Lead Nurturing: How-to articles covering the latest marketing tactics, tips, and strategies.
How to Enable Sales With Content MarketingTom WhatleyCreating content in linear progression won't work for Sales: During the decision-making process, prospects have varying challenges and objections that Sales needs to overcome to convince prospects to take the ...
Five Simple Ways to Get Your First Account-Based Marketing Campaign Up and RunningSangram VajreHow can you engage buyers wherever they are in the selling process while reaching all of the important decision-makers—without being intrusive? Account-based marketing (ABM) to the rescue.
Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your PipelineDamon WaldronSales and Marketing misalignment not only saps marketing ROI but also slows pipeline growth, drags down conversion rates, and contributes to slow growth—or even loss—in revenue. But you can fix ...
How Marketing Can Contribute to Revenue Generation [Infographic]Glenn GowThese days, many business buyers have already made a decision about what they're going to buy even before talking to a vendor. Sales needs to adapt to be on an ...
Case Studies Have Real Value: Seven Tips for Writing a Success Story That SucceedsSteve HoffmanSuccess stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
Engaging on LinkedIn: Five Strategies for Sales and Marketing LeadersKristina JaramilloA LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it ...
Five Ways to Prove Marketing's Value by Saving Sales CostsAndrew DaviesEager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining ...
Six Tips for Planning a Successful Tradeshow ExhibitionTimothy CarterYou need a solid strategy to stage a successful tradeshow exhibit. You're competing for space, attention, and sales, so you can't get lazy with any part of your tradeshow planning.
Five Proven Elements of B2B C-Suite MarketingTom WhatleyFor many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will ...
How to Build Sales Tools (Content and Collateral) That Actually WorkMark YeagerCompanies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can ...
Lead Nurturing: Podcasts containing in-depth interviews with smart marketers from all walks of life.
The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]by Matthew GrantEllen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too...
Lead Nurturing: Online seminar broadcasts from the best minds in marketing
- How to Use Video to Ensure a Great Buying ExperienceBroadcast on 9/10/2015 with Rocky WallsIn this PRO seminar, you'll learn how to use video to engage prospects through each step of the sales and marketing funnel (and in turn, allow you to better qualify leads and pass them to your sales team with more confidence). We'll share how to ensure your videos are contributing directly to your business objectives and provide you with practical tips on how to create an effective video production plan that you can put into action immediately.
- MarketingProfs University: Modern Sales and Marketing AlignmentBroadcast on 4/9/2015 with Mathew SweezeyIn this PRO seminar, we'll discuss modern strategies and sales tools for aligning your marketing campaigns to support sales goals and show you how to identify sales-ready leads using behavioral scoring. You'll learn specific techniques to predict future lead handoffs, hold sales accountable for passed leads, and put safety nets in place to catch any that fall through the cracks.
- Leverage Email for B2B: Tips for Each Stage of the Sales FunnelBroadcast on 3/26/2015 with Karen TalaveraIn this PRO seminar, you'll learn several approaches to integrating email into the lead nurturing, prospect qualification, and customer progression process at every stage of the sales funnel. We'll explore how content marketing is a key component of the process, and why marketing automation and triggered emails are critical to success.
- The Art of Sales Conversations: Winning Clients and Increasing RevenueBroadcast on 10/27/2011 with Mike SchultzMaster the skills needed to influence prospects through better sales conversations during this insightful PRO seminar. Learn how uncovering your clients' needs throughout the conversation process can help you increase their desire to buy from you (and for full price).
- Leveraging Email, Mobile, and Social Media to Engage and Retain CustomersBroadcast on 11/18/2010 with Joel BookYou'll discover how two innovative companies—ScottsMiracle-Gro and Volvo Construction Equipment—integrate email, mobile and social media to attract, engage and retain customers.
- Shift Your B2B Marketing into High Gear: Lead Management, Social Media & Integration (FREE)Broadcast on 3/25/2010 with Roy Young, and featured MarketingProfs B2B Forum SpeakersGet expert advice on how to turn more leads into customers through the latest techniques in lead management and integration of social media into your marketing programs.
- How to Develop a B2B Lead Nurturing Program that Really WorksBroadcast on 12/20/2007 with Brian CarrollGenerating tons of leads doesn't guarantee more sales will follow. The secret to successful lead generation and B2B marketing today is the process of lead nurturing, which converts more leads into sales opportunities by adding critical human touch.
- Crash Course #9: Direct Marketing Techniques for B-to-B Lead GenerationBroadcast on 3/1/2007 with Ruth StevensIn this seminar you will learn the essentials of generating qualified leads and tracking them to closure. Using examples from companies like IBM, Sprint, and Dun & Bradstreet, this seminar reviews the process of lead generation campaign planning and execution.
- Lead Generation, Qualification and TrackingBroadcast on 3/10/2005 with Ruth P. StevensThis seminar reviews the process of lead generation campaign planning and execution, and then focuses in depth on how to qualify and nurture inquiries, and convert them to the kinds of leads that sales people will love. Finally, you will learn how to track the leads to closure and connect the revenue back to the specific marketing campaign, so you can deliver a demonstrable ROI, even in a multi-channel environment.
Lead Nurturing: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Use Content to Engage Customers Throughout the Sales CycleReleased on 7/10/2015 with Michael PeggsIn just 10 minutes, we'll share how to keep your customers in the conversation by creating content that entertains, engages, and educates. You'll learn how to use content to boost brand awareness, drive leads, and increase conversions as prospects move through each stage of the sales cycle—from discovering your brand through the final phase of purchasing.
- Take 10: Five Tips to Create Successful Nurture CampaignsReleased on 3/27/2015 with Cyndi W. GreenglassIn just 10 minutes, we'll provide you with five key tips on how to create successful nurture campaigns. You'll learn how to develop and engage your prospects in an ongoing conversation that's proven to increase your conversion rates over time, and in a way that's easily measurable.
- Take 10: Set Expectations for Your Outbound Telemarketing ProgramReleased on 2/21/2014 with Jenny VanceIn just 10 minutes, you'll learn how to estimate your campaign's return on investment before putting it into action. Assessing ROI ahead of time will help you understand what response rate you need and will allow you to put measures in place to reach your campaign goal.
- Take 10: Three Steps to Optimize Your Lead Nurturing ContentReleased on 12/20/2013 with Gretchen ScheimanIn just 10 minutes, you'll learn three steps for optimizing your lead nurturing content to your target audience, so you can help drive prospects closer to a sale.
- Take 10: Using Email to Nurture Your Leads on a BudgetReleased on 3/16/2012 with Christine B. WhittemoreIn just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank.
- Take 10: 6 Steps for Designing Profitable Lead Nurturing ProgramsReleased on 10/1/2010 with Jim LenskoldJoin Jim Lenskold as he guides us through the six key steps for designing (and making the case for) targeted lead nurturing programs that educate and engage the most valuable of these leads.
Lead Nurturing: Marketing downloads for the busy professional
- B2B Lead Generation: Marketing ROI & Performance Evaluation StudyMarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
- B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 MediaResearch on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
- Lead Generation How-To GuideGreat product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.