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![What's the Difference Between PR and Publicity? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250213-infographic-lg.jpg)
Public relations and publicity differ significantly in terms of tactics, timelines, and underlying characteristics, according to this recent infographic. more![The Most Important Factors in Selecting a PR Agency [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241203-infographic-lg.jpg)
Potential clients say industry expertise is the top thing they look for when evaluating PR agencies, according to recent research. more
More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research. more![Seven Tips for Running a Successful PR Campaign [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241003-infographic-lg.jpg)
This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business. more![The Importance of Story Framing for PR Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240917-infographic-lg.jpg)
With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a strong brand image. more
What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries. more![Four Types of PR Content Beyond Press Releases [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240507-infographic-lg.jpg)
When people think of PR, they tend to think of press releases. However, the field includes many other types of content that can help businesses convey important messaging and achieve their goals. more
Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out. more
Which tasks do PR and communications teams excel at? Which tasks are they struggling with most? To find out, researchers conducted a survey among 427 senior-level PR and comms professionals globally. more
Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research. more
People say businesses should act as trustworthy information sources, base actions on science, and avoid aligning with a political party to avoid being seen as politically motivated when taking stands, according to recent research from Edelman. more
Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week. more
Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the characteristic that needs the most improvement is also understanding what journalists need. more
More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research from Ned’s Job of the Week and Sword and the Script Media. more![Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210527-podcast-ursula-ringham-lg.jpg)
Ursula Ringham, head of global influencer marketing for SAP, joins us to talk about influencer marketing, building communities, and going to college for 30 years. more![Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200312-podcast-jason-falls-lg.jpg)
Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand. more![How to Humanize Your Brand: Bonnie Rothman and Judy Kalvin on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/201119-podast-Kalvin-Rothman-lg.jpeg)
Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story. more![How Marketing and Comms Can Team Up on Earned Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201006-infographic-lg.jpg)
When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. more
Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research from BuzzStream and Fractl. more![Secrets From the Most Successful Brands in Influencer Marketing: Lee Odden of TopRank on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200716-infographic-lee-odden-lg.jpg)
Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing. more
Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script. more![Planning Your COVID-Related Communications: A Flowchart [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200511-infographic-lg.jpg)
Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions. more
What does the language used in tweets by popular digital public relations influencers reveal about their personalities? Which personality traits do digital PR influencers tend to have in common? more- Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board). more
![Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics]](https://i.marketingprofs.com/assets/images/articles/lg/200227-infographic-lg.jpg)
2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results. more
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