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Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise savvy marketers misuse email in a way that ultimately alienates customers. Here are six common blunders. more
Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid. more![The Psychology of Successfully Marketing to Millennials [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160730-the-psychology-of-marketing-to-millennials-infographic-lg.jpg)
Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it. more
Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings? more
Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects. more
At one time, integrating multiple solutions required an entire team and lots of work. But, today, it's remarkably easy to unify your marketing stack. And here's why you should consider doing so. more
Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric. more
Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment. more
Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks. more
When Millennials become moms, they also become more entrenched in the digital world rather than step back from their daily digital habits, a new study finds. more
Amazon holds a commanding lead over brick-and-mortar retailers in demonstrating an understanding of individual shopper preferences and needs, according to a recent report from Swirl. more
Millennials love conversations on social media, and they expect a lot more from brands than just "buy this, buy that" small talk. more![Are Marketers Succeeding With Personalization? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/040116-ddp-lg.jpg)
Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting. more
Just as you would when targeting any niche market, you need to follow some basic rules to effectively market to Spanish-speaking customers. more
Some 60% of US consumers call the New Heartland home. However, most brands have an East or West Coast-based mentality and end up missing big opportunities for growth. more
Are you making these four mistakes when emailing Millennials? more
How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help. more
Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you using their insights will allow you to find the perfect audience. more
A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they are employing, and what they could be doing more of in the future. more
Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty. more
When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically. more
Facebook remains by far the most popular social media site in the United States, according to a recent report from the Pew Research Center's Internet and American Life Project. more
Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad. more
The core driver of campaign success is the customer data that fuels it. So here's a 12-item checklist of questions; answering them will likely save you time, effort, and money when planning your next campaign. more
Some 80% of B2B marketers say they can gauge which customers are their most valuable, and 64% say they understand customers' past purchase behaviors, according to a recent report from Regalix. more
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