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Marketing in an Economic Meltdown

Presenter: Michael Goodman
Broadcast on Friday, October 10, 2008
Duration: 90 minutes
Cost: $129.00 (FREE for Pro members)

Learn more about how our seminars work

We're broadcasting an hour-plus online seminar that places today’s headlines in perspective for marketing executives and business owners. The session features six recognized experts, each offering thoughts about the pitfalls and opportunities as we enter a turbulent 4th Quarter and an uncertain 2009.

This is a truly unique opportunity to learn from and participate in a community event driven by the current crisis on Wall Street, Main Street and in Washington. The presentations will include real-time interactive polls, followed up with live Q&A.

Participating panelists are all recognized experts, marketing veterans, and frequent contributors to MarketingProfs community forum.

You Will Learn

Here are the panelists and the issues they will address. (Their names link to a detailed bio and video introduction page.)

Why "free PR" is more important now than ever before, with marketing communications and public relations expert Gail Z. Martin.
Can you take the crisis and turn it into gold? Featuring creative marketing planner Jay Hamilton-Roth.
Market research on a slim-to-none budget, with innovative market researcher Joy Levin.
Presenting your value when the stakes are high, with sales strategist Frank Hurtte.
Cut the budget: 5 rock-bottom cheap marketing tactics that work. Featuring lead generation and customer retention veteran Ruth Stevens.

About this Seminar

Who Should Attend: Marketing professionals like you who want to learn how experts and your peers are adjusting their business strategies to brace for the promised economic upheaval.

About The Presenter

Michael Goodman is a senior marketing and management consultant with experience that spans the spectrum from micro-businesses and start-ups to the Fortune 25. He learned marketing at corporate giants Procter & Gamble, Frito-Lay and Playtex. He has consulted with clients in both business-to-business and business-to-consumer; local, regional, national and international markets; and industries ranging from industrial chemicals and consumer packaged goods to financial services and healthcare.

Michaael will be moderating this session, offering his own insights, and encouraging you to ask the panel of experts your burning questions.

What Participants Said

Of the participants who evaluated this seminar, 90% would recommend it to a colleague. Some of their comments:

"Thought provoking. In this economic climate, business as usual is not an option. This seminar, and Marketing Profs generally, is a valuable resource to stimulate thinking and change."

"This is the kind of information that you need to understand how to respond quickly to the economy and your business."

"Great value for time. Quick, lots of expertise, good follow up available for those who need / want it."

"Lots of good, high-level ideas on how to capitalize the current economic climate."

"MarketingProfs seminars are typically excellent; this was one of the best. Obviously, the timing was perfect, and I believe folks with walk away from attending with a more positive (uplifted) mindset about their roles and what they can do to better the situation for their businesses."