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- Thinking about buying media? Well, it's no longer just about ad space or traditional print. Today media has to "sing and dance." It has to have a tight connection to the brand at the same time it distributes the brand with rich experiences online through social media .... social networks ... more
- When I say "hugely successful investor," we pretty much all think "Warren Buffett," right? Would you be surprised to find out that his style of researching and being patient with his investments is more typically feminine than masculine? Now, does that make him a A recent Motley Fool article by ... more
- Starbucks announced Wednesday that it is launching a new customer-suggestion site . The site will take customer ideas and let the community rate and vote on their favorites, similar to Dell's groundbreaking site. But the big question now Will Starbucks actually be willing to act on the ideas that the ... more
- It starts so innocently. A blog post here, a social network profile there, a photo upload here, a microblogging update there... The next thing you know, you've got online profiles up the wazoo and friends who seem to be blowing you out of the water with their prodigious writing, photosnapping ... more
- In this Marketing Over Coffee learn about the Power of Free (with a free subscription!), branding and taglines, and how to ruin your personal brand..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on ... more
- Have you ever noticed how communication skills have deteriorated over the past few years? In preparation for my lunch keynote at the 10th Annual Cause Marketing Conference in San Diego this week, I went through my "boo boo" folder and found some great Here are a couple of samples I'm ... more
- Apparently marketers aren't cutting it, according to a recent study. Marketers aren't making a mark with consumers when they launch new products. An intriguing article in MediaPost on March 6th, New Product Messages Aren't Making Intended points to data collected by Information Resources, Inc, New Products magazine, comScore and Schneider ... more
- What does your mobile phone usage say about you? Probably a lot more than you think. Mobile phone operators are using advanced analytics to "mine" call detail records hoping to use the information to improve service quality and create more personalized and relevant offers. But that's old hat compared to ... more
- "Research from The Nielsen Co. here shows that more than half of U.S. consumers would give up all forms of convenience packaging if doing so would benefit the environment," according a new article in Progressive Grocer. Nielsen's PanelViews study surveyed 65,000 U.S. Some of the of consumers surveyed would give ... more
- In this Marketing Over Coffee learn what's up with SEM and paid ads, geotargeting and the next online ad..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show ... more
- Question for Can you collaborate with a competitor? And will you – if a client asks? Lance Thornswood, Interactive Creative Director at , talks about his success leading campaigns when multiple best-in-class agencies – or "frenemies" – are responsible for the Quick " is a relatively new word that describes ... more
- Brand building and reputation management are two sides of a coin. What brand managers do to build their company's reputation can come crashing down overnight with the keystroke of an angry Managing a company's reputation used to be a back-channel activity, known only to a few. Today, company reputation is ... more
- The New York Times After Suicide, Blog Insults Are ) reported on March 5 that, "Visitors to and , two sharp-tongued blogs written by advertising industry insiders, posted comments blaming the sites for contributing to the suicide late last month of Paul Tilley, 40, the creative director of DDB Were ... more
- You can run but you can't hide for long from social networking. At some point or another you will have to sign up for one (or probably more) social networks. But recently some early adopters have said they want out completely .... the equivalent of unplugging entirely from social networking. ... more
- An interesting article dubbed "Stimulus Plan for Pack It Full of Caffeine" appeared in the February 13th edition of the Wall Street . WSJ writer Katy McLaughlin begins by "The candy industry is rolling out new sweets packed with more than just sugar. Buzz-inducing candy, spiked with caffeine and, often, ... more
- In this Marketing Over Coffee learn what you need to get started with SEO and Organic Search, a whole boat load of tools, and some tactics to use.... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and ... more
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