MarketingProfs B2B Forum is going virtual... with a twist. Donít miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Content

Access thousands of our content online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • by Eric Frenchman
    Has a very interesting article called Political Ad Spending Could Hit $1.6 Billion This and I keep wondering who forgot to hand me out a slice of the ad budget The article includes a streaming video of Evan Tracey from TNS Media Intelligence talking about the forecasted media spend for ... more
  • by Sara Holoubek
    A week or so ago, the head of a boutique traditional agency called me in for a quick digital They were heading off to a big pitch, and needed to know their clicks from their spiders, their banners from their rich media and so Enter For the past three years ... more
  • by Gerry McGovern
    Technology can act as a wall or a door between the organization and the customer. Too often it is becoming a I embrace technology. I love it. I'm surrounded by it. What I have to keep reminding myself is that it's not about the technology itself; it is about what ... more
  • by John Jantsch
    Most people are familiar with the laws of motion, but few have thought of it in the context of Newton's first law of motion "An object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the ... more
  • by Lewis Green
    I believe, and "The Happiness Quotient" argues, that those managing to the bottom line will not achieve the same results and those who manage to happiness. And their bottom lines will suffer for it. more
  • by Mark Vanderbeeken
    Is often described as a site for teens and twentysomethings to hang out and express themselves, sharing photos and passions, listening to music, and connecting with Well, think again, says Bruno Giussani in his blog Lunch over . He found some interesting stats in a recent Fortune which says that ... more
  • by Laurel Delaney
    ...Goes global! And for what better cause than this PEOPLink is a US-based nonprofit organization helping artisans all over the world sell their handmade items on-line while showcasing their cultural richness. Each artisan group maintains its own current catalog with the latest offerings and lots of information on the artists ... more
  • by Jonathan Kranz
    Hey marketers out How many times have you had this kind of At a party or other social event, you're introduced to someone who's opening a new business. "That's great," you say politely. "How are you going to market Their response? "Oh, I don't believe in that kind of stuff. ... more
  • by Harry Joiner
    In an unusual move to subsidize its online business, Home Depot has begun to offer prime product placement on its homepage.  #0000ff;" Click here for a According to Nielsen NetRatings, Home Depot's online store is visited by 4 million shoppers each week, nearly of whom own their own homes.  And ... more
  • by Elaine Fogel
    This has absolutely to do with marketing, but I want to share it anyway - because it's I received this by e-mail recently and decided (at Ann's encouragement) to share it with Daily readers. Once in a while it's healthy for us to put our marketing caps down for a ... more
  • by Ted Mininni
    The has successfully extended its popular brand into a way of life with TV, sports radio and satellite radio coverage, a super-interactive Web site, its own cable network and plenty of licensed In the 1970s, fans could watch Sunday afternoon pro football games on the CBS and NBC networks, and ... more
  • by Eric Frenchman
    We are back from our second vacation down in Walt Disney . One of the biggest changes since our February visit (besides the unbearable heat at the end of summer in Florida) was that almost every park is now matching your fingerprint with your park pass. Disney told us it ... more
  • by Scott Baradell
    In the world of promotions, you know you've come up with some good chachka if the client prospect you ship it to keeps it for the next seven Back in 1999, when I was VP of corporate communications for a company called , I was sent a coffee mug by ... more
  • by Suzanne Lowe
    In recent weeks, we watched Pluto get demoted and Tom Cruise get With reality shows all over the place (featuring people getting eliminated from too many contests to track), getting kicked out is almost becoming de And now this week comes news of the latest in the revolving door at ... more
  • by Mack Collier
    In the music industry, you could call Terry McBride a bit of a Or a hell-raiser, a boat-rocker. The Recording Industry Association of may very well have a few other choice (four-letter) words to describe him. But coming from the customer's standpoint, I would associate a completely different type of ... more
  • by Ted Mininni
    On August 31st, I posted a blog entry "Ask Dr. In that post, I was ruminating about Daimler Chrysler's latest marketing campaign, which utilizes Dr. Dieter Zetsche, its chairman as spokesman, and the pros and cons of such a The TV and radio advertising spots coordinated with a web site ... more
  • by Ann Handley
    Last week, produced a terrible error in our own email marketing As part of a segmented test to the MarketingProfs newsletter subscriber list, we had planned to mail seven different messages to entice MProfs subscription upgrades to Premium. But instead of getting one of those offers, as intended, each of ... more
  • by Tom Ehrenfeld
    Last month Publishers published a great article on by John Hodgman, a favorite writer of mine (his The Areas of My is the funniest book published in the past His piece triggers a core belief of mine, which is that the one common thread you'll find among good business books ... more
  • by Jeanne Bliss
    Ahhh, that time of life when you've got to begin paying (really) for your clothes yourself, and when those four-years-of-college food impact whether you'll really ever wear low-rise jeans As a NY Times article states, however, the post-college space is rapidly becoming a pretty crowded In the past year, Abercrombie ... more
  • by Jim Kukral
    Going viral is just like being cool. Just ask the , you're either cool, or you aren't. You're either going to go viral, or you aren't. The Fonz knows... Look, if you're trying too hard to be viral, well, it just ain't gonna happen. Ok, well maybe if you pay ... more
  • by Gavin Heaton
    I have noticed a lot of blog posts talking about cars or motorbikes There are articles on new cars, on vintage cars, on toy cars and even model racing cars. Motorbikes on the other hand seem to polarise a little, with people either loving or hating But no matter whether ... more
  • by Spike Jones
    I apologize that I can't remember where I read this quote earlier this ...I believe that it was on a blog post somewhere (so if you know, tell me and I'll make it right). And it went something "Word of mouth marketing isn't cheap. It's What a beautiful set of ... more
  • by Lee MarcStein
    My youngest grandchild, Samantha, will turn two at Thanksgiving She's just starting to speak words adults can recognize. Of course, the first words were "Mama" and "Dada," but the word she now says most distinctly and emphatically is This is her first four-letter street word. Or maybe she learned it ... more
  • by Tom Ehrenfeld
    I launched a years ago to support my book The Startup , and eventually let it go dark. Or dim, I It just got too hard to write frequently, and I lost sight of what the site was meant to do. This month I've been more regular, as it were, ... more
  • by Andrea Learned
    Whirlpool has just launched an effort to pull together single men and women, especially second-time singles (a new-to-me term, otherwise known as divorced) and singles over 30, around their In partnership with the relationship-connecting site , they are hosting "Spin Cycle" starting today that will include laundry-themed games, karaoke "Duets" ... more

Results for All Content » Marketing Articles » Content: 4026 - 4050 of 4425

Previous 1 2  156 157 158 159 160 161 162 163 164 165 166 167  176 177 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!