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  • by Lee MarcStein
    "Listen to the music," they sang. And why should direct marketers listen to the Because the great composers are masters at creating tension to bring you along into the piece and then putting you at ease within specific movements. It is this dueling dialectic that creates great direct mail as ... more
  • by Lewis Green
    The Happiness Quotient is defined and measured based on meeting people's wants, needs and desires, which may or may not tickle their emotional sides Those who question the thesis in earlier comments are We cannot, nor should we try to, control people's emotions. That is not what The Happiness Quotient ... more
  • by Elaine Fogel
    How many business cards have you collected in your inventory? Hundreds? Maybe If you haven't discarded them (after scanning them into business card software), try this Take out 10 random business cards from your collection and for each one, score two points for each of the criteria below. If a ... more
  • by Spike Jones
    The boys and girls over at MediaPost that is planning to launch a "no-holds-barred blog" by the end of the What does that mean? Either that Verizon wants to start a dialogue with their customers or that it's open season on one of the nation's largest wireless carriers. They claim ... more
  • by Tom Ehrenfeld
    As several recent books, most notably Joseph Badaracco's lovely Questions of , have pointed out, managers can draw meaningful lessons from great literature and apply them to the practice of I fully agree, and find the mention this week of three great works of art confirmation of this A recent ... more
  • by Eric Kintz
    New technologies are enabling a subtle shift that marketers have yet to recognize and adapt to .... I call it "dissociative identity Marketers have recognized the need for a fundamental re-design of marketing practices linked to the technology-driven explosion of media vehicles, from the Internet, to cable TV, blogging or ... more
  • by Lewis Green
    A crowd of motorcycles, from Triumphs to Harleys to Hondas, cool quietly in front of in one of Connecticut's most upscale, suburban town West Hartford is not for the weak of wallet, and neither is Starbucks. But inside the cafe sit bearded, braided and bold men, proud of their colors ... more
  • by Karl Long
    I had heard a week ago from the blog of Shel (of For Immediate fame) that a PR agency called had set up an office in , and my immediate reaction was somewhat With , American , and the Starwood Hotel opening, I ignored it as a sort of "me ... more
  • by Ted Mininni
    Verizon Wireless and LG Wireless's much-anticipated new chocolate phone was recently unveiled to lots of oohs and Now that the phone has come off the fashion runway, and cell phone connoisseurs have had a chance to handle the new beauty, the comments are coming in. And they seem to be ... more
  • by Mike Wagner
    Http:// more
  • by Ann Handley
    Blogger Kevin Hillstrom publishes an occasional series of short Q&A interviews with interesting people he run across in the blogosphere. This week, he chats it up with Check out Kevin's post, in which I do my best to answer Kevin's Four " about career, blogs, and the future of more
  • by Alain Thys
    When I'm in a cynical mood, I sometimes like to compare corporate innovation to teenage Everyone talks about it, yet at the moment of truth the earth doesn't really move. When I'm really cynical, I think the failure rate in innovations is actually doing our youth a Still, taking a ... more
  • by Eric Ward
    Is there anyone left in the Web marketing world who thinks reciprocal links are still Most of the talk and posts I read on the forums say that reciprocal liks are Don't work. Cause search rank It's too bad, really, because lost in all the commotion is the fact that ... more
  • by Lewis Green
    The buzz today among marketers, brand developers and those who love coffee circles around the announcement that raised its drink prices by a , its first price increase in two So what's the big Starbucks built its reputation on brand image, the Third Place Experience. An intangible. And intangibles are ... more
  • by Gavin Heaton
    Http:// more
  • by Lewis Green
    But maybe you can replace it; however, I have my doubts. About what, you ask? The American Automobile , of I begin with this simple It is stupid to create products and services based on sales data (the what) rather than on consumer wants and needs (the who). Focusing on ... more
  • by Tom Ehrenfeld
    Last month's release of the new Captain Underpants reminded me of how very much I adore the Web site for this silly kid's book My youngest daughter (and okay, her father) find this series absolutely hilarious. Yeah, it's mired in the potty, but it's also far smarter than one would ... more
  • by Ann Handley
    Allen Weiss President and Founder of , published a post here titled Thought Leaders & Too Big for Their Allen wrote, "My sense is that all of this thought-leader stuff is really just for selling something. The same goes for the word 'guru.' That's fine, I guess, if you want ... more
  • by Ann Handley
    My friend Eileen has a grey striped cat named , whose greatest joy is to hunt in the backyard woods and drop his offerings at her back Yesterday, he had brought a freshly slain chipmunk, and placed it lovingly on the doormat, its little velvet ears perpetually perked up–but one ... more
  • by Ted Mininni
    Fast has a short, but very insightful, piece with Richard Branson in the magazine's September The interview has picked up on the unique business perspective that led Sir Richard to stunning success with his Virgin Atlantic , as well as a number of other global business ventures. The interview begins ... more
  • by Lewis Green
    Before Jonathan Kranz's wonderful post, WOM Is Not " goes cold here at Marketing Profs Daily , I want to tag along on its As Jonathan Word of Mouth (WOM) doesn't just happen. It is a marketing tool that needs to be launched, executed upon and managed. Furthermore, it is ... more
  • by Eric Frenchman
    Has a very interesting article called Political Ad Spending Could Hit $1.6 Billion This and I keep wondering who forgot to hand me out a slice of the ad budget The article includes a streaming video of Evan Tracey from TNS Media Intelligence talking about the forecasted media spend for ... more
  • by Sara Holoubek
    A week or so ago, the head of a boutique traditional agency called me in for a quick digital They were heading off to a big pitch, and needed to know their clicks from their spiders, their banners from their rich media and so Enter For the past three years ... more
  • by Gerry McGovern
    Technology can act as a wall or a door between the organization and the customer. Too often it is becoming a I embrace technology. I love it. I'm surrounded by it. What I have to keep reminding myself is that it's not about the technology itself; it is about what ... more
  • by John Jantsch
    Most people are familiar with the laws of motion, but few have thought of it in the context of Newton's first law of motion "An object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the ... more

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