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As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape. Read more. more
Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more. more
CMOs face rising regulatory pressure as marketing accelerates. Learn how integrating compliance into workflows helps marketing teams move faster, reduce risk, and launch campaigns built for scrutiny. Read more. more
Design systems streamline workflows, improve collaboration, and ensure consistent digital experiences across teams and channels. See how brands gain speed, flexibility, and long-term value through shared components and governance. Read more. more
Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more. more
Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage. Read more. more
Discover how to build a branded B2B podcast that earns trust, strengthens sales alignment, engages your ideal customers, and drives measurable pipeline impact—not vanity listens. Read more. more![How US Professionals Are Building Their Personal Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251125-infographic-lg.jpg)
Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent research. more
Understanding the difference between your brand and your branding is essential for shaping audience perception, building trust, and creating consistent customer experiences. Learn how to align both effectively. Read more. more
Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more. more
Don't ignore brand-building's role in driving future sales by over-investing in lower-funnel tactics. Performance branding uses data, AI, and analytics to strengthen upper-funnel campaigns. Read more. more![What Makes Customers Abandon Brands? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251111-infographic-lg.jpg)
Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a recent survey. more
AI tools trust structured, factual content—and press releases deliver exactly that. Discover why LLMs prefer press releases and how B2B marketers can use them to stand out in AI-driven search. Read more. more
Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption. Read more. more![What Drives Customer Loyalty? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251021-infographic-lg.jpg)
Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands? more
The outcomes era is transforming marketing by linking brand-building efforts to measurable sales outcomes through transaction data, creating shared accountability across teams. Read more. more![The 40 Brands People Feel Most Intimately Connected To [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250930-infographic-lg.jpg)
Disney, Netflix, and Apple are the major brands that Americans feel most intimately connected to, according to recent research. more
Protect your brand from costly disputes with trademarks, copyrights, and LLC formation. Learn proactive steps to secure your identity and build long-term trust. Read more. more
Marketers face pressure for immediate results, but sustainable growth requires balance. Learn how brand and performance marketing can reinforce each other to deliver long-term value. Read more. more
Discover how brand-bidding and ad-hijacking distort ROI, raise acquisition costs, and erode profitability—and learn what steps to take to protect branded search. Read more. more
Philip Kotler ("the father of modern marketing") and co-author Waldemar Pfoertsch argue that "performance branding" is reshaping B2B marketing by linking brand identity to measurable business results. Read more. more![The Most Recommended Brands Globally and In the US [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250814-infographic-lg.jpg)
Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a million customers in 28 markets. more
B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape. Read more. more![Top 10 Favorite Creator-Led Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250703-infographic-lg.jpg)
Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States. more
A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more. more
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