• Top 5 Elements of an Annual Business Plan by Donna Bletzinger
  It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time to write your business plan. A business plan can be hundreds ...
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• The Real Holy Grail of Professional Service Firm Marketing and Business-Development Effectiveness by Suzanne Lowe
  To grow revenue and market share, professional and B2B service firms keep looking for the business version of the Holy Grail in all the wrong places. All too often, those ballyhooed initiatives fail to deliver on the expectations of increased effectiveness ...
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• Problem Solved: How Do You Convince the Boss That It's Time to Go Social? by Claire Coyne
  There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the following problem: How does Marketing convince the CEO that it's ...
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• Irresponsible Corporate Responsibility: Doing Good Isn't Always Done Well by Alyssa Dver
  If you are going to implement a corporate social responsibility program, do so responsibly. A poorly executed program can negatively affect the business in many ways. It takes one missing element, one arrogant blogger, or one angry ex-employee to publicly ...
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• Developing an RFP? Seven Tips for Getting the Responses You Want by Gwyneth Dwyer
  You just sent out a request for proposal (RFP). Will it give you the responses you want? Will it set the stage for a great long-term relationship? An RFP is a key step in engaging an outside marketing partner. Don't underestimate ...
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• How to Develop a Successful Facebook Page by Mark Ivey
  Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the following strategies for leveraging some of the key features.
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• How to Bridge the Marketing-Staffing Gap by Eva Wu
  If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less. Now more than ever, however, ...
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• Avoid the Five Routes to Strategic Failure by Nilofer Merchant
  Disconnects are a big cause of strategy failure. You think you've communicated well, then find out you have—just not to your target audience. Or maybe at the end of a long research session, you realize that input from colleagues in ...
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• Knowing What Matters—Your Success Criteria—Is a Guiding Light in the Dark by Nilofer Merchant
  Here's a scenario many of us have experienced: The CEO sets the revenue goals in the annual business plan; the plan is handed down; and the business units scramble to make the numbers. Only one thing is wrong: We don't know ...
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• What to Do When Growth Stalls by Steve McKee
  As much as we would all like to believe that we're masters of our own destiny, the unfortunate truth in business is that growth stalls. Over the course of a decade, more than half of companies stall... and that's in ...
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• Think Ahead While Cutting Back: Marketing Priorities in a Recession by Pat LaPointe
  Where do marketers turn once all the fat has long since been trimmed and all that's left is muscle and bone? And how do we break the downward spiral of cut, cut, and cut some more? Here are some ideas ...
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• Tips for CMOs: Five Ways to Keep Your Team off the Chopping Block by Robbie Baxter
  For most CEOs, good marketing is a bit like pornography—it's hard to define precisely, but they know it when they see it. Still, it's clear that one of the problems is that most CEOs cannot put their finger on what ...
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• Working With a Web Designer: Five Tips for Harmonious Web Projects by Tim Frick
  Missed deadlines. Blown budgets. Shoddy code. Bad design. The "Well, it works on my machine!" routine. Throw a dizzying array of technical terms into the mix, and you end up with a recipe for digital disaster. The process doesn't have ...
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• New Products: The Real Challenge Is in Execution, Not Strategy by Barry Curewitz
  Marketers love talking about products like the Swiffer or iPod, two colossal successes in terms of brilliance in innovation and new product development. In fact, rumor has it there are more consulting firms taking credit for Swiffer's development and success ...
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• The 10 Biggest Business Blunders (and How You Can Avoid Them) by David Finkel, Diane Kennedy
  Here are the 10 biggest business blunders, and advice on how you can avoid them sinking you (and your company).
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• Outsourcing and Delegating: Two Keys to Excelling in Your Career by Stephan Spencer
  Marketers often lament, "If only I had more time...." Improving your productivity by using something like GTD (Getting Things Done) will take you part of the way there. But you also need to become ruthless at delegating. The more effectively you ...
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• How to Hire a Marketing Innovator by Ginny McGarrity
  So you're looking for an impresario of innovation, a doyenne of the different, a marketing maven. But how do you know if the person you're interviewing is really the Wizard of Wow that your organization can count on to help ...
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• What Every CEO Dashboard Should Be Tracking by Michelangelo Celli
  CEO "dashboards" can be a great way to shed light on customers and sales process performance and get feedback on how you as the CEO are performing your role. CEOs who want to know sooner what will be coming down the ...
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• Branding Is for Cattle: What Really Matters to CEOs by David Meerman Scott
  Many CEOs say that the way marketing happens in their organizations is ineffective. What's more, many CEOs believe that within the management teams and employees at companies they have worked in, marketers are focused on the wrong things. So what really ...
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• The CEO's New Role: Head of Sales by Jeff Thull
  Yet another responsibility has been added to the CEO's already considerable load.... Because we live in an increasingly complex world, and the sales organization is the most critical link to the customer, it should be the driving force. That's why ...
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• Are You That Into Me?
  "During the sales process [with potential email service providers] you will meet rainmakers, executives, subject-matter experts, high-level technical support, and creative directors and so on," says Bryan Stapp in a ...
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• Why Salespeople Fail
  "It's a battle of the plans, and the person with the stronger plan wins," says Steven Kraner at Hightechguru.com, and it's the main reason why high-tech salespeople fail. Technology buyers ...
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• I Just Want to Say Thank You
  Retailers know that offering customers a little something extra with their purchases is always a crowd-pleaser. Unexpected better deal, happy customer. Now comes research that digs a bit deeper into ...
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• Companies Frown on Tweeting, Friending
  Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces.
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• Are You Paranoid Enough?
  As the economy shows signs of an upturn, it may be OK to breathe a slight sigh of relief. But only a slight one. This story from the past will ...
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• Don't Jerk Me Around
  If we asked you to describe the jerk in your office, we'd probably get an earful. Maybe it's a colleague, a boss or even the CEO. Perhaps we put up ...
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• 'Fine' Might Not Mean 'Fine'
  Ask the typical teenager how his day went and you'll probably get a vague response like "Fine," or "Okay." Follow up with a specific question about a science test, however, ...
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• Mary, Mary Quite Contrary
  When we have great ideas, we naturally gravitate to opinions that support their validity. But in a post at his blog, Dave Fleet says it's just as important to identify ...
  More articles on Creativity, Management, Small Business
• When Silence Speaks Volumes
  Finding the right people for your marketing team can be a challenge, especially when you check references and find that former employers are guarded in their comments. "[I]f a candidate ...
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• Take This Plan and Shove It!
  "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
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• Fake It at Your Own Risk
  Let's say you visit a site like Yelp.com and discover scathingly negative reviews of your product or service. Making matters worse, only a few of your happy customers have balanced ...
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• Execs: Need to Overhaul Risk Management
  The vast majority (85%) of surveyed corporate executives agree that they need to overhaul their approach to risk-management if the lessons of the economic crisis are to be used to ...
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• Keep Your WOM Roots Healthy
  The dreaded phrase "word-of-mouth" keeps a lot of company execs awake at night. It's that feeling of helplessness: How can any company apply quality assurance to something that is so ...
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• The Foolishness of Fencing in Facebook
  In a post at the Acidlabs blog, Stephen Collins points to the results of a recent survey that found a whopping 55 percent of Australian employers blocked workplace access to ...
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• Tell It Like It Is
  We can't escape bad news—story after story about layoffs, closures and falling profits. It's only natural that employees are worried about the safety of their jobs. "Am I next?" they undoubtedly ...
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• Did You Know?
  Did you know that the top 10 in-demand jobs in 2010 did not exist in 2004? Did you know that today's learner will have 10 to14 jobs by the age ...
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• Join the Pep Squad
  As we continue to feel the adverse effects of a global recession, it's only natural to feel a sense of defeat. "Giving up the ghost is a real option," says ...
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• Cut Back, but Don't Cancel
  In a post at Harvard Business Online, John Baldoni worries about the impact budgetary cutbacks will have on corporate meetings this winter. "I hear from colleagues in the communication business ...
  More articles on Economic Crisis, Management, Small Business
• Riding Shotgun
  "Initially, I wanted to be the CEO because I wanted to make the decisions," says John Edwardson, CEO of CDW, in a video on ChicagoBusiness.com. "And one of the lessons ...
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• Managing Millennials
  "Millennials may have built a house in Indonesia for Habitat Humanity or the like," says Lynne Lancaster in a BNet video posted to the Viaspire blog. "But they know ...
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Management case studies, deconstructing real life examples and illustrating lessons learned

• How Domino's Managed a Viral Video Nightmareby Domino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight?
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• How a Web Services Firm Used 'Fanatical' Customer Care to Increase Sales 60% Year Over Yearby Rackspace
  With Web hosting fast becoming a commodity, Web hosting firm Rackspace realized it needed to stand out from the pack. Its founders decided they would stake a claim to "fanatical" commitment to customer service. Rackspace wove the concept into its very business structure, even trademarking the term "Fanatical Support." And it worked: Revenues grew more than 60% from 2005 to 2006, and the number of employees more than doubled.
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Management online seminar broadcasts from the best minds in marketing

• Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion ForumAttendee rating:  - 8/13/2009
  More seminars on Branding, Community, Customer Engagement, Management, Measurement
• What to Do When Growth StallsAttendee rating:  - 6/19/2009
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• How to Craft a Winning Business Case for Your Marketing InitiativeAttendee rating:  - 4/16/2009
  More seminars on Benchmarking, Collaboration, Management, Marketing Plans, Measurement, Metrics, Writing
• Get More Customer Mindshare: Developing a Rock-Solid Value PropositionAttendee rating:  - 11/29/2007
  More seminars on B2B Marketing, Customer Engagement, Management, Positioning, Sales, Value Propositions
• What You Need to Know About Becoming (or Hiring) a Marketing ConsultantAttendee rating:  - 11/8/2007
  More seminars on B2B Marketing, Hiring Outside Resources, Management, Marketing Operations
• Small Business Series: Why Most Small Businesses Fail (and How to Avoid Being One of Them)Attendee rating:  - 5/18/2007
  More seminars on Advertising, Management, Marketing Plans, Marketing Tips, Measurement, Small Business, Trade Shows/Events
• No Cape Required: How to Become a Marketing Champion in Your OrganizationAttendee rating:  - 10/27/2006
  More seminars on Chief Marketing Officer, Collaboration, Management, Marketing Tips, Measurement, Metrics
• Marketing’s Role as Chief Customer OfficerAttendee rating:  - 4/27/2006
  More seminars on Collaboration, Customer Experience, Customer Relationships, Management
• Inside the Customer Loyalty Laboratory: How Companies Build Lasting RelationshipsAttendee rating:  - 2/1/2006
  More seminars on Brand Loyalty, Collaboration, Customer Acquisition, Customer Relationships, Customer Retention, Management
• Maximize Value with Killer Web Content, with Gerry McGovernAttendee rating:  - 12/9/2005
  More seminars on Collaboration, Customer Experience, Management, Measurement, Web Analytics, Web Content, Websites
• Keys to Success as a Web Manager: People, Politics and Content, with Gerry McGovernAttendee rating:  - 12/8/2005
  More seminars on Career Management, Collaboration, Creativity, Management, Metrics
• Web Analytics All Over Again: What's Old, New, Tried and TrueAttendee rating:  - 10/20/2005
  More seminars on Collaboration, CRM, Management, Marketing Tips, Measurement, Segmentation, Web Analytics
• CFO vs. CMO Smackdown: How to Win the Budget BattlesAttendee rating:  - 8/4/2005
  More seminars on Collaboration, Management, Marketing Budgets, Marketing Smarter, Metrics, ROI
• Marketing Metrics: Linking Marketing to Financial ConsequencesAttendee rating:  - 5/5/2005
  More seminars on Customer Acquisition, Customer Retention, Customer Satisfaction, Economic Crisis, Management, Marketing Budgets, Measurement, Metrics
• More Profitable B2B Marketing:
  Manage Your Leaky Sales & Marketing FunnelAttendee rating:  - 8/12/2004
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Management marketing downloads for the busy professional

• SWOT Analysis How-To Guide
  This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
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• Benchmark Survey: Voice of the Customer
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
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