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Marketing Articles: Segmentation

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  • Part 2: Segmentation
    by Allen Weiss
    Segmentation
    Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions ... more
  • Part 3: Segmentation
    by Allen Weiss
    Segmentation
    So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of thinking about how this might be done. more

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