Marketing Resources: Management

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Results for Management

Achieving Relevance in Direct Digital Marketing: Overcoming Organizational Constraints by Bryce Marshall
Organizational challenges can be the silent killer to achieving relevance in direct digital marketing, placing constraints on innovation and on the adoption of technology and best-practices, or limiting the manpower to create compelling campaigns and programs. You can do everything else ...
More articles on Collaboration, Direct Marketing, Management, Marketing Tips
Plan B: Seven Back-to-Basics Questions to Ask About Your Buyers to Drive Growth by Kevin Clancy, Peter Krieg
Plan A, which calls for pouring dollars into advertising, rarely increases profitability. Sometimes it doesn't even boost sales, and it certainly doesn't guarantee improvements in marketing effectiveness or ROI. Enter Plan B: taking a closer look at the basic marketing ...
More articles on Management, Marketing Budgets, Marketing Strategy, ROI
How to Be Successful With New Web Initiatives by Christian Shea
One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality. Instead, you need to start your project with the end result in ...
More articles on Benchmarking, Customer Engagement, Management, Targeting
Defining Market Opportunity—You Be the Judge by Kevin Horne
At its core, market opportunity is your sizing forecast for a specific product or service, now and over the next several years. At a minimum, you should know that information in terms of sales dollars. A solid understanding of opportunity ...
More articles on Management, Market Research, Marketing Strategy, Measurement
Protecting Corporate Brands One Keystroke at a Time by Bill Unrue
Brand identity is one of the most valuable assets that all organizations—from healthcare providers to financial institutions—seek to protect. But the ease of employee access to the Internet from the office exposes the corporate network, which is your brand identity ...
More articles on Brand Equity, Branding, Collaboration, Management
Top 5 Elements of an Annual Business Plan by Donna Bletzinger
It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time to write your business plan. A business plan can be hundreds ...
More articles on Management, Market Research, Marketing Plans, Marketing Tips, Positioning, SWOT
The Real Holy Grail of Professional Service Firm Marketing and Business-Development Effectiveness by Suzanne Lowe
To grow revenue and market share, professional and B2B service firms keep looking for the business version of the Holy Grail in all the wrong places. All too often, those ballyhooed initiatives fail to deliver on the expectations of increased effectiveness ...
More articles on Collaboration, Management, Marketing Smarter
Problem Solved: How Do You Convince the Boss That It's Time to Go Social? by Claire Coyne
There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the following problem: How does Marketing convince the CEO that it's ...
More articles on Management, Marketing Tips, New Media, Social Media
Irresponsible Corporate Responsibility: Doing Good Isn't Always Done Well by Alyssa Dver
If you are going to implement a corporate social responsibility program, do so responsibly. A poorly executed program can negatively affect the business in many ways. It takes one missing element, one arrogant blogger, or one angry ex-employee to publicly ...
More articles on Brand Positioning, Creativity, Management, Marketing Smarter
Developing an RFP? Seven Tips for Getting the Responses You Want by Gwyneth Dwyer
You just sent out a request for proposal (RFP). Will it give you the responses you want? Will it set the stage for a great long-term relationship? An RFP is a key step in engaging an outside marketing partner. Don't underestimate ...
More articles on Creativity, Management, Marketing Tips, Writing
How to Develop a Successful Facebook Page by Mark Ivey
Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the following strategies for leveraging some of the key features.
More articles on Brand Equity, Community, Facebook, Management, Marketing Tips, Services Marketing, Social Media, Twitter, Videos, Writing
How to Bridge the Marketing-Staffing Gap by Eva Wu
If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less. Now more than ever, however, ...
More articles on Hiring Outside Resources, Management, Marketing Smarter, Networking, Recession, Social Media, Word of Mouth
Avoid the Five Routes to Strategic Failure by Nilofer Merchant
Disconnects are a big cause of strategy failure. You think you've communicated well, then find out you have—just not to your target audience. Or maybe at the end of a long research session, you realize that input from colleagues in ...
More articles on Collaboration, Management, Marketing Smarter, Marketing Strategy
Knowing What Matters—Your Success Criteria—Is a Guiding Light in the Dark by Nilofer Merchant
Here's a scenario many of us have experienced: The CEO sets the revenue goals in the annual business plan; the plan is handed down; and the business units scramble to make the numbers. Only one thing is wrong: We don't know ...
More articles on Collaboration, Management, Marketing Budgets, Marketing Strategy, Sales
What to Do When Growth Stalls by Steve McKee
As much as we would all like to believe that we're masters of our own destiny, the unfortunate truth in business is that growth stalls. Over the course of a decade, more than half of companies stall... and that's in ...
More articles on Brand Equity, Collaboration, Economic Crisis, Management
Think Ahead While Cutting Back: Marketing Priorities in a Recession by Pat LaPointe
Where do marketers turn once all the fat has long since been trimmed and all that's left is muscle and bone? And how do we break the downward spiral of cut, cut, and cut some more? Here are some ideas ...
More articles on Brand Positioning, Collaboration, Customer Relationships, Management, Marketing Budgets, Measurement, Recession, Value Propositions
Tips for CMOs: Five Ways to Keep Your Team off the Chopping Block by Robbie Baxter
For most CEOs, good marketing is a bit like pornography—it's hard to define precisely, but they know it when they see it. Still, it's clear that one of the problems is that most CEOs cannot put their finger on what ...
More articles on Career Management, Chief Marketing Officer, Collaboration, Management, Marketing Inspiration, Measurement, Metrics, Recession
Working With a Web Designer: Five Tips for Harmonious Web Projects by Tim Frick
Missed deadlines. Blown budgets. Shoddy code. Bad design. The "Well, it works on my machine!" routine. Throw a dizzying array of technical terms into the mix, and you end up with a recipe for digital disaster. The process doesn't have ...
More articles on Collaboration, Management, Website Design, Websites
New Products: The Real Challenge Is in Execution, Not Strategy by Barry Curewitz
Marketers love talking about products like the Swiffer or iPod, two colossal successes in terms of brilliance in innovation and new product development. In fact, rumor has it there are more consulting firms taking credit for Swiffer's development and success ...
More articles on Creativity, Management, Marketing Inspiration, Product Marketing
The 10 Biggest Business Blunders (and How You Can Avoid Them) by David Finkel, Diane Kennedy
Here are the 10 biggest business blunders, and advice on how you can avoid them sinking you (and your company).
More articles on Management, Marketing Challenges, Small Business

See all 151 marketing articles related to Management

Confidence in Corporate, Sales Messaging Weak
Although companies know they need a marketing message that stands out in the marketplace, 62% of executives rate their company's message as average to poor and only 38% say their ...
More articles on Management, Research Summaries, Sales
The Benevolent Hacker
"When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work," write Bill Jensen ...
More articles on Creativity, Management, Marketing Analytics
Keep Calm and Carry On
It's hard to maintain a positive attitude as the recession's negative impact continues to challenge businesses like yours. "The relentless tide of bad news may tempt those in charge to ...
More articles on Management, Marketing Smarter, Recession
See Me During Office Hours
During the recession, you've actively adjusted your message to address the needs and concerns of customers and prospects. But have you assuaged the fears of worried employees with similar gusto? If ...
More articles on Creativity, Management, Recession
Chop That up Even Finer
"The problem with the word 'segmentation' is that it has lost its meaning," says Andy Hasselwander in a recent post at the B2B Marketing Confidential blog. "Like [saying] 'analytics,' saying ...
More articles on B2B Marketing, Management, Sales, Segmentation
We Can Make Music Together
In a video at TED.com, Israeli conductor Itay Talgam gives a spirited 20-minute talk on what modern leaders could learn from great conductors. Interestingly, a lot of the principles he presents ...
More articles on Management, Marketing Tips, Social Media
Are You That Into Me?
"During the sales process [with potential email service providers] you will meet rainmakers, executives, subject-matter experts, high-level technical support, and creative directors and so on," says Bryan Stapp in a ...
More articles on Email Marketing, Management, Sales
Why Salespeople Fail
"It's a battle of the plans, and the person with the stronger plan wins," says Steven Kraner at Hightechguru.com, and it's the main reason why high-tech salespeople fail. Technology buyers ...
More articles on High-Tech Marketing, Management, Sales
I Just Want to Say Thank You
Retailers know that offering customers a little something extra with their purchases is always a crowd-pleaser. Unexpected better deal, happy customer. Now comes research that digs a bit deeper into ...
More articles on Customer Behavior, Customer Evangelists, Management
Companies Frown on Tweeting, Friending
Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces.
More articles on Facebook, Management, Research Summaries, Social Networking, Survey Data, Twitter
Are You Paranoid Enough?
As the economy shows signs of an upturn, it may be OK to breathe a slight sigh of relief. But only a slight one. This story from the past will ...
More articles on Management, Marketing Smarter, Recession
Don't Jerk Me Around
If we asked you to describe the jerk in your office, we'd probably get an earful. Maybe it's a colleague, a boss or even the CEO. Perhaps we put up ...
More articles on Humor, Management, Marketing Inspiration
'Fine' Might Not Mean 'Fine'
Ask the typical teenager how his day went and you'll probably get a vague response like "Fine," or "Okay." Follow up with a specific question about a science test, however, ...
More articles on Management, Marketing Tips, Small Business
Mary, Mary Quite Contrary
When we have great ideas, we naturally gravitate to opinions that support their validity. But in a post at his blog, Dave Fleet says it's just as important to identify ...
More articles on Creativity, Management, Small Business
When Silence Speaks Volumes
Finding the right people for your marketing team can be a challenge, especially when you check references and find that former employers are guarded in their comments. "[I]f a candidate ...
More articles on Creativity, Management, Small Business
Take This Plan and Shove It!
"Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
More articles on CAN-SPAM, Email Marketing, Management, Marketing Smarter
Fake It at Your Own Risk
Let's say you visit a site like Yelp.com and discover scathingly negative reviews of your product or service. Making matters worse, only a few of your happy customers have balanced ...
More articles on Customer Experience, Customer Satisfaction, Management, Small Business, Testimonials
Execs: Need to Overhaul Risk Management
The vast majority (85%) of surveyed corporate executives agree that they need to overhaul their approach to risk-management if the lessons of the economic crisis are to be used to ...
More articles on Collaboration, Economic Crisis, Management, Research
Keep Your WOM Roots Healthy
The dreaded phrase "word-of-mouth" keeps a lot of company execs awake at night. It's that feeling of helplessness: How can any company apply quality assurance to something that is so ...
More articles on Customer Behavior, Customer-Centric, Customer Experience, Management, Word of Mouth
The Foolishness of Fencing in Facebook
In a post at the Acidlabs blog, Stephen Collins points to the results of a recent survey that found a whopping 55 percent of Australian employers blocked workplace access to ...
More articles on Creativity, Facebook, Management, Small Business, Social Networking

See all 34 marketing Daily Posts related to Management

Management case studies, deconstructing real life examples and illustrating lessons learned

How Domino's Managed a Viral Video Nightmareby Domino's Pizza
CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight?
More case studies on Case Studies, Collaboration, Management, Social Media, Videos, Word of Mouth, YouTube
How a Web Services Firm Used 'Fanatical' Customer Care to Increase Sales 60% Year Over Yearby Rackspace
With Web hosting fast becoming a commodity, Web hosting firm Rackspace realized it needed to stand out from the pack. Its founders decided they would stake a claim to "fanatical" commitment to customer service. Rackspace wove the concept into its very business structure, even trademarking the term "Fanatical Support." And it worked: Revenues grew more than 60% from 2005 to 2006, and the number of employees more than doubled.
More case studies on Case Studies, Creativity, Customer Experience, Customer Service, Management, Sales

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Management online seminar broadcasts from the best minds in marketing

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Management marketing downloads for the busy professional

A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
More tools on Case Studies, Collaboration, Customer Engagement, Management, Market Research, Marketing Plans, Marketing Strategy, Social Media
SWOT Analysis How-To Guide
This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
More tools on Collaboration, Management, Measurement, SWOT
Benchmark Survey: Voice of the Customer
Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
More tools on Collaboration, Management, Marketing Strategy, Voice of the Customer