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- This afternoon had the pleasure of sitting in on Chris Brogan's session, "Successful Lead Generation in a Social Media World," at our B2B Marketing Forum in Boston. The session was superb and my favorite quotes from the session are as On corporate blogging - "If you can't take criticism, your ... more
- Nancy Harhut presented, "Secrets and What's Really Working in B2B Creative" and covered the most common misconceptions about business-to-business creative and provided tips for identifying those lies and reinvigorating direct mail Here are three of the ten lies Harhut cited in her Lie Everything must come in an Sure envelopes ... more
- We're all gathered at the MarketingProfs B2B Marketing Forum 2008 in Boston where it's nearly 90 degrees today! The morning kicked off with a great intro by Roy Young and Ann Handley and tons of inspiring presentations. I attended the B2B Web Delivering on the Vision of Lead Generation helmed ... more
- In this Marketing Over Coffee we discuss spinning a PR Crisis, Marketers as deceivers and liars, and the Google Dance..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to ... more
- There's an interesting experiment going on - well, if you're reading this any time after AM EDT on June 6, 2008, it already has finished - that involves five prominent social media marketing experts and a charitable . If you don't typically follow social media (wait - you're reading this ... more
- An interesting study from the University of Texas recently showed that the typical information posted on social networking sites .... favorite books, movies, music, and quotes; major; hometown; and similar personal items .... doesn't always give others an accurate impression of When the researchers tested so called "friends" of a ... more
- Think marketing doesn't have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all industries are now capturing data and creating rich profiles of customers to "predict" their wants, needs and future Mathematics has left the ... more
- In this Marketing Over Coffee we discuss why bulk commercial email is different from spam, what's going on with Social Media Consultants, and how to monitor your brand on the web..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic ... more
- Founder Aruni Gunasegaram found herself in a position that any company would dread. She had launched a new product that she had hoped would be well-received by her target audience, mothers who breastfeed their children. Unfortunately, the product was immediately reviewed, and shredded, by Jennifer Laycock, a very popular mommy-blogger ... more
- Here was a great statement in a recent Reuters article, Food makers look to health as downturn "Industry giants such as Kraft, General Mills, Sara Lee, ConAgra, Unilever and Danone all told the Reuters Food Summit in Chicago that healthy products were on top of their menus in insulating themselves ... more
- Seriously, we need to For the past few days, the site's been going through another of its infamous 's down again, isn't it?" spells. These problems always lead to grumpiness from many of those using Twitter, and the inevitable "where else could we go?" discussion pops up. This time, many ... more
- As marketers become more tech-savvy, the demands they place on corporate information technology (IT) departments often increase. Unable and reluctant to meet the demands of marketing, IT sometimes turns a deaf ear to change and budget requests causing marketers to go it alone. However, going it alone–without IT–can create headaches, ... more
- Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon – the groundswell – that has created a permanent, ... more
- For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company provides. Brand managers tend to write it up and paste it ... more
- A recent BusinessWeek , 'Hey, Starbucks, How About Coffee Cubes?' had me saying "Finally!" About a month ago, java giant Starbucks launched its new web site just so that its customers could make suggestions, discuss ideas, vote on ideas others submit, and otherwise, put their 2 cents in. The site ... more
- No business that strategizes around making people happy by giving them a voice and a sense that they have a stake in your business will experience less wealth. In the simplest sense we are talking about building relationships and communities around our business and the products and services we Here's ... more
- In this Marketing Over Coffee we discuss what the email blacklists are and how to deal with them, and the growth of sponsored email blasts..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on ... more
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