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by Ayaz Nanji
B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group.
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by Laura Forer
The first 90 days of a sales job is a crucial time to set up salespeople for success. See how to onboard your new sales hires and give them the confidence and knowledge they need to start selling successfully.
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by Ayaz Nanji
B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.
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by Laura Forer
If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how your organization compares.
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by Laura Forer
"Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help Sales and Marketing teams become aligned in 2018.
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by Kerry O'Shea Gorgone
Sales expert, speaker, and author Ian Altman talks 2018 business trends and offers tips for aligning your sales and marketing teams so they're all focused on the same revenue-related goals.
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by Kerry O'Shea Gorgone
Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.
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by Ayaz Nanji
Most B2B decision-makers expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze.
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by Laura Forer
An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence.
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by Laura Forer
Pow! Bam! Knock those sales goals down next year! An infographic by the RAIN Group Center for Sales Training offers nine ways to be a sales hero in 2018.
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by Kerry O'Shea Gorgone
Wendy Connell, vice-president of marketing at digital media company Storyblocks, shares tips for acquiring new customers, retaining existing customers, minimizing churn when you operate on a subscription model, and more.
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by Ayaz Nanji
Two-thirds of B2B agency marketers say their firm is using an account-based marketing (ABM) approach, according to recent research from Demandbase.
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by Ayaz Nanji
Most B2B buyers say the marketing and sales communications they receive from brands have improved over the past few years, according to recent research from Dun & Bradstreet.
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by Ayaz Nanji
B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from Aberdeen and PJA Advertising.
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by Laura Forer
Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.
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by Laura Forer
Creating a lead-generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started.
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by Ayaz Nanji
B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde.
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by Ayaz Nanji
Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.
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by Ayaz Nanji
Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain.
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by Ayaz Nanji
Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.
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by Ayaz Nanji
More than half of leads given to sales teams are never contacted by a representative or they're contacted only once, according to recent research from InsideSales.com.
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by Laura Forer
Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.
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by Ayaz Nanji
Prospective buyers of B2B products find content to be most useful when it speaks to needs/pain points and provides specifications, according to research from Content Marketing Institute and SmartBrief.
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by Ayaz Nanji
Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems.
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by Ayaz Nanji
The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity.
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