Real-World Education for Modern Marketers

Join Over 602,000 Marketing Professionals

Start here!
PRO

What to Do When Growth Stalls

Presenter:
Steve McKee
Moderator:
Shelley Ryan
Broadcast:
Fri., Jun., 19, 2009, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)

One of the toughest lessons every business leader learns is how hard it is to generate and maintain growth. At some point in an organization's life cycle, stalled growth is the rule, not the exception—even for the best-managed companies. That's especially true in tumultuous economic environments such as the one we're experiencing today.

Steve McKee is an author, BusinessWeek.com columnist and entrepreneur who knows firsthand what stalled growth can do to a company. His firm—once recognized by Inc. Magazine as one of the fastest-growing in the nation—suffered nearly two years of revenue declines resulting in almost 100 percent staff turnover and the loss of a business partner. But instead of wringing his hands or simply feeling sorry for himself, McKee decided to do something about it.

McKee conducted significant research among more than 700 corporations, many of which had at one time been among the country's fastest-growing companies. His research probed areas as diverse as corporate structure, competition, branding, finance and strategy. McKee gleaned compelling knowledge about how and why companies lose their way and discovered practical lessons for rekindling growth that he has applied to turn his own firm's fortunes around as well as those of his clients.

In an engaging style filled with relevant, current examples. McKee demonstrates that sluggish growth is generally produced not by mismanagement or strategic blundering, but by natural market forces and internal management dynamics that often go unrecognized. In this eye-opening seminar, McKee makes the case that regardless of what's going on outside of your enterprise, it's what's inside that counts.

Presenter

Steve McKee is a BusinessWeek.com columnist and president of McKee Wallwork Cleveland, a full service marketing communications firm that has twice been awarded the American Marketing Association's Effie Award, one of the industry's highest honors.

Steve has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor's Business Daily and The Los Angeles Times, among others. He has appeared on CNBC, ESPN2, CNNfn, Bloomberg radio, and network television affiliates across America.

Who Should Attend?

Business leaders from companies of all sizes, from entrepreneurs to Fortune 500 corporations, who are struggling with stalled growth.

Take Steve's confidential 20-question self diagnosis before the seminar.  Seeing more red than green in the results? Then don't miss this session.

What Will You Learn?

  • Three external forces that are often blamed for stalled growth.
  • What happens when fast-growth companies hit "the first wall"
  • Four subtle and highly destructive internal factors that conspire to keep organizations down.
  • Practical advice about how to prevent—or overcome—the destructive dynamics that sooner or later every company will face.

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!