Customer Retention: How-to articles covering the latest marketing tactics, tips, and strategies.
Nine Easy Ideas on How to Perform Behavioral SegmentationLiga BizuneToday's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.
Customer Retention Is King: Four Steps to Secure the ThroneJerry JaoYou may be doing a stellar job of bringing in new customers, but if you're not doing enough to keep those customers, you're just wasting resources. The good news: retention ...
Bridging Marketing and Finance: Don't Get Lost in TranslationLaura PattersonWhether your goal is to obtain a seat at the table or to prove the value of Marketing—or more easily obtain approval for your budget—you need a viable relationship with ...
Five Best-Practices to Increase Registration ConversionBill PiwonkaLow conversion rates, users that leave your site without engaging, and blatantly falsified registration data are the obvious symptoms of a broken registration system. Consider the following five best-practices for ...
Apply Lifetime Value Targeting to Reach Customers OnlineRussell GlassHistorically, personalized targeting has been done through direct mail, sending offers to segmented lists, targeted at personas. So how can you achieve the same level of segmentation and targeting in ...
An Email Marketing Conundrum: Permission vs. ForgivenessKaren TalaveraYou've probably heard the saying, "It's better to ask for forgiveness than permission." All too often I hear from marketers and business owners who find themselves considering such an unfortunate ...
Five Tips for Creating Relationships That Drive SalesTom CatesStrong customer relationships drive sales, sustainability, and growth, especially in today's economy. Regardless of your industry, follow these five tips for stronger and healthier customer relationships.
Email Best-Practices for Developing and Maintaining Crucial Customer RelationshipsKevin GaoHere are three sets of email best-practices for turning prospects into actual customers, extracting value from active customers who eagerly make purchases, and retaining customers for the long term.
Surprising Facts About Customer Loyalty Marketing [Infographic]Verónica Maria JarskiTo find out about the loyal customers vs. new ones, and three reasons why a loyalty program should be part of your business, check out the following infographic by FiveStars.
Five Ways to Minimize Email List UnsubscribesKaren TalaveraA classic email conundrum: How do I prevent or minimize unsubscribes from my email list? First, accept them as a fact of life and don't take them personally. Then, take ...
Customer Retention: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Marketing Lessons From Lady Gaga: Author Jackie Huba Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBest-selling author and online marketer Jackie Huba shares marketing lessons from her book Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics.
Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]by Matthew GrantDave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social ...
Customer Retention: Online seminar broadcasts from the best minds in marketing
- Leveraging Email, Mobile, and Social Media to Engage and Retain CustomersBroadcast on 11/18/2010 with Joel BookYou'll discover how two innovative companies—ScottsMiracle-Gro and Volvo Construction Equipment—integrate email, mobile and social media to attract, engage and retain customers.
- Sure-Fire Tips for Increasing Your Web ConversionsBroadcast on 9/30/2010 with Amy AfricaDesigning an effective website that generates leads for your business and converts leads to sales is a huge challenge. Amy Africa has perfected the art and science of Web usability and will supply you with tons of proven tactics to increase conversions.
- Sneak Peek: B2B Forum 2009 in BostonBroadcast on 5/7/2009 with B2B Forum 2009 Sneak PeekGet a conference sneak peek when our own Roy Young talks with key presenters from our June 8-9 B2B Forum to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas.
- Marketing in an Economic MeltdownBroadcast on 10/10/2008 with Michael GoodmanEveryone is buzzing about the U.S. economic mess, but are you simply wondering how your business should react? Come hear the smart moves that six highly-regarded marketers think you should make—and dumb moves to avoid.
- Proven Ways to Create Engaging Online Customer ExperiencesBroadcast on 8/21/2008 with Denise ShiffmanIt isn't a blog or wiki that will set your company apart from the competition and engage loyal and passionate customers. Nor is it a quality product or value-added service, although that’s a good start. This is the Age of Engage...
- How to Market Consulting and Professional ServicesBroadcast on 5/1/2008 with John DoerrHow you market and sell consulting, technology and professional services differs substantially from how you market products. Generating leads, closing new business, and keeping existing clients happy and continuously buying your services requires a different outlook, different tactics, and different execution.
- e-Newsletters: Get Attention and Build LoyaltyBroadcast on 2/22/2007 with Nick UsborneDuring the course of this seminar you will be taken through each of the steps necessary to create a quality newsletter that will hold the long-term attention of your readers and deliver revenue.
- How Marketers Win Friends and Keep Profitable Customers Through ROI AnalysisBroadcast on 9/21/2006 with Jim Lenskold, Dave SuttonThis seminar will provide guidance on leveraging measurements, data-mining and ROI analysis to align marketing decisions with corporate goals.
- Inside the Customer Loyalty Laboratory: How Companies Build Lasting RelationshipsBroadcast on 2/1/2006 with Jill GriffinIf you’re ready for fresh, new solutions for leading your company through today’s complex maze of customer issues, don’t miss this fast-paced, information-rich, fun-filled session with loyalty expert, Jill Griffin.
- Managing Customers As Long Term InvestmentsBroadcast on 9/29/2005 with Professor Sunil GuptaThis seminar we will show that marketing executives need to think about the two sides of customer value – the value that a firm provides to its customers, and the value that a customer provides to the firm.
Customer Retention: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Using Email to Nurture Your Leads on a BudgetReleased on 3/16/2012 with Christine B. WhittemoreIn just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank.
- Take 10 Author Series: How Everything You Learned About Motivation Is Wrong—And How to Do It RightReleased on 12/9/2011 with Daniel H. PinkIn this Take 10, Dan debunks the many myths surrounding motivation and offers a number of tips and tricks for cultivating a true culture of motivation in the workplace.