Marketing Articles: Content

Access thousands of our content online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

The Perils Of Intuition

by Paul Barsch

Content
A hotel manager looks out in the lobby and notices a guest with a Hermes tie. Another is carrying a Prada handbag. In an instant and through "the power of the glance," the hotelier decides these folks "look right" and are worth giving special attention. Unfortunately, this hotelier has probably ... more
How to Get Unstuck When Writer's Block Strikes

by Lewis Green

Content
Few things are more important in life and in business than communications that are clear and concise. And, I think I can safely say, few things are more scarce in life and in business than those kinds of communications. That said, while few I know seldom have problems speaking, many ... more
7 Ways Marketers Can Use Twitter

by Ann Handley

Content
Ad Age calls Twitter "asinine." Is it for everyone? No. But Twitter has a real use for media companies and social-media-savvy * * * * On Monday, Mark Simon his list of The 10 Most Asinine Trends and Why You Should Avoid in his Ad Age article, "Ditch the Web ... more
Filling the Soda Void: Merchandising Water and Milk

by Ted Mininni

Content
So how do parents and schools replace sugar-laden drinks with plain old H2O and milk as exciting, viable options? Maybe all it takes is a change in marketing and * * * * When it comes to kids, there's a golden opportunity in the marketplace right now. No doubt about ... more
Storytelling: The Key to Making Social Media Work

by Jennifer Jones

Content
I have the opportunity to work with large companies in the implementation of their social media programs. Much of my most recent corporate work has been with 's Ken Kaplan, who is the broadcast and new media manager for Intel's Global Communications He and I have discussed lately how important ... more
Getting Greener: Don't Make It, Don't Take It

by Andy Sernovitz

Content
As we get closer to the MarketingProfs BtoB , all of us speakers are going through the usual "turn in your speeches so we can make handouts" hustle. (Thanks for putting up with us, I've never been a big environmentalist. Never been anti either. Just But I'm increasingly aware of ... more
How Social Networks Are Disrupting Everything You Know About Business

by Valeria Maltoni

Content
As our customers' real-life and online lives continue to intersect, social networks are becoming the glue which holds it all together. Take , which started as a sort of online frat party. Now it's poised to become the equivalent of a bazaar, part of an online industry of web applications ... more
Social Media on the Day Everything Changed

by Michael Rubin

Content
All too often, when we talk about social media, undue attention and focus gets placed on the technology. It's easy to understand why. Technology is sexy and exciting, and it's fun to write about it with an exclamation point after it (Twitter! Facebook! There's nothing wrong with getting excited about ... more
Innovation: Full Speed Ahead

by Gwyneth Dwyer

Content
Certainly by now you've is being heralded as the key to business success in coming decade. "No matter what business you're in, your future will be shaped, even determined, by innovation," writes Michael Michalko in A Handbook of Creative Thinking For those of us in the design and creativity business, ... more
In a Snit: Are We Getting Stuck with the Dirty Work?

by Suzanne Lowe

Content
I'm having a tiff with Ford Harding, the rainmaker guru to professional service He wrote a blog , claiming that, especially in small professional service firms, marketers and business developers cannot succeed at fulfilling all the conflicting roles that are required of them, so they inevitably sink to performing the ... more
It's Awfully Crowded Out There

by Lewis Green

Content
Is too much of a good thing a bad thing? The answer to that lies somewhere between black and white, in the very depths of The easier question to answer is When many of us are doing the same thing, do customers and clients benefit? The obvious answer is yes, ... more
Be THE, not A

by Paul Williams

Content
So you ...A ...A sales ...A ...A [_ _ _ _ _ _ But is that Why be A, when you could ...THE ...THE sales ...THE ...THE [_ _ _ _ _ _ There is a BBQ rib chain in the U.S. that bills themselves as "A Place for Ribs."* ... more
Mattel Apology Leaves Social Media Toys Unwrapped and Unused

by Michael Rubin

Content
Over on the WOMMA Facebook , Shannon Stairhime has started a conversation about the Mattel . In the post, Shannon asks for evaluations of Mattel's performance in building consumer trust. Here's my It was a great apology. WOM success? Not even * * * * Over on the WOMMA Facebook ... more
Eight Warning Signs That a Reporter Plans to Flip the Script on Your CEO

by Scott Baradell

Content
I love journalists. Hell, I used to be a pretty good newspaper man myself. But let's be Reporters are known to occasionally flip the script on their * * * * I love journalists. Hell, I used to be a pretty good newspaper man myself, and the blogosphere has given ... more
If You Like Coffee, Read This

by Elaine Fogel

Content
Americans love their coffee. In fact, they consume 400 million cups of coffee daily - the equivalent to 146 billion cups of coffee per year - making the US the leading consumer of coffee in the world. So how can a small American coffee company stand out among all the ... more
Are You On Facebook Yet?

by Ann Handley

Content
Are you on Facebook yet? Maybe you should * * * * Last month, in , writer and entrepreneur Jeff that question, adding, "Maybe you should Jeff went on to explain why he has abandoned in favor of –because of Facebook's rich and flexible platform and overall experience. Pulver found ... more
Observations About Facebook

by Jennifer Jones

Content
I recently joined at the suggestion of Jeremiah Owyang. Jeremiah will soon be joining Forrester from PodTech, where he'll be covering Facebook as an analyst. He has been a big believer in the power of Facebook as a social site for some time. I am becoming more of a believer ... more
Making Beer a Girly Beverage

by Andrea Learned

Content
I am that not-so-rare a woman who drinks beer. No need for a stereotypically feminine bottle or tap - I like it just as it is. When I do drink beer, it is usually in mixed company at one of the local brewpubs -so, while Heineken might not be available ... more
The Big Brand Sell-Off

by Ted Mininni

Content
Whoever heard of multinational consumer product companies divesting themselves of category leading brands? Rumors have been flying for some time in business circles about CPG giants Kraft and P&G doing just that. In a recent Advertising Age article, Billion-Buck Brands on the , it seems this is more than just ... more
Lysol Promotion Offers $5 Off a Pediatrician's Visit

by Elaine Fogel

Content
As part of its "Disinfect to Protect" campaign, Lysol recently launched a promotion that rebates families $5 for visiting their pediatricians. Now, I've heard everything. By buying two different Lysol products, you can now save 5 bucks on your kid's next annual OK, call it my socialized medicine sensibility as ... more
$52,500 Handbag: Is This the Way to Boost a Brand?

by Jeanne Bliss

Content
Louis Vuitton has created a Tribute Patchwork priced at $52,500. It is created by dissecting 14 already pricey Louis Vuitton bags and rebuilding them into one bag as an iconic symbol of the Here's a photo, below. What do you Milton Pedraza, chief executive of market-research firm The Luxury Institute, ... more
10 Tips for Keeping Your Blog Fresh

by Lewis Green

Content
Even the best bread goes stale in a few days. After a year of blogging and sharing marketing ideas, is it possible bloggers go stale, as well? I think the answer is yes. But does that mean we should shut the doors on our blogs and fade quietly into the ... more
Junk-Mail Gems

by Gwyneth Dwyer

Content
Yes, of course spam is a nuisance, but it can also be a source of inspiration. Take five minutes to scan your junk folder, and you just may find the marketing headline you need. Or at least the start of I harvested 25 headlines with potential. (All of them up ... more
Interactive Live Video & Marketing: Ustream's Chris Yeh

by Jennifer Jones

Content
YouTube's success illustrates just how viral video is. Live, interactive video is even more interesting and has good potential for marketers, in my opinion. Chris Yeh, CEO of , was a recent interview on Marketing Voices, a show I host for We spent some time together talking about how with ... more
License and Registration, Please

by David Reich

Content
There's been some heated discussion lately about licensing of public relations I first heard of it a week ago, in a story about the Public Relations Society of America (PRSA) making a push to have PR pros be licensed. (Will we have to be leashed and get rabies shots, The ... more