Newsletters: How-to articles covering the latest marketing tactics, tips, and strategies.

• Email Open and Click-Through Rates: Benchmarks by VerticalAyaz Nanji
  Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Newsletters, Relationship Marketing, Research Summaries
• How Often Should You Feed Your Content Marketing Programs?Pawan Deshpande
  Some common questions arise as you begin to implement a content marketing program: How often do I need to update my content? How often should I be publishing? What is ...
  Blogging, Content, Content Marketing, Email, Inbound Marketing, Newsletters, Social Media, Web Content, Writing
• 2013 B2C Content Marketing Benchmarks, Budgets, and Trends
  Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with ...
  Blogging, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Budgets, Marketing Challenges, Marketing Strategy, Newsletters
• Best Times to Send Email for Opens and Click-Throughs [Infographic]
  To find out what times during the day are best for email opens and click-throughs, GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012. ...
  Customer Behavior, Email, Email Campaigns, Email Marketing, Newsletters
• Four Questions B2Bs Need to Ask About Content Marketing [Infographic]Jonathan Gebauer
  ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.
  B2B Marketing, Content, Content Marketing, Copywriting, Corporate Blogging, Customer Relationships, Market Research, Marketing Tips, Newsletters, Social Media
• How Would You Register Existing Subscribers for a New Newsletter?
  When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic? In a post at ...
  Email Marketing, Marketing Tips, Newsletters
• Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message TypesKaren Talavera
  Spice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four types of greetings you should include in your message stream.
  Email Campaigns, Email Marketing, Marketing Tips, Newsletters, Personalization, Targeting
• Three Tips for Gaining Excellent Click-Through Rates
  Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
  Content, Email Marketing, Email Subject Lines, Newsletters, Testing
• How to Track Clicks in Your Email-Newsletter CampaignsAndy Shore
  The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged ...
  Copywriting, Email Campaigns, Landing Pages, Marketing Tips, Measurement, Newsletters
• Three Ways to Reach Readers Who'd Rather Be at the Beach
  During the hot summer months, email marketers often despair of subscribers whose minds are somewhere else. "So how can you make your email marketing messages matter to office workers counting ...
  Customer Engagement, Email Marketing, Newsletters

Newsletters: Online seminar broadcasts from the best minds in marketing

• Create Once, Deliver Twice: Spreading Content Across Social NetworksBroadcast on 9/3/2009 with C.C. Chapman
  Got content? There's no reason to deliver it through only one channel. You can reach more of your target market with a single message that spans across social networks.
  Community, Marketing Tips, Newsletters, Social Networking, Videos, Word of Mouth
• How to Develop Quality e-Newsletter Content Without Breaking the BankBroadcast on 4/19/2007 with Nick Usborne
  This seminar will shed some light on the issue of content generation, and will explore a number of ways to source and create content, much of it free. You'll find out it's not as hard as you thought.
  Creativity, Customer Engagement, Email Lists, Marketing Tips, Newsletters, Writing
• e-Newsletters: Get Attention and Build LoyaltyBroadcast on 2/22/2007 with Nick Usborne
  During the course of this seminar you will be taken through each of the steps necessary to create a quality newsletter that will hold the long-term attention of your readers and deliver revenue.
  Creativity, Customer Engagement, Customer Retention, Email Marketing, Measurement, Newsletters, Writing

Newsletters: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Five Tips for Starting an E-Newsletter That People WantReleased on 3/2/2012 with Margie Clayman
  In just 10 minutes, learn the basics you need to know before you launch an e-newsletter: how to start (and grow) a list for your newsletter, how to create a manageable content plan for your newsletter, and how to retain your readers once you have them.
  Content, Content Marketing, Email, Email Marketing, Newsletters, Take 10

Newsletters: Marketing downloads for the busy professional

• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing