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- A ton of reports on inflation, unemployment and other economic indicators are slated to hit Wall Street. The Fed is considering dropping rates another quarter point...and the financial world braces. The thing is, everyday Americans don't need data to tell them the economy is in the Beyond the gas pump, ... more
- They're not using peanut butter and a bell to change our behavior as consumers, but the latest Visa commercials sure have behavior modification in mind. The messaging in the most recent Visa commercials is about as subtle as being hit over the head with a baseball bat; use your check ... more
- I just returned from the summit.com" Online Marketing Summit in San Diego where, among the many sessions, I found myself in a room of over 80 marketers who claimed to be testers. I could believe it if it were a direct marketing conference, but an online marketing conference? Has the ... more
- If it sounds a little like something out of Arthur C. Clarke's A Space Odyssey", it is. New technology has been developed in Berkeley, California known as NeuroFocus. According to an interesting on Reed Business's Multichannel News site, NeuroFocus is "Leveraging marketing, engineering and neuroscience expertise from the University of ... more
- I am learning the hard way that , while a valuable social media tool, can also be very high maintenance. Despite telling myself that I could handle following 400 then 500 then 600 members, I finally hit Twitter overload. It was time to re-organize my Twitter The problems started when ... more
- Recently, I had a great conversation with Patrick Byers, President & CEO, Outsource , about ethical marketing. The subject is what brought us Although we live on opposite coasts, we believe that marketing and business must be built on a foundation of ethics and values and driven by authenticity. In ... more
- In this Marketing Over Coffee learn why your house list is the most important thing in your life, how to maximize profit with it, and how to email it, including Taguchi testing... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers ... more
- Hey, the University of Michigan's (UM) American Customer Satisfaction Index (ACSI) for the fourth quarter of 2007 just came out. And they revealed something that customers around the world all know. And that's that there is a disconnect between the service level and experience they have in a company's store ... more
- According to a recent in the San Francisco Chronicle, Clorox is introducing a green cleaning product line. Wow! Move over Clorox bleach and sibling brand, Liquid-Plumr. The Oakland-based Clorox company is obviously betting that its new Green Works line will have traction and compete with the likes of Seventh Generation, ... more
- General Electric's Mission Statement from 1981 through 1995 under CEO Jack Welch is described this way in Welch's best-selling book, "to be the most competitive enterprise in the world by being No. 1 or No. 2 in every market–fixing, selling, or closing every underperforming business that couldn't get Being competitive ... more
- About Marketing with Twitter, Google Docs for SEO, who are The Connectors and why you need them... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show length What ... more
- A new study by NYU has revealed that blog chatter about upcoming CD releases does more to increase CD sales than how many "friends" an artist adds on MySpace. But the findings also tap into the potential of embracing customer evangelists in industries other than Researchers at New York University's ... more
- Coca-Cola execs obviously know a good deal when they see one. Looking to expand its beverage brand portfolio due to flagging soft drink sales, Coke has acquired a share of Honest , according a recent Brandweek Coke has been moving in the direction and diversifying. Last year, the beverage giant ... more
- How to blog for SEO juice, some killer wordpress plugins, and a Super Bowl Ad wrap-up.... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show length Christopher Penn ... more
- You could continue applying veneer on your old marketing habits of driving the conversation, pushing promotions and controlling the messages - and think of ways to make what you do sticky. This is the old, company-centric way and it has no business in the new media environment. Or you could ... more
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