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Penetration levels of microblogging and social networking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved, Internet users have moved toward consuming and transmitting content rather than producing it themselves, according to Wave 5 of the GlobalWebIndex by Trendstream. more
Only 12% of adult smartphone owners in the US say they use their phones to check in with geosocial services such as Foursquare and Gowalla, whereas 55% use their smartphones to find location-based directions or recommendations, according to a new report by Pew Research. Nearly six in ten (59%) smartphone owners ... more
US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research. By 2016, search, display, mobile, email, and social media together are expected to constitute 26% of all ad spending, up from 16% ... more
The average email subscriber faces an inbox filled with clutter. Once she sorts through a variety of personal, professional and marketing messages, she won't look kindly on messy or incoherent email offers. "Without a well-crafted, clear and consistent design for your brand, your email is going nowhere in a hurry," ... more
Time Magazine, People, and Self earned the top three spots among a list of 87 prominent magazine brands for exceptional marketing performance across digital, social, and mobile channels, according to the newly launched L2 ThinkTank Digital IQ Index, which measures and ranks the digital competence of magazine brands. more
Ads viewed on tablet devices are more likely than ads on e-readers to attract the attention of consumers and engage them in key buying-related activities, according to a new study by GfK MRI Starch Advertising Research, which explores how digital magazine readers respond to ads on the two platforms. ... more
Google+ is the new kid on the social block. As it is offered on all Google products (Gmail, Google.com, Google Docs, etc.), its adoption may spread quickly—once its limited field trial completes and anyone can play. Google+ enables real-time updates (like Twitter) and lets you keep in touch with "circles" of friends (like Facebook, but ... more
With the number of Americans owning tablet devices forecast to increase at a compound annual growth rate of 51% between 2010 and 2015, tablet commerce is expected to grow rapidly over the same period, offering consumers a portable yet highly engaging shopping experience, according to a new report by Forrester ... more
If you are rockin' the social sphere, at some point you may have to present your work to some higher-ups. No pressure. Just remember this: Your presentation could mean the difference between enterprise adoption of a great new social media strategy—or the relegation of social to the broom closet. (Just ... more
Mobile ads served to Apple's iOS deliver higher click-through rate (CTR) than those served to other smartphone operating systems, outperforming ads served to Google Android phones by more than 2.5 times, according to a study by MediaMind. Timing also plays a role, with overall mobile ad performance reaching its peak ... more
Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers to roll out social media programs, Channel V says: "It's that they have to reorganize and learn new skills in ... more
Building a mobile application means winning more traction for your efforts: You can be with users all the time! But often, developers and execs might not quite "see" your great idea; instead, they see challenges and unplanned costs. It's time to educate yourself about such obstacles, so your next app proposal ... more
"Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek at material presented by Silverpop's Loren McDonald in MarketingProfs' Email Marketing Essentials online course. Here are a few of Jarski's takeaways ... more
As mobile adoption grows rapidly in the US, so does mobile content consumption, which recorded double-digit year-over-year (YOY) growth across all major categories as of March 2011 with social networking the standout category, increasing 45.7% to nearly 64 million users, according to data from comScore MobileLens. more
Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users are ever more accustomed to seeing codes wherever they may roam. Here's how Home Depot capitalizes on that new reality. When ... more
The number of US advertisers* using mobile display ad campaigns reached 689 in April 2011, up 128% from two years earlier, according to a study by comScore. Campaigns related to mobile content and publishing comprised the plurality of mobile ads, amounting to 50% as of March 2011, followed by ads ... more
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