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- Whoever heard of multinational consumer product companies divesting themselves of category leading brands? Rumors have been flying for some time in business circles about CPG giants Kraft and P&G doing just that. In a recent Advertising Age article, Billion-Buck Brands on the , it seems this is more than just ... more
- As part of its "Disinfect to Protect" campaign, Lysol recently launched a promotion that rebates families $5 for visiting their pediatricians. Now, I've heard everything. By buying two different Lysol products, you can now save 5 bucks on your kid's next annual OK, call it my socialized medicine sensibility as ... more
- Louis Vuitton has created a Tribute Patchwork priced at $52,500. It is created by dissecting 14 already pricey Louis Vuitton bags and rebuilding them into one bag as an iconic symbol of the Here's a photo, below. What do you Milton Pedraza, chief executive of market-research firm The Luxury Institute, ... more
- YouTube's success illustrates just how viral video is. Live, interactive video is even more interesting and has good potential for marketers, in my opinion. Chris Yeh, CEO of , was a recent interview on Marketing Voices, a show I host for We spent some time together talking about how with ... more
- There has been a feast of BSP (blogger sensory perception) this week over two converging topics -- and "participation"... and I have been fascinated by the Drew points out that a number of corporations are banning the use of Facebook during work hours. One of those companies is Telstra -- ... more
- Mom. It's one of the first words any of us learns. The concept is universal; motherhood precedes every living being on this planet. So who, I ask, decided that motherhood should suddenly become fashionable? Or that it was at one time unfashionable? And how is it possible that something so ... more
- Let me know about a Twit from concerning several evangelists for the V1, a three-wheeled alternative energy vehicle, organizing s and attacking a blogger that they felt painted their beloved V1 in a negative While this movement to "defend the honor" of the V1 no doubt made its evangelists feel ... more
- The increasing impetus to green up corporate modus operandi has companies scrambling to find ways large and small to protect the environment–and to position their businesses to connect with like-minded customers. Let's face it makes good business sense to do this, and it's the right thing to I've blogged about ... more
- Unless you're part of the House of Saud, who really books a $30,000 a night room? Brian , the marketing director for the Four Seasons, New York, says there's a small but growing number of super-wealthy globetrotters willing to pay such lofty sums. "Perhaps more than most people realize," he ... more
- If you were wondering where does Social Media Marketing fit into the classic "4 Ps of Marketing" model, check this out. Traditional 4 Ps of Marketing encompass Product, Price, Place and Promotion. Social Media as well as social networking sites enable the Promotion aspect, especially the Word of Mouth part ... more
- In answer to the question, "Can one earn a living blogging?" we turn to Chloe Spencer, my teenage daughter, who recently presented her blogging-for-profit story at the Professional Ways and session at the BlogHer conference to an audience of passionate bloggers, business professionals, and savvy SEO acolytes. The focus of ... more
- With daily pressures for instant results, deadlines and executive demands for a six- to nine-month return on investment, most marketing executives are challenged to think strategically. A key question confronting marketers is, "Should marketing and the marketing budget be managed for the long-term or the short term?" Your answer probably ... more
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