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  • by Lewis Green
    Most of us learned in Business 101 or during on-the-job training that businesses have to build market trust and credibility in themselves as well as their products and services. If we succeed in doing so, business grows. If we fail to do so, business doesn't grow or at best grows ... more
  • by Ann Handley
    When's the last time you read a poem inspired by marketing? Perhaps... Innocent When doctors puffed their cigarettes and Advanced unchecked, invading hordes of When cheap thermometer and Leaked jets of mercury like poison When every shoe store's miracle Displayed the bones x-rayed inside your When like a knight in ... more
  • by Andrea Learned
    Whether and how a brand supports a cause is becoming an increasingly relevant crossroad on a consumer's buying path. Still, this remains an oft-neglected consideration -- perhaps partially because it is difficult to measure immediate and that, in turn, can make it a hard sell for executives focused on the ... more
  • by Drew McLellan
    I have never once had a client come to me and say, "My doctor thinks I sprained my ankle, what do you think?" Good thing, I'm not a medical So it puzzles me when a client will say, "I showed the draft of the brochure (fill in your own blank ... more
  • by Lewis Green
    Wouldn't it be cool With that question leading the way, 18-year-old Ben Kaufman founded , named for his two dogs, in 2005. The To create a "funky product development firm based around good people and great ideas." Today, Mophie products are in 28 countries worldwide, at Apple specialist stores, and ... more
  • by Ted Mininni
    Who doesn't hate it when the office copier goes down? Everybody scurries away from it, yelling for the closest administrative assistant's help as they go. After all, who on earth knows how to fix these things? And who has time to figure it Opening the side panel shows a diagram ... more
  • by Ann Handley
    How do you create a great logo? Here are 3 excellent * Design in black and Color can mask a design's * Shape and style matter more than Most successful logos are sufficiently versatile to make a statement, whether on the side of a bus, on a business card or ... more
  • by Lewis Green
    Before we get too excited about Web 2.0 and social media, here's a little reality check that may get us bloggers thinking about the importance of our blogs or at least about whether businesses should embrace Web At the end of the day, the smart business relies on cost analysis ... more
  • by Laurel Delaney
    Many of us have read Thomas Friedman's The World Is , and now comes a new by Ronald Aronica and Mtetwa Ramdoo who put air -- not sure hot or cold -- into Friedman's flat After reading their let me ask you Do you think Friedman's vision of the globalized ... more
  • by Lewis Green
    Word of Mouth . Brand . . These are not just words and phrases. These are tactics that might make the difference in your business growing or dying. Each depends on the same link for people. We sometimes call them Like customers, we need to know what those influencers look ... more
  • by Gerry McGovern
    Imagine you are very rich and you have a big house. One evening you have guests over. One of the guests asks you where the toilet is. You give them instructions and off they After a few turns they end up in the garden. They backtrack, apologize for their ignorance ... more
  • by Andrea Learned
    An NPR story I heard just moments ago inspired me to write. In Tom Goldman's about Barbaro and what his passing might mean for Derby Week, we get a little snippet of the power of * * * * One of the keys to transparent marketing is to "be authentic," ... more
  • by Ted Mininni
    Harry Potter, boy wizard. Cultural phenom. This generation's Boy Wonder. The seventh and final installment about Harry's last year at Harry Potter and the Deathly –goes to press on July 21st of this year. Author J.K. Rowling made the announcement recently, but remained tight-lipped about any of the This leads ... more
  • by Ann Handley
    Aquent's Matt Grant emailed me the other day to request an interview to chat about my marketing career. I had to set him straight right away. I said yes to the interview, but added, "Just so you know, I'm not a marketer -- I'm an editor of a marketing publication. ... more
  • by Spike Jones
    I don't watch much TV, but lately I've been noticing a lot of ads on the tube where companies call out their competition. And I have to tell you, it's just one of those things that gets all stuck in my craw. So I have to Why would you spend ... more
  • by Mack Collier
    Recently became the latest company to include bloggers in its promotional efforts when it launched its 'Picture This' blogger-outreach program. The program involved sending a Nikon D80 digital camera to 50 "online personalities," including myself. We are allowed to use the "loaner" cameras for six At the end of the ... more
  • by Andrea Learned
    Socially and environmentally responsible living and business practices are becoming more and more of a priority - thanks to peer influence and consumer demand. From the gem industry to the furniture industry to the lawncare industry, our and, as marketers, our customers, are questioning where things come from and where ... more
  • by Ann Handley
    I was getting some errors on the MarketingProfs content management system yesterday. So I did what any proper technophobe would do–I sent up a panicked flair to our patient and attentive Chief Technology Officer, Aaron Lorentz. As always, Aaron resolved the problem. But this time he did something a little ... more
  • by Elaine Fogel
    I'm one of those anal marketers who loves receiving direct mail each day. I review the contents as if I were giving them a marketing grade. (Must be the former teacher in So far this week, I received a personalized letter from a local couple advertising their real estate services. ... more
  • by Gerry McGovern
    The Web brand is useful, clear, simple, interactive, and most importantly, "Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007," Gemma Simpson wrote for in April 2007. "It's the second year in a row a tech brand has beaten household ... more
  • by Andrea Learned
    New research by Cone shows that yes, consumers are paying attention to social and environmental responsibility to a much greater extent these days -- and that they appreciate learning about it via ad campaigns. In the ecent MediaPost on the findings, Sarah Mahoney "In its survey, of respondents say that ... more
  • by BL Ochman
    What is it going to take to make the contamination of our pet and human food supply the number one story in America? A pile of dead babies who drank melamine-contaminated baby Where are the ads from Kraft, General Mills, McDonald's, and other huge manufacturers and sellers of foods that ... more
  • by Lewis Green
    There are several ways to read that question. To clarify, I speak of your local Chamber of Commerce. I know. They don't seem huggable. But think of a virtual action that says, "I like you, and I want to thank you for all you do." So what would that look ... more
  • by Andrea Learned
    Two keys to transparent marketing (which is the main concept in my book, Don't Think ) are narrowing your focus and getting to know your customer community intimately. I tend to assume that this is a lot easier for businesses to follow through on than it might be for larger ... more
  • by Scott Baradell
    Most working journalists have to deal with hundreds, if not thousands, of press releases that cross the transom every year. That's more than they're going to read, of course. And of the ones they "read," all but a few are destined to receive a half-hearted skimming, followed by a click ... more

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