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by Laura Forer
Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure that happens.
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by Laura Forer
What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.
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by Laura Forer
When you're creating a mobile app, it's helpful to know whether your idea is useful to consumers, what to ask development partners, how to get set up in the app store, and more. Today's infographic will guide you through those questions to app success.
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by Laura Forer
Mobile marketing means more than just having a mobile-friendly website—although that's an important place to start. This infographic offers seven tips to boost your mobile strategy and give your users the experiences they expect.
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by Ayaz Nanji
How many push notifications from an app are too many? At what point do consumers start disabling notifications and stop using apps?
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by Christian Neri
Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties...
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by Ayaz Nanji
How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets?
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by Laura Forer
With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well.
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by Christian Neri
Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more!
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by Ayaz Nanji
Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.
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by Christian Neri
Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more!
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by Laura Forer
SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with other channels, so be sure you're using SMS the right way.
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by Ayaz Nanji
Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester.
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by Christian Neri
Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more...
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by Christian Neri
WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more!
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by Christian Neri
Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more...
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by Christian Neri
Why Snapchat's new algorithm is unique; Facebook preps Messenger Broadcast for business; Twitter tests bookmarking; YouTube gets its own version of Snapchat Stories, also faces advertiser exodus; Tumblr's CEO steps aside; 2018 social media trends...
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by Laura Forer
Is the computer as we know it on its way out? As mobile usage continues to grow—and PC usage continues to decline—what does that mean for computers? And what does it mean for marketers as they try to keep up with changing consumer habits?
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by Christian Neri
Facebook courts video creators away from YouTube; Google's new social search feature; Facebook tests total VR experiences in News Feeds; social selling on LinkedIn; where social video's going in 2018; podcast listeners could be your next influencers; more!
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by Christian Neri
Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the app just bought by a Chinese startup for nearly $1B; more!
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by Christian Neri
Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses...
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by Laura Forer
Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive.
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by Christian Neri
This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get creative with LinkedIn video; more!
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by Laura Forer
It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up.
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by Christian Neri
Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming...
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![How to Market Your App Internationally [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180412-infographic-lg.jpg)
![The Domination of Mobile Ads: Trends and Statistics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180404-infographic-lg.jpg)
![Create Your Business's First Mobile App in Eight Steps [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180312-infographic-lg.jpg)
![Mobile Marketing: 2018 Statistics and Tips for Small Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180201-infographic-lg.jpg)
![Click-to-Call: Why the Phone Call Is Back in Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180115-infographic-lg.jpg)
![Five Essential Tips for Successful SMS Lead Generation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180104-infographic-lg.jpg)
![Will Mobile Devices Replace Desktop Computers? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171130-infographic-lg.jpg)
![Email vs. SMS: Battle of the Heavyweights [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171109-infographic-lg.jpg)
![Digital and Social Stats in 2017: A Snapshot [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171030-infographic-lg.jpg)
Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming... more
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