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Marketing Articles: Segmentation

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  • by Allen Weiss
    Research studies come out all the time about consumer behavior on the net. Most report the obvious. Internet companies don't need this research, but do need better execution and more faith that people are people, online and off. more
  • As many businesses have discovered, niche marketing can be the key to creating a successful business platform. As the marketplace continues to expand and become increasingly more competitive, so does the demand for specialized products and services. more
  • by Allen Weiss
    Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions ... more
  • by Allen Weiss
    So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of thinking about how this might be done. more

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