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  • by Lee MarcStein
    Classic direct response copy .... direct mail and print .... was always long "Mail order" was part of the culture long before the Internet, television, and even radio. There was much less competition for the prospect or customer's attention and time, way fewer pieces in the In general, attention spans ... more
  • by Alain Thys
    According to the Marketing Science Institute, there may be. They just published a working on how companies can encourage the diffusion and adoption of new products by creating positive buzz and avoiding negative I think this is a great idea. While word-of-mouth is one of the key drivers for any ... more
  • by Joseph Jaffe
    Both CBS and MTV have (and will come out, respectively) with their own versions of . And they certainly won't be the NBC has taken a rather erratic or even schitzophrenic approach, clearly demonstrating its indecisiveness or perhaps lack of (self-)confidence in the But this post isn't really about criticizing ... more
  • by Ann Handley
    Hewlett-Packard's new ad campaign successfully sails clear out of the ballpark, to use a seasonal metaphor. Here's But first, some The HP campaign .... The Computer is Personal ," created by Goodby, Silverstein & .... features spots of how well-known celebrities use their personal computers. There's a print and online ... more
  • by William Arruda
    I jumped into a black cab yesterday in London and there it was, right in front of me, a giant TV screen. Yep, now even taxis have And this TV was advertising Blackberry between news clips. The TV sat between two other giant advertisements on the backs of the fold-down ... more
  • by Laurel Delaney
    Sure, business is important, but people matter, too. All too often we forget they go hand in Check out the Happy Planet . Here's what the site "The Happy Planet Index addresses the relative success or failure of countries in supporting good life for their citizens, whilst repecting the environmental ... more
  • by BL Ochman
    Like a sleeping giant, appears to be waking No doubt the public to their joining the conversation with their one2one has been a rude But still -- you could have knocked me over with a feather when I got a call from "Dell Resolution Rick South, who's promised to look ... more
  • by Eric Ward
    What is The Mother of all It's the one inbound link to your content that matters the most for your content. It's the one type of link that can make or break you. It's the one type of link that will have the greatest ability to help your site attract ... more
  • by John Jantsch
    Two of the most important words in the marketing world are and . The best lead generation is done by providing tons of great content - .... the best lead conversion is done by providing the right kind of Put content and contact together and you not only have a ... more
  • by Suzanne Lowe
    One of the most important axioms I ever learn about professional services marketplace leadership was from Carl Bochmann, a former Booz Allen partner, who taught me that "quality is your best No matter which professional sector I've advised, be it accounting or executive search, management consulting or architecture, or any ... more
  • by Eric Frenchman
    CMO of Widget - Okay, let's get the meeting started to discuss promoting the New Widget 100. First, let's go around the table and see how everyone is making progress. Traditional Gal, you go Trad - We have billion dollars to spend on TV commercials starting Tuesday night on Nascar, ... more
  • by Ann Handley
    The fact that the MarketingProfs blog has been down over the past day has given me an opportunity to consider some larger, more existential, issues. To Is a blogger still a blogger if she doesn't have a Tangentially, that question made me consider the label of "blogger." For example, I ... more
  • by Sara Holoubek
    As you have probably noticed, I am completely obsessed with Every day, creative uses have come up in my life, but it wasn't until last week when I realized the B2B Here are two examples, and I would love to hear from you on this 1) Are you using YouTube ... more
  • by William Arruda
    I just met with a prospective client who seemed to know everything about me -- everything I have written, everything I have said to reporters, every comment I have posted to She told me she Googles consultants before she decides if she wants to meet with I felt fortunate that ... more
  • by BL Ochman
    There's a lot of going on about whether bloggers should cut some now that they've finally started a (lame) . Frankly, Like , whose social media debut, Ford Bold , is pretty flaccid, Dell is wimping out on really joining the conversation. They both needed to hit the ground Here ... more
  • by Lee MarcStein
    My last post was about how much foresight Ted Levitt had when he published "Marketing Myopia" in 1960. That got me thinking about the eye-opening book I stumbled upon 15 years ago. more
  • by Karl Long
    The most dangerous thing about social media for "big business" is that its influence is barely noticeable on traditional measurement Market share, mind share, recognition, recall... all measure the mass Would any big company recognize of their market-share disappearing? Should they really give a fuck about that paltry number, is ... more
  • by Eric Kintz
    I have said it already in prior , but I am convinced that the global nature of the blogosphere and its rapid global penetration is ...and poorly represented in the US-centric view of blogging. According to Dave Sifry's post on the state of the blogosphere (part two), April , less ... more
  • by Ann Handley
    It's a happy day here at the MarketingProfs Daily the great Technorati gods have updated our links and , showing after three months of publishing that this blog has garnered 990 links from 467 Prior to yesterday, the Technorati link count was like a dog with a pork chop -- ... more
  • by Ted Mininni
    Everything in our society is packaged. As the president of a design consultancy that specializes in packaging, I have to say that I'm as concerned as every responsible citizen is about sustainability I don't think we ought to be labeled "tree huggers" either, because we should all be concerned about ... more
  • by Jonathan Kranz
    The Boston Business recently ran an article on marketing that caught my Typically, when ad agency people talk about "integration," you can be sure it's a play to remain relevant in a marketing world in which traditional media purchases (i.e., how ad agencies make most of their money) are steadly ... more
  • by Mike Wagner
    She was pleasant, smiling, knowledgeable and about to let her company's brand I was standing in the lobby of my bank (when was the last time you were actually in a bank lobby?) and she was my teller. I was asking for a little consideration. I felt compelled to give ... more
  • by Allen Weiss
    I just don't understand why people love the words "guru" and Whenever I see these words used by the business press, or more likely, on various Web sites, I always think of the warlocks in the HG Wells classic The Time , where a horn sounds and all these people ... more
  • by William Arruda
    I was reading in magazine that some of the world's strongest personal brands are lending their names to Madonna, Olivia Newton-John, Joe Montana, Francis Ford Coppola -- is there a celebrity who doesn't have a wine these days? For many, it's a high-end hobby. For others, it's a status symbol ... more
  • by Ann Handley
    Further evidence that mainstream media is giving blogging a big group hug came last Monday, July ...when while on vacation in southern Maine I picked up a copy of the Boston Globe to find my blogging " post featured in Maura Welch's Business " column. (Apparently the Boston Globe is ... more

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