Marketing Resources: Digital Marketing

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Results for Digital Marketing

Redesigning the Site Redesign RFP: Eight Do's and Don'tsby Eric Anderson
Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP.
More articles on Content, Digital Marketing, Hiring Outside Resources, Mobile Marketing, SEO, Social Media, Website Design, Writing
Eight Ways to Segment Link Prospectsby Ken McGaffin
Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments.
More articles on Blogging, Digital Marketing, Google, Links, Marketing Tips, Segmentation, SEO, Social Media
Six Steps for Rebuilding Your Brand After a Crisisby Larry Berg
It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and after a crisis—that'll help rebuild customer confidence.
More articles on Brand Equity, Customer Relationships, Digital Marketing, Marketing Strategy, Personalization
The Evolution of Marketing Agencies and Consultanciesby Paul Roetzer
The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.
More articles on Chief Marketing Officer, Collaboration, Digital Marketing, Management, Marketing Strategy, Mobile Marketing
Five Marketing Trends That Only a CMO Contemplating Career Suicide Would Ignoreby Tom Shapiro
Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.
More articles on Chief Marketing Officer, Customer Engagement, Digital Marketing, Marketing Strategy, Social Media
Take Your Online Presence Global: Five Foreign-Language Online Marketing Tips by Christian Arno
With the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global digital marketing.
More articles on Digital Marketing, International Marketing, Local Marketing, Search Engine Marketing, Social Media, Web Analytics
How Communities Are Changing Marketing (And Four Community-Building Lessons)by Jen Evans
Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ahead of the pack.
More articles on Community, Content, Customer Engagement, Digital Marketing, Marketing Tips, Social Networking
Content vs. Messaging: How the Digital Customer Narrative Is Changing Marketing by Jen Evans
Content is more than just words. Content experiences that are strategic, planned, structured, and measured can develop a new customer narrative that'll bring companies and customers closer than ever.
More articles on B2B Marketing, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Marketing Tips, Social Media, Websites
Small Movement Matters: Marketing Lessons From 'Moneyball' on How to Measure Digital Relationshipsby Jen Evans
Marketing is like baseball. If you can measure data well, you can unlock new insights about how to win. Here are some ways to keep score of your digital relationships—and get results.
More articles on Digital Marketing, Humor, Marketing Tips, Metrics, ROI
Adapt or Perish: The New Dynamics of Digital Marketingby Joel Book
Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive marketing technology.
More articles on Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Digital Marketing, Management, Measurement
Tradigital Values: Reconciling Traditional and Digital Marketingby Rob McCready
Respecting traditional branding ideas in the face of an increasingly interactive marketplace may best be described as "tradigital." Here are four ways to marry traditional and digital values at your organization and get results.
More articles on Branding, Collaboration, Digital Marketing, Management, Marketing Smarter, Marketing Tips
The Convergence of Search and Social Mediaby Jonathan Lawoyin
The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.
More articles on Digital Marketing, Keywords, Search Engine Marketing, Search Engines, Social Media, Social Networking
Five Ways to Make Communicating Web Analytics Data Easierby Zack Pike
Visits, pageviews, unique visitors, click-throughs... the list of metrics for digital marketing performance is endless. Often it's up to online marketers to decode the jargon to execs. Here are five ways to do just that.
More articles on Creativity, Digital Marketing, Marketing Tips, Measurement, Web Analytics
Online Reputation Management's Top 3 Challengesby Monica Giffhorn
Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top 3 ORM challenges, and let your brand shine.
More articles on Community, Digital Marketing, Marketing Smarter, Measurement, Social Media, Word of Mouth
Digital-Media Terms: How Do You Translate That?by Chanin Ballance
Interactive media platforms are a global phenomenon, occurring in all markets regardless of their level of economic, social, and cultural development. Therefore, when translating content into other languages, it's critical to define terms clearly. But what is the best approach?
More articles on Digital Marketing, Google, International Marketing, Local Marketing, Marketing Tips, SEO
How to Achieve Relevance in Direct Digital Marketing: Have a Planby Bryce Marshall
This final installment in a series of articles on achieving relevance in direct digital communications discusses the fifth vital key: developing and maintaining a plan. Achieving relevance requires you to define a step-by-step approach to overcoming each hurdle.
More articles on Digital Marketing, Direct Marketing, Marketing Smarter, Marketing Strategy, Testing
Why Mobile Is Driving a New Approach to Data Managementby Brian Deagan
As the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is meant to connect the two worlds, a new approach to ...
More articles on Customer-Centric, Digital Marketing, Direct Marketing, Marketing Smarter, Mobile Marketing, Segmentation
Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)by Gordon Plutsky
Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ROI for all digital initiatives. Still, there is opportunity—but you ...
More articles on Advertising, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Tips, Measurement, ROI, Writing
Formulate Your Content Strategy in 10 Simple Stepsby Steve Sponder
Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that a strategic approach to content is becoming important. To help, ...
More articles on Branding, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Marketing Tips, Value Propositions
Eight Ways to Improve Your Site Search and Capture More Conversionsby Shaun Ryan
Whether you're marketing an e-commerce, informational, or B2B site, your site search is a critical feature of your site and deserves your time and attention. And by making some small improvements to your site search, you can reap higher conversion ...
More articles on Customer Behavior, Digital Marketing, Marketing Tips, Web Analytics, Website Design

See all 53 marketing articles related to Digital Marketing

The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]by Matthew Grant
Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn ...
More articles on Chief Marketing Officer, Digital Marketing, Market Research, Marketing Smarter, Marketing Smarts, Podcasting, Social Media
Five Tips for Online Public Relations Success [Slide Show]by Allie Gray Freeland
It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of ...
More articles on Community, Content, Digital Marketing, Keywords, Marketing Tips, Public Relations, Twitter
Top Shopping Tools: Web Browsers, Smartphones, and Facebook
Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via ...
More articles on Digital Marketing, E-Commerce, Facebook, Research Summaries, Smart Phones
Top 5 Crowdsourcing Pitfalls That Can Sink You [Slide Show]by Wil Merritt
Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and ...
More articles on Advertising, Collaboration, Creative Briefs, Digital Marketing, Marketing Tips, Promotions, Social Media
Three Core Qualities of B2B Digital Marketing
As businesses become ever more adept at creating their own digital marketing strategies, they are sure to expect the same or better from you when you try to engage with ...
More articles on B2B Marketing, Collaboration, Digital Marketing
IBM: CMOs Struggle to Keep Up With Digital, Social Marketing
Most of the world's top marketing executives understand the dramatic shifts occurring in the way they engage with customers, but still struggle to manage the change, according to a new ...
More articles on Chief Marketing Officer, Digital Marketing, Research Summaries, Social Media
Direct and Digital Marketing Jobs Weakening in 4Q11
The stalled US economy has weakened job prospects for digital and direct marketers in the fourth quarter of 2011, according to a survey from Bernhart Associates. Even so, more than ...
More articles on Digital Marketing, Direct Marketing, Forecasts, Research Summaries
Five Steps to Clearly Defining Your Brand in a Digital World
As information disperses across a thousand channels, clearly defining your brand becomes more important than ever. Yet many B2B companies "still don’t have a clear understanding of what their brand ...
More articles on B2B Marketing, Brand Management, Brand Positioning, Digital Marketing
Smaller Tech Companies Upping Marketing Investments
Though overall global marketing budgets in the tech sector are increasing 3.5% in 2011, they are not keeping pace with annual revenues in the sector, which are expected to grow ...
More articles on Digital Marketing, Marketing Budgets, Research Summaries, Technology
Digital Loyalty: You Built It. What's Next? Part 5 [Video]
In the final installment of this five-part video series on Digital Loyalty, experts from The Buddy Group and Badgeville explore key considerations of a consumer loyalty, incentive, or rewards program, ...
More articles on Branding, Customer Loyalty, Digital Marketing, Marketing Tips
Digitally Savviest Magazine Brands: Time, People, Self
Time Magazine, People, and Self earned the top three spots among a list of 87 prominent magazine brands for exceptional marketing performance across digital, social, and mobile channels, according to ...
More articles on Branding, Channel Marketing, Digital Marketing, Research Summaries
Digital Loyalty Strategy in a New Landscape, Part 2 [Video]
In part two of this five-part video series on digital loyalty, experts from The Buddy Group and Badgeville explore users' needs, reaching the right audience with the right messages, and ...
More articles on Branding, Customer Loyalty, Digital Marketing, Marketing Smarter
Facebook Ad CPCs Up 22% in 2Q11
Ad rates on the nation's most popular social network are climbing: Median cost-per-clicks (CPCs) on Facebook grew 22% in the second quarter of 2011 over the previous quarter, according to ...
More articles on Advertising, Digital Marketing, Facebook, Research Summaries
How Visa Shifted Its Marketing Focus to Social and Digital Media
In a CMO Close-Up interview at BtoB Magazine, John Obrecht speaks with Antonio Lucio, global chief marketing, strategy and corporate development officer at Visa. The two discuss how Visa has shifted ...
More articles on B2B Marketing, Digital Marketing, Sales, Social Media
Six Social Media Archetypes and How to Reach Them
Studies often classify us into demographics, psychographics or—more recently—by our "online influence" scores. The real question for today's social-savvy marketers is, What makes us connect and share in our digital ...
More articles on Creativity, Demographics, Digital Marketing, Social Media
Small Business Marketing: Social, Search Fastest-Growing Channels
Despite a lack of investment in marketing technologies and staffing over the past two years, many small businesses are now stepping up investments in digital channels such as social media, ...
More articles on Digital Marketing, Research Summaries, Search Engine Marketing, Small Business, Social Media
Long-Tail Websites Deliver Higher Ad CTRs
Digital marketers may be missing opportunities by focusing ad campaign spending solely on premium short-tail websites: Average click-through rates (CTRs) for ads placed on long-tail websites are 24% higher than ...
More articles on Advertising, Digital Marketing, Research Summaries
Digital Ad Spend to Climb 14%, Social Media 35%
US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels, according to a report from the Winterberry Group. Of that total, ...
More articles on Advertising, Digital Marketing, Direct Marketing, Forecasts, Research Summaries
Internet Ad Revenue Hits Record $6.4B in 3Q10
US Internet advertising revenues reached an estimated $6.4 billion in the third quarter of 2010, a record high for the online ad industry and 17% higher than the same period ...
More articles on Advertising, Digital Marketing, Research Summaries
Four Ways to Optimize Your Digital Marketing Spend
The recession has provided even more momentum to the ongoing shift to digital. Tech marketers are expected to increase their marketing budgets on average 3.7% in 2010, according to IDC. ...
More articles on Digital Marketing, High-Tech Marketing, Marketing Tips, Sales

See all 41 marketing Daily Posts related to Digital Marketing

Digital Marketing case studies, deconstructing real life examples and illustrating lessons learned

How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and Consumersby Sherwin-Williams Company, Krylon division
You have a snazzy new product and need marketing collateral to show it off. You want to rally your sales force around it, and at the same time excite the retailers who'll carry it. Print won't do. But digital will.
More case studies on Advertising, Case Studies, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Budgets, Product Marketing
How a Bed & Breakfast Inn Boosted Its Bookings with One Video Adby Morning Glory Inn
As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail initiatives continued to bring in some new customers. But here's how the inn boosted its online visibility through rich media, and learned three valuable lessons on the way.
More case studies on Advertising, Case Studies, Digital Marketing, Interactive Marketing, Product Marketing, Small Business, Videos
How Digital Asset Management Helped a Videogame Manufacturer Efficiently Market Its 1,000 Titlesby Ubisoft
A developer/distributor of 1,000+ videogames found it overwhelming to keep track of its digital marketing collateral for the huge inventory. A new digital-asset management system was the first step in solving the problem; the second was getting geographically dispersed staffers to use it.
More case studies on Case Studies, Digital Marketing, Marketing Challenges, Product Marketing

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Digital Marketing online seminar broadcasts from the best minds in marketing

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Digital Marketing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

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Digital Marketing marketing downloads for the busy professional

Slowpoke's Guide to Digital Marketing
Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
More tools on Digital Marketing, Email Marketing, Facebook, Keywords, LinkedIn, Marketing Strategy, Marketing Tips, Social Media, Twitter, Websites
The Obama Playbook: How Digital Marketing and Social Media Won the Election
Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
More tools on Digital Marketing, Email Marketing, Obama, Search Engine Marketing, Social Media, Social Networking, Videos, Websites, Word of Mouth
Benchmark Research: Marketing in the Economic Crisis
These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
More tools on Digital Marketing, Economic Crisis, Marketing Budgets, Marketing Plans