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  • by Jeanne Bliss
    A big mea culpa to anyone I might have offended on the title of my last . But the saga continues...and I had another taste of it yesterday at my local All of the tellers actually had ribbons pinned to their name badges that said, "Can You Rate Me a ... more
  • by Harry Joiner
    I received a call this week from a My friend is a famous search engine copywriter, and the friend she referred to me is a smart, friendly, business-oriented 29-year-old internet marketer with an unblemished 8-year track record of success with the same Fortune 500 direct-to-consumer company.  Four of those years ... more
  • by Laurel Delaney
    A great discussion on a Harvard Business School on the impact of the new consumerist on global trade. Here's an interesting "There is another way in which consumer market regulation drives trade. Countries tend to enjoy export success in product segments for which their domestic consumers favor high levels of ... more
  • by Tom Ehrenfeld
    From all signs and symbols, Snakes On A will do boffo business this weekend. And if so, God help us Prepare for a glut of articles and citations about the success of the pre-release Internet "buzz." I expect these articles to be as independently-thinking as, say, each of the millions ... more
  • by William Arruda
    Jones started it way back in 1998 when you could customize the soda bottle label. Now, many Consumer Packaged Goods companies are getting in on the now sells customized messages on ketchup bottle labels for $6 per bottle. And Wheaties, the breakfast of champions, lets you customize the with your ... more
  • by BL Ochman
    Obviously there's been a total lack of crisis planning at Dell Jeez! They don't have a security certificate and you have to accept the recall as a trusted site without it." These days, any big company that doesn't have a crisis blog ready to roll is asking for trouble. The ... more
  • by Andrea Learned
    Customer experience expert Stephanie emailed me last week to see if I'd noticed the promo for a September-launching television show that goes by the "Ugly Betty" We then had a bit of an email discussion about how disturbing and misogynistic it seemed to us. Were we missing It may really ... more
  • by Suzanne Lowe
    This week's news that Indra Nooyi will take over the reins of PepsiCo will bring the inevitable re-focus on the ROI of female corporate Most of the pundits will look at PepsiCo's large size, its recent financial successes, and the likelihood (or not) of this particular woman to keep moving ... more
  • by Jeanne Bliss
    With this latest round of heightened security...we are now in an ever-increasing era of being a consumer that requires We're all going to have to learn to cool our jets (accidental pun intended) for our own safety as the waiting time on all aspects of airline travel increases. This is ... more
  • by Eric Kintz
    Chris Anderson has a " great post on the "mainstream media He takes a look on a regular basis at the key mainstream media year over year Mainstream media * network TV had its " lowest weekly ratings ever in July. CBS, ABC, NBC and Fox averaged 20.8 million viewers ... more
  • by Mack Collier
    So it all comes down to After months of building hype, we will soon know if New Line's strategy to embrace the internet users that were promoting Snakes on a pays In reality, the fact that we are even wondering if SoaP will be a hit means that New Line's ... more
  • by Mario Sundar
    If you haven't heard of the Snakes on a " movie phenomenon (SoaP), then there is not much use consuming this post this late in the A movie that innocently enough generated buzz due to scriptwriter Josh Friedman's , has evolved into the Rocky Horror Show of our times, aided ... more
  • by Alain Thys
    Writing the second part of this post was hard. Not because I didn't know what I wanted to say, yet because the need to summarize it into a readable blogpost meant leaving out important Still, I've tried to highlight how marketing as a function can help organizations the challenges described ... more
  • by Ted Mininni
    Just read an interesting article in the July 23rd issue of the International Herald France driven to (gasp) market and I think it merits In the , author Eric Pfanner begins by citing that although vintage French chateaux wines are commanding record places in the marketplace, the average French winemakers ... more
  • by Roy Young
    Blogging doesn't get marketers to the executive suite and won't keep them What elevates the influence and business impact of marketers is driving the CEO's agenda for top line and bottom line growth. A blog, regardless of how widely read, is unlikely to deliver revenues and profits, neither in the ... more
  • by Andrea Learned
    I've been getting up a little earlier than usual these days, because it's the only time I can walk my dog without killing her in the humidity (and she is used to a longgg daily . So, it happens that I was awake and listening to Marketplace's Morning Report at ... more
  • by Jonathan Kranz
    Once upon a time, sex was unmentionable among polite Now the subject is inescapable. Topics that were once confined to discreet, brown-paper packages are now fodder for afternoon talk shows and supermarket aisle women's In fact, just a few years ago, my jaw hit the tabletop when I found an ... more
  • by Tom Ehrenfeld
    There's only one existential retail question that's tougher than "debit or credit?", and that would "Did you find everything that you're looking I was at Staples recently, late afternoon, and I was tired. A guy rushed into the store and asked the employee at the cash register, "Can you tell ... more
  • by William Arruda
    I was reading in magazine that Ian Schrager, who created the first truly trendy and chic hotels, is pulling a Madonna (reinvention) on He's now spearheading a project he's calling "the antithesis of hip." It's a completely redone Gramercy Park Hotel that won't resemble the hotels we have come to ... more
  • by Harry Joiner
    Jim Durbin here from #0000ff;" , guest authoring here as part of the #0000ff;" Recruiting.com A couple of weeks ago Harry told you #0000ff;" how to get noticed on .  Now let's move into the next step of getting noticed -- your complete online If you are a job-seeker, or ... more
  • by Mike Wagner
    Some people say Mary is scary. But I say there's a lot to Mary is not a "pat-you-on-the-back-atta-boy" kind of leader. As much as I need that kind of "parental encouragement" every now and then, being the corporate "mom" isn't her style of leadership. And that's the "real thing" her ... more
  • by Tom Ehrenfeld
    A great in a recent Sunday New York Times about Tom Hanks' production company reminds me of how much I admire his take on creating creative The guy has a great approach toward the business of art, and, I suppose, the art of business. And it all comes down to ... more
  • by Eric Frenchman
    It has been that Google will power XM Radio's commercials, giving AdWords clients the ability to target XM's customer base with As part of the deal, Google advertisers will have a simple, automated way to reach XM's millions of subscribers nationwide and XM will have access to Google's large and ... more
  • by Alain Thys
    These days, it's very fashionable to talk about things like Net Promoter , Touchpoint and Employees that Live the After all, we're -- once again -- finding out that it's the employees of the organization that ultimately define the customer's satisfaction with our products and So after spending a few ... more
  • by Mack Collier
    MySpace is so June. Today's hot social media site is YouTube, and that means mainstream media's new favorite buzz-phrase is 'viral It seems like the marketing Holy a message that can spread literally the world in a matter of hours if not minutes, and for little or no cost. Now ... more

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