Marketing Resources: Copywriting

• Sales Copy: Make Them Laugh? Or Make Them Buy?by Barry Densa
  A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales?
  More articles on Copywriting, Humor, Sales, Writing
• A Case Study in Landing Page Optimization: How to Double the Impact of Your Budgetby Bob Hebeisen
  Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...
  More articles on Case Studies, Copywriting, Landing Pages, PPC Campaigns, Testing, Website Design
• Five Defining Features of Landing Pages 3.0by Scott Brinker
  A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages 3.0.
  More articles on Copywriting, Landing Pages, Marketing Tips, Mobile Marketing, SEO, Testing, Website Design
• How to Write Hot-Button Sales Copy in a Recessionby Barry Densa
  No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human desires to tap into—and when.
  More articles on Copywriting, Creativity, Customer Engagement, Marketing Tips, Recession
• What's Wrong With Your Email: A Second Look at Proven Attention Grabbersby Olga Taylor
  When soliciting business via email, there's a right way and a wrong way to grab your subscriber's attention and interest. Here's a real-life example—and a detailed critique—of an email solicitation gone awry.
  More articles on B2B Marketing, Copywriting, Email Marketing, Email Subject Lines, Spam
• Five Strategies for Speaking to B2B Buyers' Pain Pointsby Dan McDade
  Effective B2B lead generation, lead qualification, and lead nurturing programs are built on a rock-solid messaging platform—your offer. The most important aspect of a great offer is a deep understanding of what motivates potential buyers.
  More articles on B2B Marketing, Copywriting, Customer Acquisition, Lead Generation, Lead Nurturing, Sales
• Email Creative: Standing Out From the Crowdby Karen Talavera
  With email inboxes more crowded than ever, your message's successful arrival in the recipient's inbox is half the battle. The second half of that battle is standing out from the crowd. Here are three tips that'll help you get noticed.
  More articles on Copywriting, Creativity, Email Marketing, Email Subject Lines, Marketing Tips
• Seven Tips for More-Profitable Direct Mail in Today's Economyby Dean Rieck
  If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to basics and remind yourself of the following seven core principles of direct marketing.
  More articles on Content, Copywriting, Creativity, Direct Marketing, Marketing Tips
• Opportunity Calls: How to Effectively Capture Mobile Marketing Conversionsby Kathleen Colan
  Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.
  More articles on Copywriting, Customer Behavior, Marketing Tips, Mobile Marketing, Smart Phones, Website Design
• What Dealing With Inconsiderate Prospects Has Taught Meby Dan O'Sullivan
  Dealing with prospective clients, including the inconsiderate ones, is just part of the job for many of us. Fortunately, you can make the experience a little less frustrating and time-consuming. Here are a few tips I've picked up.
  More articles on Copywriting, Customer Acquisition, Hiring Outside Resources, Management, Marketing Tips
• Worst-Practices: Anatomy of an Awful Adby Barry Densa
  When I saw this ad, I thought it was a joke. A parody, a satire, a lampoon... anything but what it really is—totally legit and serious. If ever there was a marketing message completely unaware of the modern zeitgeist (and ...
  More articles on Advertising, Copywriting, Creativity
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 4)by Oli Gardner
  Previously in our five-day crash course on conversion, we covered why homepages aren't the best choice for conversion success. Now, learn the five benefits of landing pages—and how to keep ad-to-page message alignment.
  More articles on Copywriting, Landing Pages, Measurement, Segmentation, Website Design
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 2)by Oli Gardner
  How do people convert? In simple terms, they interact at a designated conversion point. They do this—and are triggered to do this—by a call to action. In part two of our five-day crash course in conversion, learn how to effectively ...
  More articles on Collaboration, Copywriting, Creativity, Customer Engagement, Lead Nurturing, Marketing Tips
• Find Your Valentine: How to Optimize Your Online Prospects (for Business and Dating!)by Mark Simpson
  It's that time of year again. Valentine's Day is looming, and you're still alone. But are you marketing yourself well enough? Make these simple tweaks to any website—including your online dating profile—to improve success.
  More articles on Copywriting, Customer Acquisition, Keywords, Lead Generation, Web Content, Website Design
• Why and How You Should Be Using Triggered Email, Part 1by Karen Talavera
  You can segment your list and version your broadcast campaigns with different offers and creative, but the real power of personalization and relevance lies in trigger-based email, because behaviorally targeted trigger-email campaigns get 30% higher open and click-through rates and ...
  More articles on Copywriting, Email Campaigns, Email Marketing, Marketing Tips, Personalization, Segmentation
• How to Track Clicks in Your Email-Newsletter Campaignsby Andy Shore
  The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged your audience is. But you need to be able to ...
  More articles on Copywriting, Email Campaigns, Landing Pages, Marketing Tips, Measurement, Newsletters
• 14 Ways to Improve Conversion Rates of Online Formsby Jo Roberts, Anne Yastremski
  Online Web forms that capture customer data in exchange for content—or another kind of information or service—are often the first point of contact customers have with your business. So, why are they so awful? Or overly ambitious?
  More articles on Copywriting, Customer Engagement, Lead Nurturing, Marketing Tips, Measurement, Website Design, Writing
• Five Lessons From the Social Media Frontlinesby Debra Ellis
  The rules of social media are just now being written, so they are more like guidelines than well-defined best-practices. In other words, it doesn't make sense to blindly follow rules someone else has set. There's only one sure way to ...
  More articles on Collaboration, Community, Copywriting, Customer Engagement, Marketing Tips, Social Media, Testing
• How to Use Direct Mail to Drive Targeted Website Trafficby Dean Rieck
  If you want to drive traffic to your website, which media should you use? Too many people suffer from an "oil and water" mentality when it comes to mixing online and offline media. But they work well together. And when ...
  More articles on Copywriting, Direct Marketing, Landing Pages, Personalization, Targeting, Testing, Websites
• If My Dentist Understands Email Marketing, So Can You!by DJ Waldow
  Foothill Dental gets it. It's not "doing social media" in the way we think of it. Foothill Dental does not have a Twitter account or Facebook fan page. It doesn't blog or answer questions on LinkedIn. It doesn't use Gowalla ...
  More articles on Copywriting, Email Marketing, Email Subject Lines, Personalization, Social Media

See all 179 marketing articles related to Copywriting

• Four Ways to Optimize Your Email's Call to Action
  Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During ...
  More articles on Copywriting, Email Marketing, Marketing Tips
• Five Big Mobile Engagement Mistakes Made at Live Events [Slide Show]by Amanda Van Nuys
  One of the best times to use mobile marketing is during a live event. But marketers often make mistakes at events that hinder their success. Here are five mobile engagement ...
  More articles on Brand Loyalty, Copywriting, Customer Engagement, Marketing Tips, Mobile Marketing
• Four Timeless Email Copywriting Commandments
  Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you ...
  More articles on Content, Copywriting, Email Marketing
• The Importance of the Right Offer in Lead Generation
  According to Dan McDade, the foundation of any lead generation program is the right offer—one that intelligently addresses a prospect's real problems. "When you fully understand their pain points and ...
  More articles on Copywriting, Customer Experience, Lead Generation
• The Importance of Variety in Email Campaigns
  Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...
  More articles on Copywriting, Email Campaigns, Email Subject Lines
• The Hazards of a 'Bad News' Email Subject Line
  There's a good chance you've gotten email with the phrase "bad news" in the subject line.  "It has been used by a number of Internet marketers to increase response rates, notably ...
  More articles on Copywriting, Customer Behavior, Email Marketing, Email Subject Lines
• Five Email Design Must-Haves
  The average email subscriber faces an inbox filled with clutter. Once she sorts through a variety of personal, professional and marketing messages, she won't look kindly on messy or incoherent ...
  More articles on Copywriting, Email Marketing, Marketing Tips
• Writing Copy That Closes the Deal on Your Sales Page
  In a guest post at Remarkablogger, Amy Harrison notes the strange tonal shift that happens on the way to a website's sales page: "Whilst your blog content might have the ...
  More articles on Copywriting, Sales, Websites
• One Very Convincing Reason to Test
  A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used ...
  More articles on Copywriting, Email Marketing, Testing
• Why 'Free' Content Might Cost You Thousands
  It was an innocent mistake that had dramatic—and costly—consequences. Employees of Canadian copywriting company Webcopyplus believed that Web images without copyright notices were in the public domain. And, operating on ...
  More articles on Content, Copywriting, Small Business
• Three Crucial Questions to Ask an SEO Copywriter
  When outsourcing your SEO, says Heather Lloyd-Martin, you have to ask the right questions if you're going to find the right candidate. "SEO copywriting professionals can have a wide variety ...
  More articles on Copywriting, Hiring Outside Resources, Search Engine Marketing
• Craft an Online Quiz: Boost Leads and Results
  Few things are more fun than learning about yourself, right? At least when the Net makes it easy. Consider the explosion of personality test apps on sites like Facebook or MySpace—or ...
  More articles on Copywriting, Lead Generation, Social Media
• Four Reasons to Revive the Bulky Direct Mail Piece
  "Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," ...
  More articles on Copywriting, Direct Marketing, Marketing Strategy, Small Business
• Five Ways to Improve Deliverability
  "Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success," says Maria Pergolino in a post at the MarketingProfs Daily Fix blog. "However, ...
  More articles on B2B Marketing, Copywriting, Email Lists, Email Marketing, Marketing Tips
• Four Steps to Writing B2B Promos That Actually Work
  In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second ...
  More articles on B2B Marketing, Copywriting, Sales
• Three Tips for Easier Website Conversions
  "Whether you're an HR director trying to help your employees choose the right insurance plan or a marketing manager trying to move more televisions, understanding the way people react to ...
  More articles on Copywriting, Customer Behavior, Marketing Tips
• SEO Copywriting: Five Secrets to Online Success
  According to Brian Clark, founder of Copyblogger, using the right words in the right way in your website copy will consistently help convert visitors to buyers while also determining "how ...
  More articles on Copywriting, Marketing Tips, Search Engine Marketing, SEO
• How Direct Mail Can Drive Targeted Online Traffic
  In an article at MarketingProfs, Dean Rieck says a direct-mail campaign might be just what you need to drive targeted online traffic to your website. "According to the 2009 Channel ...
  More articles on Copywriting, Direct Marketing, Marketing Tips, Small Business
• Two Subject-Line Traps to Avoid
  If a subject line gets truncated on its way to your subscriber's inbox, cautions Mark Brownlow at Email Marketing Reports, it can do more than cause a "wry smile" or ...
  More articles on Copywriting, Email Marketing, Email Subject Lines
• Be an Action Hero
  At one of our favorite sites—Which Test Won?—Anne Holland presents results from actual A/B tests. And a recent post profiles a test run by Campaign Monitor in which the company ...
  More articles on Copywriting, Marketing Analytics, Testing

See all 73 marketing Daily Posts related to Copywriting

Copywriting case studies, deconstructing real life examples and illustrating lessons learned

• How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online Adsby Pioneer Electronics (USA) Inc.
  CASE STUDY: Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads.
  More case studies on Case Studies, Community, Copywriting, PPC Campaigns, Targeting, Web Analytics
• Reviving the Dead List to Grow Email Revenuesby Perricone MD
  CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made.
  More case studies on Case Studies, Copywriting, Customer Relationships, E-Commerce, Email Marketing, Segmentation
• How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and Collateralby Weekly Reader
  CASE STUDY: Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year.
  More case studies on Case Studies, Copywriting, Customer Retention, Direct Marketing, Targeting

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Copywriting online seminar broadcasts from the best minds in marketing

• MarketingProfs Makeover: Optimizing Content for SEOBroadcast on 12/9/2010 11:00:00 AM
  More seminars on Copywriting, Google, Keywords, Marketing Tips, SEO, Web Content, Writing
• It's All About the Click: Fundamentals of Paid Search MarketingBroadcast on 6/4/2009 11:00:00 AM
  More seminars on Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
• How to Create Advertising Campaigns that Make Men Do What You WantBroadcast on 5/28/2009 11:00:00 AM
  More seminars on Ad Copy, Advertising, Branding, Copywriting, Direct Marketing, Positioning, Print Collateral, Social Media
• Search Engine Optimizing Your Website, Soup to NutsBroadcast on 1/15/2009
  More seminars on Copywriting, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content, Website Design, Websites
• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationBroadcast on 11/6/2008 11:00:00 AM
  More seminars on B2B Marketing, Blogging, Copywriting, Customer Relationships, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sales, Social Networking
• Customer Carewords: Words on the Web that Make the SaleBroadcast on 12/13/2007
  More seminars on Copywriting, Customer Engagement, Sales, Web Copy, Websites, Writing
• Crash Course #8: Email - The Power Channel in Direct Marketing TodayBroadcast on 2/15/2007
  More seminars on Benchmarking, Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Metrics, Sales
• Crash Course #6: Direct Marketing Creative SavvyBroadcast on 1/25/2007 11:00:00 AM
  More seminars on Advertising, Copywriting, Direct Marketing, Marketing Tips, Measurement
• Crash Course #5: The Wide World of Direct Marketing on the WebBroadcast on 1/18/2007 11:00:00 AM
  More seminars on Advertising, Channel Marketing, Copywriting, Direct Marketing, Landing Pages, Online Marketing, Web Analytics, Website Design
• Crash Course #3: How to Craft a Compelling Direct Marketing Offer and Call-to-ActionBroadcast on 11/30/2006 11:00:00 AM
  More seminars on Copywriting, Customer Engagement, Direct Marketing, Lead Generation, Marketing Tips, Targeting, Testing
• Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesBroadcast on 10/19/2006 11:00:00 AM
  More seminars on Advertising, Copywriting, Direct Marketing, E-Commerce, Lead Generation, Mail Order, Marketing Tips, Metrics
• 12 Creative Campaigns Up Close: Analyzing Direct Marketing CommunicationsBroadcast on 7/6/2006 11:00:00 AM
  More seminars on Copywriting, Direct Marketing, Email Marketing, Marketing Tips
• Best Direct Marketing Strategies for B-to-BBroadcast on 4/13/2006 11:00:00 AM
  More seminars on B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Marketing Analytics, Marketing Budgets
• Essentials of Paid Search MarketingBroadcast on 3/8/2006 11:00:00 AM
  More seminars on Advertising, Copywriting, Google, Keywords, Measurement, PPC Campaigns, Search Engine Marketing, Search Engines
• “But Wait, There’s More”: A Users Guide to the Basics of Direct Response TV (and Radio)Broadcast on 7/21/2005 11:00:00 AM
  More seminars on Brand Awareness, Copywriting, Direct Marketing, Marketing Smarter, Promotions, ROI
• Paid Search Advertising: Successful Campaigns Using Google and OvertureBroadcast on 2/3/2005 11:00:00 AM
  More seminars on Advertising, Copywriting, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing, Search Engines

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Copywriting Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create a Lead Generation Form in MailChimpReleased on 1/13/2012 10:00:00 AM
  More Take 10 on Copywriting, Email Lists, Email Marketing, Lead Generation, Sales, Targeting
• Take 10: Six Quick Tips for Writing SEO-Friendly ContentReleased on 10/14/2011 10:00:00 AM
  More Take 10 on Copywriting, Keywords, SEO, Writing
• Take 10: How to Hook More Customers with Tasty LinkbaitReleased on 9/2/2011 10:00:00 AM
  More Take 10 on Content, Copywriting, Links, Marketing Tips, Social Media, Social Networking
• Take 10: 5 Rules for Creating Powerful Calls-to-ActionReleased on 8/26/2011 10:00:00 AM
  More Take 10 on Copywriting, Customer Behavior, Metrics, Web Copy, Writing
• Take 10: How to Write the Perfect Email Marketing Subject LineReleased on 9/3/2010 10:00:00 AM
  More Take 10 on Copywriting, Email Marketing, Email Subject Lines
• Take 10: How to Select Your Keywords Using a Free Tool From GoogleReleased on 6/11/2010 10:00:00 AM
  More Take 10 on Copywriting, Google, Keywords, Marketing Tips, SEO, Writing

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Copywriting marketing downloads for the busy professional

• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  More tools on B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Targeting

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