Take 10: Find Out Who Owns That Website and How Important It Is
- Scott Swigart
- Fri., Sep. 3, 2010, 11am ET (8am PT)
- 10 minutes
You've seen the slick, engaging website's exterior—but who is running the show? Competitors broadcast to the market through company branded as well as independently branded channels, so all the information is there. You just need to know how to find the information and how to analyze it.
In this webcast, Scott Swigart, a competitive intelligence and market research expert, will show you how to measure the influence of a website and determine who's behind it. In addition, you'll see how to determine an influencer's motivations, which is the first step in winning them over to your side.
Scott Swigart is the co-owner of Cascade Insights, which provides competitive intelligence, qualitative market research and strategic marketing services to clients in the hardware and software industries. He writes articles and delivers presentations on qualitative research and competitive intelligence topics published by SoftwareCEO, the Association of International Product Marketing and Management, MarketingProfs, Willamette University’s Graduate School of Business, and the Marketing Research Association. His work is featured in the Society of Competitive Intelligence Professionals' (SCIP) Competitive Intelligence magazine and Quirk's Marketing Research Review.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you don't like taking notes, you'll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- Find out who registered the website
- Learn more about the registrant
- Get vital data regarding page views and traffic for a site
- Spot a site's sphere of influence
- Discover who is linking to a site
- Get details about where the site's message is resonating
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.