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Marketing Quick Reads: Career Management

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  • Brother, Can't You Spare the Time?Marketing in a Downturn
    Though the recession may be drawing to a close, we are still dealing with the stark reality of very high unemployment rates. Many people have been without work for far ...
  • Step Up to the Mic!Marketing in a Downturn
    You might think the best time to launch a new product or service is during an economic golden age, when customers are plenty and eager to spend their not-so-hard-earned cash. ...
  • You Can't Not Hire MeMarketing Inspiration
    Thanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect ...
  • Speaking of MarketingMarketing Inspiration
    "Have you ever been in a conversation with other marketers," asks Beth Harte in a post at the Daily Fix blog, "and you get the sense that even though you ...
  • Get Wired and Get HiredSocial Media
    The news isn't good: Fidelity Investments this week announced its second round of job cuts, NEC is cutting 20,000 jobs and Motorola just shed 4,000 workers. But despite the doom ...
  • Let Everyone in on the LaunchSmall Business
    Before you introduce a new product or service, it goes through a lengthy design process and rigorous testing. You spend untold hours on a marketing strategy, getting everything just right. ...
  • Time Is MoneySmall Business
    It doesn't matter if you work in an entrepreneurial or corporate environment: Demands on your time can pull you in two—or ten—different directions. Taking control of your schedule can be ...
  • Speak to MeMarketing Inspiration
    Some people are born speechmakers. They thrive on the rush of speaking to hundreds. They deliver rousing presentations without notes. They never want it to end. And we hate them. ...
  • Put Your Inner Child to WorkMarketing Inspiration
    In a blog post at MarketingProfs' Daily Fix, Paul Williams extols the business value of a child's imagination. "When it comes to curiosity and creative problem solving, kids have the ...
  • How to Exceed Your Clients' Expectations Every TimeSmall Business
    Michael Goodman believes there are five keys to consulting success. Today we will look at one—setting realistic client expectations up front and planning to over-deliver on every project. Why? It's ...
  • That's a Great Idea!Small Business
    Our society gives a lot of lip service to thinking outside of the box—so much, in fact, that the very phrase has become a cliché. And there's a good reason: ...
  • Optimize Your Networking CostsSmall Business
    Conventional wisdom holds that joining a variety of professional organizations is one of the best ways to network. How can you tell if the fees you pay are worth it? ...
  • Three Tips for Staying in the LoopSmall Business
    What would you do if one of your employees accepted an offer from another firm? In a large company, you might plan a goodbye party. But in a small business—where ...
  • Find Business Opportunities at Your Chamber of Commerce Small Business
    You could be missing out on remarkable networking opportunities if you aren’t participating in at least one Chamber of Commerce. Take the example of MarketingProfs blogger Lewis Green, who belongs ...

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