Marketing Resources: Advertising

• A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability) by Gib Olander
  In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing.
  More articles on Advertising, Content, Keywords, Location-Based Marketing, Marketing Tips
• What's Wrong With This Picture? The Stauer Chronographby Barry Densa
  We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in your ad copy.
  More articles on Ad Copy, Advertising, Taglines, Testing, Websites
• Stop Pushing, Start Engaging: How Marketing Mimics Datingby Paolina Milana
  Just as in dating, being too pushy or too neglectful when marketing could get you dumped. Learn how to effectively woo prospects into becoming long-term committed customers who stick with you through thick and thin.
  More articles on Advertising, Customer-Centric, Customer Engagement, Online Marketing
• How to Get to the Bottom of Base Sales Driversby Henry Wang
  To significantly boost sales, you've got to understand base sales drivers and marketing's impact on them. Learn from examples that illustrate how factor analysis can help you yield consistently high ROI.
  More articles on Advertising, Marketing Analytics, Marketing Automation, Promotions, Sales
• How to Sell Ad Space on Your Websiteby David Murton
  If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad type, placement, and location can boost your website revenue.
  More articles on Advertising, Customer Acquisition, Google, Marketing Tips, PPC Campaigns, Sales, Websites
• Go Local: Seven Steps to Running Geotargeted Campaigns Like a Proby Kfir Moyal
  This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding process if you follow these seven steps.
  More articles on Advertising, Content, Local Marketing, Marketing Tips, Targeting, Testing
• Do You Really Know Your Customers? Marketing to a Rapidly Diversifying Populationby Karen Talavera
  The 2010 census results will be released this summer, and marketers should expect major demographic shifts. To cope with these changes, I recommend adopting three approaches for your email, mobile, and social marketing.
  More articles on Advertising, Demographics, Marketing Tips, Segmentation, Testing
• Four Facets of Strategic Storytellingby Bill Baker
  The corporate community has recently recognized the potency of using storytelling strategically—to position brands, transform business, and engage and align employees. Here are four distinguishing facets of strategic storytelling that'll help you better understand what it is and how it ...
  More articles on Advertising, Brand Awareness, Brand Positioning, Creativity, Customer Engagement, Marketing Tips, Social Media
• Killing Giants: Three Rules for Toppling the Goliath in Your Industry by Stephen Denny
  We all face giants, those competitors who have more people, budgets, and resources than we can ever hope to have. And despite the uphill fight, we're asked to not only compete but also win. It's possible. Here are three ways ...
  More articles on Advertising, Branding, Market Research, Marketing Tips
• Worst-Practices: Anatomy of an Awful Adby Barry Densa
  When I saw this ad, I thought it was a joke. A parody, a satire, a lampoon... anything but what it really is—totally legit and serious. If ever there was a marketing message completely unaware of the modern zeitgeist (and ...
  More articles on Advertising, Copywriting, Creativity
• How Storytelling Can Spur Business Growthby Rich Nadworny
  When you have a fabled story attached to your business, it should be easy to succeed in social media, right? Wrong. Storytelling the right way and monitoring feedback will connect you with customers and get you results.
  More articles on Advertising, Content, Creativity, Email Marketing, Online Marketing, Social Media
• Seven SMB Marketing Trends for 2011by Niel Robertson
  This will be the year online advertising turns its attention to small and midsize businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here are seven trends that'll create the biggest opportunity—and confusion—for SMBs ...
  More articles on Advertising, Facebook, Forecasts, Measurement, Online Marketing, Small Business, Videos, YouTube
• Boost Digital-Ad Yield by Knowing Your Audiences and the Content They Readby John Shomaker
  How does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on yield? This article summarizes the results of an extensive study ...
  More articles on Advertising, Content Marketing, Marketing Smarter, PPC Campaigns, Segmentation, Targeting, Testing
• Five Reasons Why App-vertising Is Right for Your Businessby Adam Boyden
  Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising ...
  More articles on Advertising, Branding, Marketing Tips, Measurement, Smart Phones
• DRTV: There's Method in the Madnessby Dave Miller, Miguel Ferry
  Some of the funniest comedy skits have been spoof TV spots—and they closely follow proven DRTV principles to make their sketch more believable and more poignant: They grab your attention; they frame a problem that needs to be solved; they ...
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• Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your Companyby Dan Hill
  Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons.
  More articles on Ad Copy, Advertising, Brand Equity, Brand Loyalty, Customer Behavior, Pricing
• How to Avoid Online Advertising's $1 Billion Mistakeby Russell Glass
  Although most online campaigns seek to drive conversion-based goals, many still use the click or CTR as the primary metric—mainly because it has been traditionally used to measure success and because it's easy to measure. But that's no excuse for ...
  More articles on Advertising, B2B Marketing, Marketing Tips, Measurement, Metrics, PPC Campaigns
• Bring Your Fans Home: How to Capitalize on Facebook Fatigueby Jessica Shieh
  Is the buzz around Facebook fading? That is just what a couple of recent studies suggest, so perhaps it's time to bring your fans home—back to your website. Marketers should give serious thought to supplementing their social-media strategies with a ...
  More articles on Advertising, Customer Relationships, Facebook, Personalization, Social Media, Web Content
• Email Campaign Testimonials: How to Maximize Customer Praiseby Hal Licino
  Welcome to the power of the testimonial: A potent plug can make people as much as seven times more likely to buy or try than if they saw a paid advertisement. Email-based testimonials can be just as persuasive, but the ...
  More articles on Advertising, Email Campaigns, Marketing Smarter, Surveys, Testimonials, Writing
• Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)by Gordon Plutsky
  Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ROI for all digital initiatives. Still, there is opportunity—but you ...
  More articles on Advertising, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Tips, Measurement, ROI, Writing

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• Facebook Ad Spend Growth Outpacing Paid Search
  Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same ...
  More articles on Advertising, Facebook, PPC Campaigns, Research Summaries
• Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads
  Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending ...
  More articles on Advertising, Nielsen Data, Research Summaries, Segmentation
• Ad Agencies Slow to Adapt to Online Marketing
  Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the ...
  More articles on Advertising, Customer Engagement, Online Marketing, Research Summaries
• Top 5 Crowdsourcing Pitfalls That Can Sink You [Slide Show]by Wil Merritt
  Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and ...
  More articles on Advertising, Collaboration, Creative Briefs, Digital Marketing, Marketing Tips, Promotions, Social Media
• How Retailers and Brands Are Using Mobile to Win at Shelf... and Beyond [Slide Show]by Rick Gardinier
  This holiday season, leading brands are capitalizing on the mobile boom. Is your brand following suit? If your brand hasn't quite cracked the mobile code yet, learn four quick points ...
  More articles on Advertising, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing
• Radio Ads Boost Brand Affinity, Positive WOM
  People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity ...
  More articles on Advertising, Brand Awareness, Metrics, Research Summaries
• Think Landing Page, Not Phone Number [Video]by Brent Walker
  Throughout the 40 years I've produced radio advertising, one question has come up more than all others: Should we put our phone number in the commercial? Anyone with a reasonable ...
  More articles on Advertising, Marketing Tips, Videos
• US Ad Spending Up 3.2% in First Half of 2011
  Total measured advertising expenditures reached $71.5 billion in the first six months of 2011, up 3.2% from the same period one year earlier, according to data released Kantar Media. Spending ...
  More articles on Advertising, Market Research, Research Summaries
• The Five Rules of Great Radio: Rule 4 (b) [Video]by Brent Walker
  If the only thing consistent about your radio spots is that they always sound different, you may have a problem. If you're aiming for a brand sound, you'll never hit ...
  More articles on Advertising, Brand Management, Branding, Marketing Tips
• Forrester: Interactive Spending to Reach $76.6B by 2016
  US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research. By 2016, ...
  More articles on Advertising, Email Marketing, Interactive Marketing, Mobile Marketing, Research Summaries, Social Media
• The Five Rules of Great Radio: Rule 3 [Video]by Brent Walker
  Stories are what language is built around. They make people lean forward and listen. And if you want your marketing and advertising to be much more engaging, use storytelling.
  More articles on Advertising, Creativity, Marketing Tips, Videos
• The Five Rules of Great Radio: Rule 2 [Video]by Brent Walker
  Quick! Recite the first five billboards you saw on your drive to work this morning. You don't remember, right? OK, how about the first three headlines you saw on your ...
  More articles on Ad Copy, Advertising, Marketing Smarter, Television
• Ads More Effective on Tablets Than on E-readers
  Ads viewed on tablet devices are more likely than ads on e-readers to attract the attention of consumers and engage them in key buying-related activities, according to a new study ...
  More articles on Advertising, Consumer Electronics, Customer Engagement, Research Summaries
• New Ground Rules for Radio in the Age of Social Media [Video]by Brent Walker
  This article and video are the first in a series that lays out some best-practices not only for radio in a digital age but also for marketing and advertising generally. ...
  More articles on Advertising, Marketing Tips, Social Media, Videos
• Brands and Social Media: The Rise of Social Advertising
  Brands are using a new and expanding set of advertising tools to reach social consumers: 67% of surveyed brand managers say they conduct some type of social media advertising and ...
  More articles on Advertising, Branding, Research Summaries, Social Media
• Facebook Ad CPCs Up 22% in 2Q11
  Ad rates on the nation's most popular social network are climbing: Median cost-per-clicks (CPCs) on Facebook grew 22% in the second quarter of 2011 over the previous quarter, according to ...
  More articles on Advertising, Digital Marketing, Facebook, Research Summaries
• Marketing Execs Dish on Mobile, Social, Trends in Their Profession
  Mobile is expected to be the most influential advertising medium over the next three to five years, followed by social media, according to a new report by The Creative Group ...
  More articles on Advertising, Forecasts, Mobile Marketing, Research Summaries
• Ad Spending to Return to Pre-Recession Highs in 2011
  Global ad expenditure is now forecast to grow 4.1% in 2011, reaching $471 billion, the same as the peak level of spending in 2008, according to projections by ZenithOptimedia. The ...
  More articles on Advertising, Forecasts, Research Summaries
• iPhone, iPad Users Most Likely to Click on Mobile Ads
  Mobile ads served to Apple's iOS deliver higher click-through rate (CTR) than those served to other smartphone operating systems, outperforming ads served to Google Android phones by more than 2.5 ...
  More articles on Advertising, Mobile Marketing, Research Summaries, Smart Phones
• Mobile Ad Campaigns Still Beating Online
  Mobile campaigns continue to be a powerful ad channel for marketers, outperforming online advertising by roughly three times across a variety of metrics, including ad awareness, message association, and purchase ...
  More articles on Advertising, Measurement, Mobile Marketing, Online Marketing, Research Summaries

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Advertising case studies, deconstructing real life examples and illustrating lessons learned

• How One Website Doubled Its Ad Revenueby PlanningFamily.com
  CASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander...
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• How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for Samsungby Samsung Electronics Canada
  CASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did.
  More case studies on Advertising, Brand Awareness, Case Studies, Smart Phones, Targeting, Videos
• A Facebook Experiment in Ad Targetingby One Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.
  More case studies on Advertising, Case Studies, Facebook, PPC Campaigns, Referrals, Targeting, Websites
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User Interestsby Cisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Experience, High-Tech Marketing, Humor, Marketing Budgets, PPC Campaigns, Social Media, Targeting
• Twitter + Coffee = A Delicious Elixir for Customer Acquisition and Salesby Coffee Groundz
  CASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared.
  More case studies on Advertising, Case Studies, Community, Customer Acquisition, Marketing Smarter, Twitter
• How an Interactive Game Stimulated Product Awareness and Salesby Sony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Collaboration, Customer Engagement, Facebook, Promotions, Referrals
• How Kodak Generated Marvelous Results by Turning Users Into Superheroesby Kodak Imaging Network
  CASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Customer Engagement, Facebook, Interactive Marketing, Targeting, Videos
• How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp Electronicsby Sharp Electronics Corporation
  CASE STUDY: Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned to an innovative effort on Facebook.
  More case studies on Advertising, Brand Awareness, Case Studies, Consumer Electronics, Facebook, Interactive Marketing, Sponsorship, Word of Mouth
• How a Telecommunications Company Used Video to Streamline Its Sales Processby Digium
  CASE STUDY: Digium created a Web-based video that covered all the essential points of in-person presentations, but in a format more easily accessible to all of its sales outlets. The results: a more efficient sales process and an effective press tool.
  More case studies on Advertising, Case Studies, Product Marketing, Sales and Advertising, Videos, Websites, Word of Mouth, YouTube
• How a Technology Company Leveraged March Madness Live Streaming to Increase Visibility for Its Own Productby eTelemetry
  CASE STUDY: When CBS Sports announced that it would once again live-stream the NCAA March Madness tournament during regular business hours, eTelemetry jumped at the chance to use the event as a prime backdrop for its own campaign.
  More case studies on Advertising, B2B Marketing, Brand Awareness, Case Studies, Positioning, Targeting
• How a Young Company's History-Making Soccer-Jersey Sponsorship Increased Sales, Brand Recognition and Moreby XanGo, LLC
  CASE STUDY - Here's how a unique Major League Soccer sponsorship helped a new beverage product score big in both sales and brand recognition. What's more, here are three lessons you can apply to your own sponsorship efforts.
  More case studies on Advertising, Brand Awareness, Case Studies, Creativity, Sales, Sponsorship, Television, Websites
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
  More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
• How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and Consumersby Sherwin-Williams Company, Krylon division
  You have a snazzy new product and need marketing collateral to show it off. You want to rally your sales force around it, and at the same time excite the retailers who'll carry it. Print won't do. But digital will.
  More case studies on Advertising, Case Studies, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Budgets, Product Marketing
• How a Bed & Breakfast Inn Boosted Its Bookings with One Video Adby Morning Glory Inn
  As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail initiatives continued to bring in some new customers. But here's how the inn boosted its online visibility through rich media, and learned three valuable lessons on the way.
  More case studies on Advertising, Case Studies, Digital Marketing, Interactive Marketing, Product Marketing, Small Business, Videos
• How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZing
  As a tiny Florida player in the field of advertising for small businesses, Karl Long knew he should consider unconventional ways to promote his company. Taking a cue from a competitor, Long launched a campaign that upped traffic to his blog 500%, raised his Google profile, and led to new business.
  More case studies on Advertising, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Public Relations, Small Business
• How a Patient-Support Program Increased Therapy Participation 20%, Upped Salesby Actelion Pharmaceuticals US, Inc.
  Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has drawbacks. Faced with high patient-dropout rates early on in treatment, the drug's maker needed to change patient perceptions.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Relationships, Direct Marketing, Market Research, Sales, Websites

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Advertising online seminar broadcasts from the best minds in marketing

• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 11:00:00 AM
  More seminars on Advertising, B2B Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media, Testing, Web Analytics, Website Design
• New YouTube Features That Will Make You Stand Out from the CrowdBroadcast on 6/10/2010 11:00:00 AM
  More seminars on Advertising, Community, Marketing Tips, PPC Campaigns, Videos, YouTube
• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on 11/19/2009 11:00:00 AM
  More seminars on Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Website Design, Websites
• It's All About the Click: Fundamentals of Paid Search MarketingBroadcast on 6/4/2009 11:00:00 AM
  More seminars on Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
• How to Create Advertising Campaigns that Make Men Do What You WantBroadcast on 5/28/2009 11:00:00 AM
  More seminars on Ad Copy, Advertising, Branding, Copywriting, Direct Marketing, Positioning, Print Collateral, Social Media
• Make Word-of-Mouth Marketing Work for Your CompanyBroadcast on 12/19/2007
  More seminars on Advertising, Blogging, Marketing Tips, Measurement, Social Media, Social Networking, Word of Mouth
• Small Business Series: How to Advertise on a Modest BudgetBroadcast on 10/19/2007 11:00:00 AM
  More seminars on Advertising, Direct Marketing, Hiring Outside Resources, Marketing Budgets, Marketing Challenges, Small Business, Word of Mouth
• How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer PlaygroundBroadcast on 7/25/2007 11:00:00 AM
  More seminars on Advertising, Customer Behavior, Facebook, LinkedIn, Marketing Tips, MySpace, Targeting, Word of Mouth
• Segmenting the Hispanic Market: What the Numbers Really MeanBroadcast on 7/12/2007
  More seminars on Advertising, Hispanic Marketing, Marketing Tips, Measurement, Segmentation, Targeting
• Small Business Series: Why Most Small Businesses Fail (and How to Avoid Being One of Them)Broadcast on 5/18/2007 11:00:00 AM
  More seminars on Advertising, Management, Marketing Plans, Marketing Tips, Measurement, Small Business, Trade Shows/Events
• Crash Course #6: Direct Marketing Creative SavvyBroadcast on 1/25/2007 11:00:00 AM
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• Crash Course #5: The Wide World of Direct Marketing on the WebBroadcast on 1/18/2007 11:00:00 AM
  More seminars on Advertising, Channel Marketing, Copywriting, Direct Marketing, Landing Pages, Online Marketing, Web Analytics, Website Design
• Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesBroadcast on 10/19/2006 11:00:00 AM
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• How to Build Your Customer Experience Framework in Five Steps, with Columbia Business School Professor Bernd SchmittBroadcast on 5/18/2006 11:00:00 AM
  More seminars on Advertising, Brand Positioning, Customer Engagement, Customer Experience, Marketing Tips, Segmentation, Websites
• Essentials of Paid Search MarketingBroadcast on 3/8/2006 11:00:00 AM
  More seminars on Advertising, Copywriting, Google, Keywords, Measurement, PPC Campaigns, Search Engine Marketing, Search Engines
• Paid Search Advertising: Successful Campaigns Using Google and OvertureBroadcast on 2/3/2005 11:00:00 AM
  More seminars on Advertising, Copywriting, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing, Search Engines

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Advertising Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Set Up and Manage Effective Facebook AdsReleased on 7/22/2011 10:00:00 AM
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• Take 10: How to Host a Successful Twitter ChatReleased on 7/8/2011 10:00:00 AM
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• Take 10: How to Select Images That Make Your Marketing More EffectiveReleased on 7/1/2011 10:00:00 AM
  More Take 10 on Advertising, Creativity, Customer Engagement, Marketing Smarter, Marketing Tips
• Take 10: How to Put Your Business on the Map With Google PlacesReleased on 4/22/2011 10:00:00 AM
  More Take 10 on Advertising, Google, Marketing Tips, SEO, Websites
• Take 10: Creating a YouTube Channel Page that Reflects Your BrandReleased on 12/3/2010 10:00:00 AM
  More Take 10 on Advertising, Brand Equity, Marketing Tips, YouTube
• Take 10: YouTube Advertising in 7 Easy StepsReleased on 10/15/2010 10:00:00 AM
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Advertising marketing downloads for the busy professional

• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  More tools on Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking
• Benchmark Report : Marketing ROI (Year 2)
  This 2006 survey, the second annual ROI study, demonstrates that companies are definitely getting the ROI message. This study shows a significant increase in the number of companies that have implemented some form of Marketing ROI measurements. And let's face it, Marketing ROI is here to stay. Jim Lenskold says, "Marketing ROI will continue to be a priority as long as maximizing profits is a priority for corporations." Well said, Jim.
  More tools on Advertising, Market Research, Marketing Analytics, Measurement, ROI
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
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• Benchmark Report: Marketing ROI (Year 1)
  In a 2005 survey, the first in an annual series, Jim Lenskold found that only 1 in 5 respondents was actually using ROI measures for marketing efforts -- 99% of those respondents indicate increased profitability due to the use of ROI. See this and subsequent reports for a full picture of the evolution of marketing ROI.
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