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by Seth Godin
A. Well, it
It's a classic basement inventor dreams up an idea, a product, a concept for a movie or even a new slogan for a
He's sure, certain, positive, that the idea, in the right hands, has huge legs. And it's the idea that matters,
"This fishing lure is ...
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by Jonathan Kranz
Certainly benefits and features are the fuel of any sales or marketing effort. But I'd argue that the fire -- the emotional wallop that elicits response -- is usually in the
Sometimes it's a big A young radio enthusiast with Morse code skills is toying with his set late one ...
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by Roy Young
There are more and more women in marketing. But why? they are good at it. Of course, many of the more skeptical may say it's because "they can." They say the field is more open to women, unlike engineering and
A convincing case is made by Patricia Hume -- Global ...
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by Tig Tillinghast
When I started out in advertising in the early 90s, there were still a few old schoolers left at my very old school shop, Leo Burnett. These were the three-martini-lunch guys, but there was a lot to learn from them - some of it about marketing. These guys (and make ...
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by Gerry McGovern
The shift in how search engines treat keywords is significant. Now, they tend to ignore the keyword meta tag and rather look for keywords in the actual page content.
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by Amy Gahran
If you’re writing a white paper, issue brief, article, analysis, or report, what’s the best way to conclude that document?
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by Lee Marc Stein
The fulcrum of this headline is the word “these.” You absolutely must read further to find out what the mistakes are.
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by Gerry McGovern
What’s the single most important thing that could improve the Web?
It’s not broadband. It’s better writing.
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by Gerry McGovern
Here are 10 rules for writing effective web content.
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by Suzan St Maur
After the agony of attempting to make offline text work online, we’ve finally turned the tables.
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Here’s how to write copy to nudge the brain in just the right way.
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