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  • by Lee MarcStein
    My last post was about how much foresight Ted Levitt had when he published "Marketing Myopia" in 1960. That got me thinking about the eye-opening book I stumbled upon 15 years ago. more
  • by Karl Long
    The most dangerous thing about social media for "big business" is that its influence is barely noticeable on traditional measurement Market share, mind share, recognition, recall... all measure the mass Would any big company recognize of their market-share disappearing? Should they really give a fuck about that paltry number, is ... more
  • by Eric Kintz
    I have said it already in prior , but I am convinced that the global nature of the blogosphere and its rapid global penetration is ...and poorly represented in the US-centric view of blogging. According to Dave Sifry's post on the state of the blogosphere (part two), April , less ... more
  • by Ann Handley
    It's a happy day here at the MarketingProfs Daily the great Technorati gods have updated our links and , showing after three months of publishing that this blog has garnered 990 links from 467 Prior to yesterday, the Technorati link count was like a dog with a pork chop -- ... more
  • by Ted Mininni
    Everything in our society is packaged. As the president of a design consultancy that specializes in packaging, I have to say that I'm as concerned as every responsible citizen is about sustainability I don't think we ought to be labeled "tree huggers" either, because we should all be concerned about ... more
  • by Jonathan Kranz
    The Boston Business recently ran an article on marketing that caught my Typically, when ad agency people talk about "integration," you can be sure it's a play to remain relevant in a marketing world in which traditional media purchases (i.e., how ad agencies make most of their money) are steadly ... more
  • by Mike Wagner
    She was pleasant, smiling, knowledgeable and about to let her company's brand I was standing in the lobby of my bank (when was the last time you were actually in a bank lobby?) and she was my teller. I was asking for a little consideration. I felt compelled to give ... more
  • by Allen Weiss
    I just don't understand why people love the words "guru" and Whenever I see these words used by the business press, or more likely, on various Web sites, I always think of the warlocks in the HG Wells classic The Time , where a horn sounds and all these people ... more
  • by William Arruda
    I was reading in magazine that some of the world's strongest personal brands are lending their names to Madonna, Olivia Newton-John, Joe Montana, Francis Ford Coppola -- is there a celebrity who doesn't have a wine these days? For many, it's a high-end hobby. For others, it's a status symbol ... more
  • by Ann Handley
    Further evidence that mainstream media is giving blogging a big group hug came last Monday, July ...when while on vacation in southern Maine I picked up a copy of the Boston Globe to find my blogging " post featured in Maura Welch's Business " column. (Apparently the Boston Globe is ... more
  • by Karl Long
    Iain at Morrison just picked up on a previous post of mine that was, tongue in cheek, titled "YouTube Bigger Than What Iain comments is how Revver has a long way to go before it becomes as successful as youtube, MTV, etc. In fact, this is what he Their case ... more
  • by Laurel Delaney
    How many of you have generated revenue for your business with customers located across borders today? Yesterday? One week ago? One month What are you waiting for? Here's what I want you to Go to The Global Small Business Blog Click on "Connect With the World" (right sidebar) under the ... more
  • by Lee MarcStein
    I saw in this morning's obits that Theodore Levitt, former Harvard Business School Professor, had died. Think about this: it was in 1960 that Levitt first published his classic article "Marketing Myopia." more
  • by Harry Joiner
    All management recruiters are in the business of trying to help companies get their arms around what Peter Drucker believed was the final frontier in competitive Attracting, hiring and growing great So much has been written on the subject -- yet so many companies get it wrong, which is why ... more
  • by Michael McLaughlin
    AOL, the beleaguered online service, is probably glad that the month of June is Besides aggravating many long-time customers by inserting ads into their emails, AOL execs found themselves in the spotlight for shooting themselves in the foot–again. In the now-famous "I want to cancel my account" episode, AOL subscriber, ... more
  • by Eric Kintz
    I have always been fascinated by the impact of viral networks on social events and marketing word of One of my favorite books is the Tipping Point by Malcom , which studies epidemics and applies the learning to explain such social phenomenon as the crime drop in NYC or Sesame ... more
  • by Mack Collier
    Or....take Door #4. Didja know that if you drop Mentos in a Diet Coke that it will result in a chemical reaction that shoots the candy up to 20 feet in the air, resembling a geyser? Of course you So did Fritz Grobe and Stephen Voltz. The 2 guys created ... more
  • by Jim Kukral
    David Armano 'Is Creativity the New Innovation?' The answer is ...and all you have to do is look around the latest viral media projects that keep popping up to see that, in fact, creativity is innovating online Viral media entrepreneurism stems from projects like the Million Dollar Home , and ... more
  • by Ted Mininni
    No doubt about it. DIY is big business. Just take a look at the phenomenal growth of retail behemoth The Home Depot. more
  • by Eric Frenchman
    Ok, it is the 4th of July in America so why shouldn't I participate in a little celebration. (Don't worry, I'll keep this short.) We've been TiVoing The on The History Channel and really enjoying watching it. One of the episodes featured the military campaign of It got me a ... more
  • by Sara Holoubek
    First it was search. Then it was media. Now it is In recent conversations with friendly Google employees, the buzzword is most definitely "software." Make that "collaborative And this is how I know it is When my new laptop arrived last week, I was pleased to see that MS Office ... more
  • by Karl Long
    I love this story and hope I'm not the last person in the world to blog about it, I would hate to become totally There's this TV pilot that was filmed last year titled, ironically enough "Nobody's Watching," and it's kind of a show within a show. It's about two ... more
  • by Jim Lenskold
    There is an ongoing argument that ROI threatens brand The concern expressed is that measuring return on investment for certain advertising and marketing initiatives does not take into account the long-term contribution to the brand. There was an article last month where this message was being expressed at a publishing ... more
  • by Paul Barsch
    Http://blog.marketingprofs.com/images/megaphone.jpg more
  • by Karl Long
    Not really, I'm just reading into JupiterResearch claims of all fortune 500 companies will have corporate blogs by the end of this , which even for an enthusiastic blogger like me seems a little... optimistic. Wait, here's a JupiterResearch, a leading authority on the impact of the Internet and emerging ... more

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