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  • by Gerry McGovern
    Who would have thought that the emergence of the Web would have initiated a text revolution? Never before have so many people read and written so Fifteen years ago, if a journalist had asked you to predict what life would be like in 2007, what would you have said? Would ... more
  • by Ted Mininni
    Inevitably, with the beginning of a new year, we all stop and reflect back on the year, the people and the events that have also passed. One of the great architects of the NBA–Arnold "Red" Auerbach, died on October 28, 2006. He was 89 years old, and he had spent ... more
  • by Andrea Learned
    As we close out 2006, one thing I've noticed is that today's technology seems to help men embrace their supposed "feminine" brain traits for connecting without being considered You've likely experienced the women don't phenomenon to some degree. But women aren't necessarily the only ones with empathic brain traits driving ... more
  • by Laurel Delaney
    In the new year, what is your global strategy? Your answer is a decision that reflects an analysis of market potential, company capabilities, and the degree of marketing involvement and commitment your management team is prepared to And since strategy drives how we react and address the business issues we ... more
  • by Alain Thys
    Imagine the following situation. A man sees an attractive woman at a party. They talk and decide to have a few dates. After giving all the right signals for being a loyal, caring, trustworthy and relationship-oriented guy, he convinces her to spend the night. The next day he is gone ... more
  • by Paul Barsch
    A Jackson Pollock painting is auctioned and sold in November 2006 for $140m. Michael Graves' teakettle 9093 sells briskly for $145, while its limited edition predecessor sells for $25,000. Al Yeganeh's seafood soup sells for $30 a quart. What gives and what do all these examples have in Perusing the ... more
  • by Ann Handley
    Last January 19, Publisher Allen Weiss sent me an email from his office in LA. "Hi Ann," Allen wrote. "Just want to confirm your interest in the blog concept...? Should be done within 7 days with a basic layout...." I wrote back from Boston within a few minutes, "Are you ... more
  • by Allen Weiss
    It seems to be that searching the web is getting stranger and stranger. Oh, not because of the various sites you might run across, but because is now taking over the world as the most prestigious and informative Go ahead, type in marketing, or finance, or philosoply, cooking, or even ... more
  • by Andrea Learned
    We are entering the anticipation zone for 2007 Superbowl Ads, and I'm wondering how a brand can really do something that gets attention. Shall we turn our attention to consumer-generated ideas and new media First, let's The New York media columnist, Stuart Elliott, wrote a helpful article on the good, ... more
  • by Jonathan Kranz
    Alright, I'm a big boy and I've long since learned that the mainstream media will almost always regard direct marketing with condescension. (Rare Malcolm Gladwell's brilliant 2001 profile of Ron in the New Traditional brand advertising earns grudging respect for the occasional commercial that bows before Baby Boomer vanity (Chiat's ... more
  • by Lewis Green
    I don't want to steal thunder from our upcoming initial MarketingProfs Book discussion, to be led by , but I need to borrow from the book for this post. So, instead of stealing thunder, maybe this discussion can catch lightning in a bottle and increase your interest in the book ... more
  • by Stephan Spencer
    I've read most of the excellent book Getting Things " by productivity guru David . And now I'm ready to transform the way I work and live -- to get everything out of my head and into a I want my mind clear so that I can be at my ... more
  • by Ann Handley
    My Aunt Mary died a week ago and will be buried tomorrow. Today, New Years Day, seems a particularly appropriate time to honor her, and remember the lessons of her long In addition to being an aunt, Mary was also a mother, a wife, a daughter, a sister, a cousin, ... more
  • by Mack Collier
    Http:// more
  • by Jim Kukral
    Breaking news! This just in... if you haven't heard. Simple No kidding, it does. SHOCKING, I know. Yet, inevitably, in classic link-bait fashion, somebody with a vested interest (darn consultants!) is trying to reinvent what we all have known by making up a lame Introducing... Simplexity! From Market researchers believe ... more
  • by Ann Handley
    In this season of reindeer games, a couple of blogging "games"–or, more specifically, memes–have been bouncing around blogs over the past few weeks. The two memes underscore two fundamental strengths of blogs and blogging–community and collaboration–which is what links The first is 5 Things You Didn't Know About A blogger ... more
  • by Allen Weiss
    Cell phone service providers are desperate to find new revenue streams, so it's not surprising that is making the step to have banner ads appear on news, weather, sports and other websites that users visit via their Verizon mobile Of course, marketers are salivating at this possibility. Nobody really knows ... more
  • by Elaine Fogel
    No matter which of these two celebrities you like or dislike -- Rosie O'Donnell or Donald Trump -- this public display of character debasement is just so wrong. Forget that it's the season for peace and goodwill and that the timing is crummy; this war of character slander sets a ... more
  • by Nedra Kline Weinreich
    This week, I saw firsthand the power of speaking to people in a way that resonates with their own experience and inner A post I wrote on my blog last week about marketing to seems to have made a connection with many people, landing on the front page of and ... more
  • by Stephan Spencer
    Any web site can benefit from running on a blog platform such as , just from the SEO (search engine optimization) benefits ...which tag clouds which provide keyword-rich text link navigation (when using Ultimate Tag Warrior RSS feeds, which really help with link building and garner you visibility in the ... more
  • by Andrea Learned
    During this season of and its blur of endless, repeating television, radio and print ads, the occasional nod to social responsibility seems daring, and effective, in its For example, yesterday morning I heard a story on Vermont Public about the Local First effort. LFVT is one of many similar organizations ... more
  • by Lewis Green
    For now, let's keep sharing. I for one am growing as a human being and as a consultant because of blogging and because of the willingness to share that each of you expresses when you post your ideas and thoughts and when you comment about what others write. Notice me, please, ... more
  • by Ann Handley
    Big new around the blogosphere this TIME magazine gives the individuals behind "User-Generated Content" an early Christmas present by naming them -- well, YOU -- as the most important persons of 2006. Bloggers react to TIME's cover story by channeling Sally Field ("You like me! You really like me!!), which ... more
  • by Gerry McGovern
    Most organizations do not properly understand or manage content. They fail to realize that quality content is now key to productivity, cost effectiveness, sales, and customer Frederick is regarded by many as the father of modern management. His work at the turn of the 20th century had an extraordinary impact ... more
  • by Harry Joiner
    I got a call today from my new sales rep at .  Smart lady.  Energetic.  Young, I As a marketing headhunter, I pay Linked-In a fair amount of money each year as a Pro Plus member -- which means I'm contracted for 150 In-Mails per month.  Sadly, I use a ... more

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