Go PRO Now
Get unlimited access to all of our exclusive marketing resources
- Business 's online Innovation section reported on a new cell phone designed and marketed to the 100+ million baby boomers and seniors in this country. A Cell Phone for Baby is a great case study and clearly demonstrates what business can do to capture the technophobic segment of our society ... more
- The music industry has been declared dead. CD sales experienced the steepest plunge in recent memory, according to the , with a double-digit decline of Artist management now view CD sales as supplementary to the core business of concerts and merchandising, much like dishing out single servings to passers by ... more
- Here's Part Two of my six-part conversation about professional services firms and social networking, with 's Tim Gilchrist and Steve Fisher. If you missed it, here's Part I've watched as professional firms are beginning to embrace blogs, podcasting or other social media techniques. Do you think these firms have embraced ... more
- Today is the first business day of our Web 's new look. This change isn't just cosmetic. Instead, it highlights and incorporates the many valuable components that now make up A little historical MarketingProfs was born in June of 2000, when USC professor Allen Weiss thought that the two camps ... more
- As marketers and business people, our time is spent coming up with creative ideas, problem solving, and decision making. With focus, concentration and inspiration, we are better and faster at these applied thinking Your boss just let you know - due in 48 hours - is the "big idea" that ... more
- I'm alive, but man -- what an insane last couple of weeks, both personally and professionally. I'll be blogging about the executive search-related issues after they get resolved, but not On the personal front, my wife gave birth to our new baby daughter, Vivian Marie, on June 18. Mom and ... more
- Your client is a large retailer, Cooper's Pharmacopia. Among their customer group, they are very well known and established. They have done a good job of consistently branding themselves. Both their logo and tagline achieve high marks on recall research. They are the market They have also "owned" a signature ... more
- Briton Richard is taking on the huge problem of plastic waste in his country, and the impact of his efforts is creating a ripple effect --not only in Britain, but around the world. In a terrific Business Week article entitled Richard Liddle's War on , the sustainable designer explains how ... more
- Many of my readers know I publish a newsletter called The Marketplace as a companion to my book, Marketplace Masters, How Professional Service Firms Compete to . The focus of my May 2007 issue was social ...arguably the strategic springboard for professional service firms' embrace of social media .... blogging, ... more
- Product placement became a hot topic a few years ago with the influx of placement on TV reality shows, taken to its most blatantly obnoxious peak by Donald Trump on NBC's The Product placement has been around for decades, perhaps getting most noticed by marketers back in 1982 when Steven ... more
- I recently presented to a conference audience of amazing people in the philanthropy "business" in Cambridge, MA. A number of them were women who had been young during prime feminism-emerging times in the so the comments from the audience were all the more One woman spoke of continuing trouble convincing ... more
- Here and elsewhere, you've read posts from various blog consultants trying to drag you into the social-media swimming pool. If you're like most companies, however, you're kicking and screaming all the way -- clutching the patio umbrella with both hands as you protest, "But will it help my bottom In ... more
- As more companies across the globe become data driven and adopt analytics to improve decision making, marketers are focusing on "price" as a way to immediately improve top line revenues and Dynamic , or pricing based on supply and demand, seasonality, or other events is popular with online auctions and ... more
- Innovative ideas - the kind that can transform your company - are inadvertently being demolished. When first presented, many ideas meet wrecking-ball comments such "How's that going to "Good luck getting that "We don't have time for something like that." And the "Doesn't work... Trust me... We tried that years ... more
- My inner book addict has loved since the day Jeff Bezos launched it. I've grown to rely on the site even more as a you-name-it-we'll-ship-it shopping resource because of the buyer feedback mechanisms. However, those have evolved into something a little scary lately. Visitors not only rate your rating, now ... more
MarketingProfs uses single