Marketing Smarter: How-to articles covering the latest marketing tactics, tips, and strategies.

• Real-Time Bidding Ushers in the Era of Lean Marketing for Display AdvertisingRatko Vidakovic
  The rise of real-time bidding (RTB) for online display advertising now allows marketing departments and agencies to build lean display ad campaigns. That's because RTB allows marketers new ways to ...
  Advertising, Digital Marketing, Digital Theory, Management, Marketing Operations, Marketing Smarter, Measurement, Metrics, Web Analytics
• The Cobbler Wears Prada: A Four-Step Guide to Succeeding at Self-MarketingTom Jacobs
  Companies often don't practice what they preach (or sell)—a classic case of "the cobbler's children have no shoes." Agencies and marketers are not exempt. Here's a guide to help you ...
  Career Management, Corporate Communications, Management, Marketing Smarter, Measurement, Public Relations
• Should You Hire, or Contract, Your Marketing Team? [Infographic]Ray Grainger
  The following decision tree will help you decide whether to hire or contract your marketing team. Why even consider the question? Because today's business climate requires agility and the ability ...
  Career Management, Hiring Outside Resources, Marketing Budgets, Marketing Operations, Marketing Smarter
• How to Avoid Website (and Customer) DisastersJames Sivis
  We've seen too many high-profile calamities of websites going down in a major way. It's painful to watch, and it must be painful to experience. Though online disasters can happen ...
  Collaboration, Marketing Smarter, Websites
• How to Measure Those Three Little Words: Return on InvestmentJim Bergeson
  Let's face it, no three words are more beautiful to hear while on the job than "return on investment." Learn the basics of calculating marketing ROI—and a more nuanced approach ...
  Chief Marketing Officer, Marketing Smarter, Measurement, Metrics, ROI
• Sales and Marketing Alignment: Seven Steps to Collaborative, Right-Time Revenue OptimizationJoe Cordo
  Sales and Marketing alignment is not a new issue, but marketing and sales organizations should not ignore some of the newest best-practices for creating a strong, collaborative revenue engine. The ...
  Collaboration, Content, Marketing Smarter, Measurement, Personas, Sales
• Sweat-Free Ways to Check Your Social Pulse
  Once in awhile we need tools that can help us maintain our social chops. To help you bring some coherence to all the noise across Twitter and the blogosphere, we've ...
  Marketing Smarter, Measurement, Social Media
• Four Things Your Blog Must Do [Slide Show]Christian Gulliksen
  As a writer for MarketingProfs since 2007, I've spent years researching hundreds of blogs on a weekly basis. Some I read with dedication; some I dismiss right away. So what ...
  Blogging, Collaboration, Marketing Smarter, Writing
• Four Ways to Use Mobile at Your Next Tradeshow BoothChad Udell
  At your next tradeshow, you'll likely be competing for the attention of a finite pool of attendees. So how can you best your competitors and capture (and keep) the attention ...
  Content, Creativity, Marketing Smarter, Mobile Marketing, Trade Shows/Events
• Reaching Your Goal With Objectives
  "Many companies have essentially the same overarching goals: increase sales, decrease operating costs, and reduce churn," writes Brett Johnson at MarketingProfs. "All of those goals result in growing a company's ...
  Market Research, Marketing Smarter, Marketing Strategy

Marketing Smarter: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]by Matthew Grant
  Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in ...
  Chief Marketing Officer, Digital Marketing, Market Research, Marketing Smarter, Marketing Smarts, Podcasting, Social Media

Marketing Smarter: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Growing & Engaging Your Subscribers, Fans, and FollowersBroadcast on 2/9/2012 with Jeff Rohrs
  This PRO seminar and first class of MarketingProfs University's Social Media Marketing: The Full Monty will teach you how to effectively grow your fans, followers and subscribers with integrated social media and email marketing.
  Community, Customer Engagement, Marketing Smarter, Marketing Strategy, Social Media
• The State of the Thank You EconomyBroadcast on 9/22/2011 with Gary Vaynerchuk
  Join us as we discuss the incredible tool that allows brands to show customers that they care: social media. Social media offers brands the opportunity to listen to and engage with anyone having a conversation on these networks.
  Customer Engagement, Customer Relationships, Marketing Inspiration, Marketing Smarter, Social Media, Thought Leadership
• MarketingProfs University: What Marketers Should Know About GoogleBroadcast on 9/15/2011 with Maile Ohye
  Learn the latest about Google Search and the evolving search landscape from the source. Google's Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site.
  Google, Marketing Smarter, Marketing Tips, Search Engine Marketing, Website Design, Websites
• Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your IndustryBroadcast on 6/23/2011 with Stephen Denny
  Author and consultant Stephen Denny discusses how speed can be used as a weapon to beat your competition in this insightful PRO seminar. Learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue.
  Creativity, Management, Marketing Smarter, Marketing Strategy, Thought Leadership
• The Art of EnchantmentBroadcast on 6/2/2011 with Guy Kawasaki
  With concepts taken from his popular new book, Guy Kawasaki explains how to influence people's hearts, minds, and actions.
  Customer Engagement, Marketing Inspiration, Marketing Smarter, Thought Leadership
• Growing Your Fan Base and Engaging Effectively on FacebookBroadcast on 1/20/2011 with Ekaterina Walter
  In this seminar we will discuss lessons Intel learned while growing its fan base and how other top brands connect with different audiences through their Facebook programs. Plus, learn practical tips and creative, actionable tactics you can implement today.
  Brand Awareness, Customer Engagement, Facebook, Marketing Smarter, Marketing Tips, Social Media
• Social Media is a Powerful Tool for Small BusinessesBroadcast on 9/2/2010 with Sean McDonald
  Join us as we share with you why your small business is better suited for the new frontier and lessons that can be learned from both small and large companies that have already embarked on their social media journey.
  Customer Relationships, Marketing Smarter, Marketing Tips, Small Business, Social Media
• FREE: Cisco and the Social Web: Our Adoption and EvolutionBroadcast on 8/26/2010 with LaSandra Brill
  Learn how Cisco integrated social media into a product launch and reached ninety times the audience of previous launch campaigns, at one-sixth of the cost. Plus, hear how social media continues to play a large role in driving sales and product development at Cisco.
  Case Studies, Community, Marketing Smarter, Social Business, Social Media, Thought Leadership
• 7 Steps to Take Your Brand Social ... and Still Be in ControlBroadcast on 4/22/2010 with Tamsen McMahon
  Discover a seven-step process to help you build a solid, sustainable, and social brand by actively aligning your values and operations (not just your communications) with those of your customers.
  Branding, Collaboration, Community, Customer Engagement, Marketing Smarter, Measurement, Social Media
• Tales from Twitterville: How Small Shops and Global Giants are Putting Twitter to WorkBroadcast on 4/8/2010 with Shel Israel
  Come hear real stories of how businesses have used Twitter to increase sales, avoid PR disasters and so much more. You'll see the power of Twitter and learn new ways to use this tool for marketing, customer service and simply engaging with your customers.
  Case Studies, Marketing Smarter, Marketing Strategy, Marketing Tips, Social Media, Twitter

Marketing Smarter: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Generate Big Ideas in Small, Easy StepsReleased on 12/2/2011 with Alicia Arnold
  The "forced connections" approach requires you to think of relations between two unrelated concepts in order to generate new ideas. In just 10 minutes, learn how to use this exercise in the problem-solving process. Along the way, you will see how posing questions about the problem at hand can help you find a solution.
  Collaboration, Creativity, Marketing Smarter, Take 10
• Take 10 Author Series: How to Fascinate People with 7 Key TriggersReleased on 9/30/2011 with Sally Hogshead
  In this Take 10 Author Series webcast, Sally Hogshead explains how people and brands become fascinating. She discusses how to capitalize on your competitive advantage and identify your most fascinating trait.
  Career Management, Creativity, Marketing Smarter, Personal Branding, Sales, Take 10 Author Series
• Take 10 Author Series: How to Win Big with Content MarketingReleased on 9/23/2011 with David Meerman Scott
  In this Take 10 Author Series webcast, David Meerman Scott explores the implications of the "You are what you publish" mantra, then offers advice on producing good content on a regular basis.
  Content, Content Marketing, Creativity, Marketing Smarter, ROI, Take 10 Author Series
• Take 10: How to Select Images That Make Your Marketing More EffectiveReleased on 7/1/2011 with Dan Hill
  In this Take 10, Dan Hill, an expert in consumer and employee behavior, uses insights provided by eye-tracking studies to explain why certain images have such tremendous impact.
  Advertising, Creativity, Customer Engagement, Marketing Smarter, Marketing Tips, Take 10
• Take 10: 8 Must-Have Apps for Showcasing Your Expertise on LinkedInReleased on 10/8/2010 with Jason Alba
  In this Take 10, LinkedIn expert Jason Alba explains which 8 applications every marketer and business owner on LinkedIn should consider to use and why they're essential for positioning your brand.
  LinkedIn, Marketing Smarter, New Media, Take 10

Marketing Smarter: Marketing downloads for the busy professional

• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  Brand Awareness, Case Studies, Customer Engagement, Customer Evangelists, Customer Relationships, Marketing Smarter, Sales, Word of Mouth