Everyone, at some point in time, has Googled themselves. As is often the case, some unexpected results come back in the mix. We posed the question, "What have you found when you Google yourself?", to some of the attendees of the 2007 Marketing Profs B2B Forum in See what William ... more

In John Coe's Day 1 afternoon intensive he summed up at the end with a quick story about Texas Instruments. It illustrates the importance of taking a few minutes to calculate the break-even cost of your promo John explains he was called in a few years ago by a TI ... more

Paul Dunay did a nice blog post recapping the Day 1 morning intensive Email . I'll just briefly add to his coverage. I want to highlight an interesting rich media newsletter IBM has been doing for SMB Called , two full-time employees (with agency help) produce the monthly newsletter in ... more

Following a dinner best described as highbrow surf-and-turf, William closed out the first day of our conference with a pitch for the value of personal branding. The scope of his program sounds a little exhausting–frankly–but he makes a compelling case for its The alliterative process includes three * Extract. Start ... more

In this MP Classic, originally published in 2002, Nick Usborne debunks the notion that the secret to good copy is using certain words or phrases. Saying as much suggests "that if I had access to the *exact* set of brushes and paints used by Picasso, I could become a great ... more

Hi from our B2B conference in Chicago. Things were hopping at the registration desk this morning as we greeted more than 250 folks coming together for two days of marketing workshops and If you weren't able to join us this time, wish you were And here's a sneak peek at ... more

It's late in the afternoon on Day One, but energy levels in the Grand Ballroom haven't flagged. I just dropped into a session focused on how to make the most of your web site. Among the tips for getting the best conversion rate out of your landing * Keep the ... more

This morning at the MarketingProfs , Stephanie Miller led a discussion on How to make your B2B email programs scale for higher impact throughout the customer Stephanie did a great job of engaging the audience in some open dialog. She also presented some stats that I think are noteworthy and ... more

Here's an experiment you can try at Choose a pop song–any pop song at all–and use your index finger to tap it out on a desk for a colleague. No humming along, no accompaniment at all. Just your finger tapping out the melody. You are the tapper. Your colleague–the listener–has ... more

It's the first session of the morning and we're learning all about Antonio Perez, a 38-year-old former teacher responsible for standardized testing in the Sunnydale High School We get detailed information on his personal life–married, with twin sons–and even more about his professional concerns. (He's frustrated, for instance, with profit-oriented ... more

Too many. If you have ever needed a plumber you know what I mean. This past week, I needed one. And many calls and voice mails later, one of them finally returned my plea for help. But, of course, after he came to fix my problem, I had to reschedule. ... more

What motivates people in terms of health issues, from diabetes to smoking, can be a fascinating topic - all the more so for anyone with marketing on the brain. So, I'm guessing a lot of us take note of any new approach or ad campaign that might inspire change for ... more

Lois Kelly, author of Beyond Buzz and principal of , recently posted something rather profound on her blog. In a recent meeting, Mike Lundgren, Creative Technology Director for interactive agency VML, made a comment that made me sit up in my chair when I first read "It's not about how ... more

A few weeks ago, I created the Fans of MarketingProfs group on Facebook. I saw it as yet another way for us to talk to our audience–to let them get to know the people behind MarketingProfs–and for us to listen, to get feedback on what we don't do well, or ... more

The marketing of some children's books is getting increasingly gender-specific. In fact, some book marketers are forcing a gender stereotype that needn't be forced. The same can happen in marketing certain products to grown-up girls and boys. Don't let this happen to * * * * I attended a baby ... more

Http://www.mpdailyfix.com/images/handsworld.gif more

The story created a media frenzy in mid-August. In Barrow, , of all places. Up on the Arctic Circle, on the Arctic Ocean. NBC and ABC were there. So was . The media was covering the Barrow Whalers football team come from two touchdown scores behind to beat out a ... more

What customer behaviors drive bottom line profitability? While many firms, at best, muddle around this KNOWS! Stellar data analyses has shown the bank that its mortgage customer is THE "gravy train" reports that the typical BofA mortgage customer will eventually have an astonishing six BofA products (credit card, debit card, ... more

Last week, I delivered an overview on the social media universe to a client entitled Social Media University. During the conversation about social networking, one of the executives asked me for my opinion of whether or not they ought to consider starting their own channel or network on one of ... more

Yom Kippur was observed this past weekend. It's a time when Jews ask forgiveness from God for the sins they have committed in the past year. So, I decided to make a list of my marketing sins. Surely, we all have some of , Forgive my marketing 1. For sometimes ... more

Several get-togethers of bloggers who met in the virtual world happened last week, and from all reports a good time was had by all and new friendships were In the Big Apple, met quite a few of her virtual friends at a local watering hole called the . Among the ... more

Peter , President of Adaptive , asked this question in his presentation to the Minnesota Interactive Marketing Association ) last And, like any good presenter, Merholz strung us along before providing his Is it "Can't live without Is it "never Is it "highly The highest compliment a product can receive ... more

Wouldn't it be great if there were a build-a-brand kit that provided all the pieces necessary to construct the perfect You could have it delivered to the office just like a cabinet from . The flat carton would contain the components, the fasteners in a bag, and a special tool ... more

A new report from promises to track the readership for blogs, both popular and obscure. The report, entitled Conversational Media , according to ComScore comes from working with Federated Media Publishing, which sells advertising on many existing The report could go a long way toward validating the use of advertising ... more

A colleague sent this video around to his network today, calling it a "brilliant use of video" explaining a relatively boring product -- Google And I totally agree. Yet it's not "brilliant" because it's especially creative. It's brilliant because it introduces a very complex product and explains it very clearly, ... more