MarketingProfs Daily: Sales

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The Top Digital Channels for Generating B2B Leads

by Ayaz Nanji

Sales
B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave. more
Agile Selling for the Real World [Infographic]

by Laura Forer

Sales
A buyer's journey is rarely a straight line, but agile selling can help your sales and marketing teams get buyers to the finish line faster. It's how you can make sense of a turbulent sales cycle. more
Marketing Video: An Introduction to Inbound and Content Marketing

Sales
What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing. more
Account-Based Marketing: Top Tactics, Challenges, and Goals

by Ayaz Nanji

Sales
Marketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2. more
How B2B Tech Buyers Evaluate Vendors: Most Valued and Trusted Information Types

by Ayaz Nanji

Sales
When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius. more
20 Steps to Take After Your B2B Event to Ensure Future Success [Infographic]

by Laura Forer

Sales
A great B2B event experience continues even after the attendees have left. Here are 20 post-event tips for ensuring a stellar attendee experience—and future event success. more
Email Open Rate Benchmarks for Sales Messages

by Ayaz Nanji

Sales
Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot. more
Sales Strategies of High-Growth Companies

by Ayaz Nanji

Sales
High-growth companies are more likely than lower-growth firms to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg. more
The 2016 Retail Holiday Delivery Experience [Infographic]

by Laura Forer

Sales
The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping experiences and keep customers coming back. more
What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM. more
Marketing Video: Sales and Marketing Alignment—Stop Passing the Baton and Start Rowing the Boat

by Keith Jones

Sales
Once Marketing hands off leads to Sales, it's often assumed the marketer's job is done. But to close sales, Marketing and Sales must be in alignment during the entire buyer's journey. more
B2B Content-Enabled Campaigns: Top Trends, Benefits, and Goals

by Ayaz Nanji

Sales
Two-thirds of B2B marketers say they are conducting content-enabled campaigns—digital campaigns in which content is the primary value offer rather than a product/service—according to recent research from SnapApp and Demand Gen Report. more
Quick Tips to Hosting a Successful Webinar (Because Not All Events Are In-Person)

by Cassie Nelson

Sales
Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar. more
Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]

by Vahe Habeshian

Sales
In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers. more
Unwrapping the 2016 Holiday Shopping Experience [Infographic]

by Verónica Jarski

Sales
Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations. more
Trick or Treat Your Way Into Halloween Sales [Infographic]

by Verónica Jarski

Sales
A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next year). more
2017 B2C Content Marketing Benchmarks, Budgets, and Trends

by Ann Handley

Sales
Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time—to ensure even better results via longer-term planning. more
How Quickly Does B2B CRM Contact Data Become Outdated?

by Ayaz Nanji

Sales
Some 7.5% of essential contact information in B2B sales databases become outdated within three months, according to recent research from Radius. more
How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017. more
How the Sales Team Has Evolved [Infographic]

by Verónica Jarski

Sales
Today's sales team is a far cry from the disorganized, disconnected sales team of the past. Modern sales teams rely on teamwork; moreover, they have specialized roles and they are empowered by technology. more
The 20 Most User-Friendly Sales CRM Tools [Infographic]

by Ayaz Nanji

Sales
Teamgate is the most user-friendly customer relationship management (CRM) software platform for salespeople, according to recent research from Capterra. more
Embrace Revenue Responsibility With 'Full-Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Full-Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate to their executives Marketing's impact on the organization. more
The Most Effective Digital Lead Generation Channels

by Ayaz Nanji

Sales
Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2. more
Who Is Responsible for Marketing Technology Purchase Decisions?

by Ayaz Nanji

Sales
The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu. more
Hit the Major Leagues With Your Account-Based Marketing Dream Team [Infographic]

by Verónica Jarski

Sales
Account-based marketing helps you increase engagement with targeted accounts and boost your business. Check out these tips for hitting a home run with your ABM. more