Leveraging Email, Mobile, and Social Media to Engage and Retain Customers
- Joel Book
- Valerie Witt
- Thu., Nov. 18, 2010, 12pm ET (9am PT)
- 90 minutes
Digital media has forever changed the way companies engage with customers, but email remains the linchpin of lifecycle customer engagement strategies. To truly gain the attention of today's hyper-social, connected customer, marketers must maximize every touch-point to ignite the conversation, create interest, and give people a reason to buy.
In this seminar, you'll discover how two innovative companies—ScottsMiracle-Gro and Volvo Construction Equipment—integrate email, mobile and social media to attract, engage, and retain customers. Learn from their success stories and how-to advice; then, implement similar programs in your own organization to achieve higher ROI and improved customer retention.
Joel Book is a Principal in the Market Research & Education Group of ExactTarget, a global provider of interactive marketing solutions for customer engagement using email, mobile, and social media. With more than 30 years of experience in database marketing, Joel combines proven strategies and tactics for customer development and retention with contemporary digital marketing and social media technology to teach organizations how to attract new customers, aid the customer's decision-making process, and drive repeat purchases. In 2009, Joel was voted one of the "50 Most Influential People in Sales Lead Management" by the Sales Lead Management Association. As a consultant, Joel has worked with top B2B and B2C brands, including Microsoft, Hasbro, Peterbilt Motors, Agilent Technologies, and Purina. When he’s not speaking or teaching, Joel shares his perspective on strategies and tactics for successful one-to-one marketing in his blog, Email Marketing by the Book.
Who Should Attend?
B2B and B2C marketers who want to improve their customer engagement strategies and learn new techniques to integrate their email, social media, and mobile channels.
What Will You Learn?
- How to use Email + Social Media to attract new customers and grow your email subscriber database
- How to manage Email + CRM to automate lead nurturing and improve sales force productivity
- How to combine Email + Mobile to acquire new subscribers and deliver timely offers that drive traffic
- How to leverage Email + Analytics to deliver personalized offers and information
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