MarketingProfs Daily: Sales

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Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and how you can use it to improve your bottom line. more
Set Up Your Lead Generation System: A Six-Step Guide [Infographic]

by Vahe Habeshian

Sales
Lead generation is a detailed process. This infographic provides insights that help you understand that process and lays out tips and best-practices to set up a lead-gen system in six steps. more
Selling Isn't a Game, It's a Puzzle: Author Ian Altman on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Strategic adviser and sales-alignment expert Ian Altman shares insights from the new edition of his book Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers. more
The Optimal Sales Cadence: Frequency and Duration Benchmarks

by Ayaz Nanji

Sales
How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects? more
16 Planning Tips for Tradeshow Success [Infographic]

by Laura Forer

Sales
Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a success. more
The Top Factors That Slow B2B Purchases

by Ayaz Nanji

Sales
B2B buyers say not having enough information was the top factor that slowed their last purchase, according to recent research from Showpad. more
The State of B2B Marketing Data Quality in 2018

by Ayaz Nanji

Sales
B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet. more
Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts

by Ayaz Nanji

Sales
Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers? more
How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]

by Laura Forer

Sales
Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer." more
The Most Effective Lead Nurturing Tactics

by Ayaz Nanji

Sales
Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2. more
Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Michelle Cirocco, head of global marketing at demand generation company Televerde, shares how the company trains female inmates as sales professionals, and why it hosted the first TEDx event held inside an Arizona correctional facility. more
What B2B Buyers Think of B2B Salespeople

by Ayaz Nanji

Sales
Most B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations, according to recent research from the Miller Heiman Group. more
30 Must-Know B2B Sales Prospecting Stats [Infographic]

by Ayaz Nanji

Sales
How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? When should B2B salespeople engage with potential buyers? more
How B2B Marketing and Sales Teams Are (and Aren't) Using Data

by Ayaz Nanji

Sales
Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research. more
The Disconnect Between B2B Tech Buyers and Vendors

by Ayaz Nanji

Sales
B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius. more
The State of Sales Content ROI [Infographic]

by Ayaz Nanji

Sales
Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic. more
What B2B Buyers Want: Sales Outreach and Content Preferences

by Ayaz Nanji

Sales
B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group. more
The First 90 Days: Onboard Sales Reps for Success [Infographic]

by Laura Forer

Sales
The first 90 days of a sales job is a crucial time to set up salespeople for success. See how to onboard your new sales hires and give them the confidence and knowledge they need to start selling successfully. more
B2B Demand Generation: Marketers' Favorite Tactics

by Ayaz Nanji

Sales
B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report. more
The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]

by Laura Forer

Sales
If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how your organization compares. more
Top 5 Predictions for the Future of Sales and Marketing Alignment [Infographic]

by Laura Forer

Sales
"Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help Sales and Marketing teams become aligned in 2018. more
Bring Your Sales and Marketing Stars Into Alignment for 2018: Ian Altman on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Sales expert, speaker, and author Ian Altman talks 2018 business trends and offers tips for aligning your sales and marketing teams so they're all focused on the same revenue-related goals. more
Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. more
The Benefits of E-Commerce for B2B Firms

by Ayaz Nanji

Sales
Most B2B decision-makers expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze. more
The Right Content at Your Events Makes All the Difference [Infographic]

by Laura Forer

Sales
An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence. more