MarketingProfs Daily: Mobile

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Affluents Upbeat About Economy (and 2 in 3 Multitask Regularly)

by Lenna Garibian

Mobile
Buoyed by stock market gains as well as improvements in the housing and job markets, optimism among affluent Americans (who, BTW, apparently ascribe their own productivity to multitasking regularly) has reached a six-month high, according to Ipsos MediaCT's February 2013 Mendelsohn Affluent Barometer. more
The Post-PC Revolution [Infographic]

by Verónica Jarski

Mobile
Google estimates that by 2013 more people will use mobile phones than desktops PCs to go online. After gathering research about the migration of PC users to mobile, Moovweb created this infographic. more
Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]

by Verónica Jarski

Mobile
Google is fast on its way to becoming a "mobile first" company: Within a year, mobile will become the primary way users access Google. So what does Google's mobile portfolio look like? And how does it profit from those products? more
Apple Gains Ground on Google Android, Strengthens Handset Lead

by Lenna Garibian

Mobile
Apple increased its share of US smartphone subscribers and its lead in the handset market in January 2013, according to data from the comScore Mobilens service. Though Android is still the top smartphone platform in the US with 52.3% market share for the three-month period ended January, Apple's share grew ... more
Video Viewing via Mobile Doubles; Live Content Still Favored

by Lenna Garibian

Mobile
People are watching more video content with their mobile devices: The proportion of total time spent watching online video via tablets and smartphones reached 8% at the end of December 2012, double the 4% recorded a year earlier, according to the 2012 Year-End Video Index Report by Ooyala. more
Top Mobile Web Destinations by Category: Google (News), ESPN (Sports), Amazon (Shopping)...

by Lenna Garibian

Mobile
Google is the most popular Web destination among users of mobile devices, according to new data from Hitwise Mobile: Google attracted 17.27% of total Web traffic via mobile devices for the week ended February 23, 2013. more
Text Me Maybe [Infographic]

by Verónica Jarski

Mobile
In 2012, an estimated 9.6 trillion text messages were sent out. What were all those texts about? Fortunately, you don't to have to read over someone's shoulder to find out. Leads360 did the research then created the following infographic. more
Texting Prospects (at the Right Time) Boosts Conversion

by Lenna Garibian

Mobile
Though email messaging is an important part of the selling process, texting can be an effective way to supplement email and phone channels, according to a study by Leads360. Sales prospects who receive SMS text messages during the sales process convert at a rate 40% higher than those who do ... more
Social and Mobile Gaming Ads Outperform Standard Online Formats

by Lenna Garibian

Mobile
Social and mobile gaming ads are outperforming standard online ads, generating both higher average click-through rates and engagement levels than many online formats, according to a report released today by MediaBrix. more
Social Media Tools Galore, a Vine Resume, the Burger King Hack... The Week in Social Media #SocialSkim

by Angela Natividad

Mobile
This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've got tools in droves... more
Video Viewing via Mobile Surging; Apple Dominates

by Lenna Garibian

Mobile
Video viewing via mobile devices (smartphones, tablets, game consoles, etc.) rose dramatically in 2012, accounting for 12% of total video viewing in the fourth quarter, up 10 percentage points from 2% a year earlier, according to a report by FreeWheel. more
You CAN Enable Sales via Mobile

by Chris Boyles

Mobile
Sales organizations are starting to use tablet devices to create engaging mobile experiences that deliver transformational business results, driving new revenue, differentiating the buying experience, and solving big productivity problems. more
Social Network Demographics: Twitter, Pinterest, Instagram, Facebook

by Lenna Garibian

Mobile
Young adults are more likely than older adults to use major social media sites, and women, African-Americans, and Latinos are most likely to use Twitter, Instagram, and Pinterest, according to new data from Pew Research. more
National Brands Lack Tools to Execute Local Campaigns Effectively

by Lenna Garibian

Mobile
Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and analytics—that can activate consumers at a local level, according to a report by the Chief Marketing Officer (CMO) Council in ... more
Which Mobile Approach Is Right for You? [Infographic]

by Verónica Jarski

Mobile
Figuring out which mobile approach to take can be complicated. Fortunately, Mutual Mobile has created an infographic that guides you to your destination through the process of elimination, so you know what you want (and what you don't). more
Google Forecast to Earn $5B in Tablet Search Ad Revenue

by Lenna Garibian

Mobile
Ad clicks via tablet devices are projected to account for 20% of Google's paid-search revenues in the US by December 2013, up from 10.7% a year earlier, according to a new report from Marin Software. That would amount to roughly $5 billion in revenues from tablet ads alone for the ... more
US Trailing W. Europe and Canada in New Media Adoption

by Lenna Garibian

Mobile
Despite its wealth and stronger economic growth, the US is adopting new media technologies —smartphone, tablet, and IPTV (Internet protocol television)—at a slower pace than other countries. The US now ranks No. 12 in the adoption of new media technologies, and it's expected to slip to No. 14 by 2015. more
Ditch the Funnel: 'Purchase Loop' Echoes New Buyer Behavior

by Lenna Garibian

Mobile
With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to new research conducted by Latitude and About.com. Even so, buying decisions appear to happening more quickly than ever, the study ... more
Most Frugal US Cities: Atlanta, Orlando, and Tampa

by Lenna Garibian

Mobile
Saving money has become second nature for many Americans, but the South and Midwest still have a leg up on the rest of the country, according to the 2012 Savings Index by Coupons.com, which ranks US cities by their use of digital coupons in 2012. more
PayPal Still Dominating Digital Wallet Marketplace

by Lenna Garibian

Mobile
Only 51% of US consumers are aware of digital wallet providers other than PayPal, even as electronic payment providers, mobile phone carriers, banks, and retailers themselves line up for a piece of the emerging digital wallet market, according to new data from comScore. more
Mobile Search Advertising Just Got Way Easier: AdWords Enhanced Campaigns

by Larry Kim

Mobile
Today (Feb. 6, 2013) Google announced some major upcoming changes that will make mobile ad campaign management exponentially simpler in AdWords. The new "Enhanced Campaigns" will be available as an upgrade by late February and become the default for all campaigns by June or so. more
Mobile Is Maturing [Infographic]

by Verónica Jarski

Mobile
More chief technology officers are making mobile a priority and dedicating greater resources to it. The following infographic from MutualMobile details how CTOs are thinking about mobile and why it matters to business. more
Twitter's Vine, How Brands Are Using It, a Plethora of Tools: The Week in Social Media #SocialSkim

by Angela Natividad

Mobile
This week: How brands are already using Vine. And useful tools--for memes, for tracking analytics by phone, for funner presentations, for better gauging the usefulness of Pinterest, and for improving your company culture. Plus the usual grab bag of B2B-relevant news, stats, how-tos and buzzworthy campaigns. more
News Consumption: Digital, Mobile, and Social Media Trends

by Lenna Garibian

Mobile
Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York Times and CNN for breaking news stories and for news consumed via mobile devices, according to a report by The ... more
Facebook Surpasses Google Maps, Now No. 1 Mobile App in US

by Lenna Garibian

Mobile
Facebook closed out 2012 with good news on the mobile front: Ranked by audience size, Facebook captured the No. 1 spot from Google Maps as the top US mobile app as of December 2012, according to data from the comScore Mobile Metrix. more