Advertising: How-to articles covering the latest marketing tactics, tips, and strategies.

• Effectiveness of Social Media Cues in Ads [Infographic]Ayaz Nanji
  Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.
  Advertising, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Social Media, Survey Data
• Social Media Delivers Highest-Quality Users in Ad CampaignsAyaz Nanji
  Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, ...
  Advertising, Research Summaries, Social Media
• A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]Verónica Maria Jarski
  How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since ...
  Advertising, Consumer Electronics, Content, Customer Communications, Customer Engagement, Customer Relationships, Email, Facebook, Sales and Advertising, Social Media
• #SocialSkim: Social Media This Week, Including a Content Marketing Children's StoryAngela Natividad
  Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. ...
  Advertising, B2B Marketing, B2C, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Pinterest
• 7 in 10 Adults Access Content From Newspaper Media Each WeekAyaz Nanji
  Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent ...
  Advertising, Content, Customer Behavior, Demographics, Mobile Marketing, New Media, Newspapers, Research Summaries
• Internet Ad Revenue Breaks Record, Mobile Achieves 111% YOY GrowthAyaz Nanji
  Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up ...
  Advertising, Research, Research Summaries
• Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]Ayaz Nanji
  Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study.
  Ad Copy, Advertising, Content, Customer Behavior, Research Summaries
• How to Integrate Ratings and Reviews Into Your Social Marketing ProgramsShoma Sarkar
  Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.
  Advertising, B2C, Customer Engagement, Marketing Strategy, Product Marketing, Retail Marketing, Sales and Advertising, Social Media, Social Networking, Testimonials
• #SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts AppAngela Natividad
  Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for ...
  Advertising, Digital Theory, Facebook, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, Twitter
• One-Third of Americans Regularly Listen to Online RadioAyaz Nanji
  One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM ...
  Advertising, Customer Behavior, Demographics, Digital Theory, Marketing Strategy, Mobile Marketing, Research Summaries, Smart Phones, Social Networking

Advertising: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]by Matthew Grant
  Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment.
  Advertising, Branding, Content Marketing, Marketing Smarts, Public Speaking, Sales, Social Media
• Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]by Matthew Grant
  This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of."
  Advertising, B2B Marketing, Content, Customer-Centric, Data, Digital Marketing, Marketing Smarts, Segmentation, Technology
• Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]by Matthew Grant
  The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and implements—its content strategy.
  Advertising, B2B Marketing, Content, Content Marketing, Lead Generation, Marketing Smarts, Sales, Strategy, Web Content
• Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]by Matthew Grant
  Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and ...
  Advertising, Digital Marketing, Humor, Interactive Marketing, Marketing Challenges, Marketing Smarts, Social Media, Websites
• Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]by Matthew Grant
  Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution—and highlighting a critical weakness at the ...
  Advertising, Branding, Marketing Budgets, Marketing Smarts, Podcasting

Advertising: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: The Fundamentals of Paid SearchBroadcast on 8/9/2012 with George Michie
  In this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more.
  Advertising, Digital Marketing, Keywords, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Search Engines
• MarketingProfs University: Understanding and Engaging Today’s Connected BuyerBroadcast on 6/7/2012 with Tony Zambito
  This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation.
  Advertising, Brand Awareness, Brand Management, Customer Behavior, Customer Engagement, Customer Relationships, Customer Satisfaction, Demographics, Market Research, Marketing Tips
• How to Get the Most Out of Your Facebook AdsBroadcast on 5/17/2012 with Eshwar Belani
  Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments.
  Ad Copy, Advertising, Brand Positioning, Community, Customer Behavior, Digital Marketing, Facebook, Interactive Marketing, Social Media, Social Networking
• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 with Scott Brinker
  Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.
  Advertising, B2B Marketing, Inbound Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media
• New YouTube Features That Will Make You Stand Out from the CrowdBroadcast on 6/10/2010 with Michael Miller
  Michael Miller returns to update you with the latest marketing-oriented features of YouTube. Find out which of these new features make the most sense for your organization, and how to use them to promote your business and products.
  Advertising, Community, Marketing Tips, PPC Campaigns, Videos, YouTube
• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on 11/19/2009 with Michael Goodman, Anna Talerico
  Getting them there isn't enough. Here's how you can improve the odds of converting a Web visitor into a customer.
  Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Website Design, Websites
• It's All About the Click: Fundamentals of Paid Search MarketingBroadcast on 6/4/2009 with George Seybold
  Paid search, or Pay-Per-Click (PPC), marketing isn't new. But what do you need to know if you're just getting started?
  Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
• How to Create Advertising Campaigns that Make Men Do What You WantBroadcast on 5/28/2009 with Steve McNamara
  Now's your chance to learn how to think like the Creative Director of a bigshot ad agency.
  Ad Copy, Advertising, Branding, Copywriting, Direct Marketing, Positioning, Print Collateral, Social Media
• Make Word-of-Mouth Marketing Work for Your CompanyBroadcast on 12/19/2007 with Andy Sernovitz
  Word-of-mouth marketing is becoming the most important, most effective, and most ethical way to promote your company. The rise in consumer control of the media, blogs, and social networks is changing advertising forever. Take a look at how this phenomenon has happened—and what we all need to do to keep it happening.
  Advertising, Blogging, Marketing Tips, Measurement, Social Media, Social Networking, Word of Mouth
• Small Business Series: How to Advertise on a Modest BudgetBroadcast on 10/19/2007 with Michael Goodman
  Michael Goodman has been responsible for annual advertising budgets ranging from a few thousand dollars to millions of dollars, in consumer, B2B, services, information, entertainment and not-for-profit situations. He’s learned advertising from recognized masters of the craft, and stumbled across some truths on his own.
  Advertising, Direct Marketing, Hiring Outside Resources, Marketing Budgets, Marketing Challenges, Small Business, Word of Mouth

Advertising: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Monetize Your Website with Google Ad SenseReleased on 1/25/2013 with Chloe Spencer
  In just 10 minutes, you'll discover important tips on how to get your site approved by Google.
  Ad Copy, Advertising, Digital Marketing, Google, Interactive Marketing, Marketing Strategy, Marketing Tips, Take 10, Websites
• Take 10: Four Ways to Monetize Local Daily DealsReleased on 5/18/2012 with Amy Fowler
  Just like everything else, there's a right way and a wrong way to add daily deals into your marketing mix. In just 10 minutes, you'll learn the right way to make daily deals lucrative for your business.
  Advertising, Brand Positioning, Branding, Local Marketing, Location-Based Marketing, Marketing Strategy, Marketing Tips, Pricing, Promotions, Take 10
• Take 10: How to Effectively Use Traditional Marketing in the Digital AgeReleased on 4/6/2012 with Elaine Fogel
  In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy.
  Advertising, Brand Management, Branding, Digital Marketing, Direct Marketing, Integrated Marketing, Marketing Tips, Print Collateral, Take 10
• Take 10: How to Set Up and Manage Effective Facebook AdsReleased on 7/22/2011 with Paul Chaney
  In this Take 10, Internet marketing specialist Paul Chaney walks you through each step of setting up a Facebook Ad account. He makes sure that you know how to create a Facebook Ad, how to target the right people with it, and how to navigate the different pricing and scheduling options.
  Advertising, Facebook, Marketing Tips, Social Media, Take 10
• Take 10: How to Host a Successful Twitter ChatReleased on 7/8/2011 with Verónica Maria Jarski
  In this Take 10, Verónica Maria Jarski takes you through the eight essential ingredients of a rockin' good Twitter chat.
  Advertising, Community, Marketing Tips, Naming, Take 10, Twitter, Writing
• Take 10: How to Select Images That Make Your Marketing More EffectiveReleased on 7/1/2011 with Dan Hill
  In this Take 10, Dan Hill, an expert in consumer and employee behavior, uses insights provided by eye-tracking studies to explain why certain images have such tremendous impact.
  Advertising, Creativity, Customer Engagement, Marketing Smarter, Marketing Tips, Take 10
• Take 10: How to Put Your Business on the Map With Google PlacesReleased on 4/22/2011 with Janet Driscoll Miller
  In this Take 10, search engine optimization expert Janet Driscoll Miller explains how to get your brick and mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps.
  Advertising, Google, Marketing Tips, SEO, Take 10, Websites
• Take 10: Creating a YouTube Channel Page that Reflects Your BrandReleased on 12/3/2010 with Michael Miller
  Tune in to this quick and dirty rundown of what it takes to customize your YouTube channel to match your brand, and be the envy of your competitors.
  Advertising, Brand Equity, Marketing Tips, Take 10, YouTube
• Take 10: YouTube Advertising in 7 Easy StepsReleased on 10/15/2010 with Michael Miller
  Join online marketing penman Michael Miller as he walks us through the seven steps to launching a YouTube Promoted Video campaign that supports your video's rise to prominence.
  Advertising, Keywords, Take 10, Videos, Word of Mouth, YouTube

Advertising: Marketing downloads for the busy professional

• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking
• Benchmark Report : Marketing ROI (Year 2)
  This 2006 survey, the second annual ROI study, demonstrates that companies are definitely getting the ROI message. This study shows a significant increase in the number of companies that have implemented some form of Marketing ROI measurements. And let's face it, Marketing ROI is here to stay. Jim Lenskold says, "Marketing ROI will continue to be a priority as long as maximizing profits is a priority for corporations." Well said, Jim.
  Advertising, Market Research, Marketing Analytics, Measurement, ROI
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design
• Benchmark Report: Marketing ROI (Year 1)
  In a 2005 survey, the first in an annual series, Jim Lenskold found that only 1 in 5 respondents was actually using ROI measures for marketing efforts -- 99% of those respondents indicate increased profitability due to the use of ROI. See this and subsequent reports for a full picture of the evolution of marketing ROI.
  Advertising, Market Research, Marketing Analytics, Measurement, ROI