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  • by Eric Kintz
    I started a new job last week at HP as Vice President, Marketing for its Digital Photography and Entertainment businesses. Think digital cameras, photo compact printers, Snapfish, retail photofinishing and DVD on I am very excited by the tremendous growth opportunities in all these businesses for HP and by the ... more
  • by Ann Handley
    In time for this month's release of the new Harry Potter movie (Tuesday) and book (next week), Jelly Belly launched its new sausage and pickle flavors in the Bertie Bott's Every Flavor Beans line. Meanwhile, last week, Apu Nahasapeemapetilon's Kwik-E-Mart came to life in 12 locations in North America to ... more
  • by Paul Barsch
    Are you interested in looking up the daily wholesale prices of electricity and using that information to decide when and how long you'll run the air conditioning or the gas dryer? Ready or not, variable pricing is about to invade your The trend towards variable pricing is becoming more pronounced. ... more
  • by Suzanne Lowe
    Here's Part Three of my six-part conversation about professional services firms and social networking, with Tim Gilchrist and Steve When do you think the business world is going to "get it" about social networking, and what will it take? Do you know of any good examples of social networking from ... more
  • by Toby Bloomberg
    Paul Levy, President and CEO of Boston's Beth Israel Deaconess Medical Center, and blogger of Running A Hospital is no stranger when it comes to innovation and loving a good challenge. In 2002, when Paul took the helm of the BIDMC, the hospital was on verge of being sold by ... more
  • by Elaine Fogel
    I'm at the Nonprofit Conference in Washington this week and the keynote speaker, Alan R. Andreasen, Professor of Marketing at Georgetown , says that nonprofit and social marketers are potentially the BEST marketers because they have the toughest influence challenges. Now maybe you corporate marketers disagree, so read Professor Andreasen, ... more
  • by Ted Mininni
    Business 's online Innovation section reported on a new cell phone designed and marketed to the 100+ million baby boomers and seniors in this country. A Cell Phone for Baby is a great case study and clearly demonstrates what business can do to capture the technophobic segment of our society ... more
  • by Stephen Denny
    The music industry has been declared dead. CD sales experienced the steepest plunge in recent memory, according to the , with a double-digit decline of Artist management now view CD sales as supplementary to the core business of concerts and merchandising, much like dishing out single servings to passers by ... more
  • by Lewis Green
    Having a fictitious name or writing under a nom de can be fun, and it can be completely honest. And then, I wonder. Can doing so also provide cover for saying things we might not otherwise say in tones that are As I often do, I wrote a provocative post ... more
  • by Suzanne Lowe
    Here's Part Two of my six-part conversation about professional services firms and social networking, with 's Tim Gilchrist and Steve Fisher. If you missed it, here's Part I've watched as professional firms are beginning to embrace blogs, podcasting or other social media techniques. Do you think these firms have embraced ... more
  • by Gerry McGovern
    A key danger in Web site design is over-ambition. We need to design a Web site we can professionally Here's what I I travel a lot. And when you travel a lot you discover a lot of important things. You learn the answers to crucial questions such Why is a ... more
  • by Gavin Heaton
    It is easy to build a Web site these days. And with a raft of online tools and systems like blogs, YouTube, Facebook, MySpace, etc., it is even easier to kick start a blog or social media experiment. But participating or building these does not necessarily constitute a "web What ... more
  • by Ann Handley
    July 4th falling... well, on July 4th... makes it a little tricky to celebrate on July 2nd, or 6th, or any day other than a Wednesday, as it is this year. Unlike Washington's Birthday or Martin Luther King Day, you can't simply slide the holiday over to another slot to ... more
  • by Ann Handley
    Today is the first business day of our Web 's new look. This change isn't just cosmetic. Instead, it highlights and incorporates the many valuable components that now make up A little historical MarketingProfs was born in June of 2000, when USC professor Allen Weiss thought that the two camps ... more
  • by Lewis Green
    In my youth, in the days before we males were rescued and transformed by feminism, it was popular among us boys to say the following about "You can't live with them, and you can't live without them." The same can be said about proposals. Whether we work for the (Wo)Man ... more
  • by Ann Handley
    If you aren't in line for an iPhone today or stuck in traffic heading to the shore, take a jaunt over to the The Huffington , where my debut blog post, Weblish Spoken , today appears in its Media From the opening "Blog, folksonomy, wiki and other words coined by ... more
  • by Paul Williams
    As marketers and business people, our time is spent coming up with creative ideas, problem solving, and decision making. With focus, concentration and inspiration, we are better and faster at these applied thinking Your boss just let you know - due in 48 hours - is the "big idea" that ... more
  • by Harry Joiner
    I'm alive, but man -- what an insane last couple of weeks, both personally and professionally.  I'll be blogging about the executive search-related issues after they get resolved, but not On the personal front, my wife gave birth to our new baby daughter, Vivian Marie, on June 18.  Mom and ... more
  • by Mack Collier
    The other day I was checking out Monster's , and while at first glance it appears to be a solid company blog, I noted a glaring problem. The blog's comment policy states that "Comments are moderated; they should appear on the Monster Blog within one business ." One business day? ... more
  • by Drew McLellan
    Your client is a large retailer, Cooper's Pharmacopia. Among their customer group, they are very well known and established. They have done a good job of consistently branding themselves. Both their logo and tagline achieve high marks on recall research. They are the market They have also "owned" a signature ... more
  • by Ted Mininni
    Briton Richard is taking on the huge problem of plastic waste in his country, and the impact of his efforts is creating a ripple effect --not only in Britain, but around the world. In a terrific Business Week article entitled Richard Liddle's War on , the sustainable designer explains how ... more
  • by Suzanne Lowe
    Many of my readers know I publish a newsletter called The Marketplace as a companion to my book, Marketplace Masters, How Professional Service Firms Compete to . The focus of my May 2007 issue was social ...arguably the strategic springboard for professional service firms' embrace of social media .... blogging, ... more
  • by David Reich
    Product placement became a hot topic a few years ago with the influx of placement on TV reality shows, taken to its most blatantly obnoxious peak by Donald Trump on NBC's The Product placement has been around for decades, perhaps getting most noticed by marketers back in 1982 when Steven ... more
  • by Andrea Learned
    I recently presented to a conference audience of amazing people in the philanthropy "business" in Cambridge, MA. A number of them were women who had been young during prime feminism-emerging times in the so the comments from the audience were all the more One woman spoke of continuing trouble convincing ... more
  • by Scott Baradell
    Here and elsewhere, you've read posts from various blog consultants trying to drag you into the social-media swimming pool. If you're like most companies, however, you're kicking and screaming all the way -- clutching the patio umbrella with both hands as you protest, "But will it help my bottom In ... more

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