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Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]

by Matthew Grant

Content
Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor. more
#SocialSkim: Ebert, Government Vines, Facebook and Millennials, Twitter CVs, Branded Blockbusters

by Angela Natividad

Content
Death was a big social theme with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats on Tumblr, on youth, and on socnets that still command the most attention. And, of course, get how-to advice. Skim ... more
TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]

by Vahe Habeshian

Content
Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study to date on the consumption of news in the digital age. more
We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]

by Matthew Grant

Content
Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment. more
Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]

by Verónica Jarski

Content
Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes of 2012 and created the following infographic analyzing what made those memes popular. more
B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics

by Lenna Garibian

Content
B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2. more
The Magic Behind the Curtain: Marketing Automation [Infographic]

by Verónica Jarski

Content
How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out the following infographic to find out just what marketing automation can do for your business. more
Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkim

by Angela Natividad

Content
We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can ... more
Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]

by Matthew Grant

Content
This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of." more
Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkim

by Angela Natividad

Content
It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with Shakespeare-worthy love. more
Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]

by Matthew Grant

Content
Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford. more
How to Get More Facebook Shares [Infographic]

by Verónica Jarski

Content
Facebook marketing expert Mari Smith offers 14 tips to boost your content's visibility and viral sharing on Facebook—all in this infographic by ShortStack. more
SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkim

by Angela Natividad

Content
As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ROI-effective Vines, Pinterest's new analytics service, updated mobile advertising guidelines, and the usual tidbits about Twitter, Facebook, Google... and even ... more
The Post-PC Revolution [Infographic]

by Verónica Jarski

Content
Google estimates that by 2013 more people will use mobile phones than desktops PCs to go online. After gathering research about the migration of PC users to mobile, Moovweb created this infographic. more
Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]

by Verónica Jarski

Content
Google is fast on its way to becoming a "mobile first" company: Within a year, mobile will become the primary way users access Google. So what does Google's mobile portfolio look like? And how does it profit from those products? more
Elements of Great Storytelling

by Ann Handley, Tim Washer

Content
For millennia, human beings have transmitted knowledge from generation to generation via storytelling. It remains a powerful medium that grabs and holds people's attention. Not surprisingly, then, it can be a powerful medium for marketers. more
Which Mobile Approach Is Right for You? [Infographic]

by Verónica Jarski

Content
Figuring out which mobile approach to take can be complicated. Fortunately, Mutual Mobile has created an infographic that guides you to your destination through the process of elimination, so you know what you want (and what you don't). more
Brands as Real-Time Content Creators: Expected or Unrealistic?

by Ann Handley, Tim Washer

Content
In an inaugural segment of our video series, we take a look at a fundamental question: In our newly social age, is it incumbent on brands to be always at the ready, prepared to respond—with content or with creative—to events as they happen, in real-time? more
Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkim

by Angela Natividad

Content
Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize content marketing with Pinterest's Secret Boards, and what elements leaders need to create a social business. #Skim for social transcendence! more
World Internet Stats: Websites, Email, Social Media, and More

by Lenna Garibian

Content
In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled a year of data on the Internet, email, and social media. more
11 Foolproof Ways to Ruin Your Presentation Slides [Slide Show]

by Verónica Jarski

Content
The typos on the title slide and other errors in this slide show are intentional. Moreover, MarketingProfs sincerely implores you to not follow the advice herein as prescription. In fact, consider it proscription. more
Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]

by Matthew Grant

Content
The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts. more
Back to the Blogging Basics [Slide Show]

by Christian Gulliksen

Content
Here's timely refresher in the ABCs of developing and keeping a loyal blog readership—some seemingly obvious, but all-too-often ignored, best-practices. more
Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]

by Matthew Grant

Content
"Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO." more
Legal Threat Levels for Online Content-Sharing [Infographic]

by Verónica Jarski

Content
As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic from Kerry and Dan Gorgone can help. more