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Marketing Articles: Segmentation

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  • Your E-Commerce Guide to Election Day [Infographic]
    Who shops online more: Democrats, Republicans, or undecided voters? To compare and contrast the e-commerce shopping habits of Blue, Red, and swing states, Monetate created an infographic. more
  • BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College Crowd
    by John Mousseau
    The more than 21 million US college students have a total discretionary spending power of $120 billion per year. No wonder marketers are excited about the opportunity at colleges. Here's a quick refresher course on how your brand can make a splash on campus. more
  • Microsegment Your Way to Success in Social Media Marketing
    by Ric Dragon
    Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional marketing segmentation couldn't possibly. more
  • How to Market to Gen-Y
    "Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993," writes Tim Hare at MarketingProfs. And with a good reason: "I'm sure you've heard about how sizable the Gen-Y demographic is: 80 million consumers and $200 billion in spending power." But it's not as difficult as ... more
  • What Every B2B Marketer Needs to Know About Millennials
    The Millennials have arrived! The first wave of the Millennial generation (born between 1980 and 2000) is now entering decision-making positions at companies across the land. And in a post at Godfrey's B2B Insights blog, Ken Jones asks, "Are you ready to communicate with them?" There's one big reason why you need ... more
  • Who Is Your Ideal Customer? Three Simple Ways to Find Your Target Market
    by Peter Gracey
    The old adage that "a product sells itself" is nothing more than a sales and marketing myth. Products sell in large part because of the due diligence that is completed before the first sales call is made. That means taking the necessary time to create your "ideal customer" profile and ... more
  • 'Super Buyers' Shop via Online, Mobile, and Offline Channels
    Although "Super Buyers" are highly connected and mobile-savvy, they tend to mix and match their shopping with online and offline methods to find just what they want, according to a report by Forrester Research. more
  • 'No soup for you!' Email Marketing Lessons From Seinfeld
    by Dave Calibey, Sky Calibey
    Seinfeld reigned as the most popular sitcom for most of the 1990s and inspired many a workplace water-cooler conversation with its quirky characters and absurd plots. The show might not seem the most likely source of practical advice, but some of its most memorable moments provide lessons for email marketing. more
  • Six Email Marketing Mistakes to Avoid
    by Janelle Johnson
    Email might not be as shiny as social media and other emerging marketing channels, but it's still arguably the most powerful marketing tool around. So how do you maximize this old workhorse for new gains? In part by avoiding these common mistakes. more
  • Selling to SBOs: Three Points to Remember
    So you've set your company's sights on selling to smaller businesses. Sure, they aren't the heavy-hitters, the star accounts, but their loyalty could provide a nice budgetary cushion for your bigger sales efforts. And they'll surely be thrilled to tap into your products or services, right? Well, hold on a minute. According ... more
  • Advanced Email Segmentation
    If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue." HubSpot's Corey ... more
  • How to Segment for Maximum Relevance
    It's easy to send "just one email with the same content to everyone in your database," writes Matthew Johnson at the Vision6 blog. "But how do you send that same email and make it relevant to everyone in your database?" The short answer is: You can't. And that's why you need conditional ... more
  • At least 8 in 10 Online Users Engage in Social Media Globally: Forrester
    Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to a new update of Forrester's Global Social Media Adoption In 2011, originally published in January 2012. more
  • Five Tips for Effectively Marketing to College Students
    by Atle Skalleberg
    Generation Y is estimated to be the largest consumer group in US history, and marketers simply cannot afford to ignore the student segment. Learn why you should be marketing to college students—and how to do so effectively. more
  • Five Ways to Market to Gen-Y
    by Tim Hare
    The consumers of Generation-Y are the next great decision-makers in the consumer world. Fortunately, marketing to Gen-Y is actually not as difficult as you might think. Here are five ways to appeal to Gen-Y. more
  • What Do Women and Men Want Most? [Infographic]
    by Lisa Joy Rosner
    What do women want? The age-old question has baffled men and marketers for centuries. NetBase, a social media intelligence company, set out to find the answer by listening to and understanding what women—and men—say in social media, and then asking them for more information via a Harris Interactive survey. more
  • Forrester: Calculate the Value of Your Email Subscribers
    Many interactive marketers rely on email subscriber valuation (ESV) to justify budgets and plan messaging strategies, according to a new report by Forrester Research, which presents a three-step formula for calculating ESV. more
  • Five Ways to Create a Data-Driven Marketing Culture
    by Jim Bergeson
    When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results. more
  • The Importance of Relevance: A Cautionary Tale
    "Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the Internet for a while." The problem? Unlike the steady stream of relevant content the business friend used to distribute, this ... more
  • Case Study: Why Targeting by Level of Engagement Works
    by Becca Wright
    The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans. more
  • Eight Ways to Segment Link Prospects
    by Ken McGaffin
    Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments. more
  • Why Targeting Matters
    In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. "Let's just look at the ones you receive from companies and organizations that have your permission to send communications. Count ... more
  • Five Quick Checks for Transforming Your AdWords Account in Less Than an Hour
    by Larry Kim
    Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you gain valuable insights into your campaigns—and save you money. more
  • Top 5 Marketing Trends for 2012
    by Joe Cordo
    As 2011 winds down, it's time to consider the trends that will dominate marketing in 2012. Here are the Top 5 trends on the horizon and tips on how to take advantage of them in your marketing plan. more
  • Five Proven Ways to Improve ROI Using Marketing Automation
    by Debbie Qaqish
    Marketing automation offers five main opportunities to improve ROI and drive revenue. Are you taking advantage of them? Learn how marketing automation can help you segment leads, improve conversions, and reduce lead leakage. more

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