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![Influencer Marketing Content and Platform Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260423-infographic-lg.jpg)
This infographic explores the top-produced influencer marketing content types, the engagement rates of five key content types, and the average cost of an influencer engagement across different social platforms. more![Humans vs. AI: How Global Companies Are Handling Translation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260421-infographic-lg.jpg)
This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation. more
Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research. more
Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences. Read more. more
Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape. Read more. more
B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more. more
B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research. more
B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more. more
B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more. more![The 10 Global Brands That Gained the Most Value Last Year [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260326-infographic-lg.jpg)
Microsoft saw the increase in brand value between 2025 and 2026, gaining $104 billion in value year-over-year. more
Learn how to apply generative AI in B2B marketing without sacrificing trust. Discover workflows, guardrails, and strategies to scale expert-driven content while protecting credibility. Read more. more
B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies. Read more. more![The 25 Coolest Brands With Teens [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260324-infographic-lg.jpg)
Teens in both the North America and Western Europe say Nike is the coolest major brand, according to recent research. more
AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments. Read more. more
Which sources do B2B buyers trust most when researching vendors and solutions? Which channels do they turn to most often during the early research phase? To find out, researchers surveyed 1,202 B2B decision-makers in the United States. more
Most marketers believe younger consumers have a positive perception of AI-generated ads — but most younger consumers don't actually feel that way, according to recent research. more
Netflix's ad revenue is forecast to double year-over-year and reach $3 billion in 2026, according to recent research. more
B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys. Read more. more![AI's Impact on the B2B Buyer Journey [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260305-infographic-lg.jpg)
Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research. more
What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies. more![The Most Popular Mobile Apps in the US [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260224-infographic-lg.jpg)
YouTube is the top app in the US by share of audience across every adult age group, and for both men and women, according to recent research. more![Why Human-First Marketing Matters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260217-infographic-lg.jpg)
This infographic explores how focusing on people's needs, language, and context can turn engagement into loyalty and action. more![How AI Adoption Varies by Country [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260205-infographic-lg.jpg)
Which countries have the greatest share of adults using AI-powered tools? To find out, Visual Capitalist examined global AI adoption data from Microsoft. more
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research. more
Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research. more
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