Go PRO Now
Get unlimited access to all of our exclusive marketing resources
If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind. more![Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180614-infographic-lg.jpg)
Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data. more
Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers. more
Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them. more
Message personalization has become a buzzword in marketing. But in most cases, what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior. more
For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits. more
Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you can offer potential buyers the right message, at the right time, in the right channel. more![How to Use Data to Reach New and Existing Customers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170816-infographic-lg.jpg)
Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic. more![Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170726-infographic-lg.jpg)
Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt. more
Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do so. more
The SIC and NAICS classification systems were developed in an era of relatively little technology, but they provide a useful framework for the hundreds of industry verticals that manufacturing marketers address every day. more![Travel as an Indicator of Demographics and Lifestyle [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170308-infographic-lg.jpg)
Understanding your customers' travel preferences can help you to better understand and reach them. more
Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse-report, and unsubscribe rates—than non-segmented campaigns, according to recent research from MailChimp. more
Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of their values, it won't appeal to them. more
The world's biggest shopping day is Singles Day in China. Here's how US retailers can help raise the profile of Singles Day in America and take advantage of this opportunity to win over half of the country's population. more
Most marketers act like they have to create gimmicky and childish campaigns to reach Millennials. But building customer relationships with Millennials can be as simple as following these basic principles. more
Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right. more
People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's advice from a Millennial on how to actually reach young customers. more
Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise savvy marketers misuse email in a way that ultimately alienates customers. Here are six common blunders. more
Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid. more![The Psychology of Successfully Marketing to Millennials [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160730-the-psychology-of-marketing-to-millennials-infographic-lg.jpg)
Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it. more
Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings? more
Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects. more
At one time, integrating multiple solutions required an entire team and lots of work. But, today, it's remarkably easy to unify your marketing stack. And here's why you should consider doing so. more
Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric. more
MarketingProfs uses single