Marketing Smarter: How-to articles covering the latest marketing tactics, tips, and strategies.
Marketing-IT Alignment Is Possible: Why You Need Your IT DepartmentAdele SweetwoodAs customers change, the channels of engagement morph, and data explodes, ultimately it's going to be the partnership between IT and Marketing that will be the lynchpin to grasping new, ...
Adopt a Lean Approach to Mobile StrategyScott ForshayAdopting lean principles for your mobile strategy ensures that complexity, rigidity, and friction are replaced with simplicity, adaptability, and speed.
Six Tips for Fitting Social Media Into a Packed ScheduleKaren AlbrittonDespite your overwhelming work schedule, you can still capitalize on social media for learning and for supporting your career and business objectives. Here's how.
Five B2B Marketing Trends to WatchRuss FradinToday's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.
10 Ways to Stretch Your Marketing BudgetArdi KolahAll marketing practitioners are seeking ways to save money and get a bigger bang for their budget buck. How to do that isn't at all obvious. But, sometimes, the answer ...
Reducing Your Rates: How Low Should You Go?Kate ToonYou send a great proposal, but now the client says your costs are too high. Should you reduce your rates to win the job, or should you stick to your ...
Agile: What Marketers Can Learn From Software DevelopersTanya CandiaLike agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline.
Nine Key Things to Look for in an Agency PartnerAllie Gray Freeland, Joe GriffinHere's what you need to know to make sure you filter out the riffraff and find an agency partner that actually jibes with your company and, most important, helps your ...
Real-Time Bidding Ushers in the Era of Lean Marketing for Display AdvertisingRatko VidakovicThe rise of real-time bidding (RTB) for online display advertising now allows marketing departments and agencies to build lean display ad campaigns. That's because RTB allows marketers new ways to ...
The Cobbler Wears Prada: A Four-Step Guide to Succeeding at Self-MarketingTom JacobsCompanies often don't practice what they preach (or sell)—a classic case of "the cobbler's children have no shoes." Agencies and marketers are not exempt. Here's a guide to help you ...
Marketing Smarter: Podcasts containing in-depth interviews with smart marketers from all walks of life.
The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]by Matthew GrantSenior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in ...
Marketing Smarter: Online seminar broadcasts from the best minds in marketing
- MarketingProfs University: Growing & Engaging Your Subscribers, Fans, and FollowersBroadcast on 2/9/2012 with Jeff RohrsThis PRO seminar and first class of MarketingProfs University's Social Media Marketing: The Full Monty will teach you how to effectively grow your fans, followers and subscribers with integrated social media and email marketing.
- The State of the Thank You EconomyBroadcast on 9/22/2011 with Gary VaynerchukJoin us as we discuss the incredible tool that allows brands to show customers that they care: social media. Social media offers brands the opportunity to listen to and engage with anyone having a conversation on these networks.
- MarketingProfs University: What Marketers Should Know About GoogleBroadcast on 9/15/2011 with Maile OhyeLearn the latest about Google Search and the evolving search landscape from the source. Google's Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site.
- Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your IndustryBroadcast on 6/23/2011 with Stephen DennyAuthor and consultant Stephen Denny discusses how speed can be used as a weapon to beat your competition in this insightful PRO seminar. Learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue.
- The Art of EnchantmentBroadcast on 6/2/2011 with Guy KawasakiWith concepts taken from his popular new book, Guy Kawasaki explains how to influence people's hearts, minds, and actions.
- Growing Your Fan Base and Engaging Effectively on FacebookBroadcast on 1/20/2011 with Ekaterina WalterIn this seminar we will discuss lessons Intel learned while growing its fan base and how other top brands connect with different audiences through their Facebook programs. Plus, learn practical tips and creative, actionable tactics you can implement today.
- Social Media is a Powerful Tool for Small BusinessesBroadcast on 9/2/2010 with Sean McDonaldJoin us as we share with you why your small business is better suited for the new frontier and lessons that can be learned from both small and large companies that have already embarked on their social media journey.
- FREE: Cisco and the Social Web: Our Adoption and EvolutionBroadcast on 8/26/2010 with LaSandra BrillLearn how Cisco integrated social media into a product launch and reached ninety times the audience of previous launch campaigns, at one-sixth of the cost. Plus, hear how social media continues to play a large role in driving sales and product development at Cisco.
- 7 Steps to Take Your Brand Social ... and Still Be in ControlBroadcast on 4/22/2010 with Tamsen McMahonDiscover a seven-step process to help you build a solid, sustainable, and social brand by actively aligning your values and operations (not just your communications) with those of your customers.
- Tales from Twitterville: How Small Shops and Global Giants are Putting Twitter to WorkBroadcast on 4/8/2010 with Shel IsraelCome hear real stories of how businesses have used Twitter to increase sales, avoid PR disasters and so much more. You'll see the power of Twitter and learn new ways to use this tool for marketing, customer service and simply engaging with your customers.
Marketing Smarter: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Generate Big Ideas in Small, Easy StepsReleased on 12/2/2011 with Alicia ArnoldThe "forced connections" approach requires you to think of relations between two unrelated concepts in order to generate new ideas. In just 10 minutes, learn how to use this exercise in the problem-solving process. Along the way, you will see how posing questions about the problem at hand can help you find a solution.
- Take 10 Author Series: How to Fascinate People with 7 Key TriggersReleased on 9/30/2011 with Sally HogsheadIn this Take 10 Author Series webcast, Sally Hogshead explains how people and brands become fascinating. She discusses how to capitalize on your competitive advantage and identify your most fascinating trait.
- Take 10 Author Series: How to Win Big with Content MarketingReleased on 9/23/2011 with David Meerman ScottIn this Take 10 Author Series webcast, David Meerman Scott explores the implications of the "You are what you publish" mantra, then offers advice on producing good content on a regular basis.
- Take 10: How to Select Images That Make Your Marketing More EffectiveReleased on 7/1/2011 with Dan HillIn this Take 10, Dan Hill, an expert in consumer and employee behavior, uses insights provided by eye-tracking studies to explain why certain images have such tremendous impact.
- Take 10: 8 Must-Have Apps for Showcasing Your Expertise on LinkedInReleased on 10/8/2010 with Jason AlbaIn this Take 10, LinkedIn expert Jason Alba explains which 8 applications every marketer and business owner on LinkedIn should consider to use and why they're essential for positioning your brand.
Marketing Smarter: Marketing downloads for the busy professional
- Influencer Marketing Success StoriesInfluencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.