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Take 10: Five Tips for Starting an E-Newsletter That People Want

Presenter:
Margie Clayman
Released:
Fri., Mar. 2, 2012, 11am ET (8am PT)
Length:
10 minutes

When done right, an e-newsletter can play an important role in your marketing mix. So creating an e-newsletter may seem like a logical idea, but where do you begin?

In just 10 minutes, learn the basics you need to know before you launch an e-newsletter: how to start (and grow) a list for your newsletter, how to create a manageable content plan for your newsletter, and how to retain your readers once you have them.

Presenter

Margie Clayman is the director of client development at Clayman Advertising, Inc., her family's full-service marketing firm (she's the third generation of her family to work at the company). Margie is also the Editor-in-Chief at 12most.com and has been named one of Twitter's top 75 Badass Women.

Who Should Attend?

This Take 10 is for anyone who is charged with starting an e-newsletter or who wants to figure out if an e-newsletter is right for their business.

What Will You Learn?

  • Best practices to follow when starting an e-newsletter
  • Effective ways to grow your e-newsletter list
  • How to develop a manageable content plan for your e-newsletter

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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