Marketing Resources: Economic Crisis

• Advertising Is the Price You Pay for Not Being Creativeby John Rooks
  We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in ...
  More articles on Advertising, Branding, Economic Crisis, Google, Marketing Smarter, Search Engines, Social Networking, User-Generated Content
• Marketing to Youth: No Longer a Dark Artby Paul Metz
  It takes a lot more than Harry Potter's brand of wizardry for marketers to understand the spending habits of what is commonly referred to as the youth market—those between age 6 to 18. In fact, it requires a flexible understanding ...
  More articles on Customer Behavior, Economic Crisis, Segmentation, Targeting
• How to Survive the Tough Times, Personally and Professionallyby Michael Beck
  There's no one-size-fits-all solution to survival during challenging times. But there are some strategies that will help no matter what situation you and your business are in.
  More articles on Career Management, Creativity, Economic Crisis, Marketing Inspiration, Networking, Personal Branding
• Three Essential Market-Research Methods in an Online Communityby John Kembel
  How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, and goals. No doubt about it: It's important to ...
  More articles on Community, Customer Engagement, Economic Crisis, Market Research, Social Media, Voice of the Customer
• Retail Survival Tips in a New Economic and Customer Environmentby Adam Boyden
  Retailers did everything possible to attract buyers over the holidays. From educational sessions to discounts and coupons, and special offers, retailers used their ingenuity and marketing smarts to make the best of a dismal season. Nonetheless, numbers were down and every ...
  More articles on Customer Engagement, Customer Retention, Economic Crisis, Recession, ROI
• How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Networkby William Arruda
  Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy ...
  More articles on Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube
• What to Do When Growth Stallsby Steve McKee
  As much as we would all like to believe that we're masters of our own destiny, the unfortunate truth in business is that growth stalls. Over the course of a decade, more than half of companies stall... and that's in ...
  More articles on Brand Equity, Collaboration, Economic Crisis, Management
• Did My Video Ad Work? How to Use Simple Tools to Measure the Effectiveness of Online Video Adsby Diaz Nesamoney
  Do video ads work to turn viewers into buyers and passionate brand advocates? For starters, measurement of the effectiveness of video ads gets bogged down by syndication, viral distribution, viewing via social networks, and many other factors. So how can you ...
  More articles on Advertising, Brand Awareness, Customer Engagement, Economic Crisis, Lead Generation, Measurement, Metrics, Social Networking, Videos
• 10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 2)by Jonathan Kranz
  Earlier this month, the author offered five ideas for getting ahead in an economy that's got us down. As promised, here are five more inexpensive (yet powerful!) ideas that can help you and your business come out on top.
  More articles on Case Studies, Economic Crisis, Marketing Tips, Positioning, Thought Leadership, White Papers
• In a Tough Economy, Go to Battle for Your Customersby J. Mark Carr, Karl Gustafson
  Decision-makers who are worried over the stability of their company's finances should remember one simple truth: The source of your business's cash flow is your customer base. What all of this boils down to is the need to make smart, informed ...
  More articles on Customer Acquisition, Customer Relationships, Customer Service, Economic Crisis, Measurement, Segmentation
• Your Marketing Stimulus Package: Invest Now in Building Brandby Kevin Randall
  Every day we are bombarded with bad news about the economy: dismal corporate earnings, budget cuts, advertising gone dark, clients and agencies and people coming and going, and a sense of turbulence, malaise, and timidity. What can marketing do? Today's ...
  More articles on Brand Positioning, Branding, Economic Crisis, Marketing Tips
• 10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 1)by Jonathan Kranz
  When the going gets tough, the tough get... cheap. Today, a good marketing idea has to be as inexpensive as it is clever. In this first of a two-part series are five inexpensive suggestions that can lead to productive results.
  More articles on Direct Marketing, Economic Crisis, Marketing Tips, SEO, Social Media
• 2009: The Year of 'Light Green'by Andrew Winston
  Over the past two years "green" has become part of nearly every serious business discussion. But what will happen now in this damaged economy? Some of the green pressure on companies will lessen, but the underlying forces driving the green ...
  More articles on Economic Crisis, Green Marketing
• Four Steps to Marketing Smarter (and for Less) in Today's Economyby Kimberly Smith
  The economy is sour, consumers aren't buying, and the competitive landscape is mutating. What's a marketer to do? Well, you can start by following advice from the likes of Tim Berry, Seth Godin, David Meerman Scott, Bryan Eisenberg, and Jonathan ...
  More articles on Economic Crisis, Marketing Strategy, Marketing Tips, Sales
• Commentary: The Problem No Bailout Can Solveby Andrew Winston
  The current financial meltdown prompts another, larger catastrophe in the works: the change in the earth's climate and what it will do to business and society. Although those two challenges may seem worlds apart, there are three critical attributes of the ...
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• Benchmarking: A Best-Practice for Improving Marketing Performance (Part 1)by Laura Patterson
  CEOs and CMOs are interested in seeing marketing organizations improve their performance in two key areas: effectiveness (the ability to produce the desired result) and efficiency (reducing waste). The economic environment makes these efforts even more top-of-mind. Often the question ...
  More articles on Benchmarking, Economic Crisis, Marketing Strategy
• Stand Out for the Right Reasons: Nine Memorable Conference Presenter Mistakesby Gary Cohen
  When we are given the opportunity to stand out from our competitors, we must be memorable! What will standout so that people who are there will tweet positively about your company, your presentation, your product? What will they remember? What ...
  More articles on Conferences, Economic Crisis, Public Speaking
• Top 10 for Online Marketing Success in 2009by Aaron Kahlow
  Do you know what will ensure your web site's success in 2009? Here's the top 10 ideas for online marketing success this coming year... and beyond.
  More articles on Economic Crisis, Online Marketing, Social Networking, User-Generated Content
• Social Media ROI—What's the 'Return on Ignoring'?by David Alston
  What does "return on investment" really stand for? Roughly, it means the value we expect to get out of the effort we put into something—the output (return) resulting from an input (investment). But here's the trick: ignoring the input, or ...
  More articles on Customer Engagement, Economic Crisis, Feedback, ROI, Social Media
• How Packaging Your Offering Enhances Your Brandby Anthony Cirillo
  Is your company packaging experiences? Are they sought—or are they sold? And, drilling the concept down one more level: have you ever looked at yourself and considered the package that you offer and the experience you provide? In the current downturn, ...
  More articles on Branding, Customer Engagement, Customer Experience, Economic Crisis

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• Digital, Direct Marketing Hiring Softens—Less so for B2B
  Weakening economic signals are having their effect on the employment outlook for digital and direct marketers in the third quarter (Q3), according to the latest quarterly employment report by Bernhart ...
  More articles on Career Management, Economic Crisis, Research Summaries
• Consumers Less Anxious About Economy, but Cautious: RBC
  Americans are beginning to shed their anxiety about the economy, which has dominated consumer sentiment over the past two years, and they are less pessimistic about both their local economies ...
  More articles on Customer Behavior, Economic Crisis, Research Summaries
• Corporate Reputations Improve, Berkshire Hathaway No. 1
  After hitting rock bottom during the height of corporate bailouts and the economic crisis, the public's perception of corporate America is bouncing back: The percentage of Americans who say the ...
  More articles on Brand Equity, Economic Crisis, Research Summaries
• From Bad to Worse to Good
  If you can't figure out where the economy is heading, you're not alone. "News stories bounce from bad to worse to hope to despair, leaving rare moments of optimism and ...
  More articles on Economic Crisis, Marketing Smarter, Recession
• Entrepreneurship During the Recession
  Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in ...
  More articles on Creativity, Economic Crisis, Recession, Research Summaries
• Americans Altering Attitudes About Money
  As a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a ...
  More articles on Customer Behavior, Economic Crisis, Research Summaries, Survey Data
• You Can't Not Hire Me
  Thanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect ...
  More articles on Career Management, Economic Crisis, Marketing Inspiration, Personal Branding
• Consultative Selling: Staying Above the Fray
  The economic downturn in the technology sector has put a squeeze on resellers' margins. Not surprisingly, many value-added resellers (VARs) are looking to their professional services—not just products sales—to hit ...
  More articles on Collaboration, Customer Relationships, Economic Crisis, High-Tech Marketing, Sales
• Industry Reputations Take a Beating
  The reputations of several industries—car manufacturers and banks prominent among them—plummeted in the last year.
  More articles on Customer Service, Economic Crisis, Research, Survey Data
• Advertisers, Consumers Disagree About Ads, Media, Twitter
  Consumers and advertisers largely disagree about the effectiveness of many types of ads, as well as in their assessments of Internet advertising and Twitter, despite some areas of agreement, finds ...
  More articles on Advertising, Customer Behavior, Economic Crisis, Research Summaries, Survey Data, Twitter
• Pew Report: Internet Use in the Recession
  Nearly 7 in 10 Americans (69%), or 88% of US Internet users, have used the Internet to cope with the recession, according to a new report from the Pew Internet ...
  More articles on Customer Behavior, Economic Crisis, Job Search, Networking, Recession, Research
• Execs: Need to Overhaul Risk Management
  The vast majority (85%) of surveyed corporate executives agree that they need to overhaul their approach to risk-management if the lessons of the economic crisis are to be used to ...
  More articles on Collaboration, Economic Crisis, Management, Research
• When in Doubt, Double Down
  In a piece at The New Yorker, James Surowiecki recounts how two companies—Post and Kellogg—reacted to the Depression. "Post did the predictable thing: it reined in expenses and cut back ...
  More articles on Advertising, Economic Crisis, Marketing Budgets, Marketing Inspiration, Marketing Smarter, Recession
• iComicRelief
  Apple has certainly captured the heart of consumers across the globe with the iPhone, and it recently announced new, upgraded models at the WWDC Conference this past week, after having ...
  More articles on Economic Crisis, Humor, New Media, Smart Phones
• My Big Fat Job List
  Looking for a job in what CNN calls the "worst job market" in decades? To help with your search, we've compiled a Big Fat List of some of the most ...
  More articles on Career Management, Economic Crisis, Job Search, Websites
• Selling Pork in the Age of Swine Flu
  The MarketingProfs customer-service team received an interesting message recently from a pork producer in Mexico. "At this moment we are suffering the worst crisis ever in the national pork industry... ...
  More articles on Brand Awareness, Brand Positioning, Branding, Challenges Q&A, Customer Relationships, Economic Crisis, Email Marketing, Public Relations
• How We Got Here
  If our current economic situation can teach us anything, it's that we really can't carry on in personal finance or business (or politics, for that matter) without keeping our wits ...
  More articles on Economic Crisis, New Media, Videos
• Join the Pep Squad
  As we continue to feel the adverse effects of a global recession, it's only natural to feel a sense of defeat. "Giving up the ghost is a real option," says ...
  More articles on Creativity, Economic Crisis, Management, Marketing Smarter, Small Business
• The SXSW Cheat Sheet
  "This will be my third year [at SXSW]," says Aaron Brazell in a post at Technosailor, "but I'm a bit surprised, in a down economy, how many people are going ...
  More articles on Economic Crisis, Marketing Inspiration, Trade Shows/Events
• Tell It Like It Is, With a Smile
  "Given the challenging times we're living in, it's likely that the worldview your prospects hold today is not the same one they held a year, or even several months, ago," ...
  More articles on B2B Marketing, Customer Engagement, Economic Crisis, Marketing Inspiration

See all 39 marketing Daily Posts related to Economic Crisis

Economic Crisis case studies, deconstructing real life examples and illustrating lessons learned

• How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer Loyaltyby Days for Business Alliance (Days Inn)
  CASE STUDY: Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. Read on to see how.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Customer Relationships, Economic Crisis, Mobile Marketing, SMS

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Economic Crisis online seminar broadcasts from the best minds in marketing

• What to Do When Growth StallsBroadcast on 6/19/2009 11:00:00 AM
  More seminars on Economic Crisis, Management, Marketing Smarter, Marketing Strategy
• Marketing in an Economic MeltdownBroadcast on 10/10/2008 11:00:00 AM
  More seminars on Customer Retention, Economic Crisis, Lead Generation, Market Research, Marketing Strategy, Marketing Tips, Public Relations
• Marketing Metrics: Linking Marketing to Financial ConsequencesBroadcast on 5/5/2005 11:00:00 AM
  More seminars on Customer Acquisition, Customer Retention, Customer Satisfaction, Economic Crisis, Management, Marketing Budgets, Measurement, Metrics

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Economic Crisis marketing downloads for the busy professional

• Benchmark Research: Marketing in the Economic Crisis
  These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  More tools on Digital Marketing, Economic Crisis, Marketing Budgets, Marketing Plans
• B-to-B Marketing in 2008: Trends in Strategies and Spending
  MarketingProfs research provides B2B marketers guidance for making budget and media mix allocations by exploring the issues and emerging trends in 2008.
  More tools on B2B Marketing, Economic Crisis, Market Research, Marketing Budgets

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