• The Surprising Evolution of Online Marketing in Software Sales by Jayson Gehri
  Online marketing is nothing new for software marketers. It's only natural that the software industry and computer-software users migrated to the Internet early on. So although the idea of online marketing isn't new, how software is marketed online continues to ...
  More articles on Marketing Smarter, Online Marketing, Personalization, Targeting
• Is Anybody Following Your Thought Leadership? Five Best-Practices by Paul McKeon
  A big part of making market leadership pay off is an ability to convey and promote thought leadership. Thought leadership is the outward expression of market leadership. It conveys your views on where your market-space is heading (or should be ...
  More articles on B2B Marketing, Marketing Smarter, Thought Leadership, White Papers
• Marketing: Beware of 'Outkicking the Coverage' by Laura Patterson
  Although football metaphors abound in business, this article explores the idea of "outkicking your coverage," which is when an overly strong player can actually be harmful to a team's performance. "Outkicking" refers to when an exceptional punter kicks the ball so ...
  More articles on Collaboration, Marketing Smarter, Marketing Tips, Product Management
• Transforming Customers Into a Community by Adam Boyden
  When your customers feel that they are part of a community, they visit your website more often, provide feedback, and recommend your products and services to people they know. They do so because they now have a significant relationship with ...
  More articles on Community, Customer Relationships, Marketing Smarter, Segmentation, Social Networking, Twitter, Web Content
• Do Your Customer Surveys Measure Up?  by David Jackson
  Most companies use a crude approach to gathering vital customer data: Periodic, often annual, surveys that are disconnected in time from the events they are purporting to measure are the norm. We call them the Annual ''Do You Love Us?'' Survey, ...
  More articles on Customer Satisfaction, Marketing Smarter, Marketing Tips, Surveys
• Advertising Is the Price You Pay for Not Being Creative by John Rooks
  We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in ...
  More articles on Advertising, Branding, Economic Crisis, Google, Marketing Smarter, Search Engines, Social Networking, User generated content
• Your Website's Missing Ingredient by Jerry Bader
  When websites fail, most often it's because they do not function effectively as your primary communication tool. The Web is overcrowded with options, and unless you're prepared to deliver a compelling, differentiating presentation you will be quickly dismissed as irrelevant. ...
  More articles on Creativity, Customer Engagement, Marketing Smarter, Videos, Website Design, Websites
• The Real Holy Grail of Professional Service Firm Marketing and Business-Development Effectiveness by Suzanne Lowe
  To grow revenue and market share, professional and B2B service firms keep looking for the business version of the Holy Grail in all the wrong places. All too often, those ballyhooed initiatives fail to deliver on the expectations of increased effectiveness ...
  More articles on Collaboration, Management, Marketing Smarter
• 18 Favorite Tools of Twitter Rock Stars by Kimberly Smith
  You can immensely improve your Twitter experience and micro-blogging effectiveness with Twitter-related tools, apps, and services. But which among the more than 1,300 (and counting!) are the best tools to use? Here, we cover the "tried and true" favorites of some ...
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• The Five Levels of Online Privacy and Tracking by Jim Sterne
  Marketers must improve the transparency of their data-collection practices if they are to help calm their customers' fears. Giving website visitors control is always the right move. You acknowledge that they have the control anyway and accept the responsibility of ...
  More articles on Customer Behavior, Marketing Analytics, Marketing Smarter
• Irresponsible Corporate Responsibility: Doing Good Isn't Always Done Well by Alyssa Dver
  If you are going to implement a corporate social responsibility program, do so responsibly. A poorly executed program can negatively affect the business in many ways. It takes one missing element, one arrogant blogger, or one angry ex-employee to publicly ...
  More articles on Brand Positioning, Creativity, Management, Marketing Smarter
• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategy by Clay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about your brand. The emergence of Twitter as a hyper-popular social-media ...
  More articles on Blog Monitoring, Blogging Strategy, Brand Ambassadors, Community, Corporate Blogging, Keywords, Marketing Smarter, Social Media, Twitter
• Eliminate Fear: Use Your Click-Through Data! by Josh Nason
  In every email campaign, you should have direct links to specific pages on your website, helping you gauge and track what's moving the meter in your emails. If you're using a proper email service provider (ESP), you should be able ...
  More articles on Customer Engagement, Email Marketing, Email Service Providers, Marketing Smarter, Web Analytics, Websites
• Real Marketing Analytics for B2B Lead Generation by Lisa Cramer
  Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads ...
  More articles on B2B Marketing, CRM, Landing Pages, Lead Generation, Lead Nurturing, Marketing Analytics, Marketing Smarter, Metrics, ROI
• What Banner Ads Can Learn From Billboards by Kim Stearns
  Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have been overrun with cheesy, annoying, misleading, and downright ...
  More articles on Advertising, Copywriting, Creativity, Marketing Smarter, Marketing Tips, PPC Campaigns
• Does Your Email Need a Frequency Adjustment? Ways to Tune the Dials by Karen Talavera
  What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a classic catch-22: Email works so well that it ...
  More articles on Email Campaigns, Email Marketing, Marketing Analytics, Marketing Smarter, ROI, Segmentation, Surveys, Testing
• Creating Compelling Value Propositions Can Be Fun by Barbara Bix
  It can be hard for companies—especially those that have a steady stream of paying customers—to exert the discipline to explore new markets that may be more profitable. But companies that do invest the effort to hone and validate their value ...
  More articles on Marketing Challenges, Marketing Smarter, Value Propositions
• How to Bridge the Marketing-Staffing Gap by Eva Wu
  If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less. Now more than ever, however, ...
  More articles on Hiring Outside Resources, Management, Marketing Smarter, Networking, Recession, Social Media, Word of Mouth
• The Customer Lens: An Approach to Customer Touch-Point Analysis by Barre Blake
  Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies take the time to look at their own ...
  More articles on Brand Equity, Collaboration, Customer Advisory Programs, Customer Engagement, Customer Experience, Marketing Smarter, Measurement, Value Propositions
• You Had Me at 'Recession-Proof': The Hispanic Market by Blaire Borthayre
  The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom. Foreign-born Hispanics in the US have been historically unaffected by economic downturns. Why? And how can you tap the market ...
  More articles on Hispanic Marketing, Marketing Smarter, Recession, Thought Leadership

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• So Hot You're Cool, So Cool You're Hot
  "A hot brand ends up in one of two different ways," writes Laura Ries at the Ries' Pieces blog. "It burns bright too fast and fizzles. Brands like this are ...
  More articles on Branding, Marketing Smarter, Small Business
• Marketing-Performance Measurement Yields Competitive Advantage
  Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study conducted by CMG ...
  More articles on Collaboration, Market Research, Marketing Smarter, Measurement
• Fear Not, Numerophobics
  Speculate all you want about how successful an online marketing campaign has been. But once someone brings hard data to the table, all bets are off: The answers are plain ...
  More articles on High-Tech Marketing, Marketing Smarter, Online Marketing, Sales
• Glamp It Up
  Warren Katz uses a post at the Elephant Bites blog to discuss the recession-driven microtrend of "glamping"—a freshly coined portmanteau for glamorous camping. In essence, its proponents want the low-budget ...
  More articles on Market Research, Marketing Smarter, Recession
• So, the Recession Is a Good Thing?
  While acknowledging the damage this recession has done to the personal and professional lives of so many people, Freddie Laker also argues that our dark economic cloud has brought with ...
  More articles on Creativity, Customer Service, Marketing Smarter, Metrics, Recession
• Step Up to the Mic!
  You might think the best time to launch a new product or service is during an economic golden age, when customers are plenty and eager to spend their not-so-hard-earned cash. ...
  More articles on Marketing Smarter, Product Marketing, Recession
• Be a Devil This Halloween
  Even though things are starting to look up, companies are still a bit wary about spending limited dollars in a tough economy. Might there be a devilish tactic lurking somewhere ...
  More articles on B2B Marketing, Marketing Smarter, Sales, Writing
• Just Give Me the Facts, Ma'am
  When your email campaigns encounter deliverability issues—especially those for which you are not at fault—you might think the best way to resolve your problem is to make friends with an ...
  More articles on Email Deliverability, Email Marketing, Marketing Smarter
• The Big Picture: Consider It
  These days it seems there's no time to take your foot off the accelerator—even for a few minutes—to consider the big picture: your marketing plan. But while economic uncertainty makes ...
  More articles on High-Tech Marketing, Marketing Plans, Marketing Smarter, Sales
• Are You Paranoid Enough?
  As the economy shows signs of an upturn, it may be OK to breathe a slight sigh of relief. But only a slight one. This story from the past will ...
  More articles on Management, Marketing Smarter, Recession
• Get Out On That Dance Floor!
  "It seems to me that this is the time when marketers should be pushing the envelope, yet it seems like most aren't," says DJ Francis in a post at the ...
  More articles on Marketing Smarter, Recession, Social Media
• Caution: This Is NOT a DIY Project
  While enjoying a recent meal out, Richard King got into a friendly conversation with a fellow diner about his work in email marketing. "After 15 minutes our discussion [came to] ...
  More articles on Email Marketing, Email Service Providers, Hiring Outside Resources, Marketing Smarter
• Speaking of Marketing
  "Have you ever been in a conversation with other marketers," asks Beth Harte in a post at the Daily Fix blog, "and you get the sense that even though you ...
  More articles on Collaboration, Marketing Inspiration, Marketing Smarter
• Stand Up to Stand Out
  According to Madison Riley and Brooks Kitchel of Kurt Salmon Associates, retailers often respond to sluggish sales by slashing prices and hoping to beat the competition on value. But there's ...
  More articles on Customer Engagement, Marketing Smarter, Pricing, Recession
• Is Your Store for Barry or Jill?
  In Competing on Analytics: The New Science of Winning, Thomas Davenport and Jeanne Harris explain how Best Buy used data collected on 60 million U.S. households to create eight customer ...
  More articles on Marketing Analytics, Marketing Smarter, Segmentation
• A Match Made in E-Heaven: Twitter and Email
  While vigorous debate continues over Twitter's real business value—and its long-term viability—high-tech executives and marketers are experimenting with Twitter today, using it to nurture relationships and improve their visibility by ...
  More articles on Customer Relationships, Email Marketing, High-Tech Marketing, Marketing Smarter, Sales, Twitter
• Take a Deep Breath
  "The business environment is shifting so fast these days that I'm continuously seeing companies jump from one idea to the next in some kind of frenzied attempt to force results ...
  More articles on Marketing Plans, Marketing Smarter, Recession
• Stuck In the Middle with SaaS
  Ever since the Web delivered reliable and low-cost connectivity, software as a service (SaaS) has evolved into a formidable business model. Profiting from SaaS, however, continues to challenge the industry. ...
  More articles on Collaboration, High-Tech Marketing, Marketing Smarter, Sales
• Take This Plan and Shove It!
  "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
  More articles on CAN-SPAM, Email Marketing, Management, Marketing Smarter
• The Year of Mobile Marketing (Finally)
  Year after year for the past several years, pundits have prognosticated the rise of mobile marketing. But with recent developments in the mobile space, it seems the prediction is now ...
  More articles on E-Commerce, Marketing Smarter, Mobile Marketing, Videos, YouTube

See all 37 marketing Daily Posts related to Marketing Smarter

Marketing Smarter case studies, deconstructing real life examples and illustrating lessons learned

• Twitter + Coffee = A Delicious Elixir for Customer Acquisition and Salesby Coffee Groundz
  CASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared.
  More case studies on Advertising, Case Studies, Community, Customer Acquisition, Marketing Smarter, Twitter
• How a Franchiser Automated Its Marketing Support to Improve Efficiency, Profitabilityby Cartridge World
  CASE STUDY: Global ink and toner supplier Cartridge World expanded its US presence to 650 franchisee-owned stores. But its marketing support lagged behind. Here's how the company turned things around: creating a centralized marketing resource center, upping efficiency and increasing profitability.
  More case studies on Branding, Case Studies, Marketing Budgets, Marketing Smarter
• Smart Marcomm Strategy Enables Precision Manufacturer to Nearly Double Sales in One Yearby Minco
  In the world of engineers, where numbers and measurable impacts reign supreme, marketing communications may seem like a bunch of mumbo jumbo, a pointless exercise in corporate frivolity. But not to electronics components manufacturer Minco.
  More case studies on Case Studies, Marketing Smarter, Marketing Strategy, Sales

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Marketing Smarter online seminar broadcasts from the best minds in marketing

• The Anatomy of Buzz: Real Life Marketing Lessons, with Emanuel RosenAttendee rating:  - 11/5/2009
  More seminars on Customer Behavior, Customer Engagement, Marketing Smarter, Marketing Tips, Social Media, Word of Mouth
• The New Consumer and Social Media: Energizing Your BrandAttendee rating:  - 9/10/2009
  More seminars on Branding, Customer Behavior, Customer Relationships, Marketing Smarter, Metrics, Social Media
• Cracking the Code: Web Analytics for Paid Search AdvertisingAttendee rating:  - 6/25/2009
  More seminars on Marketing Smarter, PPC Campaigns, Search Engine Marketing, Testing, Web Analytics
• What to Do When Growth StallsAttendee rating:  - 6/19/2009
  More seminars on Economic Crisis, Management, Marketing Smarter, Marketing Strategy
• Behind the Online Curtain: Secrets for Building a Successful Webinar ProgramAttendee rating:  - 4/23/2009
  More seminars on Collaboration, Creativity, Marketing Smarter, Marketing Strategy, Marketing Tips, PowerPoint, Webinars, Writing
• CFO vs. CMO Smackdown: How to Win the Budget BattlesAttendee rating:  - 8/4/2005
  More seminars on Collaboration, Management, Marketing Budgets, Marketing Smarter, Metrics, ROI
• “But Wait, There’s More”: A Users Guide to the Basics of Direct Response TV (and Radio)Attendee rating:  - 7/21/2005
  More seminars on Brand Awareness, Copywriting, Direct Marketing, Marketing Smarter, Promotions, ROI

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