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- Answer these questions convincingly, and emerging media enters the big leagues of advertising. Writing in Ad Age last , Steve Rubel, Senior VP at Edelman's Me2Revolution practice and a thought-leading blogger and media strategist, writes that a metric to track "influence" is the holy grail for advertisers who are monitoring ... more
- Last week, I carried on a conversation that began with Joe announcing he would exchange sponsorship on his podcast for an iPod, about which Mack wrote a thorough examination of monetization vs. Today, I take a different view on the subject. One that should not be controversial but it might ... more
- As a marketing professional for more than two decades, I have seen the value that strategic marketing brings to a I have been very fortunate to work with many great product and professional service companies during my career from Apple Computer and Intel to Levi Strauss, Mayfield Fund, Goldman Sachs ... more
- There are so many hotels to choose from today, how do we differentiate the overall experience? Is it the customer service, esthetics of the environment, amenities and services, or all of the above? What makes a 5-star hotel worth its I recently spent four nights at the Mandarin Oriental in ... more
- Here's Part Five of my six-part conversation about professional services firms and social networking, with Tim Gilchrist and Steve In many professions, there is almost a procurement mentality, where potential clients issue RFPs and firms respond. Will social networking change the way professional or business-to-business services are It doesn't have ... more
- In response to yesterday's post about #3300ff;" mock sales presentation , my brother Eric, who writes the popular FreightDawg #3300ff;" logistics , takes me to Eric's comments were so spot-on that I thought you'd benefit from knowing how misguided I can be sometimes. He's known this for From my point ... more
- A friend of mine is interviewing for a new sales job. Today he received the following instructions for his upcoming interview. As both a sales manager and a #3300ff;" marketing #000000;" , I like this format a lot. Take a look Instructions to Candidates for "Mock Sales Select a product or service ... more
- Susan at MarketingBlurb Will "the buzz marketing associated with Harry Potter, which often manifests itself in the form of real and fake spoilers, will negatively impact sales of Harry Potter and the Deathly In other words, will sales nosedive because spoilers have spilled the Bernie Botts Every Flavor Beans about ... more
- After tonight's Democratic Presidential Debate, John Edwards will use and answer questions submitted by viewers. Ustream is a platform that provides live interactive video for everyone. This use of Ustream is very innovative and should be quite exciting to I believe that all marketers should pay attention to the implementation ... more
- And are pretty excited that WalMart.com, as of Thursday, is allowing customers to rate and review all the products it sells. That's right, all of them. The feature was rushed into implementation after a testing-phase produced twice the number of expected customer This is an interesting move that puts the ... more
- The hottest topic in the MarketingProfs discussion forum -- from Day One -- has been names and taglines. There have been 2,481 conversations about In fact, there are 31 active discussions right now. Feel like brainstorming a few taglines for a house cleaning service, a software company, a savings account ... more
- Social networks are multiplying like fruit flies! , , , (out) , (in), , , , and Benny Bix's fave, ... "Socnets" offer a glimpse into the Internet's future .... which will increasingly include mobile communication from devices like the iPhone with small screens. That's what makes them so The ... more
- That's spas. Hotels -- from branded, global chains catering to business class or high end, jet-setting travelers -- have (or are building) spas. Ditto for boutique establishments and casino hotels that cater to guests seeking luxurious amenities. In fact, hotels of every stripe are hopping on this new trend. Note, ... more
- Here's Part Four of my six-part conversation about professional services firms and social networking, with Tim Gilchrist and Steve Professional service firms are very client-oriented. But in order for this social networking paradigm shift to occur, it's got to be the client of the professional service firms who wants to ... more
- John Mackey, CEO of Whole Foods, has been . It seems he's been blogging and commenting on chat lines for some time, hiding his identity and posting comments praising Whole Foods and sometimes knocking the Sneaky and For sure. Embarrassing, now that he's been Yes. But illegal? I hope And ... more
- Running a corporate blog is a totally different ballgame from running a personal blog. Based on my experience starting the blog, here's a quick primer - just 10 easy steps (encompassing strategy, tactics and measurement) that you need to focus on to get any corporate blog off the ground. The ... more
- As a relatively new blogger, I am intrigued by the process of "getting found." People spend a lot of time figuring out ways to be more Recently one of my Marketing Voices interviews for PodTech was Neil , co-founder of ACS Consulting, based in Orange County, Neil's business is search ... more