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  • Peeling This Doesn't Make You Cry
    In an article at the MarketingProfs website,  Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a gigantic onion, noting that "there is always another layer you can peel off." For your site to show up first ... more
  • Are You Socially Acceptable?
    One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your social-media skills match the subtle standards set at sites like Twitter and YouTube? Not sure? Well, here are a few site-inspired rules ... more
  • When Bad Buzz Happens to Good Companies
    It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do you do? "Don't  ... lose your cool and try to retaliate," says Internet Marketing Consultant Jeremy Martin in a recent ... more
  • The Horror! The Horror!
    Anyone who works in email marketing will have occasional nightmares about a campaign that goes horribly, horribly wrong. And in a post at Don't Drink the Kool-Aid, Jon Bailey tells the story of one retailer who found himself at the center of a technological disaster. "The problem," says Bailey, "was a ... more
  • Stop Repeating Yourself
    "In the world of multi-channel and [multi]-location opt-in and opt-out, how do you keep your lists in sync?" asks Dylan Boyd in a post at the Email Wars blog. "Can you?" To explain what he means, he outlines the ways that one client—a retailer—builds its email list: Customers opt in ... more
  • So, How Are the Kids?
    "Talking to your customers is a key strategy to weathering bad times," says Jennifer Berkley in a post at the Customer Experience Optimization blog. "It's a great way to keep your finger on the pulse of how loyal your customers are and to increase their loyalty to you—a very critical ... more
  • Yoo-Hoo! It's Me Again!
    "Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars," says Karen Talavera in an article at MarketingProfs. The problems start, though, when management decides that more email would be even better. "[A]s with all good things," she notes, "increased consumption eventually leads to ... more
  • Just Wait for Me, OK?
    You've probably heard the term emotionally unsubscribed to describe those who never seem to open your email messages, but continue to receive your campaigns because they never ask to be taken off your list. In a post at the UK DMA Email Marketing blog, however, Dela Quist argues for an alternative ... more
  • Overlay the 'Tube, Dude!
    YouTube recently launched a call-to-action overlay ad, which is exactly what it sounds like: a semi-transparent ad that appears over videos, and—get this—enables advertisers to send users to any website they wish. Now, that's a sweet ride! You might be, like, "Didn't that feature already exist?" But the crazy thing ... more
  • Summer: Time to Slice & Dice
    "Building your own opt-in email marketing list is an accomplishment," says Steve Adams in an article at MarketingProfs, "but don't stop there. Once you start reaching out to your list with great content, you can then improve the targeting and relevance of your email marketing campaigns by using segmentation." The ... more
  • Double Your Fun
    In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In a recent article at Inside CRM, Ram Krishnamurthy and Brad Neelan offer up five strategies for using such a twin ... more
  • I Never Promised You a Rose Garden
    When subscribers opt in to your email campaigns, they will most likely make assumptions about the content, frequency and relevance of the messages you send. Accordingly, argues Justin Premick in a three-part series at the AWeber blog, it's important to set some appropriate expectations before they commit to you. "If ... more
  • I Predict a Sunny Day
    "Predictive analysis has a long and profitable history with direct mail," says Arthur Middleton Hughes in a Pro article at MarketingProfs. "Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely to be interested." Only recently, though, have ... more
  • Tweet Me to Juicy World Renown!
    Heads-up, all of you out there who market to moms: Food mogul Nestlé is using Twitter to promote Juicy Juice—the super-popular, and now vintage, juice-box brand that caters to kids. Expect to see the pea-green pieces on mom-targeted sites like CafeMom and Questions like "How do you stimulate your child's ... more
  • A Tale of Two Tales
    You might wonder whether the stories you tell in email marketing campaigns should be long or short. In a pair of posts from Chad White at the Retail Email Blog, you'll discover that it, well, depends. He offers two examples.  According to White, Neiman-Marcus has been incorporating brief quotes from designers in ... more
  • Time After Time After Time
    "We fuss over subject lines, offers, calls-to-action, and targeting, but sometimes a lack of response is simply a matter of timing," says Mark Brownlow in a post at the Email Marketing Reports blog. "By the time the recipient checked her inbox, your carefully crafted email was buried by Facebook alerts, ... more
  • Is This My Fairest URL of All?
    As of June 13, Facebook has made it possible for users to secure a URL for both their profiles and any Facebook Pages they administer. Why this matters: Facebook is super-juicy SEO-wise. It's rich with content, oft-accessed, and constantly being updated. Securing a vanity URL with your name (for your ... more
  • It All Comes Down to Process
    We spend a lot of time discussing topics like deliverability and relevance, but rarely touch on another factor that plays a critical role in successful email marketing campaigns. "Process is such a basic thing that is so often ignored," says Kevin Senne in a post at the Email Experience blog. ... more
  • Take a Deep Breath. Do a Brief Test.
    "Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is?" asks Peter Da Vanzo in a recent post. Testing will give you answers, but it can be tedious and costly. Da Vanzo offers the following ideas for quick-and-cheap, ... more
  • Mom Probably Knows Best
    In a post at the blog, Dennis Dayman presents a short series of off-the-cuff emails that his wife wrote in response to his question about video in email marketing campaigns. Dayman wanted to know whether she—a stay-at-home mom—found the concept appealing. In her first email, she explains that the ... more
  • Getting Testy Again and Again
    "Testing can be a powerful tool to move your email marketing program forward," says Kelly Lorenz in a post at the Bronto blog. "Testing can also help you move from 'It depends' to 'It works for us.'" But before you test, she says, you should ask a few questions like these: ... more
  • Seed That Video and Reap Its Harvest
    Good news for all you budding Spielbergs out there: YouTube this month made it possible to automatically seed freshly uploaded videos across popular social networks like Facebook and Twitter, and even news and feed aggregator Google Reader. This means you no longer have to wait for your (undoubtedly stunning) viral somethin'-or-other ... more
  • When Problems Arise, Go to the Spot
    In an article at the New York Times website, Michelle Maynard tells the story of Akio Toyoda's secret visit to an Ann Arbor, Michigan, car dealership. The grandson of Toyota's founder—and the man who will soon take charge of the company—was there to inspect the undercarriage of a Tundra pickup ... more
  • Nobody Likes a Wild-Goose Chase
    Chad White of the Retail Email blog was impressed when he recently received an email from Lands' End with this subject line: Free Shipping + 20-50% off summer! Swim, shorts, polos and more. "I really liked this checklist approach to listing departments," he explains. "It feels less like it's pressing ... more
  • Mixology 101
    In a post at the Daily Fix blog, Stephanie Miller says you don't have to choose between the social and email channels. "No need to take sides, my friends," she says. "Email and social marketing work best together, and not because I or other pundits say so, but because that ... more

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