Elaine Fogel discusses how Arizona businesses have been affected by the state's new anti-immigration law. How can marketers, business owners and managers plan for such a thing as a political boycott?
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by Paul Chaney
MarketingProfs blogger Paul Chaney discusses the future of email marketing.
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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses the importance of understanding numbers, especially statistics, in business.
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by Ted Mininni
Or is the fast food giant just plain laying an egg? Lots of controversy has accompanied the company’s recent decision not to use eggs from cage-free chickens for its Egg McMuffin and other breakfast
The U.S. Humane Society asked McDonald’s to take of its egg-laying hens out of cages that ...
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by Abe Mezrich
MarketingProfs blogger Abe Mezrich shares the latest video of Marketing Obsessions and why small businesses fail on the Web.
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by Stephanie Miller
Email marketing is not forecast to grow a lot this year, but there is still an opportunity to grow the channel investment by tying contribution back to business goals.
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by Adam Needles
MarketingProfs blogger Adam Needles discusses how and why B2b buyers are liars and how this affects demand generation.
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by Ernest Nicastro
As marketing professionals, business owners, and salespeople, our livelihood depends in large part on our ability to communicate. And as we prepare for our next marcom project, marketing campaign, sales presentation, or public-speaking opportunity, we would do well to call to mind the lessons to be learned from Lincoln's masterpiece.
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by Jeremiah Owyang
MarketingProfs blogger Jeremiah Owyang discusses results from the Altimeter Report and how to measure your social media efforts through using business objectives.
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Reading on the Web is difficult. Computer monitors have low screen resolution, and their projected light quickly makes our eyes tired. At most, your prospects read 28% of the words on your Web page, writes Bill English in a post on The Marketing Technology Blog. So you need to make ...
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by Helena Bouchez
MarketingProfs blogger Helena Bouchez shares five insights into narrow positioning by business consulting firm ReCourses.
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by Paul Chaney
MarketingProfs blogger Paul Chaney offers questions to consider before planning your social media strategy.
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by Ted Mininni
MarketingProfs blogger Ted Mininni shares the latest data of a national brand vs. store brand report.
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by Abe Mezrich
MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions video in which CitySearch EVP of advertising Neil Salvage discusses where small businesses get online all wrong.
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by Paul Williams
MarketingProfs blogger Paul Williams discusses various pricing strategies and innovations for boosting business.
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by CB Whittemore
MarketingProfs blogger Christine Whittemore shares 10 tips for making sure your customers find your website.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses MillersCoors new product packaging.
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by Abe Mezrich
MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions interview of Laura Santos of Danskin discussing customer community.
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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses the link between smell and memory ... and how to make this work for your customers' experience.
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by Verónica Jarski
MarketingProfs blogger Veronica Jarski shares details about a Cross-Tab study regarding HR professionals and recruiters examining online presences as part of the hiring process.
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by Jeanne Bliss
MrketingProfs blogger Jeanne Bliss shares the results of a study showing that 88% of wallets containing baby pictures are returned ... and how to use this fact to boost business.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses the secret to better customers service and tips from Paul Clinton of Everything Wine.
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by Stephanie Miller
MarketingProfs blogger Stephanie Miller discusses alarming news about spam.
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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses how tight interconnectivity can be the new risk to the global market.
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by Abe Mezrich
MarketingProfs blogger Abe Mezrich shares Marketing Obsession's interview with Avaya's Paul Dunay regarding inbound marketing.
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As marketing professionals, business owners, and salespeople, our livelihood depends in large part on our ability to communicate. And as we prepare for our next marcom project, marketing campaign, sales presentation, or public-speaking opportunity, we would do well to call to mind the lessons to be learned from Lincoln's masterpiece. more
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