Marketing Resources: Management

• Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing by Ron Person
  Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is ...
  More articles on Channel Marketing, Collaboration, Management, Marketing Strategy, Measurement
• Three Keys to Accelerating Marketing Measurement and a Fact-Based Cultureby Laura Patterson
  If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture.
  More articles on Chief Marketing Officer, Collaboration, Management, Marketing Analytics, Measurement, ROI
• Five Ways to Create a Data-Driven Marketing Culture by Jim Bergeson
  When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results.
  More articles on Management, Market Research, Marketing Analytics, Marketing Tips, Metrics
• The Evolution of Marketing Agencies and Consultanciesby Paul Roetzer
  The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.
  More articles on Chief Marketing Officer, Collaboration, Digital Marketing, Management, Marketing Strategy, Mobile Marketing
• 10 Questions + 10 Actions = Lead Generation Gainsby Dan McDade
  Is your organization experiencing a critical gap between Marketing and Sales performance expectations and actual results? If so, answer these 10 questions and apply these 10 steps to close the gap and ensure results.
  More articles on Collaboration, Lead Generation, Management, Marketing Smarter, Marketing Tips
• A Seven-Step Guideline in Crisis Communication (Lessons From the Sony PlayStation Network Breach)by C. Edward Brice
  A crisis can serve as a stage to show the world that your company is either unorganized and uncaring or responsible and human. Learn how to preserve your brand equity—and keep your customers—during a crisis.
  More articles on Customer Relationships, Management, Marketing Tips, Public Relations, Social Media
• Five Fundamentals for Productive Ideation Sessionsby Jeff Hirsch
  What makes a great ideation session? The quality of the participants, the energy of the facilitator, and the range of creative exercises. But there are five guidelines that'll exponentially boost the odds of having a productive session.
  More articles on Collaboration, Creativity, Humor, Management, Marketing Smarter
• Planning Isn't Free: What Marketers Can Learn From HGTVby Laura Patterson
  HGTV shows make those overnight home transformations look so easy. Many marketers approach their marketing plans the same way: a few days and a few dollars, and voila—a new marketing plan! But that won't get you results.
  More articles on Collaboration, Management, Marketing Plans
• CMOs, Gain Power: Don't Let Chief Marketing Obstacles Stand in Your Wayby David Wenger
  Where does the CMO fit in at your organization? How CMOs are positioned can affect the influence they have over major decisions. Here are four ways CMOs can gain the power needed to be effective.
  More articles on Chief Marketing Officer, Collaboration, Creativity, Management, Marketing Tips
• Adapt or Perish: The New Dynamics of Digital Marketingby Joel Book
  Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive marketing technology.
  More articles on Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Digital Marketing, Management, Measurement
• Tradigital Values: Reconciling Traditional and Digital Marketingby Rob McCready
  Respecting traditional branding ideas in the face of an increasingly interactive marketplace may best be described as "tradigital." Here are four ways to marry traditional and digital values at your organization and get results.
  More articles on Branding, Collaboration, Digital Marketing, Management, Marketing Smarter, Marketing Tips
• Keep Up With Marketing's Industrial Revolution: Five Tips for Retooling Your Teamby Ed Thompson
  Marketing automation is rapidly changing how we mine our data, create our programs, deliver our content, and continually refine, streamline, and automate. But getting results requires having (and retooling) the right team.
  More articles on B2B Marketing, Career Management, Hiring Outside Resources, Management, Websites
• Social-Media-Phobes: Put Out a Contract on 'Em!by Ken Gordon
  Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.
  More articles on Collaboration, Community, Creativity, Management, Social Media, Writing
• What Dealing With Inconsiderate Prospects Has Taught Meby Dan O'Sullivan
  Dealing with prospective clients, including the inconsiderate ones, is just part of the job for many of us. Fortunately, you can make the experience a little less frustrating and time-consuming. Here are a few tips I've picked up.
  More articles on Copywriting, Customer Acquisition, Hiring Outside Resources, Management, Marketing Tips
• Marketing to Motivate: The Secret of Intrinsic Rewardsby Ethan Whitehill
  If we've learned anything in the last few years, it's that the old marketing model is broken. As a result of a seismic shift in influence, marketers are just now learning the big secret about motivation—people respond more favorably to ...
  More articles on Branding, Customer Behavior, Management, Marketing Smarter, Marketing Tips
• Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of Usby Stephen Denny
  Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing the "nobodies," thinking differently about demand generation, and enchanting your ...
  More articles on Book Review, Branding, Customer Engagement, Management, Public Relations, Social Media, Thought Leadership
• Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)by Christine R. Valeriann
  Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this checklist to ensure uniform, integrated distribution of your new brand/name.
  More articles on Branding, Collaboration, Email Marketing, Logos, Management, Marketing Tips, Websites
• How to Hire Your Social Media Strategistby Verónica Maria Jarski
  When choosing someone to lead the charge on the social media front, do you want someone who's merely "good at social media" or someone who can achieve business goals? Here's how to hire the right person and get results.
  More articles on Creativity, Hiring Outside Resources, Management, Marketing Strategy, Social Media
• How to Rebrand a 10-Year-Old Company in Six Weeksby Kathy Saenz
  After laying out an 18-month plan for rebranding our 10-year-old company, we learned we had only six weeks to do it. Here is how we shifted from "OMG, they're crazy" mode into high gear, accomplishing the unthinkable in 42 days.
  More articles on Branding, Collaboration, Management, Marketing Smarter, Social Media, Videos
• Outsourced Marketing: Does It Make Sense for You?by Mike Etzinger
  Outsourcing creative marketing functions may bring big cost savings to some, but going with an agency might not be the best route for others. Here are nine benefits and a few drawbacks to consider when contemplating outsourcing.
  More articles on B2B Marketing, Collaboration, Creativity, Hiring Outside Resources, Management

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• Four Lessons From the Co-Founder of OfficeMax [Slide Show]by Christian Gulliksen
  As co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are four of his invaluable lessons on empowering your employees, building ...
  More articles on Benchmarking, Customer Engagement, Management, Marketing Inspiration
• Six Tips for Practicing Safe Social Media [Slide Show]by Scott Oppliger
  Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure ...
  More articles on Collaboration, Content, Customer Engagement, Management, Marketing Strategy, Social Media
• Forrester: 'Customer Experience' Roles Gaining Popularity
  Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the ...
  More articles on Customer Experience, Customer Relationships, Management, Research Summaries
• Don't Let Doubt Kill Your Big Idea
  It happens to any innovator: As you develop a big idea, doubt inevitably sets in. "If you are doing something that hasn't been done before, careful analysis will by definition ...
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• What Guy Kawasaki Learned From Steve Jobs [Slide Show]by Christian Gulliksen
  When Apple mastermind Steve Jobs died in October, tributes praising his genius flowed forth. As Apple's chief evangelist for years, Guy Kawasaki knew Jobs well—and learned invaluable lessons from him. ...
  More articles on Creativity, Management, Marketing Inspiration
• What You Can Learn From Steve Jobs
  "Few of us have the chance to achieve 1/100th of what Steve Jobs has achieved," writes Bill Taylor at Harvard Business Online. "But all of us can look at his ...
  More articles on Collaboration, Community, Management
• Three Keys to Maintaining Google-Style Business Innovation
  In an interview at Adweek, Google's Head of Global Ad Marketing Lisa Gevelber explains the mission of Think Quarterly, the company's new business magazine. Google realized that "a lot of ...
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• Three Ways to Avoid Disastrous Customer Service
  "The company clearly understood the market," writes Barbara Bix at MarketingProfs. It had created a new product with all the right features and benefits, one that was earning rave reviews ...
  More articles on Customer Experience, Customer Relationships, Customer Service, Management
• Six Traits of an Effective B2B Social Media Conversationalist
  As we leave the summer behind and gear up for a fresh, crisp autumn B2B marketing push, here's a quick question to ponder: How's that social media outreach going for ...
  More articles on B2B Marketing, Management, Social Media, Thought Leadership
• How to Be a Great Panel Moderator
  Got your social strategy off the ground? Want to draw more attention to it? Consider increasing your business's profile at an industry conference. Even if you aren't ready to keynote, ...
  More articles on Management, Public Speaking, Thought Leadership
• CMOs: Where Are the Marketing Innovators?
  In-house marketing executives say they want to be challenged by the agencies they work with, but only 3% say agencies most often lead the charge for marketing innovation in their ...
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• Loyalty: Getting Internal Buy-In and Gauging External Success, Part 4 [Video]
  Part four of this five-part video series on digital loyalty explores new stats about consumer loyalty behaviors; how to convince internal stakeholders about the benefits of loyalty platforms; and why ...
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• Four Lessons From the Social Business Trenches
  On CMSWire, Web engagement strategist Dion Heathcliff shares what he has learned from successful—and not so successful—social businesses in recent years. The lessons he offers address "what to focus on and what ...
  More articles on Community, Management, Social Media
• Grinder, Minder, Binder, Finder: Four Roles a Successful Employee Should Fill [Slide Show]by Christian Gulliksen
  Getting your employees to produce exceptional work requires your telling them concretely what you expect from them. Here's how one employer paved the way to success for her staff using ...
  More articles on Career Management, Creativity, Management
• Nine Questions to Ask When Hiring an SEO Expert
  If you're not an SEO expert, you might wonder what to ask when hiring SEO staff or consultants. How do you tell the difference between someone who knows exactly what ...
  More articles on Hiring Outside Resources, Management, Search Engine Marketing, SEO
• Marketing Can't Fix a Broken Business [Slide Show]by Mark Stevens
  Contrary to conventional thinking, marketing can't fix a broken business. This slide show explores the hidden plagues that could be hurting your business.
  More articles on Customer Experience, Management, Marketing Smarter, Marketing Tips
• Use Social Serendipity to Boost Innovation
  What is serendipity? You could say it is a manifestation of creativity whose inspiration comes from outside. More companies are finding that serendipity is a huge factor in innovation processes, ...
  More articles on Collaboration, Creativity, Management
• Three Mistaken Beliefs That Can Cripple Marketing Teams
  What makes for a great marketing team? A dynamic leader at the helm? The right mix of compatible personalities? A steady influx of new talent? Or could making assumptions like ...
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• Six Tips for Presenting a Social Media Strategy to the C-Suite
  If you are rockin' the social sphere, at some point you may have to present your work to some higher-ups. No pressure. Just remember this: Your presentation could mean the ...
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• How to Present Analytics to Your Leadership Team
  "Visits, pageviews, time on site, time on page, unique visitors, conversions, impressions, click-throughs, view-throughs," writes Zack Pike in an article at MarketingProfs, "the list of metrics used to measure the ...
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Management case studies, deconstructing real life examples and illustrating lessons learned

• How Domino's Managed a Viral Video Nightmareby Domino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight?
  More case studies on Case Studies, Collaboration, Management, Social Media, Videos, Word of Mouth, YouTube
• How a Web Services Firm Used 'Fanatical' Customer Care to Increase Sales 60% Year Over Yearby Rackspace
  With Web hosting fast becoming a commodity, Web hosting firm Rackspace realized it needed to stand out from the pack. Its founders decided they would stake a claim to "fanatical" commitment to customer service. Rackspace wove the concept into its very business structure, even trademarking the term "Fanatical Support." And it worked: Revenues grew more than 60% from 2005 to 2006, and the number of employees more than doubled.
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Management online seminar broadcasts from the best minds in marketing

• Dan Pink on How to Apply Motivation 3.0 to Drive Customer ActionBroadcast on 1/26/2012 11:00:00 AM
  More seminars on Career Management, Customer Behavior, Customer Engagement, Management, Marketing Smarter, Research
• MarketingProfs University: Killing Giants—Outmaneuvering Larger CompetitorsBroadcast on 1/12/2012 11:00:00 AM
  More seminars on Management, Marketing Challenges, Marketing Strategy, Small Business
• Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your IndustryBroadcast on 6/23/2011 11:00:00 AM
  More seminars on Creativity, Management, Marketing Smarter, Marketing Strategy, Thought Leadership
• Selling Social to the C-SuiteBroadcast on 7/15/2010 11:00:00 AM
  More seminars on Collaboration, Management, Marketing Tips, Measurement, New Media, Social Media, Testing
• Demolish the Roadblocks on Your Website: Clearing a Path for Customer Action, Sales and LoyaltyBroadcast on 1/21/2010 11:00:00 AM
  More seminars on Benchmarking, Management, Market Research, Marketing Budgets, Social Media, Website Design, Websites
• The Naked Truth: Insights from Our Social Media Marketing ResearchBroadcast on 1/14/2010 11:00:00 AM
  More seminars on Benchmarking, Management, Market Research, Marketing Smarter, Social Media
• What Matters Next: Doing Business in 2010, with Seth & GuyBroadcast on 1/7/2010
  More seminars on Creativity, Management, Marketing Smarter, Marketing Strategy, Targeting
• Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion ForumBroadcast on 8/13/2009 11:00:00 AM
  More seminars on Branding, Community, Customer Engagement, Management, Measurement
• What to Do When Growth StallsBroadcast on 6/19/2009 11:00:00 AM
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• How to Craft a Winning Business Case for Your Marketing InitiativeBroadcast on 4/16/2009 11:00:00 AM
  More seminars on Benchmarking, Collaboration, Management, Marketing Plans, Measurement, Metrics, Writing
• Get More Customer Mindshare: Developing a Rock-Solid Value PropositionBroadcast on 11/29/2007
  More seminars on B2B Marketing, Customer Engagement, Management, Positioning, Sales, Value Propositions
• What You Need to Know About Becoming (or Hiring) a Marketing ConsultantBroadcast on 11/8/2007
  More seminars on B2B Marketing, Hiring Outside Resources, Management, Marketing Operations
• Solving B2B Marketing Dilemmas: A Sneak Peek at the Chicago B2B Forum on Driving SalesBroadcast on 9/6/2007 11:00:00 AM
  More seminars on B2B Marketing, Email Marketing, Management, Marketing Challenges, Sales, Social Media, Word of Mouth
• Small Business Series: Why Most Small Businesses Fail (and How to Avoid Being One of Them)Broadcast on 5/18/2007 11:00:00 AM
  More seminars on Advertising, Management, Marketing Plans, Marketing Tips, Measurement, Small Business, Trade Shows/Events
• No Cape Required: How to Become a Marketing Champion in Your OrganizationBroadcast on 10/27/2006 11:00:00 AM
  More seminars on Chief Marketing Officer, Collaboration, Management, Marketing Tips, Measurement, Metrics
• Marketing’s Role as Chief Customer OfficerBroadcast on 4/27/2006 11:00:00 AM
  More seminars on Collaboration, Customer Experience, Customer Relationships, Management
• Inside the Customer Loyalty Laboratory: How Companies Build Lasting RelationshipsBroadcast on 2/1/2006 11:00:00 AM
  More seminars on Brand Loyalty, Collaboration, Customer Acquisition, Customer Relationships, Customer Retention, Management
• Maximize Value with Killer Web Content, with Gerry McGovernBroadcast on 12/9/2005 11:00:00 AM
  More seminars on Collaboration, Customer Experience, Management, Measurement, Web Analytics, Web Content, Websites
• Keys to Success as a Web Manager: People, Politics and Content, with Gerry McGovernBroadcast on 12/8/2005 11:00:00 AM
  More seminars on Career Management, Collaboration, Creativity, Management, Metrics
• Web Analytics All Over Again: What's Old, New, Tried and TrueBroadcast on 10/20/2005 11:00:00 AM
  More seminars on Collaboration, CRM, Management, Marketing Tips, Measurement, Segmentation, Web Analytics

See all 23 marketing On Demand Seminars related to Management

Management Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: 3 Rules for Winning Business When the Odds Are Against YouReleased on 8/12/2011 10:00:00 AM
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Management marketing downloads for the busy professional

• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  More tools on Case Studies, Collaboration, Customer Engagement, Management, Market Research, Marketing Plans, Marketing Strategy, Social Media
• SWOT Analysis How-To Guide
  This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
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• Benchmark Survey: Voice of the Customer
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
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