Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Ayaz Nanji
Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing. Moreover, though 90% of bloggers say they use an advertising network, only 17% say it is their biggest revenue source.
more
by Verónica Jarski
Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content than they do to advertisements and overt selling.
more
by Kerry O'Shea Gorgone
Ian Cleary discusses how he started the social media and technology blog RazorSocial.com, and the tools and tactics he used to turn RazorSocial into one of the "Top 10 Social Media Blogs of 2013" in just six months.
more
by Verónica Jarski
Are your company's Pinterest boards getting attention? If your company's images aren't being liked or repinned, you may be at a loss at what viewers really want when they go on Pinterest. Check out the following infographic to see the traits of the most popular pins.
more
by Verónica Jarski
How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic for details.
more
by Verónica Jarski
All the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their content marketing budget in 2013.
more
by Ayaz Nanji
Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council.
more
by Matthew Grant
Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
more
by Verónica Jarski
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic.
more
by Angela Natividad
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ...
more
by Ayaz Nanji
Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report.
more
by Daniele Hagen
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot.
more
Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore Video Metrix data released this week.
more
by Diego Larrea-Puemape
Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches?
more
by Matthew Grant
Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor.
more
by Angela Natividad
Death was a big social theme with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats on Tumblr, on youth, and on socnets that still command the most attention. And, of course, get how-to advice. Skim ...
more
by Vahe Habeshian
Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study to date on the consumption of news in the digital age.
more
by Matthew Grant
Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment.
more
by Verónica Jarski
Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes of 2012 and created the following infographic analyzing what made those memes popular.
more
by Lenna Garibian
B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2.
more
by Verónica Jarski
How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out the following infographic to find out just what marketing automation can do for your business.
more
by Angela Natividad
We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can ...
more
by Matthew Grant
This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of."
more
by Angela Natividad
It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with Shakespeare-worthy love.
more
by Matthew Grant
Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford.
more
![A Guide to Marketing Genius: Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/beginners_guide_to_content_marketing-peek.jpg)
![How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130626-podcast-Ian-Cleary-lg.jpg)
![On Pinterest, the Eyes Have It [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/The-Eyes-Have-It-Curalate-Infographic-peek.jpg)
![Content Marketing Sweetens the Mix [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Content-Marketing-Sweetens-the-Mix-peek.jpg)
![The State of B2B Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/state-of-b2b-content-marketing-peek.jpg)
![How B2B Content Impacts Buying Decisions [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/040613-ddp-lg.jpg)
![Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/052213_mitch_joel_podcast_lg.jpg)
![The State of Digital Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/uberflip_digital_content_consumption_infographic-peek.jpg)
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ... more
![Mobile Minute [Video]: Are Smart Watches a Smart Move?](https://i.marketingprofs.com/assets/images/articles/lg/mobile-minute-lg.jpg)
![Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130417-podcast-Dorie-Clark-lg.jpeg)
![TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/130412-ddp-lg.jpg)
Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study to date on the consumption of news in the digital age. more![We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130403-podcast-Michael_Weiss-lg.jpg)
![Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Memes-peek.jpg)
![The Magic Behind the Curtain: Marketing Automation [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Marketo-Automation-Journey_infographic-sneak-peek.jpg)
We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can ... more![Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130327-podcast-tim-suther-lg.jpg)
![Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130320-podcast-sam-ford-lg.jpg)
MarketingProfs uses single