MarketingProfs B2B Forum is going virtual... with a twist. Donít miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Content

Access thousands of our content online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • by Laurel Delaney
    In the future, there will be two kinds of those that go and those that Why? You can find out Don't let the length of the manifesto put you off. There's something in it for everyone. I suggest you read it in full PDF file format more
  • by Karl Long
    Putting People First posted about a survey that strategy consultancy McKinsey just with executives about Web 2.0 technologies. Although they found significant interest, execs still shy away from Only of the companies surveyed said they were investing in blogs, compared to for web services, for peer-to-peer networks, and for social ... more
  • by Ann Handley
    Kris Hoet at Belgium's Cross the Breeze wrote recently looking for answers to eight frequently asked from advertisers, dealing mostly with social media and online marketing. He and Phillipe from Bad Idea, are looking for input on various issues, including How far should I go in the dialogue with the ... more
  • by BL Ochman
    A front page story in Monday's New York covers the weeks-old story of threats against blogger Kathy , and describes the blogosphere as a nasty, wild and wooly place filled with vitriolic bloggers. At least they didn't characterize Sierra as a "cute kitty" the way did in their one-dimensional coverage ... more
  • by Eric Frenchman
    On my drive home the other night from Seder I got to thinking about the types of first life companies and products I'd like to see in Second . Seems like I had a lot of time on my hands, right? Well, have you ever tried driving back to NJ ... more
  • by Mike Schultz
    There are many excuses for why people don't spend the time and the diligence targeting possible buyers one-by-one for their services and products.Let's look at the excuses (and, yes, they are excuses) outlined Cleaning up prospecting lists. Deciding one-by-one which companies out of these 30...300...3,000 we should target for lead ... more
  • by Jeanne Bliss
    Last week, I turned 48. Here's the rundown as I saw it by generation of how customers were treated then versus The Yikes! I'm going to beg off this one as I was only alive for six months of that decade. The 1960s Now, THIS I remember. There was a ... more
  • by Roy Young
    ...Is not delivery. Or spam. Or open rates. Or click-throughs. Instead, the biggest threat to email marketing is the failure of marketers to "market" email as a communications vehicle to senior This is not just the opinion of this blogger who frequently blames marketers for not educating their senior management ... more
  • by Sara Holoubek
    Is it 5.2 million or 500,000? How many inhabitants really "live" in Second ? For that matter, what constitutes "living?" And who really cares? My guess is that the inhabitants don't care too much. But the marketers Of course it is the marketers who care, making them the first official ... more
  • by Laurel Delaney
    Going global doesn't have to be as complex as people make it out to be. To get started, I recommend you learn everything there is to know about a market before you do business there. And it's easy to access that kind of 1. Explore the U.S. Commercial Service site ... more
  • by Ann Handley
    I'm a huge fan of Anu Garg's A Word a Day . Since way back in 1994–ancient in Web publishing!–it has offered an uncomplicated value a single vocabulary word each day–defined, deconstructed, and placed in context (historical, literary, or both). Each week is usually built around a (sometimes whacky) theme–like ... more
  • by Eric Ward
    It's been so long since my last post that by now I really AM as old as my nickname, LinkMoses. I apologize for the unintended hiatus. Our baby is now just a few weeks away, and I have been in major nest building mode for a couple months. I'd like ... more
  • by Andrea Learned
    It would have been hard to miss all the media attention this past few weeks on Elizabeth Edwards' recurring cancer and her husband's plan to continue with his presidential campaign. While you may or may not have read all of the April 1st New York by Jane Gross, I was ... more
  • by Ted Mininni
    If you missed there was an excellent article in the March 20th MarketingProfs newsletter dubbed Premium Store The Hottest Trend in . The authors, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp, hit the nail on the head in this retailers have developed, branded and positioned private label brands so effectively, that ... more
  • by Lewis Green
    Good and great companies don't sell price, they sell value. Still, too many businesses approach sales as if it is pricing combat between the seller and the buyer, and it is the seller's duty to win at all costs, especially by discounting. This results in two discounting to any level ... more
  • by Nick Usborne
    There are two distinct ways to approach the writing of a Web page... at least, according to this author. Here they are. more
  • by Stephen Denny
    I don't watch American . I'll readily admit that it's a timely concept that hopefully can breathe life into the moribund music industry. But growing up in a family of performers with a house full of "voice students in training" taught me to run from sounds that hurt my ears. ... more
  • by Elaine Fogel
    Talk about letting customers and shareholders down. Robert , the former CEO of Home , is walking away with a $210 million severance package. Not bad for a company whose stock fell during the boss's six-year And this occurs concurrently with Home Depot's policy of cutting payroll hours, reducing overtime ... more
  • by Jeanne Bliss
    I've been watching intently to see how Menu Foods (the manufacturer of wet dog and cat food sold by the millions under private label brands at major stores such as Petco and Walmart) is stepping up to help their customers with the growing illness and losses of their beloved pets. ... more
  • by Paul Barsch
    As marketers we've been raised on the 4 , and in fact some authors have suggested new . Of the traditional 4 Ps most marketers are consumed with "Promotion" and "Product," and fewer yet focus on However, it seems "Price" gets the short end of the stick time and again. ... more
  • by Andrea Learned
    "What do women want?" may seem like the eternal quandry, but it doesn't have to be -- especially with regard to consumer behavior. Sometimes it is the easiest answer that escapes our over-thinking brains. (Now, as far as what women want in relationships, there are gazillions of books to choose ... more
  • by Elaine Fogel
    The top concerns on the minds of senior marketing executives are "integrated marketing communications" and "marketing accountability," according to a recent by the Association of National . Guess which one of these two jumped to #1 from #4 last The ANA asked over 100 senior marketers to select from a ... more
  • by Ted Mininni
    An interesting story in the Houston says that Austin-based Whole Foods Market will be opening a spanking new store smack-dab in the middle of London this coming June. Does anybody out there doubt that Whole Foods CEO John Mackey has any plans for global expansion With the Continent a Chunnel ... more
  • by Andrea Learned
    This just As per , is launching Forbes Life Executive in October. I am all for better serving the businesswoman reader, but am wondering if entire new magazines need to be created to do Forbes is an established, well-read publication. What about just working to make its content and delivery ... more
  • by Ann Handley
    This turns one year old this week. I've already celebrated the occasion–back in January, on the one-year anniversary of its conception, with an article Seven Lessons from a Blogging , that ran in the MarketingProfs newsletter. But since then,I've noticed a whole bunch of birthday posts or mentions on other ... more

Results for All Content » Marketing Articles » Content: 3701 - 3725 of 4426

Previous 1 2  143 144 145 146 147 148 149 150 151 152 153 154  177 178 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!