• Advertising Is the Price You Pay for Not Being Creative by John Rooks
  We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in ...
  More articles on Advertising, Branding, Economic Crisis, Google, Marketing Smarter, Search Engines, Social Networking, User generated content
• Ten Steps for Creating a FANtastic Facebook Fan Page by Mari Smith
  Facebook offers many features for strategic networking and generating visibility for your company. Among them, Facebook fan pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text throughout your fan page and updating regularly, you can create ...
  More articles on Advertising, Facebook, Landing Pages, Networking, Targeting, Twitter, Writing
• Marketers: Don't Just Buy Media—Earn It! by Ben Straley
  Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.
  More articles on Advertising, Customer Engagement, Interactive Marketing, Measurement, Social Media, Videos, Web Content, Websites, Word of Mouth, YouTube
• Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working) by Keith Kochberg
  Today's marketers are challenged to implement multiple techniques—from search to affiliate to media advertising and more—to achieve different results. Each channel has its own set of rules, its own potential results, even its own manager (whether outsourced or in-house) to ...
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• 'Hypey' Copy That Converts, and How to Write It by Barry Densa
  Hypey copy is like a fine wine. It has great legs, a fine body, and a rich nose. Hype excites the emotions, stimulates the buying glands, and ultimately converts better- than-dull; drab; "only the facts, Ma'am" marcom-style copy. The challenge, of course, ...
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• What's the Color of Your Personal Brand? by William Arruda
  Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.
  More articles on Advertising, Brand Awareness, Creativity, Logos, Personal Branding, Videos, Websites, YouTube
• Six Steps to Forging Customer Relationships at Tradeshows and Conferences by Kimberly Smith
  Tradeshow and conference sponsorships don't come cheap, but they do bring prospects face-to-face with your company and brand. In doing so, they offer a unique opportunity to establish stronger, more-personal connections with potential customers, which can, in turn, generate solid ...
  More articles on Advertising, Customer Relationships, Facebook, Lead Generation, LinkedIn, Social Media, Sponsorship, Trade Shows/Events
• The Tao of Green Marketing by Irv Weinberg, Carolyn Parrs
  Consumers have begun to suffer from "green fatigue." It's not hard to understand why when you can buy organic gummy bears and free-range beef jerky nestled between the six-packs and the rolling paper in a convenience store. For your green message ...
  More articles on Advertising, Brand Positioning, Community, Creativity, Customer Behavior, Green Marketing, Marketing Tips
• What Banner Ads Can Learn From Billboards by Kim Stearns
  Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have been overrun with cheesy, annoying, misleading, and downright ...
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• Six Smart Tactics for Dealing With the Economic Downturn by Michael Barr
  This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their marginal purchasing dollars on your product instead ...
  More articles on Ad Copy, Advertising, Channel Marketing, Customer Engagement, Customer Retention, Marketing Tips, Recession, Targeting
• Why Gen Y Is Passing You By by Kimberly Smith
  What works in enticing a new generation of buyers? Here's why some of your efforts to reach this demographic might be going amiss.
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• Sweat the Small Stuff: A Counterintuitive Approach to Professional Success by Linda Kaplan Thaler
  It might sound counter-intuitive, but "sweating the small stuff" is actually a recipe for success. In fact, it can be one of best weapons in your business arsenal.
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• The Pursuit of ROI: Will It Lead You to Rags or to Riches? by Sharan Jagpal
  It's no secret that the business world is slow to change. Sure, it has made the evolution from typewriters to computers for word processing, and from snail mail to email for written communication. But in regard to the core of ...
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• To Sell During a Recession, Shop a Mile in Their Shoes by Jenny Schade
  Harnessing the power of customer insights throughout your organization produces a powerful, ongoing interactive connection with key constituents that competitors can't duplicate. Beyond the clever words and attention-getting visuals, the connection with the customer truly engages. When the product has ...
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• Secrets of Viral Video: Three Keys to Launching a Campaign That Resonates by Kimberly Smith
  Video viewing is way up, but so are video postings. These days, it takes more than a dancing baby to attract eyeballs and gather viral momentum. Here's a straightforward guide for netting your audience's attention, with advice from organizations that ...
  More articles on Advertising, Creativity, Facebook, Marketing Strategy, MySpace, Social Media, Targeting, Videos, Word of Mouth, YouTube
• Did My Video Ad Work? How to Use Simple Tools to Measure the Effectiveness of Online Video Ads by Diaz Nesamoney
  Do video ads work to turn viewers into buyers and passionate brand advocates? For starters, measurement of the effectiveness of video ads gets bogged down by syndication, viral distribution, viewing via social networks, and many other factors. So how can you ...
  More articles on Advertising, Brand Awareness, Customer Engagement, Economic Crisis, Lead Generation, Measurement, Metrics, Social Networking, Videos
• Four Key Components of E-Newsletter Advertising by Drew Adams
  How do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they apply them, like this....
  More articles on Advertising, Email Hygiene, Email Lists, Hiring Outside Resources, Marketing Tips, Mobile Marketing, Newsletters, Targeting
• What's the 'Return on Sound'? Build Long-Term Emotional Equity by Applying Sound Strategically by Noel Franus
  What's your Return On Sound? Budgets may be tight and long-term planning may feel out of reach, but a few simple principles can help lay the groundwork for long-term brand value for "sonic identity." Music and sound create significant long-term ...
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• Most Super Bowl Ads Aimed at Males; Most Money Spent by Females by Gerry Myers
  A few basic thoughts advertisers should consider for the 2010 Super Bowl: • Who watches the Super Bowl? Approximately 100 million viewers, with more than 40 percent of them women. • Who spends the most money as a consumer? Women spend approximately ...
  More articles on Ad Copy, Advertising, Targeting, Women
• What Not to Do on Facebook: Four Lessons From the Trenches by Kimberly Smith
  In the Wild West of Facebook, there are nonethless a few established laws by which to market your product, service, or cause. Renegades beware: Failing to adhere to these can result in warnings, requests for immediate action, suspension, termination/disablement, or ...
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• Why? Because I Can!
  "Give a man a hammer," says Lori Feldman at The Database Diva blog, "and everything looks like a nail. Email marketing campaign software often has the same effect on novice ...
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• More SMBs Use Online Media Than Traditional
  For the first time, the number of small and medium-sized businesses using digital/online media has surpassed the number using traditional media, according to the Kelsey Group.
  More articles on Advertising, Market Research, Mobile Marketing, Surveys, Websites
• Is Murdoch Going Off the Grid?
  Google and other sites may soon be prevented from searching and indexing News Corp. content, Rupert Murdoch recently said. Whether content can live (profitably) off the Google grid remains to ...
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• Fly a Mile in Their Shoes
  In a recent post at the Church of the Customer Blog, Jackie Huba offers a few quick stats about airline revenues in September '09. First, a couple of positives: Southwest ...
  More articles on Advertising, Customer Behavior, Pricing
• Shift to Mobile Web Means Marketing Opportunities
  As mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for online advertisers and search marketers
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• Politicians Deemed Worst Endorsers
  Almost two in five (37%) of US adults think politicians are the least credible and persuasive spokespeople for a product.
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• -9.9% Global Ad Spend Growth for 2009
  The first half of 2009 was much tougher on the media industry than expected. As a result, ZenithOptimedia is forecasting global ad spend growth this year at -9.9%, down from ...
  More articles on Advertising, Market Research, Recession
• Ad Spending Share by Medium, July 2009
  Local television retook the No. 3 spot from national magazines in July; meanwhile, cable television remained the No. 1 medium in ad spending, extending its lead over No. 2 network ...
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• Visits to TV, Sports, Education Sites Rise in Sept.
  As Americans turned to the traditional activities of the fall season—checking out the new TV lineups, watching football, and returning to school—traffic increased at TV, sports, and education sites accordingly.
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• Prescription Medicine Sites Lift Refills, Starts
  Online ads about prescription medicines and dedicated Rx websites raise consumers' awareness of prescription medicines, increase drugs' perceived favorability, and encourage patients to refill their prescriptions.
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• From the Mouths of Babes
  "I hate shyster pitches on the radio or TV," says Steve Woodruff in a post at the MarketingProfs Daily Fix Blog. "Like the services that want to extract money from ...
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• 36% of Internet Users Visit Newspaper Sites
  Newspaper websites attracted more than 70.3 million unique visitors in June (35.9% of Internet users), and their print counterparts inspired 82% of adults to take some kind of action, from ...
  More articles on Advertising, Market Research, Segmentation, Surveys, Websites
• Global Ad Spend Down Nearly 10%
  Worldwide advertising expenditure in 2009 is estimated to be down 9.8% compared with 2008, a downward revision of 4 percentage points from projections issued in March, according to media communications ...
  More articles on Advertising, Market Research, Marketing Budgets, Segmentation
• Consumers Dislike Behavioral Targeting
  Most US adults (66%) do not want marketers to tailor advertisements to their interests, and only 47% appreciated getting targeted discounts.
  More articles on Advertising, Customer Behavior, Market Research, Surveys, Targeting
• STAMP Out the Ad Noise
  Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
  More articles on Advertising, Brand Awareness, Community, Interactive Marketing, Marketing Tips, Social Media, Social Networking
• IAB/PwC: 1H09 Online Ad Revenues Fall 5.3%
  US Internet revenue for the first half of 2009 came in at $10.9 billion, down 5.3% from the same period in 2008, according to the IAB Internet Advertising Revenue Report.
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• Telecoms Increased Advertising in 1H09
  Spending on advertising in Jan.-June 2009 fell 14.3% YOY, but the telecom category experienced solid growth (7.5%), with Sprint Nextel, AT&T, and Verizon increasing spending 55.3%, 6.3% and 3.1% ...
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• We'll Have a Gay Old Time
  We've seen Sarah Haskins critique advertising that patronizes women, and now it's time for Bryan Safi's take on commercials that handle gay topics with varying degrees of respect. In this ...
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• Ad Spending on Social Networks Doubles
  Time spent on social network and blogging sites accounted for 17% of all the time Americans spent online in August 2009, nearly triple the figure for August 2008. Ad spending ...
  More articles on Advertising, Blogging, Facebook, Market Research, Social Networking
• Facebook, Nielsen Partner to Measure Ads' Impact
  Facebook has entered into a multiyear partnership with Nielsen to allow better measurement of the effectiveness of advertising on the widely popular social networking site. The alliance is yet another ...
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See all 83 marketing Daily Posts related to Advertising

Advertising case studies, deconstructing real life examples and illustrating lessons learned

• How One Website Doubled Its Ad Revenueby PlanningFamily.com
  CASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander...
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• How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for Samsungby Samsung Electronics Canada
  CASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did.
  More case studies on Advertising, Brand Awareness, Case Studies, Smart Phones, Targeting, Videos
• A Facebook Experiment in Ad Targetingby One Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.
  More case studies on Advertising, Case Studies, Facebook, PPC Campaigns, Referrals, Targeting, Websites
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User Interestsby Cisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Experience, High-Tech Marketing, Humor, Marketing Budgets, PPC Campaigns, Social Media, Targeting
• Twitter + Coffee = A Delicious Elixir for Customer Acquisition and Salesby Coffee Groundz
  CASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared.
  More case studies on Advertising, Case Studies, Community, Customer Acquisition, Marketing Smarter, Twitter
• How an Interactive Game Stimulated Product Awareness and Salesby Sony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Collaboration, Customer Engagement, Facebook, Promotions, Referrals
• How Kodak Generated Marvelous Results by Turning Users Into Superheroesby Kodak Imaging Network
  CASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Customer Engagement, Facebook, Interactive Marketing, Targeting, Videos
• How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp Electronicsby Sharp Electronics Corporation
  CASE STUDY: Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned to an innovative effort on Facebook.
  More case studies on Advertising, Brand Awareness, Case Studies, Facebook, Interactive Marketing, Sponsorship, Word of Mouth
• How a Telecommunications Company Used Video to Streamline Its Sales Processby Digium
  CASE STUDY: Digium created a Web-based video that covered all the essential points of in-person presentations, but in a format more easily accessible to all of its sales outlets. The results: a more efficient sales process and an effective press tool.
  More case studies on Advertising, Case Studies, Product Marketing, Sales and Advertising, Videos, Websites, Word of Mouth, YouTube
• How a Technology Company Leveraged March Madness Live Streaming to Increase Visibility for Its Own Productby eTelemetry
  CASE STUDY: When CBS Sports announced that it would once again live-stream the NCAA March Madness tournament during regular business hours, eTelemetry jumped at the chance to use the event as a prime backdrop for its own campaign.
  More case studies on Advertising, B2B Marketing, Brand Awareness, Case Studies, Positioning, Targeting
• How a Young Company's History-Making Soccer-Jersey Sponsorship Increased Sales, Brand Recognition and Moreby XanGo, LLC
  CASE STUDY - Here's how a unique Major League Soccer sponsorship helped a new beverage product score big in both sales and brand recognition. What's more, here are three lessons you can apply to your own sponsorship efforts.
  More case studies on Advertising, Brand Awareness, Case Studies, Creativity, Sales, Sponsorship, Television, Websites
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
  More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
• How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and Consumersby Sherwin-Williams Company, Krylon division
  You have a snazzy new product and need marketing collateral to show it off. You want to rally your sales force around it, and at the same time excite the retailers who'll carry it. Print won't do. But digital will.
  More case studies on Advertising, Case Studies, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Budgets, Product Marketing
• How a Bed & Breakfast Inn Boosted Its Bookings with One Video Adby Morning Glory Inn
  As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail initiatives continued to bring in some new customers. But here's how the inn boosted its online visibility through rich media, and learned three valuable lessons on the way.
  More case studies on Advertising, Case Studies, Digital Marketing, Interactive Marketing, Product Marketing, Small Business, Videos
• How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZing
  As a tiny Florida player in the field of advertising for small businesses, Karl Long knew he should consider unconventional ways to promote his company. Taking a cue from a competitor, Long launched a campaign that upped traffic to his blog 500%, raised his Google profile, and led to new business.
  More case studies on Advertising, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Public Relations, Small Business
• How a Patient-Support Program Increased Therapy Participation 20%, Upped Salesby Actelion Pharmaceuticals US, Inc.
  Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has drawbacks. Faced with high patient-dropout rates early on in treatment, the drug's maker needed to change patient perceptions.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Relationships, Direct Marketing, Market Research, Sales, Websites

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Advertising online seminar broadcasts from the best minds in marketing

• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Attendee rating:  - 11/19/2009
  More seminars on Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Websites
• It's All About the Click: Fundamentals of Paid Search MarketingAttendee rating:  - 6/4/2009
  More seminars on Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
• How to Create Advertising Campaigns that Make Men Do What You WantAttendee rating:  - 5/28/2009
  More seminars on Ad Copy, Advertising, Branding, Copywriting, Direct Marketing, Positioning, Print Collateral, Social Media
• Make Word-of-Mouth Marketing Work for Your CompanyAttendee rating:  - 12/19/2007
  More seminars on Advertising, Blogging, Marketing Tips, Measurement, Social Media, Social Networking, Word of Mouth
• Small Business Series: How to Advertise on a Modest BudgetAttendee rating:  - 10/19/2007
  More seminars on Advertising, Direct Marketing, Hiring Outside Resources, Marketing Budgets, Marketing Challenges, Small Business, Word of Mouth
• How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer PlaygroundAttendee rating:  - 7/25/2007
  More seminars on Advertising, Customer Behavior, Facebook, LinkedIn, Marketing Tips, MySpace, Targeting, Word of Mouth
• Segmenting the Hispanic Market: What the Numbers Really MeanAttendee rating:  - 7/12/2007
  More seminars on Advertising, Hispanic Marketing, Marketing Tips, Measurement, Segmentation, Targeting
• Small Business Series: Why Most Small Businesses Fail (and How to Avoid Being One of Them)Attendee rating:  - 5/18/2007
  More seminars on Advertising, Management, Marketing Plans, Marketing Tips, Measurement, Small Business, Trade Shows/Events
• Crash Course #6: Direct Marketing Creative SavvyAttendee rating:  - 1/25/2007
  More seminars on Advertising, Copywriting, Direct Marketing, Marketing Tips, Measurement
• Crash Course #5: The Wide World of Direct Marketing on the WebAttendee rating:  - 1/18/2007
  More seminars on Advertising, Channel Marketing, Copywriting, Direct Marketing, Landing Pages, Online Marketing, Web Analytics, Website Design
• Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesAttendee rating:  - 10/19/2006
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• How to Build Your Customer Experience Framework in Five Steps, with Columbia Business School Professor Bernd SchmittAttendee rating:  - 5/18/2006
  More seminars on Advertising, Brand Positioning, Customer Engagement, Customer Experience, Marketing Tips, Segmentation, Websites
• Essentials of Paid Search MarketingAttendee rating:  - 3/8/2006
  More seminars on Advertising, Copywriting, Google, Keywords, Measurement, PPC Campaigns, Search Engine Marketing, Search Engines
• Paid Search Advertising: Successful Campaigns Using Google and OvertureAttendee rating:  - 2/3/2005
  More seminars on Advertising, Copywriting, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing, Search Engines

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Advertising marketing downloads for the busy professional

• Mobile Marketing Success Stories
  RU ReD 2 launch a gr8 mobile mktg campaign? Check out 11 mobile marketing success stories to see how you can best reach your customers via their mobile devices and also boost sales, improve customer relations and save money.
  More tools on Advertising, Case Studies, Measurement, Mobile Marketing, Smart Phones, SMS, Targeting
• Benchmark Report : Marketing ROI (Year 2)
  This 2006 survey, the second annual ROI study, demonstrates that companies are definitely getting the ROI message. This study shows a significant increase in the number of companies that have implemented some form of Marketing ROI measurements. And let's face it, Marketing ROI is here to stay. Jim Lenskold says, "Marketing ROI will continue to be a priority as long as maximizing profits is a priority for corporations." Well said, Jim.
  More tools on Advertising, Market Research, Marketing Analytics, Measurement, ROI
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  More tools on Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design
• Benchmark Report: Marketing ROI (Year 1)
  In a 2005 survey, the first in an annual series, Jim Lenskold found that only 1 in 5 respondents was actually using ROI measures for marketing efforts -- 99% of those respondents indicate increased profitability due to the use of ROI. See this and subsequent reports for a full picture of the evolution of marketing ROI.
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