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  • by Ted Mininni
    Business writer Reena Jana published a great article recently. The Innovation " is a must-read for business executives and marketers In her article, Ms. Jana cites a rising number of influential business thinkers' books, articles, surveys and podcasts on the subject of innovation, or rather -- the abuse and overuse ... more
  • by Stephen Denny
    Dear The exigencies of rapidly evolving markets often create strange bedfellows. One look no further than the wild west of the entertainment industry to see as many examples as you care to suggests DRM-free music to the major labels, which are desperate to find a way to save themselves from ... more
  • by Elaine Fogel
    Rebates can be great incentives, but are they worth the consumer's effort? Are the companies legitimate in these marketing Frankly, I'm not so sure. When we purchased a warranty replacement laptop for my son, they featured a Canon Pixma MP160 for $89.99. The lure of a $50 mail-in rebate and ... more
  • by Ted Mininni
    Hot off the presses, blog site Starbucks Gossip has published a to Monday's Wall Street Journal article just published on February 26th. The WSJ article, "Starbucks Stirred to Refocus on Coffee," centers on a memo that Chairman Howard Schultz sent to executives company-wide on February In the memo, Mr. Schultz ... more
  • by Ann Handley
    I get a lot of invitations to connect on the networking exchange. It might be because I'm desirable as a key professional contact (ha!), but I sense it's more because my email address is plastered all over . In most cases, I get the typical canned letter suggested by "Hi ... more
  • by Greg Verdino
    This 1993 video segment from CBC news is a fascinating artifact that no doubt gave millions of Canadians their first glimpse of the future of communications. I'm sure that this was quite eye-opening at the Now, it's kinda funny -- although I shudder to think about how we will look ... more
  • by Stephen Denny
    Dear It seems a bit stereotypical for the new CMO to make his or her presence felt by quickly strangling the mascot, changing the tagline and firing the old ad agency. I see over at Spike's place that Bank of America has just shed its tag line because, we're to ... more
  • by Gerry McGovern
    When the tool changes, so too should the skill and the technique. More and more, hypertext is replacing text... and the Web is replacing "I really don't know whether we'll be printing the Times in five years, and you know what? I don't care either," Arthur , owner, chairman and ... more
  • by Christina "CK" Kerley
    Ever since Ozzy announced it February 6th I've been thinking about--and meaning to blog about--the very interesting format of this summer's Ozzfest. I actually should attribute this innovation to his marketing savvy manager-wife Sharon (leave it to a woman to get it done), as it appears she brainstormed the new ... more
  • by Lewis Green
    My repetitive stress syndrome is becoming so painful that I went entirely ergonomic this week -- keyboard, mouse and mouse pad -- but not without some The keyboard arrived first but the software for the extra features needed to identify the mouse, and since I hadn't yet received the mouse, ... more
  • by Laurel Delaney
    Doing business overseas just got tougher, at least for some. Think I'm kidding? See for yourself by visiting The World Bank Group's Doing Business Click on the Ease of Doing Business Rank You'll see that the USA is ranked No. 3 (Singapore No. 1 and New Zealand No 2), but ... more
  • by Andrea Learned
    Have you noticed the new Wall Street Journal ad campaign yet? "Every journey needs a Journal" uses celebrities from the spectrum of industries (Sheryl Crow and Jake Burton, to Alice Waters and Oscar De La Hoya), who are telling their histories -- with the relevant news tied in along the ... more
  • by John Jantsch
    Current styles find lots of sites copying what I can only call Web2.0-ish designs drawn from some of the more popular blog templates. While I personally kind of like this style, I wonder if enough business owners question what look and feel, as well as content and features, really makes ... more
  • by Ted Mininni
    I read a great article in a recent issue of Fast , titled No Accounting for that I urge all marketers to read. The article profiles 's highly-regarded, much-talked-about, resident design expert, Chuck Jones, and topic du how consumer product companies can gauge the financial return (ROI) that an investment ... more
  • by Mack Collier
    More and more companies are adding a blog to their marketing efforts. That's the good news. The bad news is, many of these companies aren't using their blogs as a tool to engage their customers, but rather as an extension of their Web site, as a way to simply promote ... more
  • by Andrea Learned
    I imagine a fair number of you read the cover story on Toyota's (reg. required) in The New York Times this past Sunday. What I loved was that much of what was highlighted about the car manufacturer's success had to do with their management team's more Throughout Jon Gertner's article, ... more
  • by Jeanne Bliss
    Jet this past week has joined the ranks of airlines who have had an operational melt-down with the results landing in a heap in their customers' laps. Unfortunate timing this is, too, since many families are traveling as it is mid-winter break for many Suffering cancelled flights, long lines of ... more
  • by Elaine Fogel
    You have to give credit to Jet Blue CEO, David , who appeared on the Today Show yesterday morning for an interview with Matt After a week of havoc caused by the snowstorm of the season, Neeleman took matters in hand and has created his airline's Customer Bill of Rights ... more
  • by Lewis Green
    To be honest, in more than 12 years running my own firm, I've only fired two clients. Both because I misjudged their values before taking on the work, and then discovered they required things of me that I would not But recently several of my marketing friends have expressed frustration ... more
  • by Shelley Ryan
    MarketingProfs has 242,471 members, and I love 242,468 of them. A few are I communicate by email and phone with a huge number of our customers, and once in a while someone knocks me sideways with hostility. As much as I'd like to sometimes, I know NOT to respond with ... more
  • by Gerry McGovern
    Even if you're serving the same group of customers, their needs may have changed. This may mean having to change some deep-rooted Ireland is my home. However, there are certain things about Ireland that drive me crazy. For the sake of my mental health, I avoid buying a newspaper. Whenever ... more
  • by Sara Holoubek
    It's Presidents' Day, an appropriate time to provide commentary on the presidential hopefuls' interactive strategies. For the first time in history, a presidential hopeful's Web site has become the most critical communications vehicle, equivalent to what the television was for the 1952 Incidentally, 2008 is the first election since 1952 ... more
  • by Paul Barsch
    The Massachusetts Institute of Technology is spearheading a movement of major universities to put online lecture notes, coursework and required readings for MBA courses and other classes on the internet–for no charge! Why would prestigious universities consider giving away some of their intellectual property? The answer might surprise According to ... more
  • by Elaine Fogel
    I often use the Daily Fix to rant about my poor customer service experiences. But this time, I feel it's only fair to pay tribute to one company that rates high in my books -- the one that warrantied my laptop -- In 2004, before my son headed off to ... more

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