Marketing Resources: Lead Nurturing

• Never Waste an Opportunity: The Value of Lead Nurturingby Sookie Shuen
  When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye—if you don't have the proper systems in place.
  More articles on Brand Loyalty, Customer Acquisition, Lead Nurturing, Marketing Tips, Sales
• How to Reduce Lead Leakage Nowby Lisa Cramer
  Are you letting leads seep out of your sales funnel? Learn how to plug the holes in your funnel, nurture leads into qualified sales opportunities, and boost your company's bottom line.
  More articles on Collaboration, Lead Nurturing, Lead Quality, Sales
• From Action to Engagement: The Call to Action Comes of Ageby Shreesha Ramdas
  Today, call to action buttons provide valuable insight into your prospects' minds. Learn how calls to action can be a lead-generation tool that engages and converts website visitors—and four key predictions on their future use.
  More articles on Customer Engagement, Lead Generation, Lead Nurturing, Web Content, Website Design, Websites
• Five Strategies for Speaking to B2B Buyers' Pain Pointsby Dan McDade
  Effective B2B lead generation, lead qualification, and lead nurturing programs are built on a rock-solid messaging platform—your offer. The most important aspect of a great offer is a deep understanding of what motivates potential buyers.
  More articles on B2B Marketing, Copywriting, Customer Acquisition, Lead Generation, Lead Nurturing, Sales
• Four 'Secrets' to Turning Raw Leads Into Real Opportunitiesby Dan McDade
  Raw leads are neutral entities at first, but you can turn them into real prospects. Learn how to qualify those with high-value potential and move them to closed-deal status.
  More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement
• Get 'Em While They're Hot: Six Ways to Maximize Lead Conversionby Sammy James
  Are you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.
  More articles on CRM, Email Marketing, Lead Generation, Lead Nurturing, Sales
• You've Got New Visitors at Your Site. Now What?by Gretel Going
  Your online marketplace encompasses the vast sprawl of the Web. That means endless opportunity. But it also means that a single, centralized location point becomes more important than ever before. Learn how your website—and content—can turn visitors into loyalists.
  More articles on Content, Customer Engagement, Lead Nurturing, Marketing Strategy, Online Marketing, Websites
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 2)by Oli Gardner
  How do people convert? In simple terms, they interact at a designated conversion point. They do this—and are triggered to do this—by a call to action. In part two of our five-day crash course in conversion, learn how to effectively ...
  More articles on Collaboration, Copywriting, Creativity, Customer Engagement, Lead Nurturing, Marketing Tips
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1)by Oli Gardner
  Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, don't coerce. Guide, don't deceive. In day one of this ...
  More articles on Landing Pages, Lead Nurturing, Marketing Tips, Measurement, Online Marketing, PPC Campaigns, Sales, Web Analytics
• Sales and Marketing Best-Practices: Seven Heavenly Virtuesby Dan McDade
  Sales and marketing best-practices are universally desirable—but, too often, elusive. Here are seven solid best-practices that address the misalignment between Sales and Marketing and help increase sales.
  More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement, Metrics, Segmentation, Testing
• How to Engage a Tradeshow Audience Year-Roundby Rob Murphy
  When it comes to tradeshow participation and building brand awareness, having a well-defined communications strategy before, during, and after the event is crucial to maximizing your return on investment (ROI).
  More articles on Brand Awareness, Customer Engagement, Lead Generation, Lead Nurturing, Marketing Strategy, ROI, Trade Shows/Events
• Six Best-Practices to Improve Sales and Marketing Alignmentby Laura Patterson
  Your sales and marketing organizations are the most critical links to customers. The alignment of those two organizations determines how well a company attracts buyers and sells to them. The relationship is more than just a simple handoff at the ...
  More articles on Collaboration, Lead Nurturing, Lead Scoring, Marketing Tips, Sales
• 14 Ways to Improve Conversion Rates of Online Formsby Jo Roberts, Anne Yastremski
  Online Web forms that capture customer data in exchange for content—or another kind of information or service—are often the first point of contact customers have with your business. So, why are they so awful? Or overly ambitious?
  More articles on Copywriting, Customer Engagement, Lead Nurturing, Marketing Tips, Measurement, Website Design, Writing
• How to Demonstrate and Deliver Lead-Nurturing ROIby Jim Lenskold
  Lead nurturing has high potential value when your acquisition programs have generated responses from interested prospects, but those prospects are not yet ready to buy. The 2010 Lead Generation Marketing ROI Study found that six in 10 lead generation marketers ...
  More articles on Lead Nurturing, Marketing Tips, Measurement, Metrics, ROI
• How to Create a Content Strategy for B2B Nurturing Campaignsby Paul McKeon
  If you are like many B2B marketers, you have great content-delivery tools—in the form of marketing-automation or campaign-management software—but a short supply of effective content to push to the market. Here's how to create content for the four stages of ...
  More articles on B2B Marketing, Content Marketing, Lead Generation, Lead Nurturing, Marketing Tips, Web Content
• Real Marketing Analytics for B2B Lead Generationby Lisa Cramer
  Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads ...
  More articles on B2B Marketing, CRM, Landing Pages, Lead Generation, Lead Nurturing, Marketing Analytics, Marketing Smarter, Metrics, ROI
• Three Ways to Improve Your Lead-Nurturing Strategyby Kathy Rizzo
  Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions. As for which areas of overall lead-generation strategy tech marketers would like ...
  More articles on Customer Experience, Email Marketing, High-Tech Marketing, Lead Nurturing, Marketing Tips, Telemarketing
• Lead Scoring: A Leading Priority for Marketersby Lisa Cramer
  Today, leads flow to Marketing from ever-increasing online sources—email campaigns, the company Web site, Google AdWords and Google searches, webinars, online advertising, blogs, and virtual trade shows—as well as from traditional marketing activities. The sheer volume of leads, or "suspects," can ...
  More articles on Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring
• How Marketing Can Earn a Seat at the Revenue Tableby Phil Fernandez
  Marketing is suffering from a crisis of credibility. So what can marketers do to be seen as part of a machine that drives revenue and profits, not just the people who throw parties and buy swag?
  More articles on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics
• Five Key Steps to Measuring Your Lead-Nurturing Initiativeby Kathy Rizzo
  Whether you are campaigning to gain budget approval to implement your nurturing strategy or need to illustrate ROI for an existing nurturing program (or you are just trying to evaluate your current tactics) effective measurement of your nurturing program is ...
  More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Marketing Tips

See all 45 marketing articles related to Lead Nurturing

• Create Content for Each Stage of the B2B Buying Journey
  Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to ...
  More articles on B2B Marketing, Content, Lead Nurturing, Sales
• Three Lead Nurturing Email Tips From MarketingProfs
  If you sell a B2B product or service, your email strategy should include plenty of nurture. "A great lead nurturing program can have a dramatic impact on an organization's bottom ...
  More articles on B2B Marketing, Email Marketing, Lead Nurturing, Marketing Strategy
• Why Context Matters in Building Lead Nurturing Programs
  "Some people would say that nurturing is based on a marketer's goal such as building brand awareness or your company's reputation for thought leadership," writes Ardath Albee at Marketing Interactions. ...
  More articles on B2B Marketing, Brand Awareness, Lead Nurturing
• Lead Nurturing: What Can It Do For You? [Slide Show]by Elle Woulfe
  Marketing automation facilitates real-time, one-to-one conversations with prospects based on their actions. But before you automate, be sure to tackle these four elements to maximize your lead-nurturing efforts.
  More articles on B2B Marketing, CRM, Lead Nurturing
• How to Recapture Lost Leads and Turn Them Into Clients
  "We have found that a large number of companies allow unfulfilled leads to fall into a great abyss, never to be contacted again," writes Mike Neumeier at the Arketi Group ...
  More articles on B2B Marketing, Lead Generation, Lead Nurturing
• What You Need to Know About Lead-Nurturing Messages
  In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ. "[I]nundating prospects with more links ...
  More articles on B2B Marketing, Email Marketing, Lead Nurturing, Personalization
• Three Tips for Getting B2B Email Frequency Right
  Ardath Albee often gets questions about appropriate email frequency for B2B nurturing programs. How much is too much? How little is too little? "And, yep, wait for it—the answer is—it ...
  More articles on B2B Marketing, Content, Email Marketing, Lead Nurturing
• Four Timely Steps to Nurturing a B2B Relationship
  "You never know where you'll meet your next customer. You could be on a plane, in line for coffee or leaving a meeting with another prospect," says Mary Miller in ...
  More articles on B2B Marketing, Lead Nurturing, Marketing Tips, Sales
• How to Design a Profitable Lead-Nurturing Program Right Now
  In a brief Take 10 online tutorial at MarketingProfs, Jim Lenskold, president of Lenskold Group, spells out clear guidelines for creating targeted lead-nurturing programs that can help you boost conversions, ...
  More articles on B2B Marketing, Lead Nurturing, Marketing Tips, Sales
• How to Reduce the Stress of Tech Selling
  Though the recession is over and the economy is in recovery, most IT managers are still holding back on their spending—adding even more stress to an already lengthy sales cycle. ...
  More articles on High-Tech Marketing, Lead Nurturing, Sales
• How to Nurture Your Leads' Emotions
  More than ever, your lead-generation program must include a strong nurturing component. A DemandGen survey, notes Cheryl Goldberg at the High-Tech Communicator blog, found that nurtured leads produce a 20-percent ...
  More articles on Customer Engagement, Lead Generation, Lead Nurturing
• Three Ways to Improve Your Lead-Generation Efforts
  "Online lead generation requires you to erect just the right-sized barrier," writes Ian Lurie at Conversation Marketing. "Something [just] big enough to keep unqualified, unpromising leads out, while letting interested ...
  More articles on Lead Generation, Lead Nurturing, White Papers
• Target Your Marketing Content to Each Stage of the B2B Buying Cycle
  "Marketing doesn't fully understand how buyers use content," warns Paul McKeon in a Pro article at MarketingProfs. "B2B marketing is no longer just in the business of brand management and ...
  More articles on B2B Marketing, Lead Nurturing, Sales
• Don't Make These Four Mistakes With Your Leads
  As you nurture your leads, it's important to remember what "nurture" means. Because the last thing you want is to treat leads too aggressively, and so create a sense of ...
  More articles on Customer Relationships, Lead Generation, Lead Nurturing
• Three Ways to Make Email a Lead-Generation Machine
  "Social media is all the rage these days, and I'm in complete agreement that it should be part of your campaigns—but let's not overlook the power of email," writes Chad ...
  More articles on B2B Marketing, Email Marketing, Lead Nurturing
• LinkedIn Delivers B2B Traffic, Wikipedia More Leads
  Among social media channels, LinkedIn accounts for the greatest number of referred visitors to B2B websites, but Wikipedia is more effective at delivering relevant and serious leads, according to a ...
  More articles on B2B Marketing, Lead Nurturing, LinkedIn, Research Summaries, Social Media, Websites
• You Can't Phone It In
  "A lot of marketers say they are 'nurturing' their prospects when in reality all they are doing is sending out nice brochures or marketing copy focused on product releases or ...
  More articles on Lead Generation, Lead Nurturing, Targeting
• Return to Sender
  You probably protect your "real" email addresses—those where you receive emails from significant others, friends and colleagues—with the ferocity of a mother bear. You might give them to trusted sources ...
  More articles on Email Lists, Lead Generation, Lead Nurturing
• Tip Your Hat to the Tried-and-True
  "Too often, we are looking for silver-bullet systems or recipes for success, while ignoring the basics," says Bill Rice in a post at the Better Closer blog. "In my experience, ...
  More articles on B2B Marketing, Lead Nurturing, Lead Quality, Sales
• Follow the Leader
  "Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails," says Lisa Cramer in an article at MarketingProfs. ...
  More articles on Email Campaigns, Lead Generation, Lead Nurturing, Marketing Analytics, Metrics

See all 27 marketing Daily Posts related to Lead Nurturing

Lead Nurturing case studies, deconstructing real life examples and illustrating lessons learned

• How a Targeted Lead-Development Program Earned an IT Company 34% Yearly Growth for Five Years (and Counting)by CenterBeam
  CASE STUDY: For IT company CenterBeam, sales is indeed a numbers game, but not in the traditional sense. Rather than trying to engage as many leads as possible, the company's sales force instead nurtures a smaller quantity of well-qualified prospects.
  More case studies on Case Studies, Email Marketing, Lead Generation, Lead Nurturing, Targeting
• How a Technology Firm Upped Webinar Attendance, Improved Lead Nurturingby Objectivity, Inc.
  By hiring an outside expert in lead optimization and leveraging its full range of data, San Francisco-based Objectivity increased turnout for its webinars an average of 10%. The quality of the leads is high as well: More than 30% of the leads typically score high enough to be handed off to sales.
  More case studies on B2B Marketing, Case Studies, Lead Generation, Lead Nurturing, ROI, Sales, Webinars

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Lead Nurturing online seminar broadcasts from the best minds in marketing

• The Art of Sales Conversations: Winning Clients and Increasing RevenueBroadcast on 10/27/2011 11:00:00 AM
  More seminars on Customer Acquisition, Customer Relationships, Lead Nurturing, Relationship Marketing, Sales
• Leveraging Email, Mobile, and Social Media to Engage and Retain CustomersBroadcast on 11/18/2010 11:00:00 AM
  More seminars on Customer Engagement, Customer Retention, Digital Marketing, Email Marketing, Lead Nurturing, Mobile Marketing, Social Media
• Shift Your B2B Marketing into High Gear: Lead Management, Social Media & Integration (FREE)Broadcast on 3/25/2010 11:00:00 AM
  More seminars on B2B Marketing, Customer Acquisition, Email Campaigns, Lead Generation, Lead Nurturing, Social Media
• How to Develop a B2B Lead Nurturing Program that Really WorksBroadcast on 12/20/2007
  More seminars on B2B Marketing, Customer Relationships, Lead Generation, Lead Nurturing, Referrals, Sales, Thought Leadership
• Crash Course #9: Direct Marketing Techniques for B-to-B Lead GenerationBroadcast on 3/1/2007
  More seminars on B2B Marketing, Direct Marketing, Lead Generation, Lead Nurturing, Lead Quality, Measurement, ROI
• Lead Generation, Qualification and TrackingBroadcast on 3/10/2005 11:00:00 AM
  More seminars on Lead Generation, Lead Nurturing, Lead Quality, Measurement, ROI, Sales

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Lead Nurturing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: 6 Steps for Designing Profitable Lead Nurturing ProgramsReleased on 10/1/2010 10:00:00 AM
  More Take 10 on Lead Generation, Lead Nurturing, Marketing Tips, ROI

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Lead Nurturing marketing downloads for the busy professional

• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
• B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media
  Research on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
  More tools on Lead Generation, Lead Nurturing, Lead Quality
• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  More tools on Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Sales

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