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Marketing's Bane: Movement from a Culture of Craft

by Tig Tillinghast

Content
When I started out in advertising in the early 90s, there were still a few old schoolers left at my very old school shop, Leo Burnett. These were the three-martini-lunch guys, but there was a lot to learn from them - some of it about marketing. These guys (and make ... more
Metadata: Seven Tips for Writing Better Keywords

by Gerry McGovern

Content
The shift in how search engines treat keywords is significant. Now, they tend to ignore the keyword meta tag and rather look for keywords in the actual page content. more
Strong Finish: Writing Effective Conclusions

by Amy Gahran

Content
If you’re writing a white paper, issue brief, article, analysis, or report, what’s the best way to conclude that document? more
Do You Make These Mistakes in Copywriting?

by Lee Marc Stein

Content
The fulcrum of this headline is the word “these.” You absolutely must read further to find out what the mistakes are. more
Seven Deadly Sins of Web Writing

by Gerry McGovern

Content
What’s the single most important thing that could improve the Web? It’s not broadband. It’s better writing. more
10 Rules of Writing for the Web

by Gerry McGovern

Content
Here are 10 rules for writing effective web content. more
10 Online Writing Concepts That Work Wonders Offline, Too

by Suzan St Maur

Content
After the agony of attempting to make offline text work online, we’ve finally turned the tables. more
Rev Up Your Writing

Content
Here’s how to write copy to nudge the brain in just the right way. more