Management: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Steps to Ensuring Your Strategy Achieves ResultsLaura Patterson
  Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious ...
  Campaign Management, Email Campaigns, Management, Marketing Challenges, Marketing Operations, Marketing Tips, Measurement, Metrics, Product Management, Promotions
• How to Properly Close the Loop... and the SalePeter Gracey
  First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. ...
  Customer Behavior, Customer Relationships, Lead Nurturing, Management, Sales, Sales and Advertising, Telemarketing
• A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]Verónica Maria Jarski
  To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" ...
  Advertising, Brand Management, Business Intelligence, Consumer Electronics, Customer Insight, Customer Satisfaction, Digital Theory, Management, Measurement, Sales and Advertising
• SMBs Embracing Mobile DevicesAyaz Nanji
  Four out of five leaders at small and midsize businesses (SMBs) say the use of mobile devices by employees has a positive effect on productivity. Only 2% say remote technology ...
  Consumer Electronics, Management, Mobile Marketing, Research Summaries, Small Business, SMBs, Technology
• Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
  The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
  Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation, Management
• LinkedIn: Revolutionizing the World of Recruiting [Infographic]Verónica Maria Jarski
  To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic.
  Career Management, Facebook, Job Search, LinkedIn, Management, Social Media, Twitter
• Seven Essential Skills for the Content StrategistJason Hirthler
  Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
  Career Management, Content, Content Marketing, Digital Theory, Management, Measurement, SEO, Web Content, Writing
• Seven Tips for Managing Communications on the GoMike Pugh
  Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features.
  Career Management, Email, Management, Mobile Marketing, Sales, Small Business, Smart Phones
• Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity
  Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid ...
  B2C, Business Intelligence, Chief Marketing Officer, Customer-Centric, Customer Insight, Data, Management, Market Research, Marketing Challenges, Measurement
• Managing Online Reputation: What to Listen for, and WhereWilson Raj
  The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up ...
  Blog Monitoring, Business Intelligence, Career Management, Customer Communications, Customer Insight, Digital Theory, Management, Public Relations, Reputation Management, Social Networking

Management: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]by Matthew Grant
  Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, ...
  Book Review, Management, Marketing Smarts, Podcasting, Research, Sales
• Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]by Matthew Grant
  Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I ...
  B2B Marketing, Chief Marketing Officer, Customer-Centric, Email Marketing, High-Tech Marketing, Management, Marketing Operations, Marketing Smarts, Product Marketing, Sales and Advertising
• If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]by Matthew Grant
  In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective—and become more human.
  community management, Corporate Communications, Management, Marketing Smarts, Social Media
• No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]by Matthew Grant
  One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts.
  Brand Management, Collaboration, Creativity, Feedback, Management, Marketing Inspiration, Marketing Smarts
• The Mindset Is the Message: Amber Naslund and Matt Ridings Talk Social Business on Marketing Smarts [Podcast]by Matthew Grant
  What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally.
  Brand Management, Management, Marketing Smarts, Social Business, Social Media

Management: Online seminar broadcasts from the best minds in marketing

• Using Market Frameworks to Analyze Your CompetitionBroadcast on 2/21/2013 with Sean Campbell
  In this PRO seminar, you'll learn how to use market frameworks to understand your market and analyze your competition, understand your own strengths, and uncover weaknesses you may not even know you have.
  Benchmarking, Management, Marketing Strategy, Marketing Tips, Positioning, Pricing, Product Marketing
• How to Use Agile Marketing to Get Measurable ResultsBroadcast on 1/24/2013 with Jim Ewel, Bob Canaway
  This PRO seminar will offer busy marketers a new way of doing their jobs that puts the focus on the customer experience and buyer's decision-making process while increasing ROI.
  Integrated Marketing, Interactive Marketing, Management, Marketing Smarts, Marketing Strategy, Marketing Tips
• MarketingProfs University: Campaign Planning and Management FundamentalsBroadcast on 11/1/2012 with Jon Miller
  In this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign.
  Interactive Marketing, Management, Marketing Automation, Marketing Budgets, Marketing Inspiration, Marketing Strategy, Online Marketing
• Breaking Down Silos to Build Better Marketing CampaignsBroadcast on 8/23/2012 with Geoff Livingston, Gini Dietrich
  In this PRO seminar, you'll learn how barriers prevent marketing campaigns from reaching full potential (and how to combat this), how to break down silos, motivate your marketing team, and measure holistic multichannel campaign success.
  Management, Marketing Challenges, Marketing Strategy, Marketing Tips, Strategy
• MarketingProfs University: Killing Giants—Outmaneuvering Larger CompetitorsBroadcast on 1/12/2012 with Stephen Denny
  Learn to turn your larger competitors' lack of speed and agility to your advantage in this PRO seminar and MPU Marketing Your Small Business kickoff class.
  Management, Marketing Challenges, Marketing Strategy, Small Business
• Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your IndustryBroadcast on 6/23/2011 with Stephen Denny
  Author and consultant Stephen Denny discusses how speed can be used as a weapon to beat your competition in this insightful PRO seminar. Learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue.
  Creativity, Management, Marketing Smarter, Marketing Strategy, Thought Leadership
• Selling Social to the C-SuiteBroadcast on 7/15/2010 with Brian Solis
  This seminar will provide you with the insight and directives necessary to shift from the role of champion to business strategist and help you set a plan to convey the importance of engaging in social media to senior management.
  Collaboration, Management, Marketing Tips, Measurement, New Media, Social Business, Social Media, Testing
• Demolish the Roadblocks on Your Website: Clearing a Path for Customer Action, Sales and LoyaltyBroadcast on 1/21/2010 with Gerry McGovern
  Traditional marketing is about getting attention. Web marketing is about giving attention. There’s a world of difference between the two.
  Benchmarking, Management, Market Research, Marketing Budgets, Social Media, Website Design, Websites
• The Naked Truth: Insights from Our Social Media Marketing ResearchBroadcast on 1/14/2010 with Tim McAtee, Roy Young
  Get the Full Monty on what 5,140 marketers are doing with social media in this look at our newest research results.
  Benchmarking, Management, Market Research, Marketing Smarter, Social Media
• What Matters Next: Doing Business in 2010, with Seth & GuyBroadcast on 1/7/2010 with Seth Godin, Guy Kawasaki
  Two of the most prolific and admired marketing minds of our time talk about what should be on your radar for 2010.
  Creativity, Management, Marketing Smarter, Marketing Strategy, Targeting

Management: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Five Ways to Streamline Your Content Approval ProcessReleased on 6/29/2012 with Daphne Gray-Grant
  In just 10 minutes, you'll learn five simple ways to make your content approval process less painful and more effective. We're going to guide you through the content creation and approval process so that you can focus on more important things, like your bottom line.
  Content, Content Marketing, Feedback, Management, Take 10
• Take 10: 3 Rules for Winning Business When the Odds Are Against YouReleased on 8/12/2011 with Stephen Denny
  In this Take 10, competitive strategy and marketing consultant Stephen Denny gives you the nitty-gritty on getting scrappy and actually capitalizing on (seemingly) overwhelming business challenges.
  Management, Marketing Strategy, Marketing Tips, Take 10

Management: Marketing downloads for the busy professional

• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  Case Studies, Collaboration, Customer Engagement, Management, Market Research, Marketing Plans, Marketing Strategy, Social Media
• SWOT Analysis How-To Guide
  This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
  Collaboration, Management, Measurement, SWOT
• Benchmark Survey: Voice of the Customer
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Collaboration, Management, Marketing Strategy, Voice of the Customer