Management: How-to articles covering the latest marketing tactics, tips, and strategies.
The Most In-Demand Marketing SkillsAyaz NanjiTechnical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few candidates with with those abilities are available, according to recent ...
How the Sales Team Has Evolved [Infographic]Verónica JarskiToday's sales team is a far cry from the disorganized, disconnected sales team of the past. Modern sales teams rely on teamwork; moreover, they have specialized roles and they are ...
Which Office Setup Is Best for Marketers' Creativity?Ayaz NanjiMarketing managers and employees disagree over which among various office setups is best for sparking creativity, according to recent research from The Creative Group.
Four Tips for Effectively Training Your Marketing TeamMike StrayerMost marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage.
How Online Forms Can Anchor Your Business [Infographic]Verónica JarskiDon't let your business drift out to sea. A versatile online form can help you manage info across your organization and keep your vessel steady.
Top 7 Reasons Creative Directors Need Digital Asset ManagementLeslie WellerFrom time savings and increased productivity to usage rights, asset protection, and more, DAM's day as an essential tool for creative directors has arrived. The rewards are plentiful, and the ...
Content Marketing Jobs: Salary, Skill, and Education TrendsAyaz NanjiWhat is the average annual salary of a content marketing job? Which skills are most in demand? What levels of education and experience do companies want?
The Current Marketing and Advertising Hiring Climate (2H16)Ayaz NanjiSome 11% of marketing and advertising executives say they plan to add new creative (i.e., non-technical) positions to their teams in the second half of 2016, according to recent research ...
A Crash Course: Start an Online Business in Three StepsStephen MoyersStarting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in ...
Content Marketing Staffing Trends for 2016Ayaz NanjiSome 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.
Management: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneChristopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares tips for making innovation happen at your company.
How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Tung on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneB2B Marketing Forum speaker Eric T. Tung discusses social media for B2B organizations, including why executives need to join their employees in the social space.
Focus, Leadership, and Squirrels: Think Big, Act Bigger Author Jeffrey Hayzlett on the 200th Episode of Marketing Smarts [Podcast]by Kerry O'Shea GorgoneTV host, author, and business celebrity Jeffrey Hayzlett shares insights from his latest book, Think Big, Act Bigger: The Rewards of Being Relentless.
The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the era of modern, customer-centric marketing.
Forget Experience: Hire for Talent! Mike Goldman on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneConsultant and author Mike Goldman ("Performance Breakthrough: The 4 Secrets of Passionate Organizations") explains how to enhance your company's performance by hiring for natural talent and core values and creating the right culture for success.
Hunting for Unicorns: Preact's Mike Saldi Talks Hiring on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMike Saldi, formerly of Salesforce.com, now chief customer officer at software company Preact, shares secrets for spotting which applicants are most likely to rock that job you're hiring for.
Social Media for Executives: Charlene Li on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAuthor and Altimeter founder and CEO Charlene Li explains why and how executives should use social media to engage with their employees, their customers, and their brands' larger audiences.
How Happy Employees Make for Better Marketing: Chris Reimer on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneChris Reimer, social media strategist and author of the book Happywork, talks about the profit potential in positivity—and why managers should care whether their workers are happy.
How to Hire and Invest in Great Employees: Tom Gimbel on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneTom Gimbel's staffing firm, LaSalle Network, has an employee retention rate of 90% and absenteeism at his company is less than 1%. Tom shares advice on creating a company culture that enables both your employees and your business to thrive.
Chicken a la Marketing: A Conversation With Author Mitzi Perdue for Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAuthor Mitzi Perdue, wife of the late Frank Perdue, shares business and leadership lessons from the way Frank grew a father/son business into a major brand.
Management: Online seminar broadcasts from the best minds in marketing
- Apply an Agile Approach to Your MarketingBroadcast on 5/12/2016 with Jim EwelIn this PRO seminar, you'll learn how to address two of the most critical tasks in agile marketing. Agile marketing expert Jim Ewel will discuss how to get you into the mind of the customer and understand what they are trying to accomplish—and why.
- MarketingProfs University: High-Performance MarketingBroadcast on 3/10/2016 with David NewberryIn this PRO seminar, we'll introduce the principles of agile methodology and lean manufacturing, and explain why these matter not only to manufacturers, but also to knowledge-based functions like marketing. You'll see how these principles can be applied to create a high-performance team. We'll also walk you through practical ways to apply these techniques in a day-to-day working environment.
- The Remarkables: How to Win with Word-of-Mouth MarketingBroadcast on 10/24/2013 with Julie Szabo, Darren BarefootIn this PRO seminar, you'll learn what makes up a remarkable campaign and what role of word-of-mouth plays in campaign creation and success.
- Key Digital Trend Currents That Are Shaping BusinessBroadcast on 8/22/2013 with Steve WoodruffIn this PRO seminar, you'll learn that it's important to look beyond current trends (such as the latest hot platform) to trend currents—those inevitable, inexorable forces that are shaping the world of business and communications.
- The NEW New Rules of Marketing and PR for 2013Broadcast on 7/25/2013 with David Meerman ScottDavid Meerman Scott, author of the internationally best-selling book, The New Rules of Marketing & PR, will share what's NEW with the New Rules in this PRO seminar.
- Ctrl Alt Delete: Reboot Your Business. Reboot Your Life.Broadcast on 7/11/2013 with Mitch JoelIn this PRO seminar, you'll learn why it's important to reboot and rebuild your business model now and how you can prepare for and adapt to whatever might come next.
- Using Market Frameworks to Analyze Your CompetitionBroadcast on 2/21/2013 with Sean CampbellIn this PRO seminar, you'll learn how to use market frameworks to understand your market and analyze your competition, understand your own strengths, and uncover weaknesses you may not even know you have.
- How to Use Agile Marketing to Get Measurable ResultsBroadcast on 1/24/2013 with Jim Ewel, Bob CanawayThis PRO seminar will offer busy marketers a new way of doing their jobs that puts the focus on the customer experience and buyer's decision-making process while increasing ROI.
- MarketingProfs University: Campaign Planning and Management FundamentalsBroadcast on 11/1/2012 with Jon MillerIn this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign.
- Breaking Down Silos to Build Better Marketing CampaignsBroadcast on 8/23/2012 with Geoff Livingston, Gini DietrichIn this PRO seminar, you'll learn how barriers prevent marketing campaigns from reaching full potential (and how to combat this), how to break down silos, motivate your marketing team, and measure holistic multichannel campaign success.
Management: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Hire, Outsource, or DIY—How to Assess Your Marketing NeedsReleased on 1/30/2015 with Christina IngeIn just 10 minutes, you'll learn how to determine which projects you can DIY, and which projects you should outsource or hire a contractor to handle. We'll discuss the pros and cons of outsourcing, how to decide when to use it versus using in-house personnel, and how to communicate your needs clearly for the best results.
- Take 10: Communication Is Key—How to Organize a Successful Distributed Team MeetingReleased on 12/12/2014 with Pam DidnerIn just 10 minutes, we'll show you how to close the gap between cross-regional teams and establish an effective communications process. You'll walk away with best practices for rallying everyone to work towards the same goals and an agenda of healthy topics to address in your team meetings.
- Take 10: Agile Marketing—Managing Marketing at the Speed of the Digital AgeReleased on 9/13/2013 with Scott BrinkerIn just 10 minutes, you'll discover how agile marketing can be seamlessly incorporated into your marketing plan. We'll discuss ways to make your team more nimble and your campaigns more responsive to your customers' constantly changing needs.
- Take 10: Five Ways to Streamline Your Content Approval ProcessReleased on 6/29/2012 with Daphne Gray-GrantIn just 10 minutes, you'll learn five simple ways to make your content approval process less painful and more effective. We're going to guide you through the content creation and approval process so that you can focus on more important things, like your bottom line.
- Take 10: 3 Rules for Winning Business When the Odds Are Against YouReleased on 8/12/2011 with Stephen DennyIn this Take 10, competitive strategy and marketing consultant Stephen Denny gives you the nitty-gritty on getting scrappy and actually capitalizing on (seemingly) overwhelming business challenges.
Management: Marketing downloads for the busy professional
- Four Requisites for Agile Marketing SuccessIn this 36-page guide, we'll run through four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion.
- A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and teamThe adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
- SWOT Analysis How-To GuideThis comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
- Benchmark Survey: Voice of the CustomerLink directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.