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It's All About the Click: Fundamentals of Paid Search Marketing

Presenter:
George Seybold
Broadcast:
Thu., Jun. 4, 2009, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)

Getting noticed through natural or "organic" search results sometimes feels more like voodoo than science. But what about paid search advertising? Is it any easier? More importantly, how effective is it for generating Web traffic? If done correctly, paid search or Pay-Per-Click (PPC) can be a powerful marketing tactic.

In this seminar, we will walk you through the steps to develop and integrate a successful PPC campaign into your marketing mix and help you understand if this media will work for you. We'll examine several advertising platforms including Google, Yahoo! and Facebook, and we'll explore the differences of using search engines vs. other Internet media properties.

If you want to know how to best use PPC to your advantage and better target your advertising messages, don't miss this seminar.

Presenter

George Seybold is a native of Boise, Idaho, with an incredibly diverse background. After military service he found success at Hewlett Packard, where he provided early leadership improving web-enabled workflow systems and decreasing customer service costs significantly. He went on to found his first of several companies during the dotcom boom where he and three partners attracted $40 Million in venture capital funding. He later moved the business to Austin, TX and transitioned away from the business to return to Idaho.

Most recently he enjoyed a career with Federal Way, a Washington-based Weyerhaeuser Company. Mr. Seybold was instrumental in the successful transition of 5 building materials businesses into a single global brand—iLevel. The change impacted $8 Billion dollars in revenue and 16,000 associates. Mr. Seybold led the online initiatives including the architecture of a new online property, www.ilevel.com, and aligning online media promotions into a unified strategic plan. The website recognized considerable growth in popularity as he set and executed his plan resulting in a 300% growth in visitor traffic year-over-year and a sustained conversion performance ratio of more than 35%.

Throughout his career he has remained very passionate about the valley, which he calls home and eventually his desire to create something greater resulted in Seybold Scientific, a Google-certified company. Now he is actively realizing his dream of helping small and mid-size companies get found online and growing a sustainable and recognized leader in the online marketing community. Mr. Seybold's short-term goals include being one of the Boise area’s best employers and creating more than 200 jobs in Idaho.

Who Should Attend?

This seminar will explain the benefits and best practices of Pay-Per-Click (PPC) Marketing to business owners, website jockeys, and marketing professionals. The techniques we'll cover apply to both B2C and B2B marketing.

What Will You Learn?

  • Pay-Per-Click marketing terminology demystified
  • The multitude of PPC marketing options, with case studies
  • Step by step PPC campaign development
  • Differences between successful ads vs. non-performing ads
  • Tools available to succeed in PPC management
  • Insider tips to help your campaign ROI outperform the competition

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