Economic Crisis: How-to articles covering the latest marketing tactics, tips, and strategies.

• Digital, Direct Marketing Hiring Softens—Less so for B2B
  Weakening economic signals are having their effect on the employment outlook for digital and direct marketers in the third quarter (Q3), according to the latest quarterly employment report by Bernhart ...
  Career Management, Economic Crisis, Research Summaries
• Consumers Less Anxious About Economy, but Cautious: RBC
  Americans are beginning to shed their anxiety about the economy, which has dominated consumer sentiment over the past two years, and they are less pessimistic about both their local economies ...
  Customer Behavior, Economic Crisis, Research Summaries
• Corporate Reputations Improve, Berkshire Hathaway No. 1
  After hitting rock bottom during the height of corporate bailouts and the economic crisis, the public's perception of corporate America is bouncing back: The percentage of Americans who say the ...
  Brand Equity, Economic Crisis, Reputation Management, Research Summaries
• From Bad to Worse to Good
  If you can't figure out where the economy is heading, you're not alone. "News stories bounce from bad to worse to hope to despair, leaving rare moments of optimism and ...
  Economic Crisis, Marketing Smarter, Recession
• Entrepreneurship During the Recession
  Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in ...
  Creativity, Economic Crisis, Recession, Research Summaries
• Americans Altering Attitudes About Money
  As a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a ...
  Customer Behavior, Economic Crisis, Research Summaries, Survey Data
• Advertising Is the Price You Pay for Not Being CreativeJohn Rooks
  We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by ...
  Advertising, Branding, Economic Crisis, Google, Marketing Smarter, Search Engines, Social Networking, User-Generated Content
• You Can't Not Hire Me
  Thanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect ...
  Career Management, Economic Crisis, Marketing Inspiration, Personal Branding
• Consultative Selling: Staying Above the Fray
  The economic downturn in the technology sector has put a squeeze on resellers' margins. Not surprisingly, many value-added resellers (VARs) are looking to their professional services—not just products sales—to hit ...
  Collaboration, Customer Relationships, Economic Crisis, High-Tech Marketing, Sales
• Marketing to Youth: No Longer a Dark ArtPaul Metz
  It takes a lot more than Harry Potter's brand of wizardry for marketers to understand the spending habits of what is commonly referred to as the youth market—those between age ...
  Customer Behavior, Economic Crisis, Segmentation, Targeting

Economic Crisis: Online seminar broadcasts from the best minds in marketing

• What to Do When Growth StallsBroadcast on 6/19/2009 with Steve McKee
  Every business experiences stalled growth at some point. You might be surprised at the real reasons it happens—and what you can do about it.
  Economic Crisis, Management, Marketing Smarter, Marketing Strategy
• Marketing in an Economic MeltdownBroadcast on 10/10/2008 with Michael Goodman
  Everyone is buzzing about the U.S. economic mess, but are you simply wondering how your business should react?  Come hear the smart moves that six highly-regarded marketers think you should make—and dumb moves to avoid.
  Customer Retention, Economic Crisis, Lead Generation, Market Research, Marketing Strategy, Marketing Tips, Public Relations
• Marketing Metrics: Linking Marketing to Financial ConsequencesBroadcast on 5/5/2005 with Professor David Reibstein
  This seminar will show you how to connect marketing spending to its financial consequences of marketing spending, and to not be satisfied with the connection to interim marketing metrics.
  Customer Acquisition, Customer Retention, Customer Satisfaction, Economic Crisis, Management, Marketing Budgets, Measurement, Metrics

Economic Crisis: Marketing downloads for the busy professional

• Benchmark Research: Marketing in the Economic Crisis
  These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  Digital Marketing, Economic Crisis, Marketing Budgets, Marketing Plans
• B-to-B Marketing in 2008: Trends in Strategies and Spending
  MarketingProfs research provides B2B marketers guidance for making budget and media mix allocations by exploring the issues and emerging trends in 2008.
  B2B Marketing, Economic Crisis, Market Research, Marketing Budgets