Marketing Resources: Copywriting

Access thousands of our Marketing Resources here. Select any of the popular topics below to narrow your search.

Results for Copywriting

'Hypey' Copy That Converts, and How to Write It by Barry Densa
Hypey copy is like a fine wine. It has great legs, a fine body, and a rich nose. Hype excites the emotions, stimulates the buying glands, and ultimately converts better- than-dull; drab; "only the facts, Ma'am" marcom-style copy. The challenge, of course, ...
More articles on Advertising, Copywriting, Creativity, Customer Acquisition, Marketing Tips, Writing
Seven Questions Local Businesses Should Answer Before Investing in SEO by Kenton Newby
In the current economic climate, many local businesses are seeking more-effective ways to market. Since their potential customers are increasingly using the Web as a way (and sometimes the first and only way) to find products and services, local businesses realize ...
More articles on Copywriting, Google, Local Marketing, Marketing Tips, Online Marketing, ROI, SEO, Web Content, Websites
Grow Your Opt-in Email List: A Five-Step Guide by Kimberly Smith
Consistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal.
More articles on Copywriting, Customer Experience, Email Lists, Email Marketing, Landing Pages, Promotions, ROI, Social Media, Testing, Trade Shows/Events, Website Design
In Email, Emphasize Quality, not Quantity by Louis Chatoff
Email marketing has rapidly become all about quality: the quality of the sender's content and the quality of the sender's email addresses. Keeping the content simple and valuable is the key to crafting a quality email message. Trying to cram ...
More articles on Copywriting, Email Lists, Email Marketing, Websites, Writing
Eight Tips for Hunting for Revenue Where No Budget Exists—Get to Executives by Steve Lightstone
It's tough out there. Budgets are being cut. Markets are shrinking. Prospects aren't buying the way they used to. But you can still sell effectively. You just have to think differently. The message is important, but it's effective only if the ...
More articles on Copywriting, Creativity, Customer Engagement, Marketing Tips, Referrals, ROI, Writing
What Banner Ads Can Learn From Billboards by Kim Stearns
Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have been overrun with cheesy, annoying, misleading, and downright ...
More articles on Advertising, Copywriting, Creativity, Marketing Smarter, Marketing Tips, PPC Campaigns
Five Top Tips on How to Write More-Effective PPC Ads by Nick Usborne
Contextual ads, whether delivered by Google, Yahoo, or any other company, are not standalone ads in the way that a newspaper classified ad is. In fact, your pay-per-click ad is simply the connector between a desired keyword or phrase and ...
More articles on Copywriting, Keywords, Landing Pages, PPC Campaigns, Testing
Achieving Relevance in Direct Digital Marketing: An Introduction by Bryce Marshall
There are five keys to making a relevance-centered approach a reality in your direct digital marketing programs(such as email, websites, mobile, and so on).
More articles on Copywriting, Customer Engagement, Digital Marketing, Direct Marketing, Marketing Strategy, ROI, Segmentation
Nine Email Tactics That Can Put You Out of Business by Gwen Moran
As the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are ...
More articles on CAN-SPAM, Copywriting, Email Marketing, Email Service Providers, Email Subject Lines, Landing Pages, Marketing Tips, Permission Email Marketing, Testing
Anatomy of a Novel-Sized Landing Page (Part 1) by Kim MacPherson
A good landing page should tell a story. But filling the page with fluff isn't going to sell your product or service. There is a method to the madness behind the creation of a great splash or jump page. And ...
More articles on Copywriting, Customer Engagement, Landing Pages, Website Design
Seven Tips for Marketing Events With Paid Search by Brian Combs
Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.
More articles on Copywriting, Keywords, Marketing Tips, Search Engines, Trade Shows/Events, Web Copy, Websites
Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions by Barry Densa
Can asking a question in an ad increase sales? Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster. Craig Huey, founder and president of the award-winning Creative Direct Marketing Group, froths at the ...
More articles on Copywriting, Direct Marketing
Five Paid-Search Best-Practices by Jeannette Kocsis
Most companies should be using paid search as a mandatory component of their marketing. And with search engine marketing spending expected to reach $25 billion by 2012, it's obvious that a good share of marketers understand its potential. But first, ...
More articles on Copywriting, Keywords, Landing Pages, Marketing Tips, Search Engine Marketing, SEO, Testing, Writing
Four Tips for Customer-Centric Copywriting by Sharon Long Baerny
A customer-focused approach to marketing communications applies whether you're a property manager renting out high-end vacation homes in Maine to wealthy residents of NYC, or an international high-tech company providing support to clients who rely on an enterprisewide accounting software. No ...
More articles on Copywriting, Creativity, Customer-Centric, Customer Engagement, Marketing Tips, Targeting
Creative Redeemed: How to Achieve Measurable Difference in Online Marketing by Scott Brinker
The power of great creative is that it over-delivers. It exceeds expectations. It signals that you care about and respect your audience—and it affects your brand when you need it most: the formative moment of a prospect's first impression of ...
More articles on Advertising, Copywriting, Creativity, Customer Engagement, Landing Pages, Measurement, Online Marketing, Testing
Are You Committing the Marketing Sin of Assumption? by Sharon Long Baerny
It's an ugly truth, but a truth nonetheless: Marketers are sinners. We're not talking lying or cheating or stealing or coveting here. We're talking about the sin of assumption. And many of us commit that sin on a regular basis, ...
More articles on Copywriting, Marketing Smarter, Web Copy
MarketingProfs Podcast: Copywriting, Online Calendar Services, and New Year Resolutions by John Wall, Christopher Penn
Learn some tips for writing provocative and compelling copy, get some insight into how to best use online calendaring services and how they differ from each other, and make New Year's resolutions that are both important and achievable.
More articles on Copywriting, Google, Search Engines, Small Business, Social Networking, Writing
How to Solve Direct Marketing's Five Biggest Problems by Russell Kern
Direct marketers live in an impatient world. A week (maybe two) after a campaign drops, the verdict is in. And if that campaign appears not to be working, it either gets fixed pronto, or the direct marketer gets fired. To avoid ...
More articles on Copywriting, Direct Marketing, Lead Generation, Lead Quality, Marketing Tips, Targeting
Seven Rules for Achieving Higher Online Survey Response Rates by Dean Wiltse
Online surveys are an increasingly common way to solicit feedback, but response rates are often quite low due to poor survey design, lengthy surveys, requests for personal information, or a lack of incentives for survey completion. So how do you ensure ...
More articles on CAN-SPAM, Copywriting, Customer Engagement, Email Campaigns, Surveys
What Is Advertising's Most Important Word? by Jerry Bader
What is advertising's most important word? The simple, innocuous word "like": a nondescript word that carries with it all the conceptualization power you need to create a business identity, to form a brand personality, and to position your product or ...
More articles on Ad Copy, Advertising, Copywriting

See all 143 marketing articles related to Copywriting

Active Headlines Get More Attention
Fact No.1 That We All Know: Providing free content such as whitepapers or research reports can be a great B2B lead generator. Fact No.2 That We All Know: B2B marketers' ...
More articles on B2B Marketing, Copywriting, Lead Generation, Sales
Hey! Is This a Bait-and-Switch?
In a post at the FutureNow blog, Bryan Eisenberg recalls an email from Nikon that caught his attention with the subject line "My Picturetown—20GB for just a few cents a ...
More articles on Copywriting, Email Marketing, Landing Pages, Marketing Tips
Wave the Banner
"Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment," says Kim Stearns in an article at MarketingProfs. "So why are advertisers ...
More articles on Advertising, Copywriting, PPC Campaigns, Small Business
Ad Position, Shape More Important Than Size, Maybe: Study
Online ads that are integrated into the content of a page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according ...
More articles on Advertising, Brand Awareness, Branding, Copywriting, Creativity, PPC Campaigns, Videos
Webinar Invitation Success: Less Is More
When it comes to webinar campaigns, less is usually more. Relying on a "spray and pray" approach may drive attendance numbers initially—but often leads to higher drop-off rates and fewer ...
More articles on Copywriting, Customer Experience, High-Tech Marketing, Sales, Webinars
Beware the Two-Edged Sword
"The [customer-relationship] sword has two edges," warns Jim Novo in a recent post at Marketing Productivity Blog. According to Novo, relationship marketing creates higher expectations in customers who engage: "If ...
More articles on Copywriting, Customer Behavior, Customer Engagement, Customer Relationships, Landing Pages
First Impressions Sure Do Count
In an article at MarketingProfs, Louis Chatoff argues that the success of any email campaign largely comes down to creating a good first impression. To gain approval, he says, an ...
More articles on Copywriting, Customer Engagement, Email Campaigns, Email Marketing
Don't Become a Frenemy
"Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
More articles on Copywriting, Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Personalization, Referrals
OK, but What's My Takeaway?
Lots of B2B marketers focus on including a great call-to-action in their copy. But in a recent post at the Marketing Interactions blog, Ardath Albee reminds us that the CTA ...
More articles on B2B Marketing, Copywriting, Creativity
Make it Short and Sweet
"If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have ...
More articles on Copywriting, Google, Keywords, Landing Pages, Small Business
I Feel Your Pain—Here's an Aspirin
"When your visitor arrives at your site," says Pete Caputa in a post at HubSpot, "they're most likely looking to solve a problem. In order to grab their attention and ...
More articles on Copywriting, Lead Generation, Small Business, Web Content
Take a Deep Breath. Do a Brief Test.
"Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is?" asks Peter Da Vanzo in a recent SEObook.com ...
More articles on Copywriting, Google, Keywords, Search Engine Marketing, Testing
Getting Testy Again and Again
"Testing can be a powerful tool to move your email marketing program forward," says Kelly Lorenz in a post at the Bronto blog. "Testing can also help you move from ...
More articles on Copywriting, Email Marketing, Email Subject Lines, Testing
Marketing Addictionary: 'Bird-of-mouth'
Bird-of-mouth (noun): The spreading of news or information via Twitter.
More articles on Copywriting, Creativity, Twitter, Word of Mouth
Marketing Addictionary: 'Emalfeasance'
Emalfeasance (noun): A particular kind of guilt caused by a pile of unanswered email.
More articles on Copywriting, Creativity, Email, Humor, Twitter
Marketing Addictionary: 'TechNO'
TechNO: (idiom) Using technology as a lame excuse for not going out, or not accepting a social proposal or date.
More articles on Copywriting, Social Media, Twitter, Writing
Marketing Addictionary: 'Social Notworking'
Social Notworking: (noun) The pursuits of those who spend their workday on Twitter.
More articles on Copywriting, Creativity, Social Media, Social Networking, Twitter, Writing
I'm In With the In-Crowd
"We all like the comfort of the crowd," says Mark Brownlow in a post at the Email Marketing Reports blog. "The knowledge that others went here before us tells us ...
More articles on Copywriting, Email Marketing, Testimonials, Word of Mouth
What's Your Hook?
You've undoubtedly developed a great elevator pitch for your company, product or service—that informative-yet-concise summation designed for delivery in the time it takes to travel from the lobby to the ...
More articles on Copywriting, Marketing Inspiration, Videos, Websites
Seek and Ye Shall Find Our Event
When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
More articles on Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting

See all 47 marketing Daily Posts related to Copywriting

Copywriting case studies, deconstructing real life examples and illustrating lessons learned

Reviving the Dead List to Grow Email Revenuesby Perricone MD
CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made.
More case studies on Case Studies, Copywriting, Customer Relationships, E-Commerce, Email Marketing, Segmentation
How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and Collateralby Weekly Reader
CASE STUDY: Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year.
More case studies on Case Studies, Copywriting, Customer Retention, Direct Marketing, Targeting

See all Case Studies in our library

Copywriting online seminar broadcasts from the best minds in marketing

See all On Demand Seminars in our library

Copywriting marketing downloads for the busy professional

B2B Direct Marketing How-To Guide
Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
More tools on B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Targeting

See all Tools and Downloads in our library